Quora Ad Academy

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Description

Quora Ads are a great place to get customers near the end of their buying cycle. Quora Ads are a hidden gem that many marketers do not even know about. This course digs into Quora Ads and everything you need to know to set up a successful campaign with Quora Ads.

I have spoken to the Quora Ads team about the best practices and they are a little different than some of the other PPC ad platforms like Facebook, Instagram Ads, TikTok Ads and even Pinterest Ads.

Beginner to advanced course of Quora covering everything about Quora Ads.

I have taught courses on Google Ads, Microsoft Ads, Facebook Ads, Pinterest Ads, YouTube Ads and more. But Quora is special in that the platform focuses on QUESTIONS.

Why is that important? Because prospects close to the end of the buying cycle search for questions.

This makes Quora Ads a fantastic place to market.

Quora Ads are simple enough for beginners who have not run ads before, but advanced enough to use retargeting and really get high-quality leads for webinars and sales for products directly from your Quora Ads.

What makes Quora unique?

* Quora is one of the largest question and answer websites in the world and it’s growing fast!

Quora has 300 million active users (2021 data.)

Quora has a 43/57 female-to-male ratio.

Adult users who are 18 years and older with a household income greater than $100K spend 2x more time on Quora than LinkedIn.

Users spend on average 4:11 minutes on Quora

31% of Marketers plan to invest more in Quora Ads for 2024

* Quora is relatively unknown and has less competition than other paid ad platforms like Facebook and Google Ads

* Quora answers show very prominently in Google Search - opening up the door to even more free traffic.

* Quora has a unique Question and Answer system and is the second-largest platform after Google that delivers answers to all the questions web searchers have.

If you want to reach your customers where they are asking questions, Quora is the place to be. Quora's demographics skew to the more educated and higher income brackets.

Course Content

0h 34min

Introduction

Preview