SEO For Business Owners

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SEO For Business Owners [The Complete Guide]

If you own your own small local business, you have probably been inundated with emails and calls offering SEO services. You’ve unsubscribed and added yourself to do not call lists dozens of times, but they still keep coming in.

You are interested in SEO for your business, but you don’t want to trust your website to the agencies that are spamming your phone and inbox.

You don’t want to sign a long term retainer.

Maybe you’ve even paid for SEO before and never saw a dime of return on your investment.

Like most business owners, you’re probably pretty used to bootstrapping. So maybe you’re wondering if you could just do SEO yourself. Well, a lot of people out there are going to tell you “no”. Probably because they want to sell you their own services.

“You wouldn’t do the electric work on your own house,” they’ll say, “so why would you trust your internet marketing to anyone but a professional?”

The fallacy of that way of thinking, of course, is that maybe you would do your own electric work if you had the time and motivation to learn how to do it safely and correctly.

The same goes for SEO.

Yes, it is a complicated industry. Yes, there are right ways and wrong ways to do it. But, like any skill, it can be learned by anyone with the patience and time to invest in it. So, if you are looking to save money by doing your search engine optimization yourself, this guide to SEO for business owners is the perfect place to start. We’ll cover most of the basics and dive a little bit into some of the more advanced areas.

Best of all, once you understand SEO for local businesses, you’ll be better equipped to know what tasks are worth doing and which ones you may want to outsource to someone else.