Link building is arguably the most significant ranking factor in search engine optimization (SEO). The more high-quality backlinks you build for your website, the higher its keyword rankings and organic traffic.
However, backlinks can also break your website, especially if you acquired links from spammy sites without knowing about them. These toxic links can get search spiders to penalize your site, never to appear from search engine results pages (SERPs) ever.
Therefore, building links on authoritative websites that will grow and sustain your organic search traffic, in the long run, is imperative. That means knowing what type of links to build and how to acquire them correctly.
Now, if you don’t have the time to build links alone, you can always hire someone to do the job for you. Thankfully, there are lots of link building service providers with the experience and know-how to help you build a link profile that will effectively get you on top of search results.
At the same time, this doesn’t come without challenges. You must consider factors to help you decide which link building service is best for you. You also need to know the pros and cons of hiring link builders for your website. Finally, we’ll look at some of the better ones who can help build the links your website needs.
We’ll cover all these things and more in this post, so buckle up and let’s get started.
What Are Link Building Services?
In a nutshell, link building services help acquire backlinks for your site, so you don’t have to. These service providers have the expertise and experience to build authoritative backlinks that non-link builders can acquire for themselves.
Pros and Cons of Link Building Services
Deciding on hiring link building services for your online business isn’t as straightforward as you think. You must weigh all the options to ensure that getting a link vendor is right for your website. Because it’s also possible that building links yourself is a much more sensible choice at this stage of your business. To know for sure, below are reasons why you should (or shouldn’t) hire for link building services.
Pro: Convenience
If you have neither the time to learn how to build links for your site nor the skill to execute a link building strategy and campaign confidently, it’s best to hire one for the job. This allows you to focus on other parts of your business, as the link builder will do the heavy lifting on your part.
This person or agency will be responsible for looking for link prospects and identifying how to reach out to the prospects. Over time, the vendor will send the report containing the links built over time, the SEO metrics of each, and your site’s organic traffic report (to see if the links significantly impact your traffic).
All these take place as you wait for the results to manifest itself.
Con: Quality Control
The type of links your service provider will build for you dictate how high your site will rank on organic search over time. And, normally, you will receive the type of links you ordered from the vendor.
However, there are times when the quality of the link they built for you doesn’t match the one you purchased from their packages. For example, the link was from a site with low DR, or the content where the link was built is not contextually relevant to your site’s link.
In this case, you must reach out to the service provider and ask to fix this issue or at least ask for an explanation. More often than not, the vendor will be more than happy to rectify the situation and make the necessary changes to your link order to keep you satisfied. However, at the same time, link quality should never be an issue. You shouldn’t worry about vendors not fulfilling their end of the bargain, especially since you already paid for them.
Pro: Scalable
Link vendors and agencies offer different packages that suit your needs and budgets. For instance, websites with established link profiles would want high-quality backlinks to give them an edge against their competitors.
However, these link types can get expensive quickly. The good thing is that you can only choose another package within your budget. The links won’t be as powerful as the ones in the recommended package, but the links you’ll get here are good enough to move the needle.
And once that happens, and the links increase your website traffic and revenue, you can pay for more premium packages to scale your business even further.
Con: Cost
Unfortunately, good backlinks always come at a price. A link from a reasonably authoritative website can cost you hundreds of dollars. And a package containing these link types can go over thousands of dollars.
Due to the costs, you may be tempted to cut corners by going for vendors that claim they can build high-quality backlinks to your site at a fraction of the cost. Unfortunately, you’ll feel the effects of these backlinks once Google penalizes your website due to these spammy backlinks. They may appear “authoritative” at face value because of their SEO metrics like DR, but these links will only do more harm to your site than good, so it’s best to avoid “cheap links” at all costs.
Pro: Customer Support
The agency or vendor’s customer support is critical to its operations because the fact of the matter is that there’s a lot that takes place in building links.
For one, the vendor must wait for the site owners to place your link on their site at your preferred destination. Sometimes, the owners take a while to reply to your queries for various reasons. Regardless, the agency must pull every trick in the book to get the links up on time because it’s not the client’s problem why the links are late.
Therefore, the customer support team ensures the clients are constantly updated regarding the situation. Its team must assure clients that the links will be public very soon and offer an acceptable reason why they’re not let live. And if the clients want a refund for reasons well within the agreement, the customer support and the agency should accommodate their requests without any issues.
Con: Customer Support
Unfortunately, customer support goes both ways. Some agencies don’t reply to clients regarding their link orders. Others would even deny your request for a refund even if the agency failed to fulfill your order months after you last placed it. Worse, some would even run away with the client’s money, never to be heard from again.
What to Look for in a Link Building Service Provider?
When searching for a link building service provider, it is essential to consider several critical factors that ultimately determine the success of your link-building campaign. This section discusses the important aspects to consider when you're seeking to partner with a link building agency.
Experience and Track Record
A company with substantial experience in link building is more likely to deliver quality backlinks and have a thorough understanding of the complexities of the process.
Look for the case studies published on its sites for some examples. These should show who the clients are, the kind of links it built for each one, and the campaign results via screenshots of the client's Google Analytics or Ahrefs organic traffic.
There may be instances when link building company doesn't want to share its clients publicly, which is understandable. However, you should still reach out to the agency in private for samples of links they built in the past to give you an idea of the kind of backlinks they can build for you.
White Hat Techniques
Link building agencies should develop and execute campaigns that align with what Google wants, which are genuine and natural-looking backlinks on your link profile.
Links built using an automated tool or appearing spammy are one-way tickets toward Google penalization. Seriously, gone are the days when link manipulation and schemes worked, as Google has smartened up and cracked down on sites that still engage in these unnatural practices.
So, by reviewing the backlinks these link building companies build for clients, you get a good idea of whether they dabble exclusively with white hat SEO. Examples of ethical links include guest blogging, broken link building, or tactics that don't resort to any monetary exchange.
Specialization
Some link building agencies work better with online businesses in certain niches. Maybe they have many link partners for websites in this niche, allowing them to build topically relevant backlinks for clients. Or they have tons of experience working for businesses in a niche where the link acquisition process becomes second nature to them.
At the same time, certain link building tactics may not work in specific niches. For example, local businesses build local citations on geo-specific directories better than guest blogging on global publication sites. It depends on what your business needs and agencies need to be fully aware of these before accepting you as its client.
Therefore, you won't have problems hiring a link building company that can easily build links to businesses similar to yours.
Client Support
Smooth communication with the link building agency ensures your campaign's success. Find a provider that responds immediately to your queries, which shows that they take customer messages seriously. Plus points if the company assigns an account manager to your order so you have a point person you'll contact about the backlinks. Finally, the person should be available by email, chat, or even on the phone so you can contact them for questions about the order.
Part of customer support is the report the company sends you during and after the link building campaign. It should provide you with a list of high-quality links it has built for you based on your order and SEO metrics of the site (DR, organic traffic, etc.) to prove that it has fulfilled your order according to your specifications.
Pricing
Link building can be complex with all the factors involved in processing an order, but the payment should be the last thing that should complicate it even further. The company should have a clear pricing structure for its link building efforts. It should tell you how much you should be paying for the backlinks even before place your order.
Some agencies will take the payment to process the order while others would want to complete the order first before getting the payment from you. The latter is the most ideal but is also the rarest of them all. But what's more important is that the company must deliver the links on time and as you ordered them.
Guarantees
There are risks associated with every link order. For example, the link partners they negotiated your order with didn't reply to the agency's messages and didn't link back to your website. This may happen from time and time, so the agency should have contingencies ready. Examples include replacing your link with a different website that has identical SEO metrics.
At the same time, pivoting to different link partners may take longer than the initial proposed timetable, so the agency should communicate this to clients as it happens.
Worst-case scenario, if the agency can't fulfill the links you ordered, it should be willing to return the payment instead of forcing to complete your order even months after the deadline has passed. The agency should know its limits and move on instead of making things worse for them from a client's perspective.
Buying Link Building Services from Legiit
Depending on the link building service provider you choose, you should be able to place your link order that details the number of links you expect to receive, the SEO metrics of the site where the link will be placed, and others.
For this example, I'll order from one of Legiit's link builders. Before placing an order, you need to read the details to know what to expect once your order is processed. There should also be an FAQ section that answers customers' most common questions about the service that isn't mentioned in the description. If you have a question not addressed in the FAQ section, you can ask the user.
To help you decide if you can trust this Legiit service, scroll down to see customer reviews and testimonials. You will see here the average and individual star ratings the service has received from buyers through the years. A high rating like the one from the screenshot below means that the service delivers the goods and that you should consider hiring them for getting high-authority links for your site.
If you're ready to buy from the service provider, you have to choose among the link building packages available. Some may only have a single package and straightforward pricing, but others offer multiple packages with varying link quantities and quality. The better the links you'll get, the more expensive the package is.
Add the service to your cart if you've decided to buy this service. You can browse other services to add to your cart before checking out. Once you do, be mindful of add-ons that some of the service you purchased is offering. They may add value to your current order at a fraction of the price.
The beauty of Legiit as a platform is that the payment won't go straight to the service provider until that person has completed your order. Even then, you can ask questions about the order's quality before approving it and releasing the payment to the freelancer. This gives you all the leverage when placing orders on the platforms.
At the same time, make sure to read the description carefully before making a purchase. If you have concerns about the order that were addressed in the service description, then you have nothing to hold on to and must release the payment.
What Are 7 Link Building Services That Actually Work?
To help you find the best backlink building services, I've listed the highest-rated Legiit backlink builders at affordable prices. All these freelancers have received hundreds of orders for their various services and tons of satisfied customers. If you're interested in any of them, create a Legiit account before placing your orders.
#1 - MissingLink
MissingLink has amassed over 6,000+ reviews for all his services, mostly related to link building. His most popular one is the Branded Foundational Links, where the user builds foundational links or pillow links from popular web 2.0., blogs, and image-sharing platforms to your website. These links are ideal for relatively new sites without established link profiles.
For $40, the user will create 150 accounts from these sites and will give you login details upon completion, which is seven days after ordering. The most foundational links MissingLink can give you is 450 links per order at $80.
Another service MissingLink is offering is Niche Stacked Links. For $8, the user will create stacked links from Web 2.0 sites to different pages on your website. These help diversify your link profile so that not all links point to your money pages.
Finally, its 400 Niche Link is another batch of Web 2.0 sites linking to different pages on your website. It also allows you to determine the anchor texts for the links and your desired distribution in percentage to help make your link profile look even more natural.
#2 - seolinksguyhere
This user has received a perfect 5/5 star rating across thousands of reviews for the Create 10,000 dofollow seo backlinks service. For $6, seolinksguyhere creates approximately 10,000 dofollow backlinks from sites like article directories, blog comments, forum profiles, and more to your tier 2 links, which should consist of Web 2.0 sites, YouTube videos, URL shortened links, and others. The user advises against using this service for your tier 1 links and money sites to achieve the best results.
#3 - RankSolutions
Another popular link building service on Legiit is the All In One Manual SEO Link Building Package by RankSolutions. For $20, the user will manually build 100 dofollow backlinks to your site across 10 different platforms, like article submissions, web 2.0 blog postings, classified ads postings, and more. The great thing about the service is that the link may contain unique videos, plus a mix of dofollow and nofollow links to diversify the links, making it harder for Google to crack down on them. Expect to receive the order on or before 15 days after ordering.
#4 -Serphaus
SerpHaus is one of the most popular link builders on Legiit, with different highly-rated services to choose from.
His Permanent PBN Links TF10+ service is his most popular, with a 5/5 star rating from over 1,000 reviews. For a minimum of $15, buyers will receive a permanent dofollow backlink from the homepage of a private blog network (PBN) site with a 10+ Trust Flow (TF) score, which is a Majestic metric for determining link strength. The only caveat about this service is that the user won't provide you with the link URL to view. SerpHaus is protective of his PBN that he simply cannot give you the link--you'll simply have to trust him to do the job. You should be fully aware of this before placing an order for this service.
The user also has a Permanent Home Page TF30+ PBN Links service. It is similar to the previous service, but instead of at least TF 10, buyers will receive a permanent link from a PBN homepage with a TF 30 or more. Prices start at $75 for a link and increase incrementally if you want more links in your order.
Finally, SerpHaus's 75 Profile Backlinks service is where you receive 75 profile links from sites with Domain Authority scores between 50 and 90. they don't pass as much link juice compared to his PBN links, but they are good enough to help your site rank for low-competition keywords and to diversify your link profile.
#5 - granking
Dofollow white hat links are the most coveted links in all of SEO, and granking offers 170 links for as low as $99. His Diverse White Hat SEO Backlinks service builds you a variety of high-quality links from profile pages, image submissions, business citations, web 2.0 blogs, and more with a DA of at least 90. He builds the links manually within the next two days after placing the order.
#6 - SuperstarSEO
As the owner of Legiit, Chris M. Walker also knows a thing or two about SEO, since he also founded SuperstarSEO. The name also happens to be his username on Legiit as well, and it's where you can find most of his SEO services.
But among his link building services, his Superstar Elite Outreach Guest Post Links (White Hat) service provides you with contextually relevant links to your niche site. Chris has access to hundreds of blogs in different industries, and you decide the niche of the blog you want to be published in, or he'll match your site with the best possible one. Price starts at $91, where you'll receive a guest post link from a blog with k-5k organic visitors a month and a DR between 10 and 30. The price increases if you want to get a link from a site with more traffic and a higher DR score.
His Superstar SEO Premium PBN Links service lets you build a homepage link from site in private blog networks with a TF 15+ and at least ten referring domains. Like SerpHaus, you won't get a link to the PBN for security purposes. Chris will send you a screenshot of the link on the site, signaling that he has completed your order.
If you're looking for editorial links, Chris's Niche Edits: On Domains With RD 40-400+ in Real Niche Relevant Posts (Powerful) service is for you. He will build a niche edit link for your site on a website with referring domains between 40 and 100 for $40 within a 30-day timeline. You can build more powerful niche edits from his other packages from sites with more referring domains.
Finally, the GSA Blast GSA SER to Create 10,000 Backlinks And CRUSH Your Competition service is perfect for people looking to beef up their tier 2 links or maximize their parasite pages. Chris will pump out 10,000 GSA links from articles, social networks, social bookmarks, and wikis. He operates GSA using dedicated service and approximately 200 proxy servers to avoid the creation of online footprints that could point back to your site.
#7 - rankrenegade
To help with your link building efforts, you must build a Domain Authority Stack, a quality backlinks service that rankrenegade offers. For $20, the user will create a stack of sites that serve as buffer between your money site and backlink spam. That means you can blast the stack with as many links as possible without negatively affecting your money site's rankings. At the same time, any good links you build on your stack should increase your website rankings.
Frequently Asked Questions
What Is the Link Building Process?
The link building process involves acquiring backlinks from other websites to improve your website's search engine ranking and drive organic traffic. This process typically includes outreach to high-authority websites, guest posting, and creating shareable content while adhering to white hat link building techniques. Link building aims to increase your website's credibility and visibility to search engines and users.
What Is Link Building in Business?
In the business context, link building is essential to SEO and content marketing strategies. By acquiring high-quality backlinks from authoritative websites, businesses can increase their online visibility, improve search engine rankings, and drive more organic traffic. This can increase brand awareness, customer engagement, and sales conversions, among other benefits.
How to Get the Best Link Building Services?
To find the best services to increase your site's organic rankings, look for a link building company or freelancer with proven experience in your industry. Consider factors like their existing clientele, their understanding of white hat link building techniques, and their ability to create engaging content.
How to Choose the Best Link Building Services for My Business?
To choose the best backlinks service for your business, evaluate the following factors:
- Experience - The service provider should have a track record of success in your industry.
- Strategy - They should be able to develop a customized link building strategy tailored to your business goals.
- Pricing - The cost of the SEO backlink service should align with your budget and deliver value for money.
Should I Work with an Agency or Freelancer for Link Building?
The choice between an agency and a freelancer largely depends on your budget, project management preferences, and specific business requirements. While agencies can provide a more comprehensive range of services and resources, freelancers may offer more personalized attention and potentially lower costs.
How Do I Cancel a Link Building Services Contract?
To cancel a link building services contract, review the agreement signed with the service provider and follow the termination procedures outlined. This may include providing written notice of termination or fulfilling any required notice periods. with Legiit, however, refunds depend on the backlink service description, so be sure to read it before placing your order.
How Much Do Link Building Services Cost?
The cost of link building services varies depending on factors like the scope of the project, the number of backlinks required, and the competitiveness of your industry. For example, Linkology offers per-link pricing that ranges from £65 to £85 ($75 to $100) depending on domain authority and content requirements.
Conclusion
Link building is a crucial component of a successful SEO strategy but needs to be done ethically and strategically to avoid penalties from search engines.
While outsourcing SEO link building services can help businesses scale their efforts, choosing a reputable provider and ensuring the links they generate pass quality guidelines is essential. Ongoing monitoring of the links is also recommended to avoid any that start to lower the site's authority over time. We've already detailed all these above to help you choose which among the different link building and SEO agencies to choose from.
Finally, you can't go wrong when choosing Legiit to help you decide which link building services to choose for your website. Not only do we provide you with customer reviews and testimonials, but we also ensure that your payment is safe with us. Only when the order has been fulfilled will the freelancers receive the money.
Start turning your link building strategies into reality--sign up for a Legiit account here and place your orders now!
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