Dear Forward-Thinking Marketer,
Don't be like "Stubborn Steve"β¦
Stubborn Steve was a successful marketer who'd built his business up from nothing.
He'd worked hard for years and was finally reaping the rewards.
But he was slow to embrace AI, so he didn't invest in learning more about it.
He kept telling himselfβ¦
βI can do just as good a job, if not better than that AI crap!β
Little did he know this decision would have a devastating impact.
And not just on his life... but for the lives of his wife and two small children too.
As other marketers began to embrace AI, they started to outpace Stubborn Steve's business.
His competitors were able to offer better services at a lower cost, and Stubborn Steve just couldn't keep up.
He was now arguing with his wife about their finances, stressed out and not sure how he was going to pay the bills.
All his hard work seemed to be slipping away from him.
Stubborn Steve is a cautionary tale for other marketers who might be hesitant to embrace AI.
He didn't take the smart step forward to understand more about how to use AI to his advantage... and because of that, he paid the ultimate price for his mistake.
Stubborn Steve lost his business, his money, and his peace of mind.
If you're a marketer, copywriter, freelancer or business owner, there's a pretty good chance you know what ChatGPT is.
If you don't know what it is, here's a quick definition:
ChatGPT (Chat-Based Generative Pre-trained Transformer) is a type of artificial intelligence technology that's used to automate tasks, analyze data quickly, and provide better customer service.
It's capable of understanding natural language and can be used to create better marketing campaigns.
It's what a lot of folks are using to come up with unlimited ideas for ads, emails, sales pages, video scripts and almost anything else you need.
One of the big problems we face when trying to sell stuff online or offline is not being able to produce enough testable marketing in a short enough time frame.
In fact, here's 4 ways you can use ChatGPT as a marketer...
1 - Content generation: ChatGPT can be used to automatically generate product descriptions, blog posts, social media posts, and other types of written content. This can save time and resources for marketers who need to produce a large volume of written content on a regular basis.
2 - Customer service: ChatGPT can be used to provide quick and accurate responses to frequently asked questions or common customer inquiries, freeing up customer service teams to focus on more complex issues.
3 - Personalization: ChatGPT can be used to generate personalized emails, social media messages, and other types of content, using data about individual customers to tailor the content to their interests and needs.
4 - Market research: ChatGPT can be used to analyze large volumes of customer feedback or online conversations, providing insights into consumer preferences and trends that can inform marketing strategy.
A.I. Copywriting
How to Use ChatGPT
Copywriter with over a decade in direct response marketing, and copywriting. Check out my course Ai Marketing Secrets!
Course Updated February 23, 2024