The Buyer's Guide to SaaS & Tech Guest Posts

Buying a guest post for your SaaS product is like buying a targeted ad. A placement on a generic, high-traffic website is like a billboard on a random highway, lots of eyeballs, but the wrong ones. A placement on the one industry blog your ideal customers read every morning is an investment that generates leads and pays for itself.

This isn't another overwhelming list of 200+ blogs. This is a buyer's playbook. It's how you identify and secure powerful guest posts on SaaS and Tech sites that don't just build links, but actively grow your business.

SaaS Guest Posting: The Cheat Sheet

Here are the non-negotiable rules for this business-focused niche:

• The #1 Rule: Audience Over Authority. A link from a lower-DR blog read by your Ideal Customer Profile (ICP) is infinitely more valuable than a link from a high-DR generic tech news site.
• The Core Concept: A great SaaS guest post is a lead generation tool that happens to provide a backlink, not the other way around.
• The Vetting Process: Focus on business-centric signals: audience sophistication, content quality, and the site's role in the tech ecosystem.
• The Golden Signal: Look for blogs with an engaged audience of your target users (e.g., marketers, developers, founders) who actively comment and share content.
  

On This Page

• Why the SaaS Niche Demands a Different Approach
• The 5-Point Vetting Checklist for SaaS & Tech Blogs
• Examples of Gold-Standard SaaS & Tech Blogs
• How to Write a SaaS Guest Post That Converts
• SaaS Guest Post FAQ
  

Why the SaaS Niche Demands a Different Approach

You can't evaluate a SaaS blog the same way you evaluate a blog in another niche. The landscape is fundamentally different, and so are the signals of quality.

• The Audience is Sophisticated: SaaS and tech buyers are savvy. They are immune to fluff and generic content. A link from a low-quality, surface-level article will be ignored and provide no brand value.
• The Goal is Business, Not Just Backlinks: The ultimate goal of a SaaS guest post is to drive trials, demos, or sign-ups. The link must be placed on a site where potential customers are actively looking for solutions to their problems.
• Topical Specificity is Everything: The "tech" niche is massive. A link from a DevOps blog is useless for your marketing automation tool, even if the blog has a high DR. You must find blogs that operate in your specific sub-niche to reach the right audience.
  

The 5-Point Vetting Checklist for SaaS & Tech Blogs

Use this business-focused checklist to separate the true opportunities from the worthless "link farms."

1. The Audience Profile Check: Are Your Customers Here?

Before you look at any metric, ask the most important question: "Who reads this blog?" If the answer isn't your Ideal Customer Profile (ICP), the placement has no value.

• How to Check: Look at the topics they cover, the language they use, and the authors they feature. Read the comment sections. Look at who shares their content on LinkedIn or Twitter. Are they VPs of Sales? CTOs? Startup founders? Find the blogs where your future customers congregate.
• Red Flag: A generic "business" blog that covers everything from crypto to productivity hacks with no clear target audience.
  

2. The Business Model Check: Is This a Real Business or a Link Farm?

A real tech blog is almost always part of a real business. It's a content marketing asset, not the primary product.

• How to Check: Does the site have its own product? Does it offer a consulting service? Is it a media publication with a clear editorial team? Look for signs of a legitimate business model beyond just selling guest posts.
• Red Flag: The only clear way the site makes money is from a "Write for Us" page with a public price list. This is a link farm, not a publication.
  

3. The Content Sophistication Check: Is the Content Expert-Level?

SaaS audiences crave deep, actionable insights, not generic listicles.

• How to Check: Scan their recent articles. Do they include original data, in-depth case studies, expert interviews, and step-by-step tutorials? Is the content written by people with real job titles and experience in the industry?
• Red Flag: A blog full of surface-level, 800-word articles that rehash information you could find anywhere else.
  

4. The Ecosystem Check: Do They Integrate with the Industry?

Legitimate SaaS blogs are part of the broader tech ecosystem. They talk about, review, and integrate with other well-known tools.

• How to Check: Do their articles mention other respected tools in your space? For example, a marketing blog that naturally references tools like Ahrefs, Zapier, or HubSpot is clearly an active participant in the industry.
• Red Flag: A site that never mentions or links out to any other recognized tools or platforms. It likely exists in a vacuum and has no real authority.
  

5. The Traffic & Engagement Check: Is the Audience Real?

Finally, check the metrics, but focus on the ones that indicate a real, engaged audience.

• How to Check: Use an SEO tool to look for stable or growing organic traffic. But don't stop there. Check their social media profiles. Are people sharing and commenting on their posts? An active social presence is a strong sign of a living, breathing brand.
• Red Flag: A site with high DR but flat-lining or non-existent traffic and a dead social media profile.
  

Need Help Vetting SaaS & Tech Blogs?

This level of due diligence is critical for ensuring a positive ROI on your link-building budget. Find top-rated freelancers on Legiit who specialize in the SaaS niche and can perform this rigorous vetting for you.

Find a SaaS Link Building Expert on Legiit

Examples of Gold-Standard SaaS & Tech Blogs

When vetting opportunities, compare them against these industry leaders to understand what true quality looks like.

• The Ahrefs Blog: A perfect example of a product-led blog. Their content consists of world-class, data-driven case studies and tutorials that are deeply valuable to their target audience of SEOs.
• The HubSpot Blog: The king of inbound marketing content. They have multiple sub-blogs (for marketing, sales, service) to perfectly target each of their customer personas with relevant, expert-level advice.
• The Zapier Blog: A masterclass in integration-focused content. Their articles are highly practical, showing users how to solve real-world problems by connecting different apps, which perfectly aligns with their product's value proposition.
  

How to Write a SaaS Guest Post That Converts

Finding the right site is half the battle. Your content must also meet the high standards of a tech-savvy audience.

• Solve a Tangible Business Problem: Don't just share opinions. Provide a step-by-step solution to a problem your ideal customer is facing.
• Include Data and Real-World Examples: Use statistics, charts, screenshots, and mini-case studies to back up your points and make your content more credible.
• Write an Expert Author Bio: Your bio should include your name, your role (e.g., "Founder at [Your SaaS]," "Head of Growth"), and what your company does. This establishes your expertise.
  

Finding Your Targets: A List of SaaS & Tech Guest Post Sites

Finding the right blogs to pitch is often the most time-consuming part of guest posting. To help you get started, we've compiled a list of websites in the SaaS, tech, and marketing niches that are known to accept guest contributions.

Important Note: This list is provided for research purposes only and is not an endorsement. You must apply the 5-point vetting checklist to every site before reaching out. Inclusion on this list does not guarantee quality or relevance for your specific needs, nor does it guarantee acceptance. Editorial guidelines and opportunities change frequently.

Free SaaS Guest Posting Sites (High Editorial Standards)

These websites typically accept high-quality guest posts based on strict editorial guidelines, often without a direct publishing fee. They are excellent targets for establishing thought leadership and building brand authority.

Paid SaaS Guest Posting Sites (Potential Sponsored Opportunities)

These websites often offer sponsored post opportunities or are commonly found on guest post marketplaces. This usually involves a fee for publication, and vetting is absolutely critical as quality can vary dramatically.

For the original document containing this list and links:

Download the Full List Here : Link: https://docs.google.com/document/d/19lTVrsHShlP8gP0ahQc5smkI2krdwmUuCvptIArDX4A/edit?usp=sharing

SaaS Guest Post FAQ

Is guest posting good for SEO?

Yes, high-quality guest posting on relevant sites is one of the most effective strategies for building authority, driving referral traffic, and improving SEO rankings, especially in the competitive SaaS niche.

Is guest posting worth it in 2025?

Absolutely, if done correctly. The focus in 2025 must be on quality, relevance, and audience value. Links from low-quality "link farms" are worthless or harmful. Strategic placements on authoritative, relevant blogs are more valuable than ever.

What is the difference between PR and guest posting?

While both involve getting your brand mentioned on third-party sites, guest posting typically involves writing a full article for another blog to gain a backlink and exposure. Public Relations (PR) is usually focused on getting mentions in news articles or media features, often without a direct link, aiming for broader brand awareness.

How much should I pay for a SaaS guest post?

Prices vary widely based on the site's authority and audience. Expect to pay anywhere from $250 for a placement on a solid niche blog to $1,500+ for a spot on a top-tier industry publication. Remember, audience match is often more important than just the price tag.

How do I find a guest post site?

You can use Google search operators (like your niche + "write for us"), analyze competitor backlinks, or browse marketplaces like Legiit where sellers list guest post opportunities on various websites. Always use the vetting checklist to evaluate any site you find.

Can we earn money from guest posting?

Yes, many freelance writers earn money by writing guest posts for clients. Some high-profile bloggers may also get paid by publications for their contributions, but typically, guest posting is done by businesses for marketing benefits, not direct payment.

Is guest posting real or fake?

Legitimate guest posting on real, authoritative blogs is a very real marketing strategy. However, the industry also has "fake" providers selling links on worthless websites created only for selling links. Careful vetting is crucial.

Which platform is best for guest posting?

The best platform allows you to vet opportunities based on real metrics and reviews. Marketplaces like Legiit provide transparency by showing seller history, ratings, and verified buyer feedback, helping you make informed decisions.

Get Your SaaS in Front of the Right People

Guest posting in the SaaS niche is a powerful strategy for lead generation and authority building, but only if you focus on quality and audience relevance. Use this guide to vet your opportunities and make smart investments. Instead of navigating the complex outreach and vetting process yourself, you can hire a professional on Legiit who specializes in the SaaS vertical, with established relationships and a proven track record of securing high-value placements.

Explore SaaS Guest Posting Services on Legiit