31 Best Social Media Scheduling Tools

Let's face the truth: social media marketing (marketing generally) is time-consuming. Whether you are an individual, influencer, or business owner, followers and prospects expect you to practically LIVE online.

Your prospects want to read fresh content regularly. They want you to reply to their comments and inquiries within the hour.

So, should you do what they want?

Well, customers are always right. In other words, be active on your social media networks.

Unfortunately, being manually active is hectic. Can you post thrice in a week (for example) across your social networks?

What if you miss out on your schedules? The chances are high that you would. Unfortunately, a one-time mistake can dent your trust metric.

So, what should you do?
Automate your social media marketing. If you can't automate all the parts, you can at least do it for your content. That's where social media scheduling tools can be helpful.

In this article, we shall be looking at the 31 best social media scheduling tools. And rest assured that our list has your pick regardless of your budget and preferences.
Furthermore, to help you choose the right social media scheduling app, we simplified our list into categories as follows:

• Best social media schedulers for Facebook
• Best social media schedulers for Instagram
• Best social media schedulers for Twitter
• Best social media schedulers for multiple platforms
• Best social media schedulers for small businesses
• Cheapest social media schedulers
  

Best Social Media Schedulers For Facebook

Buffer

Buffer is arguably the best scheduling tool for Facebook. It is one of the few apps that effectively schedule content for Facebook Groups and Pages.

Beyond content scheduling, Buffer is also a collaborative tool. Your team can assess your drafts before they are published. More importantly, you or your team members can reply to Facebook messages and reactions from a shared inbox.

In addition to content scheduling and shared inbox, Buffer also analyzes the performance of your content. It even suggests the best time to roll out your posts.

However, the interface of Buffer can be somewhat confusing. But don't worry about that; you can try the freemium model to understand how it works. Fortunately, the freemium model allows up to 10 schedules. That's enough to test the waters.

Note: Buffer also works perfectly for LinkedIn content scheduling.

SocialPilot

SocialPilot is just as effective at scheduling content for Facebook as Buffer. However, it comes with more functionality.

In addition to Buffer's shared inbox, analytics, and collaboration, SocialPilot can upload in bulk. It also comes with a robust system for managing Facebook ads.

Beyond all that, the unique selling point of SocialPilot is its content suggestion. You and your team don't have to go through hiccups in idea generation.

With the SocialPilot app, you can directly access viral posts, repurpose or personalize them, and schedule them to your account.

However, SocialPilot doesn't come with any freemium model. Nevertheless, it's an AWESOME content scheduler for Facebook.

Note: you can also use SocialPilot for Pinterest content scheduling.

MeetEdgar

MeetEdgar is not as popular as SocialPilot and Buffer. However, it is one of the best schedulers for Facebook.

And while MeetEdgar can work with other platforms (barring Instagram and Pinterest), we recommend it for Facebook. Here's why:

Facebook undoubtedly houses a pool of audiences with varying preferences. MeetEdgar helps to plug that diversity. It allows users to create categories for their content.

For example, you can have categories such as quotes, promotional materials, questions, or polls. Either way, MeetEdgar will help you sort the categories and roll out content for each of them with minimal effort from you.

Another standout feature of MeetEdgar is its recycling. After publishing content, this scheduler re-posts the same content after some time. That way, you can reach different and more customers.

Note: content recycling can be tricky. So, ensure you use evergreen content that will remain relevant to your niche and business.

Loomly

Much of Loomly's effectiveness at scheduling content is because the founders are social media managers. They understand the loopholes around other schedulers and built Loomly to plug the holes.

Talking about loopholes, Loomly stands out with its outstanding feature: fine-tuning. Unlike other schedulers, Loomly helps you optimize every detail of your content before publishing them.

And on a platform like Facebook, where people are quicker to critique than appreciate your efforts, Loomly's fine-tuning will help your business. With it, you can optimize your content and images for your audience.

About the audience, Loomly can help you target the right group for your business. It comes with a feature that sets demography-specific restrictions. That will come in handy for paid Facebook ads.

ContentStudio

We doubt any list of social media scheduling tools for Facebook is complete without ContentStudio. It is one of the widely used tools.

But beyond the popularity, ContentStudio has a user-friendly interface. You can easily schedule your post even as a newbie to social media marketing.

Furthermore, ContentStudio comes with a team collaboration feature like Buffer. But it has extensive use for managing clients.

Also, ContentStudio (like SocialPilot) can find viral content in your industry and schedule them for your business.

In summary, ContentStudio is like a combination of Buffer and SocialPilot. But it comes with extensive reporting and analytics.

Best Social Media Schedulers For Instagram

Instagram content is unique and visual. As such, it needs EXTRA planning. So before you decide on any of the tools in this section, ensure you get your game right by talking to an Instagram consultant.

Later

Later is undoubtedly the front-runner for the best scheduler for Instagram. Everything on the tool is optimized for posting on the network.

Starting with how you begin a post, you'll upload an image instead of inputting a text like other social media scheduling tools.

More importantly, Later is a certified actor for Instagram. So, rest assured that you're in the right hands.

However, starting with Later can be demanding. You need to change your Instagram account to Business or Creator mode. But once you get that sorted out, it's easy peasy from there.

Note: you can only post videos and manage comments with Later after subscribing to its paid plan.

Planoly

Planoly, like Later, is a certified partner of Instagram. Even better, this scheduling tool focuses mainly on Instagram. So, expect a robust system for your Instagram marketing.

But we have to warn you; Planoly's interface is not as exciting as Later. Regardless, the tool comes with the features you need to manage your Instagram content.

The most notable mention among the features of Planoly is its analytics. You will get time-specific insights on your posts. Planoly will suggest the best time to publish your content based on those insights.

In addition to the analytics, Planoly comes with easy-to-use, pre-made templates to get your content out quickly. Features such as SellIt and StoriesEdit will help you customize existing images to your needs with little effort.

Crowdfire

Crowdfire supports several social media platforms. However, it has a soft spot for VISUAL networks such as Instagram.

Unlike Later and Planoly, Crowdfire's unique selling point is its content curation. Like ContentStudio and SocialPilot, this tool finds viral posts in your niche.

Crowdfire will even ask you to select a range of topics. And it'll regularly send content to you like TikTok. If you like any of its suggestions, you can personalize and re-share them on your page.

The best part: you can restrict Crowdfire from sourcing content from selected sources.

Furthermore, Crowdfire can predetermine when to roll out your content based on its analytics. But if you like, you can use the Queue Meter to schedule and monitor posts manually.

Ultimately, you will need a Crowdfire premium plan for advanced functions like custom social listening and reports.

Note: you can also use Crowdfire to schedule content for TikTok. They (creators of Crowdfire) even claim to be the first scheduler for TikTok.

Sked Social

Sked pride itself as a one-stop destination for social media marketing. While we hate to detract from its claims, the scheduler is best for visual networks like Instagram.

Compared to Later and Planoly, Sked offers more solutions to improve Instagram marketing. For starters, Sked comes with a collaboration feature. You can easily share thoughts and ideas with your team or even clients.

More importantly, Sked has an in-built photo editor. You can do all your image optimization tweaks on the scheduler and queue them for later.

Also, Sked helps with hashtags. It even has a hashtag manager for researching and saving the best ones for visibility.

Overall, Sked makes your Instagram caption clutter-free and ultimately stands out to attract your audience faster.

Everypost

Everypost is somewhat a new player compared with the other listed Instagram schedulers. Nevertheless, it comes with the tools you need to manage your Instagram content effectively. In fact, Everypost is a high-end social media scheduling tool. It focuses mainly on publishing visual content on personal and company profiles.

Furthermore, Everypost can streamline your posts to meet the audience of different social networks. It will find and publish viral content on your pages for each network. And don't worry that the curated content will be monotonous. Everypost picks ideas from different content categories such as promotional materials, industry news, and viral gist.

Note: you can also use Everypost for scheduling content on Twitter. But it won't be as effective as the recommendations below.

Best Social Media Schedulers For Twitter

TweetDeck

If you're a seasoned Twitter marketer, TweetDeck needs no introduction. It is miles the best social media scheduling for Twitter. It is owned by Twitter, and most importantly, the tool is free.

But unlike other free tools, TweetDeck is still as robust as before Twitter bought it in 2011. In fact, it is better than it ever was.

Now, you can manage multiple Twitter accounts on TweetDeck. You will receive a comprehensive report on details such as messages, mentions, and notifications for each account. And you can also stretch the details in your report. You can add as many columns as you like.

Lastly, TweetDeck lets you edit your content before they go live. While you're at it, you can also add GIFs, memes, and short clips.

SocialBee

After TweetDeck, SocialBee is the next best scheduler for Twitter. It is robust, easy to use, and affordable.

You don't have to be a business owner or influencer; you can use SocialBee even as an individual to grow your Twitter account.

So back to business!

SocialBee helps you and your team focus on creating engaging content. It takes up scheduling duty and rolls out your posts in categories. So, your audience won't grow tired of reading the same thing over.

The best part: SocialBee can suggest how to grow your Twitter base and get more business. SocialBee studies your competitor and spies on their followers' activities. Then, it will provide actionable insights on the things you need to do better.

Unfortunately, SocialBee doesn't come with features like content curation. Nevertheless, it is an affordable alternative for small businesses on Twitter. Plus, it supports several URL shorteners.

SocialOomph

SocialOomph is one of the most robust Twitter content schedulers around. It can schedule and collapse tweets, target and track keywords, and manage all your accounts from a single tab.

However, all that good stuff comes at $35.94 per month. Even at that, SocialOomph is still a bargain.

Say you only want to try the scheduler; you can use the freemium model. With the free plan, you can synchronize and manage a max of 5 accounts.

However, features such as collapsing and re-posting tweets might be limited on the freemium model. But even with the limited features, SocialOomph would have saved you considerable time tweeting on each of your accounts manually.

Followerwonk

Followerwonk is one of the newest schedulers for Twitter. It is affordable and has a friendly interface.

But overall, Followerwonk is more of a robust tool to build followers on Twitter than scheduling content.

Nevertheless, building followers and publishing content has the same aim: to build trust and improve sales. So, Followerwonk can still help you.

Followerwonk helps businesses in 3 ways:

• It surfs twitter bios.
• It analyzes tweeps and their activities by location and who they follow.
• Then, it optimizes your content and activities to gain followers quickly and build traffic.

After the optimization is done, the tool will roll out your content for free. But you'll be limited to one account. If you want more features to manage more accounts, subscribe to the premium plan.

Agorapulse

Agorapulse is a premium scheduler tool for Twitter and other social media networks. But while it is widely used by agencies, you can also use it for your business.

In fact, Agorapulse has a solo plan aimed at businesses and individuals on a budget. And with this plan, you can manage your Twitter account effectively.

Furthermore, Agorapulse comes with a collaboration feature. You can brainstorm with your team before you publish your content. More importantly, the tool can re-queue your posts. That way, you will spend less time coming up with new ideas.

But, ensure you post evergreen content to start!

Best Social Media Schedulers For Multiple Platforms

Hootsuite

Hootsuite is not only one of the most popular social media scheduling tools but one of the most robust. Despite all that, Hootsuite offers a free 30day trial for new users. Still, it has a freemium model.

In short, Hootsuite has provided all the options to help your business manage your content effectively. If you want the best brand to use, they should be one of your top choices.

About features, Hootsuite has it all. It comes with robust analytics, collaboration options, bulk composer, and extra layers of security.

Still, Hootsuite can help you curate content across all major social media platforms.

Sprout Social

Sprout Social, like Hootsuite, is another popular and highly effective scheduler for all social media platforms. It also comes with a 30day free trial.

Also, Sprout Social has a collaboration feature. With it, you can actively engage your copywriters, graphics designers, and virtual assistants in your content creation process.

And thanks to Sprout Social's calendar, "collaboration" will be the least of your headache. The tool has a detailed and straightforward calendar. It shows what's published, where, and time.

On top of all that, you can still set specific access based on the clearance of your team or clients.

Most importantly, Sprout Social provides analytics on your content. You'll know what's working and what's not, and what to do.

However, the goodies come at a cost: a minimum of $99 per month.

Sendible

Sendible is another popular all-in-one scheduler for social media content. Like Hootsuite, this tool also caters to the needs of low-budget users.

With as little as $29, you can access several of the incredible features of Sendible.

Talking about features, the unique selling point of Sendible is how it seamlessly blends with virtually all social media platforms, even the CMS for small businesses.

Do you know that Sendible can post directly to your Blogger blog, Medium, and even WordPress?

Do you know that the tool integrates with Canva for creating highly engaging Visual Content?  

Furthermore, Sendible helps you to put your best content on repeat. Plus, you can target different parts of your audience with its geo-targeting.

e-clincher

If you want the best social media scheduling tool (in terms of customer support), e-clincher is what you need. Even for its lowest plan, users will always get top-notch attention.

The only difference across the payment plans is the number of users available and analytics. Either way, you will still enjoy many integrations.

Like Sendible, e-clincher can work with all social media networks. It also integrates with other platforms such as Canva, Google Drive, and even Dropbox.

Furthermore, e-clincher is super easy to use. You only need to drag and drop to schedule content across your social media networks.

Post Planner

Post Planner has to be the most user-friendly social media scheduling tool. You only need a few steps to publish, curate, schedule, and analyze your content. Thanks to that ease, you can create and schedule a month's worth of content within minutes. While you are at it, Post Planner can easily integrate your images and visual aids.

Also, Post Planner can help you schedule your content for when your audience is likely to see it. This feature will especially be instrumental when you have international clients with different time zones. For example, if you want a post to roll out by 11am, Post Planner will publish it at 11am for a client in the US. It will do the same at 11am for another client in Australia.

Best Social Media Schedulers For Small Businesses

Tailwind

As a small business, you'd likely have capped spending on marketing. In that case, how's $9.99 for a tool that can save you stress and time to focus on your scaling? If that sounds like a PRETTY deal, you'll like Tailwind.

Mind you, Tailwind has other expensive plans. But the Plus plan will fit just right with your small business. With it, you can manage your content across your social media platforms. The best part: despite the price, Tailwind offers content curation. Plus, it will help you with the right time to publish your posts.

The only sideline with Tailwind is that it is limited to Pinterest and Instagram.

Onlypult

Unlike Tailwind, Onlypult supports several social media platforms. You can use it to manage any platform, from popular social media sites to even new networks like Vkontakte.

Furthermore, despite the low fee, you will have access to Onlypult's image & video editor, Planner, calendar, post deletion, and hashtag manager. With those tools, you will EASILY solidify your social media marketing efforts.

Overall, Onlypult is easy to use. Plus, you can always upgrade your account as your business grows.

Combin Scheduler

If you sell visually-appealing products, Instagram is likely the best channel for you. In that case, Combin Scheduler can help with managing your marketing content.

Unlike Tailwind and Onlypult, Combin is free. But then you'll be limited to 1 account and 15 stories per week. But you can always upgrade to the premium plans.

Furthermore, Combin comes with image editing, hashtag management, and bulk story upload. Plus, it doesn't only schedule content. You can use it for immediate posting too.

However, Combin is limited to Instagram. But since it's free, using it to supplement your social marketing aims won't hurt your budget.

Social Champ

Social Champ might not be as robust as Onlypult. However, it works with popular platforms such as Facebook, Instagram, Twitter, LinkedIn, and even Pinterest.

Also, Social Champ is easy to use - and it is incredibly cheap. At $10 monthly, you can schedule, organize, and track your content across your social networks. That will come in handy for a small business, especially if you're new to social media marketing.

Unfortunately, Social Champ has limitations with analytics and social listening. But since you're still a small business, such setbacks might not necessarily matter.

Promo Republic

Promo Republic mainly caters to the content scheduling needs of corporations and large agencies. Nevertheless, you can use it for your small business. You can subscribe to the Solo plan. And even with the solo plan, you will still enjoy the many features of Promo Republic.

Either way, you will tap into the full-scale management built on Promo Republic. You will gain access to over 100,000 tools and ideas to revitalize your content.

Furthermore, you will enjoy the advanced analytics offered by Promo Republic. You will know what content is performing best and how.

Lastly, Promo Republic will help manage the reputation of your business. You will monitor your mentions and treat the issues before they escalate.

Cheapest Social Media Schedulers

First things first, cheap doesn't mean a product is ineffective. These social media schedulers work perfectly. While they might lack advanced functions like analytics, they do the basics of scheduling your content.

Besides, you can always upgrade if you want advanced features.

That said, let's delve into the list.

Note: we'll keep this section short - we'll only highlight the price and the basics of the tool.

SocialBu

With plans starting at $8 per month, SocialBu is arguably the cheapest and most popular social media scheduler around. Fortunately, it supports virtually all social media platforms. SocialBu helps users to schedule & publish content and even respond to messages. Beautifully enough, it offers basic analytics to check what posts are performing. In addition to the cheap plan, SocialBu still offers a freemium model. However, you'll be limited to 30 scheduled posts on just 2 profiles.

SocioBoard

With plans starting at $5, SocioBoard is the cheapest social media scheduler on our list. Despite the affordability, this tool still has a freemium model. Amazingly enough, SocioBoard is packed with features for its cheap plans. With it, you can do more than content scheduling. You can reply to messages and even monitor sentiments and complaints.

Woop

ViralPep

Like Woop, ViralPep plans start at $10 per month. It comes with a freemium plan limited to 20 scheduled posts and only 3 social media profiles. Furthermore, ViralPep works with Facebook, Instagram, and Twitter. But we won't recommend it for Instagram.

OneUp

OneUp has plans starting at $9 per month. Yet, it supports virtually all platforms and has incredible customer support. Furthermore, OneUp supports mass upload and schedule, even on its lowest-tier plan. Most importantly, the tool is easy to use.

Zoho Social

Zoho Social is one of the several tools in the Zoho Suite. And like all the products from the brand, you can expect nothing less than quality. Fortunately, Zoho Social has plans as cheap as $10. While you might not access the advanced tools with that, you'll effectively manage your content and even listen to sentiments about your business. Overall, Zoho Social will help you increase engagement on your social media networks. Ultimately, that will lead to more sales for your business.

Summary

We'll recommend Sendible as the one-stop social media scheduling tool. It is easy to use. Plus, it comes with virtually all kinds of integrations. Even with the best schedulers, you might still find the process of social media scheduling hectic. If that's you, you should consider outsourcing your social media marketing on Legiit.