Never Use These 20 Words in Your Email [No More Promotions Tab or Spam]

Email marketing remains one of the most effective ways to reach and engage with your audience.

However, ensuring your emails land in the primary inbox instead of the promotions or spam tabs is a challenge many marketers face.

The words you choose in your email copy play a crucial role in this.

This blog post will highlight 20 words to avoid in your email copy to enhance deliverability and ensure your messages reach the primary inbox.

Why Email Deliverability Matters?

Deliverability is a cornerstone of successful email marketing. When your emails land in the promotions or spam tabs, their open rates drop significantly.

This not only reduces engagement but also impacts your overall marketing effectiveness and ROI.

Moreover, repeated issues with deliverability can harm your sender reputation, making it increasingly difficult to reach your audience over time.

The Less-realized Impact of Certain Words

Email providers such as Gmail and Outlook utilize advanced algorithms to sort emails.

These algorithms scan for specific words and phrases often associated with promotional content or spam.

By avoiding these trigger words…

You increase the likelihood of your emails landing in the primary inbox, ensuring they are more likely to be seen and acted upon by your recipients.

20 Words to Avoid in Email Copy

Here are 20 words and word variations to avoid in your email copy to improve deliverability:

1. Free: Frequently flagged as spam due to its overuse in promotional emails.
2. Discount: Suggests a sales pitch, triggering the promotions tab.
3. $$$/Dollar: Indicates a financial incentive.
4. Guaranteed: Raises red flags due to unrealistic promises often seen in spam.
5. Buy: Implies a direct sales pitch.
6. Profit: Associated with financial scams and aggressive promotions.
7. Income: Often linked to get-rich-quick schemes.
8. Earn: Common in spammy job offers and income-related promotions.
9. Money: Frequently used in financial promotions that end up in spam.
10. Weight Loss: Linked to spammy health products and programs.
11. Pay/Paid: Associated with scams and misleading job offers.
12. Price: Typically used in sales-heavy emails.
13. Order Now: Implies a sales push.
14. Millionaire: Suggests unrealistic financial promises often found in spam.
15. Urgent: Triggers spam filters due to its pressuring nature.
16. Earn Extra Cash: Triggers spam filters due to its association with misleading offers.
17. No Obligation: Often seen in promotional offers that get flagged.
18. Limited Time: Frequently seen in promotional emails.
19. Exclusive Deal: Flags as promotional.
20. Special Promotion: Implies urgency and pressure, often found in promotional emails.

Best Practices for Writing Effective and Spam-Free Email Copy:

While avoiding the trigger words mentioned above can help increase your email deliverability!

It's equally important to craft compelling and engaging copy that resonates with your target audience.

Focus on providing value, building trust, and establishing a personal connection with your readers.

Use a conversational tone, personalize your messages, and make it clear how your offering can benefit the recipient.

The Importance of Professional Email Copywriters (your helping hand):

Crafting effective email copy that avoids spam filters and engages your audience is a delicate balance.

Professional email copywriters have the expertise and experience to create compelling, spam-free copy that drives results.

They understand the nuances of email marketing, stay updated on the latest spam filter algorithms, and can tailor their messaging to your specific industry and target audience.

Conclusion

So, as I said… Avoiding these trigger words can help your emails land in the primary inbox, boosting open rates and engagement.

You have to also remember that optimizing email deliverability involves more than just avoiding specific words.

Crafting valuable, engaging content and maintaining a good sender reputation is equally important.

If you're looking to improve your email marketing strategy and ensure your messages reach the primary inbox, consider seeking expert advice.

For personalized, expert email copywriting that ensures your messages hit the mark, hire a world-class email copywriter today.

The truth is… Achieving primary inbox placement is within your reach with the right strategies and expertise.

You just have to take the right step.

Don't let your emails get lost in the clutter—optimize your email copy and effectively reach your audience.