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Face it – you are just one person. Even if you are Batman or Catwoman, there’s only so much you can do. No matter how hard you work, you will reach a point where you simply can’t take on any more work.
Every freelancer is familiar with this limitation. This limitation, well, limits your income.
So what do you do next? How do you scale your freelance business and still turn a profit?
You don’t have to feel tired and unmotivated anymore. We’ve got the solution for you.
Here are our secret tips on how to scale your freelancing business so that you, too, can take over the world and become a master freelancer!
You need help. Even as a super freelancer, it is simply impossible to take on every single aspect of running your business alone. You are tech support. You are a receptionist, an accountant, as well as the person in charge of marketing the business.
Not only are you running the risk of burning yourself out, but the potential income you can gain is limited.
To solve this, it’s a good idea to start outsourcing certain tasks or aspects of your business.
Today’s virtual world is filled with awesome freelancers that are capable of taking care of tasks that only end up eating away at your energy and time.
Not a fan of marketing? Subcontract a PR or marketing guru to help you out. Hate doing billing? Hire a freelance accountant or virtual assistant. Subcontractors can even do customer support.
The secret is to work smarter, not harder.
There are a couple of things to consider when subcontracting:
With other freelancers taking care of the mundane tasks, you are freed up to grow your freelancing business.
Now that your army of subcontractors is taking care of the everyday tasks, it’s up to you to grow the business. Your first step is to secure a couple of anchor clients. “Couple” is the keyword here.
An anchor client is a recurring client that contributes to a good percentage of what you earn each month.
It’s the client that you’ve charmed and mesmerized with your excellent skills. They simply cannot get enough of you and your services.
These types of clients are the cornerstone on which every successful freelancing empire is built. To scale your business, you need a couple of them.
While finding an anchor client may seem like a daunting task, our best tip is to transform an existing client into an anchor client.
To do this, you simply need to make sure of the following:
Here’s a secret, though. While the tips mentioned above are great for turning a client into a recurring client and then into an anchor client, they are also perfect for making your freelance business a more professional one.
It should go without saying that every freelancer needs to offer value pricing. However, the sad truth is that most freelancers view a client as a once-off deal.
By offering value pricing, you can quickly grow your roster of clients. If you think of your clients’ as a crop field, one that you should nurture and not overtax, you’ll do much better.
Give them discounts for recurring work or bulk orders.
Entice them back with new promotions.
It’s not all about making money with the first and only deal. You’re in this for the long haul, so it’s best to keep your customers interested with pricing that gives them good value for money.
Here are some tips for pricing your services right:
Sometimes, pricing per job is better than pricing per hour. Think about it. If you sell your services at $10 an hour, and you reckon a job will take two hours, you stand to make $20.
However, if you quote a high-value client $50 for the job, and you manage to complete it in one hour, you stand to make a bigger profit.
So, sit down and look at your pricing. A recent Harvard Business Review suggests that consumers are more likely to hire your services if they know all the upfront costs. Take some time to plan it out perfectly and in a way that works for your freelance business.
It’s simply impossible to grow your freelance business without proper planning.
Here are a couple of things to think about when you are planning to scale your freelance business.
Think about your current skills. Think about the skills that your subcontractors and freelancers have. Perhaps there’s something there that you didn’t think of adding as a service to clients.
You don’t need to take your freelance business in a completely new direction. Sometimes it is far easier to expand sideways. What do we mean by this?
Offer complementary services to your clients. For example, if you are a content writer, consider adding image sourcing or keyword research to your services. If you are a photographer, maybe add graphic design or photo editing services.
It’s worthwhile being a one-stop shop for your clients as they would likely prefer to hire one person to do everything instead of running around between different freelancers.
Look, if you don’t feel passionate about your new service, don’t bother with it.
You don’t want to go stir-crazy after a year because you are stuck in a business that doesn’t excite you. Only add services that you are passionate about.
An efficient business is a successful business. Your goal is to streamline your operation as much as possible.
It’s time to learn how to put certain parts of your business in cruise control and enjoy the ride.
Automate as much as you can. There are plenty of affordable tools and solutions out there that can help you schedule and manage various aspects or processes of your business.
For example, use a scheduling tool to enable clients to easily book a meeting with you without messaging back and forth countless times.
This ties in with outsourcing. Hire someone to help take care of the tasks that you can’t do. A VA is great for this. Or perhaps you need a graphic designer or copywriter.
Whatever you may need, your new hire should complement your skills and fit in perfectly with your business goals.
While it might seem like an unnecessary expense in the short term, it’s one of the best ways to make more time for yourself so that you can focus on scaling your freelance business.
You don’t have to be an all-around wonder worker to become successful. Sometimes, narrowing your focus can be better.
By specializing in one field, you can grow your authority in that domain. And soon, you’ll become the go-to person for that type of task or service.
For instance, if you offer web design services, perhaps specialize in offering Shopify eCommerce website services.
It takes a lot more effort to focus your services and to become great within your niche. However, the benefit of doing so means that you will have less competition to deal with. You could also charge your services out at a premium.
Niching down means that instead of targeting everything and everyone, you only target one particular client type. In doing so, you’ll attract more of that one particular client type.
Then all you need to do is make sure you offer an exceptional product or service and you’ll build a loyal client base who will keep coming back and spreading the word.
In a recent interview, Legiit superstar Vasco gave some pretty insightful tips on making $100,000 with your freelance business. One of those golden tips was to build social proof.
Social proof is vital to show prospective clients that they can trust you.
Some of Vasco’s key insights are:
We agree wholeheartedly with this young superstar.
To further help build social proof, work on your services pages. Don’t just list your services. Convince people, and give them proof that you’ve successfully helped countless others in their position.
This brings us to another important piece of advice when scaling your freelancing business…
The ever-smiling Neha, the creator of Brady Bear, suggests that above all else, client satisfaction should be your number one goal.
Her tip for becoming the go-to freelancer is to always under-promise and then over-deliver.
For example, imagine you get a job from a client and tell them it’ll take five days to complete. When you complete it within three days, the client will be impressed and happy.
Never put yourself in a position where you have to work all hours to try and meet a rushed deadline. This will only cause you to deliver poor-quality work.
When you under-promise and over-deliver, your clients will be blown away by your awesome services, and they won’t be afraid to share their stories online.
This will go a long way to helping you secure more clients.
Vasco has another tip on how to scale your freelancing business. He suggests that you create some educational content and post it on your website.
This educational content may be hard work to produce, but it helps to bring visitors to your site.
Not only does it bring more visitors to your pages, but it also helps to establish you as an authority figure.
Use educational content to show that you are an expert in your industry. Show people that you love your industry so much that you can’t help but talk about it.
You could even post videos on Youtube or create explainer cards on Instagram to share your skills and knowledge.
Doing so helps to build trust and shows prospective clients that you know what you’re doing. As such, you can gain some quality leads and boost your conversions.
Being an expert in your industry isn’t enough, though. Vasco recommends that you stay up to date with the latest industry trends. Look at these trends and share your opinion about them with your audience.
Once more, this will show what an authority figure you’ve become. This weighty insight will help convert visitors into clients. It’s up to you then to convert those clients into recurring, anchor clients.
Paid ads are another secret weapon that Brady Bear uses. If your branding is on point, and you’ve got the content loaded to convert clients, the last step is to advertise.
This will help you to reach more of the right people and drive them to your services where you can convert them into clients.
Don’t be afraid of becoming successful. Founder of Legiit, Chris, started off selling services for as little as $5 before scaling his freelancing business. So, don’t be disheartened if you aren’t quite where you want to be yet.
Scaling your freelance business can take time and work. But, if you put in the effort, follow these tips, and use the vast resources available online, you’ll be scaling up in no time!