The Buyer's Guide to Real Estate Guest Posts

In the world of SEO, Real Estate is a game of Location, Location, Location.

Just like in the physical market, a digital link from the "wrong neighborhood" can hurt your value. A backlink from a high-authority New York tech blog does almost nothing for a Realtor selling condos in Miami. Google wants to see local relevance and industry specificity.

Furthermore, the real estate niche is flooded with PBNs (Private Blog Networks), fake "Home Improvement" blogs that exist solely to sell links. If you buy from these, you are building your digital house on sand.

This guide is your vetting manual. It details exactly how to find real estate guest posting sites that build authority, drive qualified local traffic, and keep your site safe from Google penalties. You can also get it done from a guest post service provider on Legiit.

The Real Estate Guest Post Cheat Sheet

Here is the executive summary for agents and investors:

• The Geography Rule: Real estate is local. A link from a local Chamber of Commerce or a city-specific news site is often worth more than a link from a generic "Home & Garden" blog.
• The "PBN" Trap: Avoid sites with generic names like "https://www.google.com/search?q=HomeDecorIdeas24.com" that post 10 articles a day on random topics. These are link farms.
• The "Agent vs Investor" Split:
• Agents: Target local news, community blogs, and lifestyle magazines.
• Investors: Target national financial sites like BiggerPockets and REI blogs.
• The Pricing: Expect to pay $100 to $300 for decent mid-tier blogs. Top-tier editorial sites are usually free but require high-level expertise.
  

On This Page

• Step 1: Vetting Metrics (Local vs National)
• Step 2: Identifying "Bad Neighborhoods" (Spam Check)
• Step 3: Keyword Strategy for Guest Posts
• Step 4: How to Vet a Paid Site
• The Ultimate List: 100+ Real Estate Guest Post Sites
• The Buyer's Checklist
• The Strategic Bottom Line

Step 1: Vetting Metrics (Local vs National)

In Real Estate SEO, "Domain Authority" (DA) is not the only metric that matters. You must look for Topical & Geographical Relevance.

The Local Relevance Test

If you are a Dallas Realtor, a link from a blog called DallasMoms.com (DA 30) is likely more valuable for your local rankings than a link from a generic https://www.google.com/search?q=HomeImprovementGlobal.com (DA 50). Google's "Local Pack" algorithm craves local signals.

The Traffic Trend

Use a tool like Semrush or Ahrefs.

• Good: Traffic is stable or growing.
• Bad: Traffic crashed recently (indicates a Google penalty).
• Target: Look for sites with at least 1,000 monthly organic visitors. If a site has 0 traffic, the link passes 0 value.
  

Step 2: Identifying "Bad Neighborhoods" (Spam Check)

Real Estate is the #1 target for spammy link sellers.

The "Write For Us" Warning

If the homepage of a "Real Estate Blog" has a massive menu item saying "Write For Us" or "Submit Guest Post," be careful. High-quality sites hide this in the footer. Link farms scream it from the rooftops.

The Content Mix Check

Look at the last 10 posts.

• Safe: All posts are about property, mortgages, interior design, or local news.
• Unsafe: Post 1 is about "Selling a House," Post 2 is about "Online Casino," Post 3 is about "CBD Oil." This is a "Bad Neighborhood." Do not buy.
  

Step 3: Keyword Strategy for Guest Posts

Don't over-optimize.

• The Mistake: Using the anchor text "Best Realtor in Austin" 50 times. This looks manipulative.
• The Fix: Use "Branded Anchors" (e.g., "According to Smith Realty Group...") or "Topic Anchors" (e.g., "...read more about Austin market trends here").
  

Step 4: How to Vet a Paid Site

Since you are "buying" placement, you must verify the quality.

1. Check the "Write for Us" Page: If the page lists a price list directly (e.g., "$50 for Basic, $100 for Premium"), Google likely marks this site as a "link farm." Proceed with caution.
2. Traffic Trend: Use a tool like SimilarWeb. If traffic has dropped by 50% in the last 6 months, the site might have been hit by a Google algorithm update.
3. Link Attributes: Ask the vendor: "Are the links DoFollow or NoFollow?" and "Is the post marked as Sponsored?" (Sponsored tags are safer for long-term SEO, even if DoFollow is more coveted).
   

The Ultimate List: 100+ Real Estate Guest Post Sites

Below is a categorized directory of verified sites with clickable links.

Part 1: 50 Free Guest Post Sites (Editorial & Authority)

These sites prioritize high-quality, non-promotional content. You are "paying" with your expertise.

Top Tier Real Estate News & Authority

• BiggerPockets – Investing Gold Standard
  
• Inman – Agent News
  
• Realtor.com – Consumer Advice
  
• Zillow – Data-Driven Pitches
  
• Redfin Blog – Housing Markets
  
• Trulia – Neighborhood Guides
  
• Apartment Therapy – Design & Renting
  
• Curbed – Urban Design
  
• Architectural Digest – High-End Design
  
• The Real Deal – NYC / Miami / LA News
  
• RISMedia – Broker Systems
  
• HousingWire – Mortgage Markets
  
• Multi Housing News – Multifamily Industry
  
• Commercial Property Executive – Commercial Real Estate
  
• Builder Online – Construction
  
• Remodeling – Renovation Professionals
  
• Construction Dive – Industry News
  
• Realty Times – Advice & News
  
• PropertyShark – Data & Research
  
• Norada Real Estate – Investment Strategy
  

Finance & Business Blogs (Accept Real Estate)

• Investopedia – Definitions
  
• Forbes – Real Estate Council / Opinion
  
• Entrepreneur – Business Angles
  
• Business Insider – Market Trends
  
• The Balance – Financing
  
• Bankrate – Mortgages
  
• NerdWallet – Home Loans
  
• Money Crashers – Investing
  
• Financial Samurai – Wealth Building
  
• Seeking Alpha – REITs
  
• Fool.com – Investing
  
• Kiplinger – Wealth & Real Estate
  
• Wise Bread – Frugal Housing
  
• Money Under 30 – First-Time Buying
  
• Dough Roller – Finance
  

Niche Real Estate Blogs

• Landlordology – Landlord Tips
  
• Rent.com Blog – Renter Advice
  
• Zumper Blog – Rental Market
  
• Roofstock – Single-Family Rental Investing
  
• Fundrise – Crowdfunding Education
  
• CrowdStreet – Commercial Real Estate
  
• Moving.com – Relocation
  
• MyFirstApartment – Renting Tips
  
• GeekEstate Blog – Real Estate Technology
  
• RETipster – Land Investing
  
• ListingSpark – Selling
  
• Rentec Direct – Property Management
  
• Buildium Blog – Property Management
  
• AppFolio Blog – Property Technology
  
• BiggerPockets Blog – Investor Guides

Part 2: 50 Paid/Sponsored Guest Post Sites

These sites often have "Write for Us" or "Sponsored Post" fees. Reliable for SEO placement.

Paid / Sponsored Real Estate & Home Improvement Sites

• RealtyBizBlog – Marketing Technology
  
• The House Shop – UK / US Property
  
• Estate Agent Today – Industry News
  
• Landlord Zone – Landlord News
  
• Property Wire – Global Property News
  
• Global Property Guide – Investment Data
  
• RealEstateAgent.com – Agent Directory
  
• Property Press Online – UK Property News
  
• Real Estate Express – Education
  
• The Real Estate Conversation – Australian Real Estate
  
• Property Update – Investing
  
• Elite Agent – Agent News
  
• Agent Magazine – City-Specific Real Estate
  
• REalla – Commercial Real Estate
  
• Placeter – Agent Websites
  
• House & Home – Ireland / Design
  
• Home Business Magazine – Work-From-Home
  
• Home Stratosphere – Decor & Floor Plans
  
• Decorilla – Interior Design
  
• Freshome – Design Features
  
• Design Milk – Modern Design
  
• Contemporist – Architecture
  
• Houzz – Sponsored Profiles
  
• Dwell – Sponsored Stories
  
• House Beautiful – Partner Content
  

General News & Business (Paid / PR)

• MarketWatch – Press Releases
  
• Yahoo Finance – PR Wires
  
• Benzinga – Sponsored Content
  
• The Street – Finance News
  
• International Business Times – Global Business
  
• TechTimes – PropTech
  
• TechBullion – FinTech
  
• Digital Journal – PR News
  
• Street Insider – Market News
  
• AccessWire – Distribution
  
• Newswire – Press Releases
  
• Business Wire – Press Releases
  
• PR Newswire – Press Releases
  
• Globe Newswire – Press Releases
  
• PRWeb – Press Releases
  

Regional & Niche Paid Sites

• DALTX Real Estate – Dallas-Focused Real Estate
  
• Navaghar – India / Global Property
  
• LawBhoomi – Real Estate Law
  
• Cascade BuildTech – Construction
  
• PropertyHome – India Property
  
• Propaura – Property Technology
  
• Developer Gang – Developer News
  
• Fast Expert – Agent Matching
  
• UpNest – Agent Tips
  
• VanEd – Real Estate Education
  

The Buyer's Checklist

Before you send payment or pitch an article, verify these 4 points:

1. Traffic Geo: If you sell homes in Texas, does the site get traffic from the US? (Check with SimilarWeb). Avoid sites with 90% traffic from irrelevant countries.
2. Indexing: Search site:domain.com "guest post" in Google. If recent guest posts aren't showing up, Google might have de-indexed the site for selling links.
3. Link Type: Confirm DoFollow. Many major news sites (like Forbes) default to "NoFollow" for contributors. This is fine for branding, but less useful for SEO.
4. Longevity: Ask if the post is Permanent. Some real estate directories remove posts after 12 months.
   

The Strategic Bottom Line

In Real Estate SEO, Relevance beats Prestige.

Rely on Local links (local news, chambers of commerce, local bloggers) to dominate your specific city rankings.

Commit to Niche sites (BiggerPockets, Inman) to build national authority and trust.

Audit the site, check the traffic, and avoid the "Home Improvement PBNs" at all costs.