One of the simplest things you can do to improve your marketing is to learn from expert Twitter marketers.
This article will share 38 of the best marketing Twitter accounts to follow. It'll explain why you should follow them and what their best tweets are.
Social Media Marketing
1. Guy Kawasaki (Chief Evangelist - Canva)
Guy Kawasaki shares strategies many small businesses would find beneficial. His tweets focus on growing your customer base by attracting attention, improving visibility, and maximizing traffic to your website.
His tweets are gold and filled with sage wisdom for business owners. And they're all random. Examples are "This leadership style is powerful and effective," "Odin's going viral: German Shepherd dog eats like a human," and "Time travel in movies [flowchart]."
2. Social Media Examiner
This account will walk by your side as you navigate the changing world of social media. It gives life hack compilations and helpful tips to their large follower base.
Some of SME's best tweets are retweets from notable marketers on this list like Kim Garst and Mari Smith. They're also keen on sharing news about the latest features of social networking platforms.
3. Kim Garst (Co-Founder - Boom! Social Co.)
Among a sea of thought leaders, she stands out. And she's the most retweeted person in marketing and business. People love what she's saying, and they want others to be aware of them. That speaks volumes, don't you think?
She showcases her expertise as a top-notch social media marketing strategist to her beloved Twitter followers. And her advice to prominent and successful brands (like IBM) can elevate their growth in a surprisingly short amount of time.
4. Jay Baer (Founder - Convince & Convert)
He runs a blog that covers social media marketing inside out. And did you know it was voted as one of the top five social media blogs worldwide?
Jay offers services as a social media marketing consultant on his Twitter account. There, he also provides tips to maximize social media efforts and trains clients from the ground up.
5. Hootsuite
To a whopping 7 million (and counting) followers, Hootsuite shares the secret sauce for enhancing any person's social media posts and social media marketing game. Aside from data-driven and highly engaging infographics, they post practical examples and well-vetted tips about all things marketing.
Their tweets center on the vitality of a social media presence. Occasionally, they also talk about the technical aspects of Hootsuite as a social media management tool.
6. Mari Smith (Premier Facebook Marketing Expert)
She has a reputation as the "Queen of Facebook." On Facebook, she's nothing but impressive — a reason Forbes included her in the Top Ten Social Media Power Influencers.
Her tweets suggest how Facebook can be as powerful as you want it to be. And that's why the social media platform needs to be in any marketer's social media marketing strategy.
7. Amy Porterfield (Online Marketing Expert)
In addition to being the co-author of Facebook Marketing All-in-One for Dummies, she's an excellent social media strategist. She can help build your business from scratch.
While she helps businesses establish themselves on social media, she favors small businesses. Most of her tweets center on effective social media marketing for small businesses.
8. Shout Me Loud
This Twitter account, operated by Harsh Agrawal, lets you dip your toes in marketing. You'll get to read about WordPress, SEO, and blogging as a follower.
Shout Me Loud's tweets emphasize that blogging can be for everyone. But while that's true, they acknowledge that blogging for success requires using the right set of knowledge and skills.
9. Buffer
Buffer's account shines a light on the importance of a social presence. On top of having a Twitter presence, they emphasize how you should never take Facebook, Instagram, and Pinterest accounts (among other platforms) for granted.
They also share links to valuable articles related to social media marketing. An example is an article about building a consistent social media content strategy.
Digital Marketing and SEO
10. Jeff Bullas (Esteemed Educator and Entrepreneur)
Many businesses that want to bolster their presence in marketing and digital advertising communities are familiar with Jeff Bullas. He's many things rolled into one. Aside from his merits as an educator and entrepreneur, he's a keynote speaker and a best-selling author.
Most of all, he's a known marketing strategist. And Inc.com commends his digital marketing strategy and expertise to the point of listing his account as one of the Twitter accounts marketers should follow.
11. Neil Patel (Entrepreneur - Neilpatel.com)
Many businesses are also familiar with this name. In addition to being an all-around digital marketer, Neil's a well-decorated online influencer, best-selling author, co-founder of Crazy Egg, and more.
He talks about digital marketing, SEO, copywriting, and other relevant topics on his Twitter account. There, he shares links to valuable resources about digital marketing.
12. Rand Fishkin (Co-Founder - Moz and SparkToro)
On top of being the co-founder of Moz and other successful businesses, he's a brilliant author—Rand wrote the book Lost & Founder. So if you want bite-sized wisdom about digital marketing or launching startups, go to his Twitter account and hit follow.
One of his famous tweets is when he shared his ten cents' worth about sales do's and don'ts. And according to him, the best way to sell is not to sell anything.
13. Britney Muller (Senior SEO Scientist - Moz)
Britney has been one of the most influential marketing Twitter accounts from when people first knew about it. It's no surprise because she was considered one of the most brilliant SEO professionals, and people were all ears.
Examples of her tweets are about ideas related to digital marketing. And she never forgets to throw in random tweets like "prioritize by impact" and pictures of avocados.
14. Search Engine Journal
Digital marketers and SEO experts know this account is a must-follow. SEJ has always been one of the first sources of relevant current events. So if you want to be the first on the receiving end of the latest marketing updates, follow their Twitter account.
They're also filled with insightful discussions regarding content creation, inbound marketing, digital marketing, etc. Standing out in the world of marketing isn't easy. But with proper guidance and loads of wise advice from Search Engine Journal, the task is less challenging.
15. Brian Dean (Founder - Backlinko)
Thanks to the helpful resources on Backlinko, many companies saw their traffic blow up. Building links (and growing your online presence as a result) takes a lot of work. But he makes it incredibly easy.
Brian's blog and YouTube channel contain a well of knowledge. You can say the same about his Twitter account.
16. Ann Smarty (Brand Manager - Internet Marketing Ninjas)
She's a content marketing specialist, SEO professional, and blogger. Ann has written many valuable resources about digital marketing, like those published in Search Engine Journal.
By keying in the Twitter handle @seosmarty, follow her account to hear out what she has to say. She has a treasure chest of things to say (or tweet about), like how to increase brand awareness and timeless advice on link building.
17. Marketing Week
Tips on business management and never-ending search marketing insights? You'll have them if you tune in to this Twitter account. And to make things a notch interesting, there are highly engaging visuals here and there.
Marketing Week's Twitter page is straightforward. It's all about essential information and wastes no posts about irrelevant data or sub-par webmaster tools.
18. Tim Soulo (Product Advisor and Chief Marketing Officer at Ahrefs)
He has decades of SEO marketing experience up his sleeves. And he doesn't shy away from showing it.
His account? It's brimming with marketing knowledge. As he shares links to marketing guides and SEO research case studies, his followers can only get more impressed with every tweet.
19. Aleyda Solis (Founder - Orainti)
This professional SEO marketer, search optimization consultant, and conversions expert is a globally recognized femme fatale. She's worth following because of the unique marketing insights she can give.
Her Twitter account contains bouts of wisdom about startups and multinational groups. She details how to grow their organic search and, basically, all the work she does to help them succeed.
Copywriting and Content Marketing
20. Content Marketing Institute
The Twitter account of Content Marketing Institute has a lineup of valuable resources for everything that has to do with praiseworthy content marketing tactics. It's like heaven for content marketers of all levels, especially beginners.
Need detailed marketing insights on how to write an excellent email copy? Or do you want to know how to design an irresistible landing page? Then following this Twitter account is ideal.
21. Carrie Rose (Creative Director and Co-Founder of Rise at Seven)
She handles herself well in subjects that concern PR and content marketing. So when she got on the shortlist for Young Digital Marketers of the Year (2019), it didn't come as a surprise.
Follow her for exciting content. Your website content will be more enchanting if you take her words by heart.
22. Eddie Shleyner (Founder - Very Good Copy)
He does an exceptional job as G2's lead copywriter because he's an exceptional copywriter. And it's not a secret based on how he composes his tweets.
What makes his writing one-of-a-kind? He knows how to win over his audience. And he knows how to help them understand a topic.
23. Brian Clark (Founder - Copyblogger)
1988. That was the year when he first got into the world of copywriting. And for someone who has been in the field for decades, he has many impactful stories to tell.
Brian's journey as a successful copywriter began by himself. As a one-person show, he brought up a multi-person company that withstood the test of time.
If you want to be in on all his stories, a follow will do the trick.
24. Sandi Krakowski (Business Consultant - A Real Change)
Forbes named her one of The Top Ten Online Marketing Influencers of 2014 for a good reason. And you can find out and understand that reason if you follow her on Twitter.
There, you'll have a front-row seat to her brilliance. With more than two decades of experience in marketing, what else can you expect?
25. Jen Havice (Growth Marketer and Messaging Strategist - Make Mention Media)
She's a proficient copywriter from Minneapolis. She enjoys creating excellent web copy. And she knows her products are the result of two practical elements: data-driven and high-converting strategies.
Visit her space on Twitter. There, you'll not only witness her greatness. But you'll also get a front-row seat to how Jen helps businesses and entrepreneurs use copy to accelerate their website's growth.
26. Ann Handley (Head of Content - MarketingProfs)
Besides diving into her career at MarketingProfs, Ann's a rockstar author of best-sellers. She likes practical advice with a twist. If you want the same thing, check her out.
Her Twitter account is filled with a deep-seated hatred toward content mediocrity and user-friendly pieces. Most of these pieces are links to the original resource — relatable tutorials, detailed step-by-step guides, what makes good content, and everything that can help you level up as a content writer.
SaaS Marketing
27. HubSpot
This Twitter account is helpful for everyone who turns to HubSpot's CRM service. But while it contains all the details and essential information about HubSpot, it's not a venue exclusively for HubSpot users.
It also has nuggets of wisdom for just about anyone in the B2B marketing sphere. The company shares easy-to-read marketing tactics, but it also runs one-question surveys.
28. Google Ads
Want to know the secret to effectively reaching customers and high-quality lead generation strategies? Then the official Google Ads Twitter account is ideal to follow.
It doesn't even stop at helping you deal with customers and leads. It also gives you a much closer look at the world of advertising, lead generation, and lead management.
29. Claire Suellentrop (Co-Founder - Elevate & Forget The Funnel)
In addition to being the co-founder of Elevate & Forget The Funnel, she's also the head of their marketing and growth departments. Her tweets are a delight for every SaaS company globally because of the support and growth strategy she provides.
Wistia, for one, is a company she helped in understanding customers. She also played a vital role in encouraging the company to leave the "echo chamber" behind.
30. SEMrush
SEMrush is arguably the best marketing SaaS platform globally, and its Twitter account serves as further proof. So if you're a marketer who regularly wants a fix of wise words from the team at Semrush, following their Twitter account is the way to go.
Their tweets talk about actionable marketing insights. To make their posts engaging, they spruce them up with an even level of statistical data and charts.
CRO
31. Unbounce
Unbounce is a legendary name for conversion rate optimization and landing pages. Their Twitter account is a goldmine. They post about subjects like CRO mistakes and tell you why your website visitors are turning the other way.
So if you want to pick up a lesson on those subjects, following the account is the step to take. Aside from deep-diving into topics about conversions and landing pages, they also talk about relevant topics like web design and high-quality copywriting.
32. Bryan Eisenberg (Co-Founder - Buyer Legends)
He's a well-known expert in terms of boosting conversion rates. The subject of conversions isn't exactly fun. But he tackles it in a way that it is.
Aside from his thoughts about helping businesses convert, he posts about the importance of having a user-friendly website. EConsultancy thinks of him as one of the top ten User Experience Gurus.
33. Rich Page (Website Optimizer)
He's one to look out for. Apart from having years of experience with conversions, Rich is a helpful expert in conversion rate optimization and A/B testing.
He documents the magical way he optimizes leads, sales, and conversions in his Twitter account. And to inspire you to find his expertise more valuable, you should know that one of his high-profile clients is Disney.
Analytics
34. Peep Laja (Founder - Wynter)
This Texas-based professional is an expert at B2B test messaging. Peep can help you reach target customers, generate traffic, convert leads, and raise conversions like they're the easiest thing to do.
You'll stumble upon chunks of valuable insights about reaching your online goals on his Twitter page. From his posts, you can't help but learn about maximizing the power of content, marketing, and design.
35. Google Analytics
Practically every digital marketer uses Google Analytics. And for that reason alone, it's worth following.
If you follow Google Analytics' tweets, you'll get the latest news about the web analytics service. You'll also be in on handy tips, tricks, and lifehacks.
36. Search Engine Land
It's no secret Google changes its algorithm constantly. Thankfully, this account will fill you in, as SEL's feed contains many analyses regarding Google algorithms.
Search Engine Land is a solid account of Google's algorithm. Beyond that, they also talk about search engine optimization, Yahoo ads, Facebook testing, and other relevant subjects.
37. Think with Google
Behind this account is the Google team. And their tweets are all things SEO professionals would want to know — customer behavior, statistical data, current marketing trends, YouTube trends, etc.
If you want to sharpen your marketing game, Think with Google can help you make it happen. Their latest posts are about top-notch digital advertising techniques and marketing insights.
38. Paul Koks (Founder and Analytics Advocate - Online Metrics)
Paul's passion for analytics is evident if you check out Online Metrics. His knowledge of the subject is so profound he's been invited to speak about it in major publications (like Semrush).
To be in on his love for analytics, follow him. If you do, you'll not only be nearly as passionate about analytics. But you'll improve your knowledge of the subject.
What Makes a Marketing Twitter Account Worth Following?
Millions of "top" marketing Twitter accounts are out there. And judging by Twitter's increase in popularity because of Elon Musk's acquisition plan, the number may rise.So while you can follow as many accounts as you want, the best course of action is to have a narrowed-down list. This way, you can properly sift through the noise in the marketing world. And you're privileged to keep tabs on only the best of the best.
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