Ever wondered how to increase brand awareness?
If you have, it’s your lucky day. In this article, we’re going to cover 9 effective strategies, you can use to increase brand awareness.
All of these have been proven to be effective by many brands. So it’s just a case of picking a few that suit your brand and leveraging them to their full potential.
How To Increase Brand Awareness
Here are the 9 strategies to increase brand awareness:
- Improve your SEO
- Create shareable articles
- Get your business in the news
- Maximize your social media presence
- Create incentives & referral campaigns
- Start a podcast
- Partner with influencers in your niche
- Give something away for free
- Paid ads
Below, we’ve explained them in detail to help you pick the best for you.
1. Improve Your SEO
The first method on this list to increase your brand awareness is to improve your SEO.
SEO can have a great effect on your brand awareness. How?
When you rank for keywords related to your niche, it instantly connects your brand with those terms.
For example, if you were to own a cafe in your local area, ranking for keywords like “Cafe + (your area)” would instantly connect your brand with that term.
This is the same for pretty much any niche and is extremely effective for reaching your target audience and making them aware of your brand.
If you’re looking for SEO services, make sure to check out our SEO category.
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2. Create Shareable Blog Posts
Another great way to increase your brand awareness is by creating shareable blog posts.
How does this increase your brand awareness? People who are interested in your content likely have friends who would be too. So, if you get them to share your blog posts, then it will spread your article (and your brand) to your target audience.
It also connects your brand with relevant topics. From there, your target audience will be introduced to your brand and will become more aware of it.
3. Get Your Business In The News (It’s Easier Than You Think)
This may sound a little crazy to you, but why not get your business in the news?
You can do this through press releases. Popular news sites around your local area and even around the country will pick the press release up and share it via their websites.
Over at Legiit.com, we’ve got some top-rated freelancers & agencies that provide this entire process as a service. We’ve left links to the most popular ones below.
4. Maximize Your Social Media Presence
Another great way to increase your brand awareness is by maximizing your social media presence.
Doing so gives your target audience more chances to find you, which ultimately increased your brand awareness as long as you use the opportunity to make them aware. For example, through good content or interesting products.
So, being present on all the social media platforms (that your target audience is active on) can work extremely well.
You can also combine this with point #2 and create shareable blog posts and social media posts, for increased exposure. This will introduce your brand to its target audience, and make them aware of it.
5. Create Incentives & Referral Campaigns
Another extremely effective way to increase your brand awareness is to create incentives & referral campaigns. This could, for example, be a giveaway or another type of incentive for sharing your posts or referring friends.
You can be creative with this, and come up with something that your target audience will love. The benefit of this is that it introduces your brand to new customers. Quite often, it also does so in an extremely positive way.
But, the key is to make it relevant to your target audience. If you’re just giving away something quite broad like cash, it can sometimes reach the wrong people because anyone could share that for a chance to win.
If however, you would be in the SEO industry and would give away a certain type of backlink, that would probably be more suited. This way, your giveaway only applies to SEO.
6. Start a Podcast
Our sixth strategy is to start a podcast.
This podcast can also gain traction which allows you to promote your brand on it to make your target audience more aware of it.
The more interesting this podcast is, the better for your brand awareness. There is no way people will listen to your podcast consistently, and not be introduced to your brand.
So, it can be a pretty effective way to build brand awareness and grow your business.
7. Partner With Influencers In Your Niche
This is probably the more obvious points on this list. But partnering with influencers on your list can be a great way to connect your brand with not only the influencers but the niche as a whole.
A good example of this would come from sports, where big brands like Nike or Adidas pay athletes to wear their equipment & clothes. Now, if you think of purchasing running shoes, they’re probably the first brands that come to mind, right?
Of course, you can do this on a smaller scale, or in a small micro-niche. But, you get the point, influencers can be great for brand awareness.
8. Give Something Away For Free
There probably isn’t a better way to introduce your target audience to your brand than by giving away something for free.
This leaves a positive image of your brand and also helps make it more memorable. If a brand gives you something awesome for free, the chances of you remembering them are probably certain.
So, think of something you can give away that would introduce your target audience to your brand. Whatever it is, it should also help your target audience, or be something that they’ll truly enjoy, as this will connect positive thoughts with your brand.
9. Paid Advertising
Last but not least, we also have a big one which is paid advertising.
This is quite broad, but it had to make the list. You can also combine paid advertising with some of the other points of this list.
- PPC ads
PPC ads can be extremely effective as they connect your brand with relevant terms in a similar way SEO does. They probably don’t have the same level of trust as organic traffic does which is why it would make sense to combine them to build the trust.
- Social media ads
Advertising on social media is also extremely effective for increasing brand awareness, as you can reach your target audience with the push of a button. From here, your job is to simply impress them and make them aware of your brand.
Again, you could combine this with a point from this list like a giveaway or creating a sharable blog post for great results.
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