LinkMaster: Empowering Your Backlinking Strategy

Table Of Contents

If you have a website that’s not getting high-quality traffic from Google, you need to do two things:

Create great content on in-demand topics
Build relevant, authoritative backlinks

Now, link-building isn’t as straightforward as content creation.

For a powerful off-page SEO strategy, you need a powerful tool.

In this guide, we’ll cover one of the most popular topics in the SEO industry:

What backlinking tools do you need to empower your off-page SEO strategy?

This post strives to help you pick the right link prospecting tool for your needs.

Let’s dive right in.

What are 9 Best Backlink Tools to Spice Up Your SEO Strategy

Here’s a brief introduction to the 9 best tools that can help you keep your link profile safe and strong.

Semrush

Semrush has one of the biggest link databases. You can use the Semrush link building tool to check the backlinks of any domain.

It helps you reverse-engineer your top competitors and replicate their link profiles for higher SERP rankings.

In addition to the number of backlinks and referring domains pointing to a domain, it gives you actionable insights like:

Active, new, lost backlinks
Backlink types (Text, image)
Link attributes (Follow, nofollow, sponsored, UGC)
Source page title and URL
And more

All that helps you analyze the value of every single backlink.

It offers a few results on the free plan, but you’ll have to upgrade or get the 7-day free trial to access all the features.

Sitechecker

The Backlink checker & tracker is a relatively easy-to-use tool, making it suitable for beginner SEOs.

It provides you with a wholesome overview of your backlink profile. You can import your backlinks from Google Search Console and Ahrefs as well.

The backlinking tool has a monitoring feature that notifies you whenever there’s a change in your link profile.

Sitechecker offers a free trial, so you can check its features before going for an upgrade.

Paid plans start from $49/month (For 2 websites), which is considerably lower than most all-in-one SEO tools.

SE Ranking

SE Ranking is another reliable backlinking tool, mainly because it uses Google Webmaster Tools data.

With it, you can have a list of web pages and domains linking to a website (Your own or competitor’s).

SE Ranking’s link analysis includes:

Follow/nofollow ratio of backlinks
Index/index status
Anchor text
Domain authority
Social Popularity
And more

You can try the tool for free for 14 days, without providing your card details.

Paid plans of SE Ranking start from $55/month (10 projects).

SEO SpyGlass

SEO SpyGlass is a tool of SEO PowerSuite, a comprehensive software designed to work on your device.

It helps you conduct link audits and perform backlink research for any website.

To use SEO SpyGlass for free, visit the official site, enter your email address, and click “Download for FREE”.

You can install it on your Windows, Mac, or Linux device.

The tool has a free plan, which you can use for as long as you want. Its professional license costs $299 per year.

SEO SpyGlass offers some attractive features like:

Task scheduling
Unlimited monitoring
Reporting

The tool is great for identifying low-quality, spammy backlinks so that you can keep your link profile safe.

It calculates the risk associated with a backlink taking into account several factors.

In addition to identifying low-quality backlinks, SEO SpyGlass generates disavow files for you.

You can just upload this file to your GSC and remove unwanted backlinks from your link profile.

Ahrefs

Ahrefs is the number one recommendation of many SEO pros.

The SEO platform holds the largest backlink data after Google.

Moreover, it offers every feature you need to:

Conduct backlink audits
Reverse-engineer a competitor’s link profile
Find growth opportunities

Ahrefs has a free link profile analysis tool. It tells you the following information about a backlink:

Referring domain
Its DR (Domain Rating) score
Target URL
Anchor text

Paid plans of Ahrefs have much more to offer. One stand-out feature is “Link intersect”.

It gives you a list of websites that aren’t linking to you but are linking to a competitor.

This gives you a list of high-quality prospects that will likely link back to you.

Ahrefs gives you the following information about each backlink:

Image backlinks
Follow/nofollow ratio
And more

The information it gives you offers a zoomed-out view of where you stand in terms of off-page SEO.

Plus, it’s a perfect tool for conducting competitor backlink research.

Ahref’s monthly subscription may be a bit high, but the tool offers everything under one roof.

Moz Link Explorer

Moz is yet another all-in-one SEO platform you can trust. Its link explorer offers everything you need to track, monitor, and build high-quality backlinks.

You can use the link scraper to audit your website or research a competitor’s website.

You get the following metrics for each backlink:

Domain Authority (DA)
Linking domains
List of top links
Spam score

The free plan comes with 10 free searches per month. You get a limited number of results for each free search.

You can unlock the tool's full potential by upgrading to a paid subscription. Plans start from $99/month.

But, since you won’t need any other SEO tool, it can be worth upgrading.

Majestic

Majestic offers a quick and hassle-free way to check the link profile of any website while you browse it.

The tool has a Chrome extension that links to your account.

Majestic’s Trust Flow and Citation Flow scores are its stand-out metrics.

They’re a reliable way to measure the value of any domain.

Although you get some free data on the Chrome extension, access to most of the features requires a paid subscription.

The backlinking tool offers some unique features:

Link profile charts
Link counts
List of 10 strongest backlinks and anchor texts
And more

As for pricing, it starts from £39.99/month (Single user).

LinkMiner

LinkMiner is another powerful backlinking tool with a big database.

The tool can effectively find any website’s strongest backlinks.

It calculates the value of these backlinks based on the following criteria:

Citation Flow (CF)
Trust Flow (TF)

LinkMiner has a simple and comprehensive visualization dashboard, offering a detailed overview.

This eliminates the need for you to open multiple tabs for a better understanding of the data.

The platform has a database of a whopping 9 trillion backlinks.

You can also limit your search to the past 30 days or the latest backlinks.

In addition, LinkMiner lets you save backlinks.

This allows you to save a list of backlinks that matter the most and get back to them later.

LinkMiner is one of the most affordable backlinking tools on our list.

It’s a part of Mangools SEO platform, the paid plans of which start from $29/month.

SpyFu

Spyfu offers a beginner-friendly way to find backlinks to any website.

This means you can easily conduct a backlink audit of your domain.

Or, you can find which backlinks are helping your competitors rank on SERPs.

Spyfu provides backlink-related data to help you gauge the power of each backlink, including:

Domain strength
Organic clicks
Related keywords
And more

You don’t have to worry about getting duplicate or junk backlinks with this backlinking tool either.

In addition to that, you can also filter the target content types like forums and blogs.

The starter plan of Spyfu is an affordable $39 monthly subscription.

Selecting a Link Prospecting Tool

For effective monitoring and tracking of any website’s backlinks, you need a good SEO tool.

Don’t get hung up on selecting the right tool for your needs though.

All SEO tools covered in this post can help you make informed, data-driven decisions.

Just make sure the tool has the features you need.

Frequently Asked Questions

Let’s address some frequently asked questions about link profile analysis tools.

Which Tool is Best for Backlinks?

All third-party backlinking tools have their own links database. Based on the size of the database, Ahrefs tops the list. However, tools can’t provide 100% accurate data. For informed SEO decisions, you can rely on Semrush, Moz, Sitechecker, Ubersuggest, and a few more.

What is Backlink Analysis Tools?

Backlink analysis tools help SEO professionals conduct backlink audits and off-page SEO research. You can also use these tools to find a link prospect for your website. For instance, any website that links to a competitor can be a good prospect.

Backlink Analysis Tools Are They Good?

Backlinking tools are powerful as they have tons of information that you don’t have. Manual link prospecting can take ages and be far less effective. Tools help you stay in the good books of Google and find opportunities to outrank the competition.