Technical SEO involves analyzing tons of data to identify trends, fix issues, and improve website performance.
OnCrawl, a robust SEO crawler and data platform has SEO data visualisation tools that excels at transforming this raw data into visually rich and actionable insights.
Its ability to integrate technical SEO metrics with clear visualizations makes it a valuable tool for professionals aiming to optimize their strategies.
Let’s see how it does that.
#1. Simplifying Data Analysis
OnCrawl is designed to handle the complexity of technical SEO analytics. Its tools allow you to track core metrics, such as crawl depth, page speed, and indexability, while providing intuitive charts and graphs to interpret this information.
For example, its crawl reports use interactive visualizations to highlight issues like broken links, duplicate content, and orphan pages. Instead of sifting through spreadsheets, you can quickly spot patterns and outliers through heatmaps, bar graphs, and pie charts.
#2. Advanced Data Correlations
OnCrawl's has the ability to correlate multiple data points. By combining crawl data with Google Analytics, Search Console, or log files, it reveals relationships between technical metrics and user behavior.
For instance, you might see how crawl depth affects organic traffic or how page speed impacts bounce rates. These insights are visualized through scatter plots and comparative line graphs, helping you prioritize fixes that yield the most significant results.
#3. Customizable Dashboards
OnCrawl's has customizable dashboards that enable you to focus on the metrics that matter most to your goals. For example, if you're monitoring site performance, tracking content engagement, or analyzing mobile usability, you can tailor visualizations to align with your objectives.
This flexibility makes it easier to share findings with other users. Instead of overwhelming reports, OnCrawl generates concise, visually compelling presentations that highlight key issues and actionable steps.
#4. Leveraging OnCrawl for Predictive SEO Data Insights
Through consistent crawling on your website and analyzing trends, OnCrawl offers predictive insights that guide proactive decisions. For example:
- Trend Analysis: Visualize how changes in site structure affect rankings over time.
- Anomaly Detection: Identify sudden drops in crawl frequency or indexing rates, often indicative of technical issues.
- Performance Forecasting: Use historical data to anticipate the impact of updates, such as page restructuring or server improvements.
These insights empower teams to stay ahead of potential problems rather than reacting to them.
#5. Integration with SEO Workflows
OnCrawl integrates well with existing workflows. By exporting visual data into BI tools like Tableau or Google Data Studio, you can merge SEO metrics with business performance data for a holistic view of your strategy.
Additionally, its APIs allow automation of routine tasks. For example, you can schedule crawls and deliver pre-configured reports to your team, saving time and ensuring consistency in technical SEO monitoring.
Final Thoughts
So, Yes, OnCrawl bridges the gap between technical SEO analysis and actionable strategy. Its focus on data visualization simplifies complex metrics, enabling professionals to make informed decisions with confidence.
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