SEO Growth Hacks To Supercharge Your Game! SEO can and often is a complex and time-consuming process, but there are plenty of tactics you can use to achieve significant results with minimal effort.
So-called Growth Hacks can help you get more visibility, attract more qualified traffic, and convert more visitors into customers.
And guess what? You’re in luck.
This article will share the 15 best SEO growth hacks for increasing traffic and revenue with minimal effort.
15 SEO Growth Hacks
Identify and prioritize high-impact, low-effort tactics
One of the easiest things you can do for an existing website with content is to optimize existing pages.
There are a few things you can do to optimize existing pages:
* Add more length or content to them. If you think the article or blog post can be improved with more content, then go for it.
* Update outdated posts with fresh content.
* Use a tool like SurferSEO to optimize your existing content for SEO. Surfer SEO will also report on the estimated number of words you need to improve your odds of ranking, so if necessary and relevant, add more content.
* Add infographics to your content. If your content has lots of figures like stats, consider making them easy to digest with simple infographics.
* You should also check internal links. Make sure that each article or blog post links to a relevant one on your website. Also, list any potential content gaps and use those as a basis for future articles.
* Optimize image ALT text. You don’t need to caption every image and add an ALT to each one, but most should be optimized.
Conduct Keyword Research To Identify High-Value, Low-Competition Terms
One of the myths of SEO is that all the good keywords are already highly competitive. The fact is that keywords continue to evolve, and with billions of searches daily, trust us when we tell you there are always new high-volume, low-competition keywords to find.
Keyword research is an exhaustive process. Experts often rely on multiple tools to find and sort through keywords to locate all the high-volume low-comp ones. The good news is that once you find a few of these so-called gems, just using them the right way can put you on the first page. This means raking in hundreds of more visitors than you were previously.
However, the best way to avoid having to do it yourself is to hire a couple of experts on Legiit. Here is a couple you should consider with excellent ratings.
Keyword Research Low DA Sites
One way to do keyword research is by entering a seed keyword into a tool and then sorting through everything it lists. The other method is to look at what so-called ‘Low DA’ sites are ranking for.
Start with Googling the keyword you want to rank for or your seed keyword. Then go through the list of websites ranking and note the ones with the lowest DA.
Once you have, let’s say, one website with a DA of 20 ranking for the keyword, you know that it is relatively easy to target. However, you’d also want to know what other low-hanging fruit this website is ranking for that you can also target.
You then throw the URL of that low DA website into Ahrefs or SEMrush, and you will be given a list of all the keywords they are ranking for. Just take that list, sort through it to find what you want and start ranking for it.
Google Featured Snippets
The Google Featured Snippet is also referred to as Featured Snippets or Rich Snippets. It is a small blurp of information you see when searching. Usually, the featured snipped is triggered when you search using a keyword that Google thinks has informational intent.
While ranking for the featured snippet isn’t easy, it is comparatively easier than most people may think. In most cases, you need to write an informational article and use Schema to make that content easy for Google to understand.
Getting featured in the featured snippet can help you bring in loads of more traffic. Also, your website does not necessarily be #1 for the snippet to be picked up by Google.
Use Internal Linking To Boost The Authority And Ranking Of Key Pages
One of the most common mistakes I’ve seen many people make is not planning how their content will relate to each other. It is essential to bear in mind that Google is looking at relationships on your website.
One of the easiest ways to boost authority and, thus, ranking is to improve your internal linking structure. Your internal links should be arranged in a way that passes the most link juice to the page you want to rank.
Take, for instance, if you want to rank a Plumbing Service Page. There are a few methods you can use here:
* Use what’s called a silo structure, where you have links to the plumbing service page from blog posts related to various plumbing types. Also, a link each from the plumbing service page to those blogs.
* The other is using what’s called a Reverse Silo, which is mainly doing the above reverse.
However, for either of these two tactics to work, your content needs to be planned ahead of time. That’s where creating a Topical Map comes in.
Creating a Topical Map is a pretty intensive process taking hours to complete. However, once you have it, it tells you how much content to create and how the content links to each other.
If you don’t have the time to create a topical map, you can check out this highly-rated Topical Mapping service on Legiit.
Use Your Network To Build Links
Your network does not necessarily mean friends and family. However, if you have friends and family members running websites in related niches, you can ask them to link to you.
However, you can extend your network. One way to do this is through outreach. Reaching out to authority websites in your industry and related industries will help you not just expand your network but also ask for links.
Though we caution you against starting your conversation with “give me a link.” Instead, focus on what you can do for them. For instance, “would you be interested in adding me as a contributor to your blog? I have a great deal of experience in X industry.”
Pitching an idea for a blog post is even better because once they think it is a good idea, you can quickly draft the post, which will mean an instant backlink from an authoritative source.
Use Social Media To Promote Your Content And Build Links
Expanding your reach on social media is one of the best ways to drive more eyeballs to your content. To do this, you can create a social media page for your website, like a Facebook Page, and post your latest articles there.
You can also create a profile on Twitter, LinkedIn, and other social media platforms, where you post links to your latest articles. However, it would be best if you also were prepared to engage with people. If all you are doing is posting links, that will not help you achieve anything.
If someone asks you a question, respond to it. Also, caption your post with something that will encourage people to click and read it on your website.
Use Guest Blogging And Content Syndication To Build Links And Expand Your Audience
Now, this is like the above, but what’s different is that you are reaching out to blogs and websites to syndicate your content.
Guest blogging is one of the most effective ways to build links to your website. However, as mentioned in the previous hack, you’d need to run an outreach campaign.
Usually, this will entail sending an email to the site's webmaster and offering to send them a free article. That said, an even more effective approach is contacting them via LinkedIn.
Sure, not all web admins or website owners may be on LinkedIn, but those that are will be worth networking with to expand your network. Plus, the person you are reaching out to knows that you are a real person and they are not just a target of a mass email campaign.
Improve Titles for better CTR
There is no point in ranking on the #1, #2 or #3 spot for your target keyword if nobody clicks on your website.
CTR, or Click Through Rate, is mainly a metric of how many people click on your website. The higher your website’s CTR, the better, and theoretically, that helps improve rankings.
The correct titles can help you attract more clicks. If anything, you can double your CTR and double CTR = Double Traffic.
One way to do this is to optimize your pages’ titles. For instance, instead of it saying, “We are the leading plumbing service.” Try a title like "Discover the Plumbing Solution That's Taking the Industry by Storm - Hire Us Now!"
In addition to improving the titles, you will also want to optimize the H1s on the pages to keep visitors engaged.
Use On-Page SEO Techniques Such As Schema Markup And Alt Text For Images
We briefly touched upon this earlier, but it is worth emphasizing again. Schema mainly helps Google and other search engines understand what your website or web page, more importantly, is all about.
Using schema helps search engines like Google serve up your webpage and its content when a relevant search term is used. It effectively, if you imagine, potentially doubles the traffic you would otherwise receive.
Adding alt text to images is essential to ensure your website content is accessible to everyone. Alt text provides a short description of the image, which can be read by screen readers, providing access to visually impaired users who may not otherwise be able to interpret the image.
Additionally, search engines use alt text as part of their algorithms when determining how relevant a page’s content is in relation to user searches – meaning that adding appropriate and descriptive alt text can help boost your SEO rankings!
Use Technical SEO Techniques Such As Optimizing Site Speed And Mobile-Friendliness
Many web admins will find that fixing their site’s technical SEO helps them rank sooner and more often for all the keywords they want to. Below are a few common technical SEO steps you can take and only require under an hour to implement.
* Optimize your website's title tags and meta descriptions: Title tags and meta descriptions are essential for both SEO and user experience. Make sure that your title tags accurately reflect the content on your pages and include relevant keywords. Meta descriptions should summarise your page's content and contain relevant keywords.
* Use header tags appropriately: Header tags (H1, H2, H3, etc.) should be used to organize and structure content. Use them to create a clear informational hierarchy and ensure that your most important content is wrapped in an H1 tag.
* Optimize your images: Images can slow down your website, so optimize them by compressing and using modern file formats. Additionally, use alt tags to describe your images, as this will help search engines understand the content of your images.
* Optimize URLs: Use clear, descriptive, and simple URLs that accurately reflect the content of your pages, including relevant keywords.
* Create an XML sitemap: An XML sitemap is a file that lists all the pages on your website, which makes it easier for search engines to find and index the site.
Use long-tail keywords to attract more qualified traffic
Using long-tail keywords to attract more qualified traffic is one of the best ways to target your audience without competing with most of the major or established websites in your niche.
When using long-tail keywords, you are targeting a more specific and niche audience as opposed to a general audience. The approach makes it easier to attract visitors more likely to be interested in your products or services; thus, they are more likely to convert into customers.
For example, instead of targeting the keyword "shoes", a long-tail keyword could be "women's leather boots" or "running shoes for flat feet" the latter is more specific and indicate to your target audience what they can expect. That’s why they are more likely to convert.
Additionally, long-tail keywords tend to have less competition than short-tail keywords, making it easier to rank them in search engine results pages (SERPs). The approach can help to increase visibility and drive more targeted traffic to your website.
Use Analytics Tools To Track And Identify Opportunities
Analytics tools, such as Google Analytics, allow you to track a wide range of metrics, such as website traffic, bounce rate, conversion rate, and much more. The data can be used to identify areas of your website that are performing well and those that need improvement.
For example, if you see that a specific page on your website has a high bounce rate, it might indicate that the page is not relevant or interesting to users. So, you will want to optimize it to keep them engaged.
Additionally, analytics tools provide insights into user behavior, such as the pages they visit, how long they stay on your site, and where they are coming from. This information can help you to identify opportunities to improve the user experience on your website, such as by creating more relevant content, improving navigation, or optimizing the design.
Furthermore, analytics tools can give you an idea of the keywords and phrases that are driving traffic to your site. Using this information can help optimize your website for those keywords and to create more content around them.
"Link-bait" refers to content or headlines designed to be highly attractive or interesting, encouraging people to click on a link and visit the website. Here are a few ways to create link bait:
1. Create informative content that’s useful and or entertaining
2. Using attention-grabbing headlines (H1s) and titles
3. Create lists, how-to guides, or other types of content that are easy to consume
4. Publish controversial or provocative content that ignites a debate and discussion
5. Create visually-appealing content like infographics or short-form videos
6. Publish content that taps into current trends or hot topics.
It's important to note that while creating link bait can help drive traffic to your website, it is not a sustainable long-term strategy. The key to building a successful website is creating high-quality, valuable content relevant to your audience.
Continuously Test And Optimize
It is vital for SEOs (Search Engine Optimization professionals) to constantly test and optimize their websites because search engine algorithms are continually changing.
By testing and optimizing websites, SEOs can ensure that they follow the latest best practices and adapt to changes in the search engine landscape. The approach can help SEOs improve their website's visibility and ranking in search engine results pages (SERPs).
Additionally, testing and optimizing a website can help improve the user experience for visitors, which is another important ranking factor. This can include testing different layouts, headlines, images, and other elements to see which versions perform best.
Also, by testing and optimizing, SEOs can identify and fix technical issues that might be affecting their website's visibility. Issues like broken links, slow page load times, and missing meta tags must be identified and tested.
SEO Growth Hacks: Frequently Asked Questions
How can I grow my website faster with SEO?
The best way to grow your website with SEO and grow as an SEO is to test and improve your approach constantly. Things in the industry move fast, so what might be relevant today may not work a month from now.
Testing and keeping up with the latest Google algorithm updates will help grow your website faster than following the so-called tried and true.
What are your best SEO hacks?
All of the above hacks are the very best. However, if we were to choose three of them, these would be:
* Conduct keyword research: Identify the keywords and phrases your target audience is searching for, and ensure that they are included in your website's content and meta tags.
* Optimize meta tags: Make sure your website's title tags and meta descriptions are well-written, concise, and include relevant keywords.
* Create high-quality content: Develop helpful, informative, and well-written content relevant to your target audience.
What are the three pillars of SEO?
The three pillars of SEO (Search Engine Optimization) are:
Technical SEO: This means optimizing the technical aspects of a website, such as its architecture, coding, and structure. The goal is to make it easier to crawl and index by search engines. It also includes making sure the website is mobile-friendly and loads fast.
On-page SEO: Usually, it entails optimizing the content and elements of a website's individual pages, such as headlines, images, and meta tags.
Off-page SEO: It entails building backlinks to a website, which are links from other websites that point to your site. Backlinks are an essential ranking factor as they signal to search engines that other sites consider your content valuable and relevant.
What are the top 3 SEO strategies?
The top three SEO strategies in my experience include:
Writing Surfer SEO-optimized content – Find something good to write about and use Surfer SEO to optimize it.
Guest posting – Finding guest posting opportunities is an excellent way to put yourself out there and earn backlinks.
Create clickbait titles – This is the best way to ensure that once your content starts ranking, it starts attracting clicks.
While all of the SEO growth hacks above will save you a lot of time and effort, it's time to outsource when you start scaling to multiple websites.
Outsourcing can be tricky because it's up to you to find the very best people to do the job for you. Fortunately, Legiit is where you’ll find everyone from outreach experts to topical map builders, graphic designers and everyone in between.
Finding a person to do the job for you on Legiit will mean you have more time to expand and grow your business reliably beyond its present confines without the overhead of needing to hire full time employees.