This is the difficulty score often provided by Ahrefs. The higher the score, theoretically, the harder it is to rank.  

It is the total volume of all supporting keywords. The data is taken from either Ahrefs or SEMrush.  

I don’t provide an interlinking guide. However, best practices apply.  

I create a topical map to build topical authority. This means you are strongly advised to write on these topics even if the volume is 0 or even if they appear too difficult, i.e. high difficulty rating. Your goal should be to complete this topical map to achieve so-called topical authority.  

I leave the topical implementation up to you, as I’m not fully aware of your priorities. For instance:  

• Do you want more informative content now?  
• Your budget is currently limited?        
• Are you preparing the website soon?

The theory behind this is that you shouldn’t remove anything. However, websites with a higher link authority can often get away with much smaller topical maps. In other words, they are covering the bare essentials.  

This will largely depend on the keyword. Owing to the sheer volume of keywords, a few may slip from my attention and should have been excluded.  

Example 1 – If it was a website in the bodybuilding niche. The keyword “how to build a muscular avatar” can be excluded.  

Example 2 –  If you were in the swimming niche, the keyword “breaststroke practice” should be included as it relates to swimming.