Outsourcing SEO Services

Have a website and want to get noticed on Google? You need effective search engine optimization!  

The data seems to support that claim, too: According to a recent study, 53% of all website traffic comes from organic searches. This means you can’t afford to ignore SEO if long-term growth is your goal. But, the challenge is, SEO has many moving parts; most small businesses don’t have the time and expertise to make it work for them. The solution? Know how to outsource SEO to the pros! And, that’s exactly what we’re talking about in this article. Let’s talk.

Why Outsourcing SEO Services Is a Good Idea

Creating an SEO strategy that moves the needle for your business can be tough; there is a lot that you need to consider.

• How search engines like Google understand, index, and rank content
• Which SEO strategies are most impactful
• And, how to align your content to better meet the criteria of search engines

This becomes critical when you take into account the continuous changes Google implements in its ranking process. For instance, page loading speed wasn’t an official ranking factor until recently. But, it is now. So, you can’t expect to rank on the first page by just including relevant keywords and producing great content. Your site needs to load fast enough to prevent users from bouncing back. Otherwise, you lose conversions as well as your site’s Google rankings.  

Therefore, most of the time, it’s worth outsourcing SEO services in order to establish a solid digital presence. This way, you can make sure that your site captures maximum leads on autopilot so that you can keep generating conversions. Outsourcing SEO services is like outsourcing any other marketing task. As a business, you identify your SEO goals and let the pros go through the complicated process of achieving them. Arguably the biggest advantage of outsourcing SEO services is that you save time. As a business owner, you need to focus on developing new ideas. You can’t do that while handling SEO.

Why You Can’t Completely Outsource Your SEO

Although you can outsource most of your SEO tasks, some of them remain with your business. Let’s talk about those.

Your Keywords

While you can outsource a major portion of your keyword research, ultimately, you are the one who needs to choose them.  

That’s especially true for branded keywords; keywords that define your brand. But, you don’t want to get into the complexity of the research part. We’ll get into the details of outsourcing SEO services in a bit.

Your Content

Your site’s content needs to be in line with your brand values and style.

SEO agencies and freelancers can produce great content to help you attract your prospects. However, not all content can be outsourced. For instance, no one understands your brand’s history and mission more than you. So, it’s better to create the core content of your brand yourself.

Your Relationships

Your SEO guy can help you with organic rankings, but you are the one who has to establish a relationship with other webmasters. This means while you can outsource your SEO framework, to publish it across the industry, you’ll have to play a role.

Your Brand Image

Your brand is unique, which is why you’ve been able to grow it up until now. This uniqueness will keep providing the impetus for growth in the future as well.

Ask yourself what makes your brand stand apart from the rest? Your brand message plays a vital role! And, no SEO agency or freelancer can know exactly what to communicate to your audience. Plus, only you know what your brand means to you. The point is: You can outsource SEO services to generate conversions and, in turn, revenue. But, it’s only going to work when you pair it up with your unique message.

Your Growth Plan

Your SEO agency should know your SEO goals.  

They can be anything from ranking higher in the SERPs for a specific keyword to improving conversions for a money page. However, you are the one who should be responsible for your growth strategy. Ask yourself:

• Where do you want your site to be in X months/years?
• How can an expert help you reach there?

Pitfalls to Avoid in SEO

Keyword Stuffing

Keyword stuffing is when you use a particular keyword repeatedly and unnaturally in an effort to get higher search engine rankings.  

There is a fairly thin line between keyword optimization and keyword stuffing. Fall over to the other side and you’ll risk losing your rankings. It might have worked in the past, but search engines of today are smart enough to detect any manipulation of their algorithm. If you want to get noticed, even a single mention of your primary keyword on a web page is enough.

Duplicate Content

The more high-quality content you post on your site, the better. However, it needs to be unique if you want to get positive results.

For instance, you can’t just copy and paste a piece of content and try to rank it for a slightly different keyword. Duplicate content tends to hurt the quality of your content and can easily lead to a ranking penalty. The bottom line? New and unique content always wins over duplicate content.

The good thing is: You don’t have to resort to duplicate content as there are other cost-effective options. For instance, you can have a writer on Legiit write your content for you at ridiculously low prices. The best thing is: The quality will be great, too. Or, you can check out Legiit’s AI content creation category for even cheaper yet quality content here.

Low-Quality Backlinks

Done right, link building can be pretty powerful. Let’s get something out in the open:  

You need backlinks from high-authority domains to stay competitive. Spammy backlinks or links from sites that use keyword stuffing as their main ranking strategy can even hurt your rankings. Luckily, you don’t have to worry about it when you are outsourcing your backlinking to the experts. Check out this service on Legiit; you get high-authority backlinks without having to break the bank.

Unoptimized Images

Images can help you capture the attention of your readers and keep them reading.  

They tend to break the monotony of text and make visitors stay on your page longer. However, your images should be optimized. For starters, they need to be relevant to your topic or industry and should be of good enough quality. Low-resolution, irrelevant images can even work against you. And, generally, the more images you put on a site, the slower it tends to load. You don’t want that. So, while you can upload as many images as needed, keep their size small. Pro tip: JPEG images tend to be smaller than PNG images.

Irrelevant or No Meta Description

Meta descriptions tell the search engines and users what your web page’s content is about. It’s a summary of the overall idea, so you need to keep it short and impactful.

Write a vague meta description and you’ll be sending most of your potential visitors away. Moreover, to make your web page more visible for the search engines, including your primary keyword in its meta description.

How to Outsource SEO The Right Way

Before hiring an SEO agency or a freelancer, you need to ask them a few questions.

What Makes Them Different?

The process of improving a website’s ranking is pretty straightforward. However, not every SEO service provider takes the same approach. So, it’s a good idea to ask what sets them apart and how will they help you achieve your SEO goals.

What’s Their Process?

An experienced SEO service provider should be able to tell you their SEO process. If it’s clear, concise, and makes sense, you are good to go. But, if you feel they are overpromising and using too many buzzwords, you might want to keep searching.

What Tools Do They Use?

A few of the most popular SEO tools are Ahrefs , Semrush, and Moz Pro. Preferably, you want your prospective SEO partner to use one of these. But, if they want to achieve your SEO goals with any other tool, ask them how they are going to do that.

How Quick Can They Deliver?

SEO takes time; if anyone promises to get you results instantly or before a realistic deadline, they don’t know what they are doing. On average, you can expect to start seeing meaningful results in around 4 months.

How Often Can They Report?

Data reporting is a must if you want to make sure your website is moving in the right direction. While it’s an integral part of any SEO service, the frequency can vary depending on the service. You can even ask them to customize their reporting period to suit your needs. It could be from a few weeks to even a month.

Do They Have the Portfolio?

Last but not least, you want to make sure they have the portfolio to support their claims.

How to Outsource SEO services on Legiit

Source: Legiit.com By now, you might have decided to outsource your SEO. Remember, it’s the right option because:

• You are allowing the experts to handle virtually everything
• You are giving yourself time to focus on other important aspects of your business

Here are the SEO services you can ( and should) outsource .

Keyword Research

One of the most important aspects of any SEO strategy is keyword research. It is a popular category on the Legiit freelance marketplace, so you’ll have a lot of options. The benefits of outsourcing your keyword research tasks on Legiit:

• Cost-effective
• Experienced freelancers
• No fee (just pay for the service)

Check out the keyword research services on Legiit here .

Content Creation

An SEO strategy isn’t complete without an effective content plan. Once you get your hands on profitable keywords, you’d need to start producing great content to attract prospects. Outsourcing your content is incredibly cost-effective on the platform. For instance, check this one out. It’s not only high-quality but optimized for search engines as well.

On-Site Optimization

On-site optimization is an important part of the process. Here is what it includes:

• Keyword optimization
• Image optimization
• Page load speed optimization
• Conversion rate optimization
• Internal linking

If you want to outsource all that, this is probably the best service out there.

Backlinking

Backlinks are the backbone of any SEO strategy. While it’s possible to rank low-competition keywords for a limited time, you need high-quality backlinks for long-term success. Types of backlinks you can outsource on Legiit are:

• Guest posts
• Niche edits
• Press releases
• Foundation backlinks
• And, more

Check out the packages here .

PBN (Private Blog Network)

A PBN is another SEO service that you can completely outsource on Legiit. There are two options here:

• Outsourcing the whole PBN
• Buying PBN links

Check out the services here .

Video SEO

If you have YouTube videos that need a ranking boost, you could use some help. You can find highly experienced and supremely talented video SEO service providers on Legiit.

Reputation Management

You can also get someone to manage how your prospects see your business on search engines. Legiit features quite a few services in this category, too; here is one you might be interested in. Most of these are done-for-you services, meaning that you don’t have to do anything except hire the right talent.

Final Thoughts

This was all about how to outsource SEO services the right way. We don’t need to tell you how important SEO is for your business.  

But, the problem is, SEO demands time and effort and can be tricky sometimes. So, you are better off outsourcing SEO services to people who know the craft. Not all SEO tasks are outsourceable though. The tasks that you can (and should) outsource include:

• Keyword research
• Content creation
• Backlink generation
• Reputation management
• PBN creation
• Video SEO
• On-page Optimization

And, you know the most cost-effective platform to outsource these tasks, right? If you are ready to start outsourcing SEO tasks, get in touch with the skillful freelancers on Legiit.