Marketing Automation Examples

Marketing is the core of the success of all businesses. It consists of many repetitive tasks, all meant to nurture leads and encourage them towards purchasing your product.

Some of these tasks include:

• Social media management
• Online ad campaigns
• Email marketing
  

If done right, these activities will increase the success rate of your business, although they can be very time-consuming.

Imagine having to write personalized emails to ALL your customers. You could do it all day and you would still leave a lot on the table undone.

Lucky for you, you can now use automated workflows and free up your time to focus on other more important aspects of your business. 75% of marketing departments have used it and noticed a great improvement in their conversion rates. Why should you be left out?

This article will highlight some marketing automation examples you could adopt to scale your business to the next level. But before we dive deeper, let's first understand the term "marketing automation"

What is meant by marketing automation?

Marketing automation is the use of software to handle routine marketing tasks without the need for human action . With it, you can send personalized messages to all your target clients without having to break a sweat!

Why should I use marketing automation in my business?

The business world has greatly evolved. Thanks to an increase in the number of online businesses, you now have to deal with a lot of competition.

To keep pace with your competitors, you need to be more productive, clearly showing your clients that you understand their needs and that you can provide a lasting solution to their pain points.

This comes with a lot of work like setting up ad campaigns, creating lead magnets and distributing them where your clients like to hang out.

And since there are other tasks that need more of a hands-on approach from an expert, you will definitely need marketing automation to handle those easy-to-do and repetitive tasks for you.

In the long run, you see, marketing automation is meant to improve efficiency and productivity in your business.

That said, let us dive deep and look at some of the marketing automation examples you can incorporate into your business.

Examples of Marketing automation

Deliver Personalized Campaigns Across Multiple Channels

Factually, customers greatly appreciate the flexibility to shop in different ways. If your business model has multiple channels, you don't need to send the same marketing message to your client every time they are in a different channel.

This comes out as spammy and could scare your customers away. Don't make this grave mistake.

Instead, take advantage of marketing automation to write and deliver personalized campaigns to your customers across all your channels.

Automate Ad Campaigns

Ad campaigns are a great way to convert new website visitors into leads. Since you can never be there to post new ads each time you get a new website visitor, automation remains to be the best option.

With it, you can engage your target audience effectively and call them to action. You could make use of it across all the channels your clients visit and you may end up converting more leads than you ever anticipated.

With such simplicity, you can make it as personal as possible so that you get to send targeted recommendations and solutions, which your clients will appreciate a lot.

Welcome emails

If you have landed a new client, creating a good first impression is crucial.

With a good first impression, your clients build trust and confidence in you that you are the right person to solve their needs.

Creating a great one isn't rocket science. You can easily do it by sending welcome emails to them.

The good thing is that you don't need to send a welcome email every time you land a new client. With marketing automation software, you can automatically send emails to every newly landed client, helping build brand awareness in the long run.

Onboarding Emails

Customers need to be constantly engaged with their brand. Without this engagement, they might get stuck in the sales funnel, causing you to lose sales that are critical to your business.

As such, you can make use of the various email automation tools available to send your clients regular updates on your products and services to keep them engaged.

Remember, keeping a client isn't easy. You have to earn their loyalty. And to earn it, engage with them effectively through onboarding emails.

Lead Magnets

Lead magnets are what businesses use to draw clients to them. For instance, if you are a marketer, you could draw clients to you by offering them free ebooks on marketing topics that are critical in helping them discover their pain points.

In the same way, you could get leads by sending advertisements, emails and podcasts across all social platforms, targeting places where your clients hang out. So why not save up your precious business time by implementing marketing automation to get leads?

Meeting Reminders

In the business world, it's all about time and business owners can attest to it.

There is a lot that needs to be done within the scope of business hours, including attending calls and important meetings with clients.

With marketing automation, you don't have to miss important meetings since you can remind your clients to attend by sending them meeting reminders.

This is very important for your business as it helps boost sales while maintaining engagement.

Transactional Messages

Transactional messages are one of the best ways to display transparency to your customers.

Logically, clients would love to get that confirmation message to show that a transaction has been completed. A great way to do that is by sending them confirmation messages after they have purchased your product or placed an order with you successfully.

It's a simple marketing automation task that you can easily implement in your business and it can help you build loyalty with your customers.

Other forms you can use transactional messages are by:

• Sending meeting updates
• Sending delivery information for goods dispatched or delivered

Customer Quizzes

If you have a large customer base, getting to know and understand each and every client's needs is an almost impossible task.

Meeting up with all your clients is also an impossible task to accomplish especially due to the fact that some may be located in different parts of the world, not forgetting the social restrictions due to the ongoing pandemic.

Even video conferencing solutions can't solve this problem.

In such cases, sending personalized customer quizzes could easily help you understand individual customers so that you can tailor recommendations that are specific to a certain problem.

Social media automation for growth

Knowing where your clients like to hang out is great. However, getting to convince each and everyone to join your community isn't something that you can achieve within the first attempt since clients buy from people they are familiar with.

You will have to keep on appearing to them severally on the various social media platforms before they can decide to join your community or buy from you.

In essence, your business needs social media automation to attract new customers. The good thing about it is that you can tailor your campaigns to suit your clients according to their behaviour and character.

A/B Testing of email marketing campaigns

Email marketing campaigns are critical if you want to increase your overall sales. But the question arises- Which campaigns work best with your clients?

To truly know, you will need to send various versions of drafted email campaigns and monitor how your clients respond and engage with each.

This way, you can know the type of subject lines that your clients prefer so that you use them to your benefit in future emails.

Win-back programs

Competition is something that you can be sure of if you are in business. At times, you may lose some of your clients to your competitors, (and that is absolutely normal) but things don't have to remain like that.

You can win back your lost clients by incorporating win-back programs in your marketing strategy.

A great way to do this is by sending emails to your clients and letting them know that you've missed them. Likewise, you can provide them with valuable insight into what has been happening since they left.

This way, you can rekindle customer relationships with your lost clients and bring them back on board again.

Thanks to marketing automation, implementing win-back programs and winning back lost clients is now easier than ever.

Gated content

Gated content is a great way to generate new leads and keep your customers engaged.

Always remember that your clients expect you to be a market leader. Therefore, it is essential that you constantly supply them with downloadable gated content as it helps guide them on a specific topic or query.

The content has to be relevant to your brand. Otherwise, it won't be of much use to your clients and they might not end up engaging well with it.

The best part about this is that your clients will have to leave you their names and email addresses to get to download your gated content, making it a win-win situation.

Salvage your abandoned shopping carts

It is common for clients to abandon shopping carts. They may easily get distracted and this isn't entirely their fault as they are only human.

However, you can salvage abandoned shopping carts by ensuring that you encourage customers to complete their purchases with you.

The easiest way to achieve this is by sending a reminder embedded with a link directing them straight to their cart. With just a few clicks, this can help you cut your cart abandonment rate in half, thus boosting your sales and increasing customer satisfaction.

Cold outreach

Another marketing automation example is by implementing it in your cold outreach marketing efforts. This will help you save a lot of time as getting quality leads manually takes time.

You can implement it in your cold outreach using strategies like:

• Drip campaigns
• Marketing automation email templates
• Marketing Nurture campaigns

Birthday and anniversary greetings

Clients love to identify themselves with your brand when they are with their friends and relatives. You can strengthen their brand loyalty by sending them birthday and anniversary greetings once this special time of the year arrives.

You can send them greetings through emails or even offer them incentives like free gifts.

By doing that, you make them feel appreciated and part of the brand. Luckily, you don't have to do it all by yourself, and neither do you need to task your sales teams with it.

Take advantage of marketing automation and make your life easier today.

Now that you know the various marketing automation examples, we encourage you to incorporate those that can work for you into your marketing strategy. You will never regret it.

Benefits of marketing automation

With marketing automation, your business stands to benefit in many ways. Majorly, you will have a more solid marketing strategy that can almost guarantee you success in your business.

That said, let's look at each of the benefits in detail.

Efficiency

One of the greatest ways you stand to benefit from marketing automation is increased efficiency. Your sales team doesn't need to manually send targeted messages to your target customers.

With a single marketing automation tool, you could delegate all the repetitive marketing tasks and create more time for your team to deal with other important tasks like analysing data on sales and customer purchasing behaviour.

Remember that you wanna create a business platform that is as user-friendly as possible. Therefore, spend more time on things that matter and let marketing automation do the rest.

Increased conversion rates

Getting leads and converting them into sales prospects isn't easy. Customers buy from people they are familiar with and because of that, you need to build brand awareness among all your new leads.

You will need a well-laid system that will help you manage them from the time they express interest in your brand and guide them through the customer journey up until they get to purchase your products.

Businesses that have incorporated marketing automation have witnessed an increase in conversion rates with insane growth rates. They are able to engage both new and existing customers with automated campaigns based on their behaviour.

Lead Nurturing

Contrary to the past, lead nurturing is now easier and better with automation. With it, you can easily convert leads to sales prospects without putting too much effort into it.

All you need to do is set up drip email marketing campaigns and distribute them appropriately as you measure the success rate. This gives you an upper hand to make tweaks and adjustments to adjust your products or message to suit your client's needs.

Any business model needs this and lacking it is like declaring a death wish to your business. Without it, your conversion rates will remain to be low and your competitors will keep on leaving you in the dust with little to no sales.

Personalized marketing

Customers will never be the same in behaviour and character. So, your lead nurturing strategy needs to be as personalized as possible.

As a good market leader, you should segment your leads according to their characteristics and send them relevant content appropriately.

With marketing automation, you can also target your new website visitors with personalized ad campaigns and still engage them with search ads once they are on a different channel.

One thing to keep in mind is that the messages should be targeted and as relevant as possible. Otherwise, you risk the danger of coming out as spammy and this could cost you some valuable leads.

Marketing and sales alignment

Without a proper marketing strategy, all your marketing efforts are bound to bear no fruit. Once that happens, you can be sure that it will take you long before you can make any sale.

Here at Legiit, we are sure that this is not the core mission of your business. Therefore, we encourage you to implement marketing automation in your marketing strategy and you can be sure of tangible results in no time.

In addition to that, you are able to better manage your sales which is a good thing both for you and your customers.

How to make the most of marketing automation in your business

Now that you have known the various marketing automation examples as well as how your business stands to benefit by using them, it would only be best that you get to know how you can make the best out of them for the benefit of your business.

For starters, there are many marketing automation tools out there that you could make use of. Most of them operate on a paid subscription and in most cases, they may not be that effective if you don't know how to use them.

However, at Legiit, this doesn't need to be a problem as you could outsource it all to our freelancers.

We have many top-tier marketing experts that could help you out at a very convenient price.

Once you hire them, they will work on your customer journey and help you in your marketing strategy to make it as effective as possible.

Focusing on the customer journey is very important as it buys you enough time to get to know and understand your customers so that you can offer them a tailored solution that is specific to them.

Legiit also has a couple of tools that you could make use of to ease your marketing efforts. Some of them include:

Legiit Leads

This is an automated software designed to help you find leads without breaking a sweat. With it, you can be an outreach legend and get a list of as many leads as possible.

Snapt

Snapt is basically a URL shortener. It presents you with infinite possibilities with just a single link.

With this tool, you are able to do smart targeting with your campaigns and messages as well as get in-depth analytics on your customer behaviour so that you can create an awesome digital experience for them.

Audiit

If you own a website, Audiit is a marketing automation tool that you wouldn't want to lack in your arsenal. It has features that allow you to run an on-page analysis on what is working and what is not with regard to your keywords.

Likewise, it offers you accurate suggestions on how you can optimize your site as well as allows you to export white-label reports.

Don't waste time trying to analyze your site by yourself. Automate this task by making use of Audiit today.

CaptionBox

CaptionBox is a great marketing automation tool for you if you want to grow your social media account.

It helps you write and format social media captions with just one click. Now you don't have to struggle to grow your Instagram account all by yourself. Instead, use CaptionBox and witness the magic that comes with it.

Conclusion

Growing a business isn't something difficult. With the various marketing automation tools, you can now reach your target customers and engage with them on autopilot as you work on aspects that matter to your business.

That said, make sure to make use of the marketing automation examples we have mentioned as well as the tools if you want to scale your business to the next level.