What Are Press Releases?
You’ve probably heard the term so many times, whether in movies or the office. You’ll often think of businesses scrambling to write and distribute press releases when there’s a major announcement or crisis at hand.
The fact is, a press release is a powerful tool in promoting a business and building a brand – if properly written and distributed, that is.
But getting to know exactly what a press release is and the benefits it can have for your business is key to properly implementing press releases as part of your marketing strategy.
So, first things first. Let’s take a look at what a press release is.
What Is A Press Release?
Press releases are a type of written communication that generally targets a news story, product launch, or event. They are short and concise and provide specific information on the topic.
Press releases should be brief but compelling articles that generate interest in the business, event, person, or topic.
Since they’re meant to be both informative and intriguing, a great press release needs to answer some key questions. These include the ‘who, what, where, when, how, and why’.
What Are Press Releases Used For?
Generally, press releases are used to announce something. So, if you’re launching a new product or service, or if something newsworthy is happening in your company, a great way to announce it is through a press release.
What you’re looking for in a press release is getting good coverage and being noticed by your targeted audience. As such, it’s important to distribute your press release on the right channels.
Whether it’s on a reputable news site or given to journalists, you want to make sure that the right people see it.
Essentially, a press release is a great tool to use if you have big news about your business that needs extra exposure, outside of your normal marketing efforts.
The Benefits of Press Releases
Having an integrated marketing strategy means including an appropriate mix of marketing tactics, including PR.
But, you may wonder what the benefits of press releases actually are – especially if you already have a great marketing strategy.
So, below are some of the top benefits of including press releases in your marketing strategy.
Increase Exposure
One of the main benefits of sending out a press release is the immediate exposure your business will be getting.
Press releases are usually distributed on channels with already-established audiences. This means that you can reach a lot more people than you would otherwise.
And, it means that you can reach new people. This boosts your brand awareness and gives you some immediate traction for your product, service, or business.
Improve Your Website’s SEO
In the digital marketing world, SEO is super important.
Since distribution channels and media publications will most likely link back to your website, press releases are an excellent way of building backlinks.
This is a great indicator to Google and other search engines that your site is reputable. As a result, it can increase your visibility and boost your rankings in the Search Engine Results Pages (SERPs).
Drive Website Traffic
Press releases are also a great way to generate organic traffic to your website.
Through the various distribution channels, your press release will reach more people who may then click through to your website.
But, you need to make sure that you use channels with audiences in the right niche. This will ensure that you drive relevant traffic to your website.
Whether or not you’re actively selling in your press release, the more traffic to your website, the more opportunities there are for making conversions and sales.
4 Best Press Release Services on Legiit
Finding the right services and the best fit for your business and your marketing strategy can be tough. It can also be expensive, especially if you contract a large agency to do your bidding.
Luckily, there are plenty of affordable freelance services available.
Below, we’ve listed some of the top-rated press release services from seller’s on Legiit:
Spine PR
If you operate in an industry that is quite competitive, you’ll know how important it is to have an SEO-optimized website.
Combining SEO with PR will help you maintain a competitive advantage in your industry and boost your rankings in the SERPs.
Big companies and agencies all over the world send out press releases as part of their marketing efforts to improve their SEO. So, why don’t you?
Boosting your website rankings and getting your business in the Google My Business 3-pack is what Spine PR does best.
With their press release services, you can get your business on major news sites in 24 – 48 hours.
Your business will get maximum exposure on large media sites, which will drive traffic to your site and boost your site’s authority thanks to backlinking.
Spine PR’s services include the following:
- They will write a 500-600 word press release for you.
- They will send this press release to their extensive network of news sites.
- Spine PR includes a mix of backlinks (Do- and No-follow links).
- They can also embed videos in your press release.
Seobooster
Choosing professional press releases services will ensure your article reaches the right people, on the right channels, ticking all the right boxes.
Seobooster’s services will land your press release on major media outlets, such as Yahoo, Morning Star, ABC, and AP News.
Their in-house team will write a compelling, newsworthy press release for your business and distribute it to hundreds of news sites. This way, you can easily reach your target audience and boost your online presence.
Seobooster’s press release packages include:
- A 500-word press release with a catchy headline
- SEO-optimized content
- Hyperlinks in the body of the press release
- Guaranteed distribution to news sites with backlinks directing traffic to your site
- Detailed reports on the linking
38DigitalMarket
Spending money on marketing services is all about spending it in the right way, on the right things.
With 38DigitalMarket’s services, you’ll get coverage on major news sites – not only in the US but also in the UK, Canada, and Australia.
Their packages include a written press release that they will distribute on reputable news sites, like FOX, CBS, and ABC FOX. Plus, you’ll get premium links, white-labeling, and up to three images embedded in your press release.
Ignitefirst
If you’re looking for some more affordable press release services, then Ignitefirst’s Press Booster packages are perfect for you.
Ignitefirst’s services include the full press release cycle. They can get your business major exposure on media outlets, TV channels, radio, and social media sites.
With their basic package, you’ll get a well-written article that’s distributed across 200+ media channels, including radio, TV, and news sites, like FOX.
Ignitefirst’s press release services include:
- A well-written professional press release
- Distribution to hundreds or thousands of media outlets and news channels (depending on the package)
- Guaranteed Google News inclusion
- 200+ Live links in Clipping Report
3 Important Things To Consider When Buying Press Releases
Distribution Channels
Do your homework and find out where your press release will be published. Whether it’s news sites or media outlets, make sure you know what’s included in the package.
Depending on what type of business you have, your press release should be distributed on appropriate channels so that you can reach the right audience.
For example, if you have a restaurant, your press release should be distributed on channels where food gets a lot of traction.
So, to ensure your press release gets the best exposure, do a little digging before settling on a service.
Extra Features
Consider what extras you will receive with your press release distribution. For example, you might want images or video embeds to be included so that your press release is more engaging.
In addition, check to see if the press release service you are considering offers to white-label your press releases. This ensures that your branding is on the press release so that you can boost brand awareness and recognition.
SEO
We live in a digital world and ensuring your company has great SEO is like ensuring a restaurant serves good food. It just has to be done if you want to be successful.
So, when you consider buying press releases, make sure you’re getting a good deal on improving your SEO. This is key to improving your company’s performance online.
Final Thoughts
A press release is something that many might consider being ‘old school’. Why wouldn’t you just announce it over social media, right?
And sure, press releases have been around for as long as marketing has existed (so basically forever).
But, over time, press releases have evolved to integrate with digital marketing tactics. This means that they’re targeted and precise in getting a message across, not just spreading the news on social media.
A newsworthy message can be distributed and promoted across various channels, whether you’re a small-to-medium enterprise or a large organization. It’s a sure-fire way to gain exposure and drive some traffic to your site.
So, the bottom line is that a press release is an effective marketing tactic that can help you grow your business. It’s that simple.
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