Picture this: You're watching a YouTube livestream. A brand-new business website, zero history, zero reviews, zero authority & goes live for the first time.
Three weeks later, the phone rings. Live on camera.
A real customer. Looking for a home remodeler in Pueblo, Colorado. Ready to pay thousands of dollars for a kitchen renovation.
That's not a hypothetical. That actually happened.
Chris M. Walker proved it in February 2025, streaming every single minute on YouTube. No editing. No shortcuts. No "trust me, it works" promises.
Just 20+ hours of raw footage showing exactly how he took a brand-new home remodeling business from invisible to #1 on Google in less than a month.
If you've been told it takes "6 to 12 months minimum" to rank on Google, or that you need to spend $5,000+ per month on an agency... this case study is going to change everything you thought you knew about local SEO.
You don't have 20 hours to watch the full series. That's fine. I've condensed the entire process into this step-by-step breakdown, the exact playbook Chris used to dominate page one of Google in just three weeks.
The Challenge: Could a Brand-New Business Actually Rank in 3 Weeks?
Chris didn't pick an easy target. He wanted to prove this method works in the real world, with real competition.
Here's what he was up against:
* The Business: Home remodeling services (a competitive local niche with established players)
* The Location: Pueblo, Colorado (population 112,000+ with dozens of existing remodeling companies)
* The Starting Point:
- Zero online presence
- No website history
- No reviews
- No backlinks
- No social media
- No Google Business Profile
- Literally invisible to Google
The Goal: Get to page one of Google and generate real leads. Fast.
The Stakes: If this didn't work, it would prove the skeptics right, that local SEO takes months or years, and small businesses have no shot against established competitors.
But Chris had a plan. And he was going to execute it live, on camera, so everyone could see exactly how it's done.
Step 1: The Foundation (Day 1-2)
Chris moved fast. Within 48 hours, he had everything he needed to get started.
The Domain:
First, he grabbed the domain homeremodelingpueblo.com on Namecheap for less than $15. Simple, memorable, and it tells Google exactly what the business does.
The Website:
Here's where most business owners get stuck, spending weeks trying to figure out website builders or paying thousands to developers.
Chris skipped all that. He went straight to Legiit and ordered a professional website service. This is the service he used.
A few days later, he had a clean, professional site that looked great and worked on mobile.
Check it out…
Next, Chris followed every step in his Small Business Owner’s Survival Guide.
If you want to follow the guide using a video walk through, check out his Local Business Accelerator course.
The exact website service Chris used is included in the Legiit Cart Bundle we put together at the end of this post.
Step 2: The Command Center - Legiit AI Dashboard (Day 3)
Before Chris did anything else, he set up his tracking system. This is the part most people skip, and it's why they fail.
Why This Matters:
Imagine driving cross-country without a GPS. You might eventually get there, but you'll waste time, money, and gas taking wrong turns.
The Legiit AI Dashboard was Chris's GPS. From day one, he could see:
- Where the website ranked for every keyword
- Which keywords were moving up or down
- How much traffic the site was getting
- Which services were being used and when
- The entire timeline of the campaign in one place
Chris checked this dashboard during each livestream. When rankings jumped, he knew what worked. When something didn't move, he adjusted.
“Here's the truth: You can't improve what you don't measure. The dashboard isn't optional, it's the difference between guessing and knowing.”
Set up your own AI Dashboard here
With the website live and tracking in place, Chris was ready for the move that would change everything...
Step 3: The Game-Changer - Google Business Profile (Day 4-6)
This is where the magic happens. This is what makes the phone ring.
When someone searches "home remodeling near me" or "home remodeling Pueblo," Google shows a map with three local businesses at the top. That's called the Map Pack, and it gets more clicks than anything else on the page.
Chris knew if he could get into that top 3, the leads would come automatically.
Setting Up the Google Business Profile
Chris verified the business and filled out everything Google asks for:
- Business name, address, and phone number
- Hours of operation
- Service areas (Pueblo and surrounding areas)
- List of services (kitchen remodeling, bathroom remodeling, flooring, etc.)
- Business description with local keywords
- Photos of completed projects
The Key: Don't leave anything blank. Google rewards complete profiles.
Within days, the profile was live and searchable. But Chris didn't stop there. Getting into the Map Pack takes more than just setting up a profile, you need to prove you're legitimate.
That's where Step 4 comes in…
Step 4: Building Trust with Google (Week 2)
Here's the problem: Google doesn't trust brand-new businesses. Anyone could throw up a fake website and claim to be a contractor.
Chris needed to prove this was a real, legitimate business. Fast.
He used what's called a "trust stack", a series of services from Legiit that signal to Google: "This business is everywhere, it's consistent, and it's legit."
Here's what went live during Week 2:
- Citations: The business got listed on Yelp, Yellow Pages, Angi, and 40+ other directories. Same name. Same address. Same phone number. Everywhere. Google sees that and thinks, "Okay, this is real."
- Social Profiles: Facebook, Instagram, Twitter. All set up. All optimized. Google checks. When it sees active profiles, you look legitimate.
- Web 2.0 Properties: Chris built content on high-authority sites that linked back to the main website. These work like references on a resume. The more credible sources vouch for you, the more Google trusts you.
- Press Release (The Big Move): Chris published a press release. It got picked up by news sites and industry publications. A brand-new business suddenly appeared on the same sites as 20-year-old companies. Instant credibility.
Think of it this way: You move to a new town. You join the Chamber of Commerce. You sponsor a Little League team. You get mentioned in the local paper. People see you everywhere. They trust you.
Chris did the same thing. Just digitally. And in one week instead of six months.
Every single service Chris used is in this Legiit Cart Bundle, and they’ll automatically be added to your cart for you!
The Results: Total Domination in 3 Weeks
Week three. Chris pulled up the Legiit AI Dashboard live on stream.
The entire chat went crazy.
#1 on Google Maps:
The Google Business Profile hit the #1 spot in the Map Pack for "home remodeling Pueblo" and multiple related searches. Above every established competitor in the city.
I have highlighted the keyword in the image “home remodeling pueblo”
I have highlighted the keyword in the image “home remodeling”
I have highlighted the keyword and average rank in the image.
#1 in Organic Search:
The website didn't just rank. It dominated. Position #1 in regular Google search results. Beating companies that had been in business for 5+ years.
Complete Page One Takeover
When someone searched "home remodeling Pueblo," here's what they saw:
- Position #1: The website
- Map Pack #1: The Google Business
- Profile Position #2: Web 2.0 property
- Position #4: The Facebook page
Chris owned the entire first page. A brand-new business. Three weeks old.
Real Leads (The Part That Actually Matters)
Rankings are cool. But leads pay the bills.
The phone started ringing. Real people. Real projects. Kitchen remodels. Bathroom renovations. Thousands of dollars in potential contracts.
One call came in during the livestream. Live. On camera. A homeowner ready to get quotes.
Chris proved it. You don't need months. You don't need a huge budget. You need the right process.
You Can Do This Too
This wasn't luck. It wasn't a fluke. It was a process.
Chris proved you don't need:
- 6-12 months of waiting
- $5,000-$10,000 per month for an agency
- Years of SEO experience
- A massive marketing budget
You need a proven system. And the discipline to follow it.
Your 3-Step Action Plan
Step 1: Get the Services - Start with the exact same stack Chris used. We bundled everything into one cart so you don't have to hunt for services or guess which ones to use.
→ Get the Legiit Cart Bundle Here
This includes:
- Professional website design
- Citations (40+ directories)
- Social profile setup
- Web 2.0 properties
- Press release distribution
- Everything you saw in this case study
Step 2: Learn the Strategy The services are the "what." The course is the "why" and "when." Chris's Local Business Accelerator walks you through the exact sequence. What to do first. What to do next. When to expect results. No guesswork.
Step 3: Track Everything Set up your Legiit AI Dashboard on Day 1. Track your keywords. Watch your rankings climb. See what's working. You can't improve what you don't measure.
Watch the Full Case Study
Want to see every detail? Chris recorded the entire process on YouTube. All 20+ hours. No editing. No shortcuts.
→ Watch the livestream series here
You'll see the mistakes. The adjustments. The moment the phone rang live. It's all there.
Download