Emails are crucial to your brand's success.
Whether the purpose is to convince people to enroll in a Facebook course or buy your newest product, each email needs to be engaging and persuasive.
While you can create your own email series, it's not always practical or advisable. Running a business takes most of your time, and creating your own emails wouldn't help the situation.
You'll also run into issues if you're not good at writing engaging content.
It's better to hire an email marketing copywriter to ensure the email content will appeal to your target audience.
There are six things to consider when hiring an email copywriter:
- Budget
- Look for red flags
- Communication
- Timeframe
- Industry knowledge
- Email type
Budget
If you hire an e-commerce email copywriter from their website or online portfolio, you’ll probably have to negotiate the price for each project.
If you use an online platform like Legiit it will be much easier to find an email copywriter that fits your budget.
The first thing to check when hiring an email copywriter is the cost of their services. However, pricing can get a little complicated if you need a custom order.
For example, let's pretend that you operate an HVAC repair business. You want engaging emails that provide useful tips and advice to your customers.
You've found an email autoresponder copywriter that seems to fit your business perfectly. However, the cost of their services is a little more than you can afford with your budget. In this scenario you have two options: find a different seller, or request a discount.
Discounts
It's important to be realistic when asking for a discount otherwise the email copywriter may turn you down in favor of work that will actually be worth their time.
A good compromise is ordering in bulk in exchange for a discount. In some cases, you may even get a 50% discount, but that's rare.
Generally, you can expect a 10-30% discount. The discount may also depend on how often you will be needing the email copywriter's services.
When you hire an email copywriter, they're usually willing to give you a discount, but only for your first order.
The work has to be worth the email copywriter's time. If you're still requesting large discounts on your third or fourth order, the email copywriter is most likely going to request you find someone else to work on your emails. If there's no way to work around your small marketing budget, consider sending out fewer emails.
A well-written, weekly email will be much more effective than a poorly written, daily email.
ROI
No matter what kind of marketing your business uses, you need to keep an eye on your ROI (Return on Investment).
The good news is that emails have a higher ROI than any other form of marketing. Your company will only be able to enjoy that high ROI if the emails are written in a way that will draw in potential customers and convince them to click through to your landing page. When you hire an email copywriter, make sure that they can write in a way that appeals to your target audience.
The easiest way to do this is by asking them for samples of their past work.
Look for Red Flags
When deciding whether or not to hire a freelance email copywriter, you need to check for any warning signs.
Some freelance email copywriters will market themselves as being highly skilled and accomplished when, in reality, the work they provide isn't high quality at all.
Another situation that you may run into while trying to find an email copywriter to hire is a bad attitude. There are email copywriters out there who provide outstanding work that will get you a higher email marketing ROI (return on investment) but are very difficult to work with. This can take several forms including the email copywriter throwing fits when you want revisions made or disregarding the information you've given them.
You may also run into someone who doesn't deliver on time. Even if the late deliveries don't affect your email marketing campaign, they can be frustrating and cause problems if you need the email copywriter to make some revisions. The easiest way to avoid these types of email copywriters is to contact them before ordering their services.
If you've had experience with any of these types of email copywriters in the past, use that experience to help you spot red flags.
You should also carefully look at reviews from past customers and how the email copywriter responded to those reviews.
Communication
The key to any healthy business relationship is good communication. When you hire an email copywriter, you should always contact them first to see how fast and effectively they communicate with their buyers. This method of determining how well a copywriter communicates can be difficult if they live in a different time zone.
To solve this problem, ask what time it is where they live. It's also a good idea to see if the email copywriter you want to hire is willing to ask for more information.
When you hire a freelance copywriter through Legiit, they usually won't ask for all the necessary information in the chat since you'll be filling out their requirements section before placing your order. However, they should still ask for three basic pieces of information:
- Number of emails
- Length of emails
- Due date
Timeframe
We've already mentioned that late deliveries can negatively affect your email marketing campaigns.
When you use a freelance site like Legiit, you can easily check the time frame it will take a copywriter to complete your email sequence.
All you have to do is go to their service and look at the information. Right next to the price will be the number of days it will take them to complete a certain type of project.
If you need to request a custom order, you and the email copywriter will have to decide on a due date during your initial conversation. That being said, there will be times when you fall behind on ordering your email marketing material. If you need your emails delivered sooner than your email copywriter has specified, you can ask them to do a rush order. Just be aware that not all email copywriters are willing or able to do rush orders, and you will have to pay extra to get your emails delivered sooner.
Industry Knowledge
Whether you're just starting your business or have had a successful company for several years it's important to hire an email copywriter that has some knowledge of your industry. Depending on what your industry is, you may be able to just select a copywriter from one of our categories.
You should also look for email copywriting services that have these kinds of titles: "I will write emails for your travel and tourism business"
This will narrow down your search, but you still need to exercise caution. Just because an email copywriter has experience working in your industry doesn't automatically make them a good fit for your company. Furthermore, it doesn't guarantee that they're a good writer. You still need to check their reviews and interact with them before purchasing their services.
If you can't find an email copywriter that specifically markets themselves to your industry, there's still hope. Just find a copywriter with good samples and reviews. When you contact them, tell them a little bit about your industry and ask if they think they can write emails for you. When you place your order make sure to provide them with any industry jargon or insider facts they would need to know for the emails. Usually, you'll get an email just as good as if you had hired an email copywriter that specializes in your industry.
Email Type
The type of emails you want in your campaign should also be considered before hiring an email copywriter. Many email copywriters can write everything from welcome emails to email newsletters. However, some copywriters specialize in the type of email you're looking for. Hiring a specialist copywriter will help ensure you receive quality content.
Just make sure that everything else in their service matches your business' needs as well.
Hire an Email Copywriter from Legiit
Shopping around online for the right email copywriter can be tiring as well as time-consuming. Instead, you should consider hiring an email copywriter from Legiit.
Our platform has some of the best email copywriters available.
We also offer resources and tools to help you find a Legiit email marketing freelancer who will be the perfect fit for your company.
When you start using our platform, you'll be able to easily access samples and past reviews for all of our email copywriters.
Here are a few of the services your company will benefit from when you hire a Legiit email copywriter:
- Short emails
- Email newsletters
- Welcome emails
- Email funnels
- Email graphics
Short Emails
Short emails can be anywhere from 50 to 180 words long. The general rule of thumb is that a short email works better than a long email.
Back in the days when emails were a new concept, people would open any email you sent them. Now your customers are bombarded with hundreds of emails every day. The only way for you to stand out from your competition is to create emails that are short and valuable to your target audience.
Email Newsletter
The term "newsletter" can technically be applied to any email that is 200 words long or more. Email newsletters will help build a connection with your customers and keep them engaged with what's going on at your company. Legiit email autoresponder copywriters will be able to provide you with engaging newsletters that appeal to your ideal customer.
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