Are you looking for ways to help your business cash in on the holidays?
The holiday season is the busiest time of the year – and the most competitive. For smaller businesses, this time of year can be stressful.
But it doesn’t have to be. There are ways to ensure that your business cashes in on the holidays too.
Freelancers are a resource that was rarely used until recent years. However, by using various services, you can make your business stand out this holiday season!
Why Hire Freelancers?
Hiring freelancers has become increasingly popular. But are they so popular? What makes hiring them more appealing than permanently employing someone?
Here are the top reasons hiring a freelancer is beneficial:
- It’s cost-saving. You pay for what you get.
- They have specialized talents.
- They usually get the job done fast.
- There’s a larger talent pool to choose from.
- Less long-term risk to the company.
- There’s no long-term commitment involved.
- Finding, hiring and onboarding is easy and less complicated.
- Freelancers are flexible with their work hours and can be called for emergencies.
- Freelancers are pros at short-term deadlines.
- Having a fresh perspective on projects is a bonus too.
Freelance Services You Can Use To Boost Your Business This Holiday Season
Graphic Design
It’s easy to tell people what you are selling. But it’s even better to show them with flashy or themed images.
As such, banners, posters, cover art, flyers, etc., have become essential in promoting businesses.
To maintain interest in your products or services, you need to really engage and entice people. During the holiday season, people expect promotions. They expect holiday-themed sales and the images to go with them.
So, hiring a freelance graphic designer is an excellent way to add some festive touches to your images. Here are two examples of ways you could use their services:
Images for Social Media, Email Newsletters, and Your Website
Social media is a fast and effective way to promote and market a product or service. The only problem is that you can’t be stagnant on social platforms.
People tend to be visual. This is why creating new banners for your social pages are so important.
The most successful businesses know to change things up. Create new image themes to create some excitement for the holidays, and the customer will remain intrigued.
Custom holiday-themed graphics are also essential to include in your email newsletters and on your website. It’s the perfect way to spice up your touchpoints with your audience and keep them interested in what you have to offer.
You can use freelancers like Art king or Inspireloop. They specialize in social media banners, ads, and covers.
Custom Holiday-Themed Banner Ads
Advertising is a great way to drive traffic to your website and generate new leads. So, consider having some amazing holiday-themed ads made to catch people’s attention and draw them to your site.
Graphic designers like MarkoBear and Monkeybusiness offer service delivery within 24-hours. You can have your banners up as soon as the next day!
Writing And Content Services
Blog Posts
SEO and Content Writing have become incredibly important in recent years. The main purpose of blog posts is to share information and create conversations with like-minded people. And today, blog posts are also one the most effective methods to draw traffic to any website.
Creating engaging content is no different during the holiday season.
You can use content creation to promote a special holiday sale or show how great your products or services could be put to use during this holiday season.
You may even want to turn your products or services into a package deal. A good content writer can add the package deals into a ‘Holiday Special’ article.
Luckily, there are tons of amazing content writers on Legiit you can choose from. Check them out here.
Writing for Social Media
Information spreads incredibly fast on social media. So, start promoting your Halloween or Thanksgiving special a month ahead of time.
And remember to do this more than once.
Use holiday-themed flyers and banners to get the message across.
Blog posts are not always as effective as many people don’t have the time or the inclination to read through the article.
Using more than one content marketing strategy is always best. Post your banner or flyer on your social page and add a link to the blog post.
Many will be drawn to the promotional image first. And some will click on the link for the blog post too.
Conversion-Rate-Optimization
The purpose of Conversion-Rate-Optimization (CRO) is to turn website visitor traffic into sales.
This could be in the form of visitors buying a product or service or even downloading an app.
But how would you go about increasing CRO during the holidays?
Website Speed Improvement
When sites get a lot of traffic, they become slow. We all know how frustrating this can be. One of the main conveniences of the internet is its speed.
If a site is slow, potential customers will leave and you will lose business.
You can hire a freelancer who specializes in website speed optimization. For example, Sidra_WebsiteGuru or Webexpert4you can boost your website speed to ensure your customers have the best user experience possible this festive season.
Ecommerce Store Consulting
An eCommerce consultant can be a great asset if you feel your store isn’t doing well.
Getting outside advice is not a bad thing. Someone with a fresh perspective will be able to see problems you won’t.
These consultants can help you redesign your online store to generate more sales.
They can help you set up secure payment gateways and even a live chatbox. Consider hiring a freelancer like Ecomscaler and EcomHustler to increase CRO for your eCommerce store.
Business Consulting
Competition is fierce and you want your business to stand out from the rest. This is especially tricky during the festive season as most businesses use similar tactics to capitalize on the different holidays.
Freelancers can take a lot of the stress off your shoulders. You can hire people to take care of the busy work while you focus on more important tasks.
Here are three freelance services to consider hiring this holiday season to help your business get ahead:
Virtual Assistant
A freelance virtual assistant can be a valuable asset to your team. They can take care of all the little things that you never seem to have enough time for.
And, they have affordable rates that are well-suited to start-ups or small businesses.
For example, Amit Rajdev does everything from data entry to admin, SEO and so much more.
Ashpklo does general assistant work, as well as internet research, social media management, and post design, and much more.
Business Consultant
Halloween is coming up soon and then it will be Thanksgiving and Christmas! Almost all businesses are going to be capitalizing on these holidays so it’s important that you do too.
As a business owner, you have to keep up with your competition. But what happens if you’re stuck?
What happens if you’re out of new ideas or it’s your start-up’s first holiday?
The answer is simple: hire a business consultant. They can help you determine the best strategies for your business so that you can be as successful as possible this holiday season.
Consider Chris from SuperstarSEO who specializes in business, SEO, and website consulting. Or Monkeybusiness’ one-on-one business coaching for top-notch business advice.
Market Research
Market research is one of the most crucial tools a business has. With proper market research, you can determine where your business fits in the market.
But do you have the time to do the research yourself?
Or maybe you don’t even know where to begin with your research. Maybe you’re fumbling along to the best of your ability.
Freelance market researchers are pros at what they do. They get the job done and they do it well!
Using a freelancer like Od501 or Vizidio.786 is a great way to get up-to-date market research – especially now, before the start of the holiday season.
This research will help you create effective marketing plans to use for the upcoming holidays.
Upgrade Your Website
No one wants to browse a slow, boring website. Or worse, a website that doesn’t work well on mobile.
You need to make sure that your website is optimized for the holiday season and ensure it provides a great user experience for customers.
Using freelancers, you can easily kickstart your website and get some professional advice on how to improve it to boost conversions.
Web Design, Web Development, and Landing Pages
Web design and web development go hand-in-hand. You can’t have one without the other.
So, how do you make your website more appealing in anticipation of the upcoming holiday season?
- Make sure your website is user-friendly.
- Create that ‘wow’ factor.
- Create engaging landing pages that drive conversions.
- Images go a long way in enticing customers. But don’t overdo it!
- Ensure that your website represents your brand identity.
Many big businesses used to do this in-house. But hiring freelancers has become more popular recently. They can provide a high-quality service at a more affordable price.
But how do you choose the freelancer you need?
Many web design and development freelancers offer the same range of services. Dmz, ScottLatham and Amed Abraham design user-friendly sites that look amazing on all devices.
They also create engaging landing pages that are designed specifically to convert!
Your site will be unique and you can adjust your theme for each holiday – Halloween, Thanksgiving, Christmas, and New Year, etc.
Funnel Building
To truly drive traffic and direct your ideal customers to your products or services, you need a highly effective marketing funnel.
These can be complicated if you’re not a marketing expert. So, it’s best to leave it to the pros.
If you’re looking to tap into a big market, try out IdealMike’s services. He can help you advertise your products or services and get them in front of millions of eyes! You’re bound to garner some interest and drive people to your website.
To create effective marketing funnels for your business that will continue to drive conversions over time, consider Growth_Agency. They will build conversion-optimized landing pages and automated email campaigns to create a well-performing marketing system for your business.
They will also check for holes and scale the funnel to suit your changing needs.
Video Marketing
When it comes to internet marketing, there’s no shortage of promotion options.
Promotion videos are a fun way to advertise your holiday specials. Unlike your regular marketing content, videos allow you to be more creative.
You can hire a freelancer like M3D0 to create animated video ads. Or, you could hire MakingOnlineEasy to create an animated intro that you can use for your website or social pages.
Swag
Swag is another way to cash in on the holiday season. Who doesn’t love novelty t-shirts, caps, and mugs?
If you sell products, these items could be something to add to your holiday season packages.
The best thing about these is that you can create new items for the different holidays. You could use puns or even take inspiration from popular movies or TV shows.
TeeBundle and Mr. B.D. Designer are both affordable and accept bulk orders.
Looking For Something More Specific?
If you’re looking for something a little more specific, Legiit has you covered.
You can post a job on the Job Board so that freelancers can see exactly what you’re looking for. They can then submit a bid or proposal for the job and you can choose the best one for your needs.
Final Thoughts
Many businesses have taken to outsourcing certain tasks. Why employ an entire marketing team when you can hire a couple of freelancers? They’re more affordable and will get the same job done.
Using affordable freelancers is a great way for startups to save money. Freelancers are a source of knowledge and experience and they could really help your business cash in on the upcoming holidays.
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