In the world of SEO, the Legal industry is the definition of "High Stakes."
Like Finance, Law falls under Google's strict YMYL (Your Money, Your Life) category. However, the stakes are arguably higher. A bad financial tip loses money; bad legal advice ruins lives. Consequently, Google’s algorithms are incredibly aggressive in policing legal content.
If you are building links for a Law Firm, Attorney, or Legal Tech company, you cannot buy "generic" links. A link from a low-quality "general news" site to a law firm looks suspicious. A link from a respected legal journal or a university blog looks like an endorsement.
This guide is your vetting manual. It details exactly how to secure legal guest posts that build authority, drive qualified leads, and keep your law firm safe from penalties.
The Legal Guest Post Cheat Sheet
Here is the executive summary for legal marketers:
- The Jurisdiction Rule: Law is local. A link from a UK legal blog provides almost zero value to a California Criminal Defense firm. Always match the geography.
- The Citation Standard: Editors at top legal sites (like JURIST or Above The Law) expect Bluebook-style citations or links to actual case texts, not just opinion.
- The Disclaimer Requirement: Every guest post must include a "Not Legal Advice" disclaimer. Without it, reputable sites will reject you instantly to avoid liability.
- The "J.D." Factor: Google prefers content written by experts. Having an actual attorney (Esq. or J.D.) listed as the author boosts the ranking power of the post significantly.
On This Page
- Step 1: Vetting Metrics for Legal Sites
- Step 2: YMYL & E-E-A-T in Law
- Step 3: Red Flags (The "Link Farm" Warning)
- Step 4: Pitching Strategy (Citations & Statutes)
- The Ultimate List: 80+ Legal Guest Post Sites
- The Buyer's Checklist
- The Strategic Bottom Line
Step 1: Vetting Metrics for Legal Sites
In the legal niche, "Domain Authority" is secondary to Relevance and Reputation.
Traffic vs. Influence A niche blog like IPWatchdog might have less traffic than Forbes, but for a Patent Attorney, a link from IPWatchdog is infinitely more valuable. It signals to Google that you are a peer among experts.
Audience Alignment
- B2B (Referrals): If you want referrals from other lawyers, target sites like ABA Journal or Above The Law.
- B2C (Clients): If you want clients, target consumer-facing sites like Avvo Stories or FindLaw.
Step 2: YMYL & E-E-A-T in Law
Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the law of the land here.
Expertise is Non-Negotiable Top-tier legal sites rarely accept "ghostwritten" content from SEO agencies. They want posts authored by partners or associates.
- The Fix: If you are an agency, always submit under the name of the Law Firm's Partner, complete with a bio linking to their Bar Association profile.
Trustworthiness The site must be secure (HTTPS) and have a clear editorial policy. If a site publishes anonymous legal advice, avoid it.
Step 3: Red Flags (The "Link Farm" Warning)
The legal SEO industry is plagued by spammy directories.
The "General" Trap Avoid sites named "https://www.google.com/search?q=LawyerNews24.com" or "LegalArticles.net" that have no physical address and publish 20 articles a day on topics ranging from "Divorce" to "Crypto Scams." These are link farms.
The "Scholarship" Bait Many SEOs try to get .edu links by creating fake scholarships. Google has cracked down on this. Stick to legitimate guest posting on Law Reviews or University blogs (like Oxford Human Rights Hub).
The Ultimate List: 80+ Legal Guest Post Sites
Below is a categorized directory of verified sites with clickable links.
Part 1: 40 Free Guest Post Sites (Editorial & Authority)
These sites generally do not charge a fee but require high-quality, non-promotional, expert-written content.
Top Tier Legal News & Commentary
- JURIST – Legal News & Commentary
- Above The Law – Legal Industry News
- SCOTUSblog – Supreme Court Analysis
- Verdict (Justia) – Legal Analysis
- Law.com – Global Expert Insights
- ABA Journal – Bar Association News
- Legal Reader – Consumer Safety & Law
- Slaw – Canadian Legal Mag
- Law and Liberty – Law & Policy
- The Volokh Conspiracy – Legal Theory (Strict)
Niche Legal Blogs (Tech, IP, Practice)
- Law Technology Today – Legal Tech
- Attorney at Work – Practice Management
- Lawyerist – Small Firm Management
- IPWatchdog – Patents & IP
- Patently-O – Patent Law Blog
- Artificial Lawyer – AI & Automation
- 3 Geeks and a Law Blog – Legal Admin/Tech
- The Fashion Law – Fashion Business Law
- Harris Bricken (Canna) – Cannabis Law
- Food Safety News – Regulatory/Food Law
General Business & Policy (Accepts Legal)
- Forbes (Legal Council) – Business Law Opinion
- Entrepreneur – Startup Regulations
- Harvard Business Review – Corporate Governance
- The Conversation – Academic Legal Analysis
- LSE Law Review Blog – UK/Global Analysis
- Oxford Human Rights Hub – Human Rights
- Opinio Juris – International Law
- EJIL: Talk! – European Intl Law
- Verfassungsblog – Constitutional Law
- LiveLaw – Indian Legal News
Community & Regional Legal Blogs
- Bar and Bench – Indian Legal News
- Legally India – Indian Law Firms
- LexBlog – Legal Blog Network
- The 10-Minute Lawyer – Practical Tips
- My Shingle – Solo Practitioners
- Real Lawyer Blog – Marketing/Management
- Legal Mosaic – Ecosystem Analysis
- Web 2.0 Law Blogs
- medium.com – Self-Publishing
- Avvo Stories – Consumer Advice
- Lawyers Club India – Community Articles
Part 2: 40 Paid/Sponsored Legal Guest Post Sites
These sites often have "Sponsored Post," "Partner Content," or "Submit Press Release" fees.
Top Tier Legal Distribution & News (Paid/Sponsored)
- JD Supra – Content Distribution
- The National Law Review – Legal Publishing
- Mondaq – Global Distribution
- Law360 – Legal Intelligence
- Lexology – Global Intelligence
- LawFuel – Press Releases
- GoLegal – South Africa/Global
- Legal Bites – Education/Resources
- iPleaders – India/Courses
- Legal Desire – Insights & News
Magazines & Regional News
- Law Times Journal – News Portal
- The Legal Intelligencer – Sponsored Columns
- New York Law Journal – NY Sponsored Content
- Corporate Counsel – In-House Counsel
- Legal Week – UK/Global News
- The Lawyer – UK Industry News
- Legal Cheek – UK Student/News
- RollOnFriday – UK Community
- Asian Legal Business – Asia/Thomson Reuters
- India Business Law Journal – Indian Business Law
Legal Directories & Resources
- HG.org – Global Directory
- FindLaw – Marketing Solutions
- Nolo – Encyclopedia (Partner)
- Martindale-Hubbell – Attorney Listings
- Lawyers.com – Consumer Directory
- Super Lawyers – Profiles/Sponsored
- Best Lawyers – Rankings
- Chambers and Partners – Global Rankings
- The Legal 500 – Global Rankings
- LawDragon – Legal Media
General Blogs Accepting Legal
- Laws101 – General Info
- The Legal Invigilator – General Legal
- LawKeeper – Legal Tips
- Legal Pedia – Resources
- MyAdvo – Aggregator
- PathLegal – Software/Directory
- Legal Service India – Articles/Advice
- Vakil Search – Blog Section
- Lawyer Monthly – Magazine
- Attorney Monthly – News/Articles
Step 4: Quick "Legal Niche" Pitching Tips
To get accepted by Editorial sites and maximize the value of Paid sites, follow these rules.
1. Cite Statutes & Case Law Editors at sites like Above The Law reject generic fluff. You must reference specific case laws.
- Bad: "You should update your company policy."
- Good: "Following the Roe v. Wade reversal, corporate benefits packages must align with State Statute X regarding travel reimbursement."
2. The Mandatory Disclaimer Always include a disclaimer in your bio or footer to protect the hosting site.
- Example: "The information provided in this article does not, and is not intended to, constitute legal advice; all information is for general informational purposes only."
3. Jurisdiction Clarity Be clear about which country or state law you are discussing
- Tip: Do not pitch a "Guide to California Labor Law" to The Lawyer (which is UK-focused).
The Strategic Bottom Line
In Legal SEO, Authority beats Volume.
Rely on Directories (Paid) for foundational links and local SEO citations.Commit to Editorial (Free) for "Thought Leadership." A single article on a site like Law.com or SCOTUSblog can establish an attorney as a national expert, driving high-value referrals for years.
Audit the site, check the jurisdiction, and never publish without a citation.
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