In the world of SEO, Finance and Crypto are played on "Hard Mode."
These industries fall under Google's strict YMYL (Your Money, Your Life) category. This means Google scrutinizes every single backlink pointing to your site. If you buy a cheap, spammy link for a lifestyle blog, Google might ignore it. If you buy a spammy link for a crypto exchange or a loan site, Google can penalize your entire domain.
Most buyers burn their budget on high DR sites that are actually just "link farms" disguised as news magazines. They look good on paper but carry toxic baggage that hurts your ranking.
This guide is your vetting manual. It details exactly how to buy finance and crypto guest posts (you can also check guest post service here) that build authority without triggering a penalty.
The Guest Post Cheat Sheet
Here is the executive summary for media buyers:
- The Traffic Rule: Domain Authority (DA) is easily faked. Never buy a link from a site with less than 1,000 monthly organic visitors.
- The Neighborhood Check: Check the site's outgoing links. If they link to gambling or adult sites in other posts, do not buy.
- The Price Reality: Finance and Crypto links carry a premium. Expect to pay 50% to 100% more than general niches. Cheap links here are dangerous.
- The Negotiation: Always confirm the post is permanent and Do Follow. If the post disappears in a year, you wasted your money.
On This Page
- Step 1: Vetting Metrics Beyond the Basics
- Step 2: The "Crypto Premium" Explained
- Step 3: YMYL Compliance and Risk
- Step 4: Due Diligence Checklist (Red Flags)
- Step 5: What to Negotiate
- Step 6: Price Guide Estimates
- The Ultimate List: 100+ Finance & Crypto Guest Post Sites
- The Buyer's Checklist
- Guest Posting FAQ
- The Strategic Bottom Line
Step 1: Vetting Metrics Beyond the Basics
In Finance and Crypto, metrics like Domain Rating (DR) or Domain Authority (DA) are vanity numbers. They can be manipulated. You must look deeper to ensure the site is healthy.
Traffic Trend
Is the site's traffic stable or crashing? Use a tool like Semrush or Ahrefs to look at the traffic graph over the last 12 months.
- Stable/Growing: Indicates a healthy site trusted by Google.
- Sharp Drop: A crash usually indicates a Google penalty. If you link from a penalized site, you are boarding a sinking ship.
Keyword Relevance
Does the site actually rank for finance or crypto keywords?
- Good: Ranks for "crypto wallets," "stock tips," or "loan calculator."
- Bad: Ranks for random, irrelevant terms like "mp3 download" or "cheap wallpapers." This suggests the site has no topical authority.
Spam Score
This is essential for crypto sites, which are often targets for toxic links. Use a tool to check the Spam Score. If it is high (above 5% or 10%), it means the site is likely flooded with junk links, and Google may deindex it soon.
Step 2: The "Crypto Premium" Explained
You will quickly notice that a link on a Tech site costs $100, while a link on a Crypto site costs $300. This is normal and expected in the industry.
Higher Cost
Crypto guest posts often cost 2 to 3 times more than standard finance blogs.
- Why? High demand and high risk. Webmasters know crypto companies have larger budgets. They also know that hosting crypto content carries a risk of "bad neighborhoods," so they charge a premium to offset it.
Niche Specificity
Do not try to save money by posting crypto content on general "Business" or "Lifestyle" sites. It looks unnatural to Google. You must stick to blockchain, tech, or fintech focused domains to get maximum ranking power.
Step 3: YMYL Compliance and Risk
For traditional finance (loans, insurance, banking), the rules are strict.
Google Standards
Finance is a YMYL topic. Google's algorithms look for "E-E-A-T" (Experience, Expertise, Authoritativeness, and Trustworthiness).
- The Check: Look for sites that list real authors with bios (not just "Admin" or "Guest"). The site should have visible editorial standards and a physical "About Us" page.
The Risk
Buying links on low quality finance sites can hurt your site's reputation more than other niches. A link from a "spammy" finance blog signals to Google that you are also a low quality provider, which can tank your rankings for competitive terms.
Step 4: Due Diligence Checklist (Red Flags)
Before you spend a dollar, run the site through this "Don't Buy If" checklist.
"Bad Neighbors"
Check the site's 5 most recent articles.
- Red Flag: Do they link to gambling, casinos, adult content, or "grey market" pills?
- Rule: If yes, do not buy. That toxicity will transfer to your site.
"Write For Us" Overload
Look at the homepage.
- Red Flag: Is every single post a guest post covering random topics? Is "Write For Us" the biggest button on the menu?
- Rule: This is a "link farm." It exists only to sell links, not to provide value. Google actively hunts and deindexes these sites.
Step 5: What to Negotiate
Never just click "buy" without confirming the terms. You need to ensure your investment is protected.
Link Type
Ensure it is Do Follow. Nofollow links do not pass authority. Some sellers try to slip in Nofollow links to protect their site while still charging you full price.
Duration
Confirm the post is Permanent. Some cheaper services remove the post after 1 year (renting links). You want to own the link forever.
Indexing Guarantee
The seller should guarantee that the post appears in Google Search results within 30 days. If the page is not indexed, the link effectively does not exist.
Step 6: Price Guide Estimates
You get what you pay for. Use these ranges as a benchmark for 2026 pricing.
| Link Category | Price Range | What You Get |
| General Finance (Mid Tier)
| $100 to $250 | General blogs, business sites, DA 30 to 50. Good for diversity. |
| Crypto/Fintech (High Tier) | $200 to $500+
| Dedicated crypto news, high traffic fintech blogs. High authority power.
|
| Premium News Sites | $1,000+ | Forbes, Nasdaq, Major Crypto Outlets. Often "Nofollow" but massive brand trust. |
The Ultimate List: 100+ Finance & Crypto Guest Post Sites
Below is a categorized directory of verified sites with clickable links.
Part 1: 50 Free Guest Post Sites (High Authority)
These sites generally do not charge a publication fee but have strict editorial guidelines.
Top Tier Finance & Business
- Investopedia - investopedia.com - Definitions & Guides
- Entrepreneur - entrepreneur.com - Business Insights
- HubSpot - blog.hubspot.com - Marketing & Finance
- BiggerPockets - biggerpockets.com - Real Estate Investing
- Seeking Alpha see - seekingalpha.com - Stock Market Analysis
- The Balance - thebalance.com - Personal Finance
- Money Crashers - moneycrashers.com - Credit & Investing
- Wise Bread - wisebread.com - Budgeting
- Investing.com - investing.com - Global Markets
- Business Insider - businessinsider.com - Trends & News
- Fast Company - fastcompany.com - Innovation
- Inc.com - inc.com - Startups
- VentureBeat - venturebeat.com - Tech & VC
- The Guardian - theguardian.com - Economics Opinion
- Harvard Business Review - hbr.org - Corporate Finance
- Forbes - forbes.com - Business Opinion
- Nasdaq - nasdaq.com - Market Insights
- Money Mini Blog - moneyminiblog.com - Productivity
- Modest Money - modestmoney.com - Breaking News
- Financial Samurai - financialsamurai.com - Wealth Management
- The Penny Hoarder - thepennyhoarder.com - Saving Tips
- Get Rich Slowly - getrichslowly.org - Financial Freedom
- Wallet Hacks - wallethacks.com - Money Strategy
- OilPrice - oilprice.com - Energy Finance
- Benzinga - benzinga.com - Trading Ideas
Top Tier Crypto & Tech
- CoinDesk - coindesk.com - Authoritative News
- CoinTelegraph - cointelegraph.com - Digital Media
- HackerNoon - hackernoon.com - Tech & Coding
- Decrypt - decrypt.co - Decentralized Web
- Bitcoin Magazine - bitcoinmagazine.com - Bitcoin Culture
- CryptoSlate - cryptoslate.com - Blockchain Directory
- NewsBTC - newsbtc.com - Bitcoin Analysis
- Bitcoinist - bitcoinist.com - Blockchain Tech
- AMBCrypto - ambcrypto.com - Price Analysis
- ZyCrypto - zycrypto.com - Crypto Opinions
- DailyCoin - dailycoin.com - Fintech Updates
- Blockworks - blockworks.co - Institutional Crypto
- The Block - theblock.co - Research
- Coinspeaker - coinspeaker.com - FinTech News
- CryptoPotato - cryptopotato.com - Trading Analysis
- Brave New Coin - bravenewcoin.com - Market Data
- NullTX - nulltx.com - Crypto News
- UseTheBitcoin - usethebitcoin.com - Reviews
- LiveBitcoinNews - livebitcoinnews.com - Live Feeds
- CoinIdol - coinidol.com - Community News
- CryptoDaily - cryptodaily.co.uk - Breaking News
- Finance Magnates - financemagnates.com - Forex & Crypto
- FXEmpire - fxempire.com - Financial Analysis
- ForexCrunch - forexcrunch.com - Forex Trading
- TechCrunch - techcrunch.com - Startups
Part 2: 50 Paid/Sponsored Guest Post Sites
These sites often have "Sponsored Post," "Partner Content," or "Submit PR" sections.
Paid Finance & Business
- FinanceDigest - financedigest.com - Global News
- Global Banking & Finance - globalbankingandfinance.com - Banking Review
- The European Financial Review - europeanfinancialreview.com - EU Finance
- International Business Times - ibtimes.com - Global Business
- TechTimes - techtimes.com - Fintech
- Washington Independent - washingtonindependent.com - Policy & Finance
- London Loves Business - londonlovesbusiness.com - UK Business
- Talk Markets - talkmarkets.com - Market Talk
- ValueWalk - valuewalk.com - Valuation
- Small Biz Trends - smallbiztrends.com - SME Finance
- Raconteur - raconteur.net - Business Reports
- CEO World Magazine - ceoworld.biz - Executive News
- Global Trade Magazine - globaltrademag.com - Trade Finance
- Finextra - finextra.com - Fintech Community
- Merchant Maverick - merchantmaverick.com - B2B Reviews
- Due.com - due.com - Payments
- KillerStartups - killerstartups.com - Startup News
- Tech.co - tech.co - Tech Business
- Grit Daily - gritdaily.com - Entrepreneurship
- Latin Post - latinpost.com - Latin Markets
- Asian Age - asianage.com - Asian Markets
- Deccan Chronicle - deccanchronicle.com - General News
- The Street - thestreet.com - Partner Sections
- Seeking Alpha (Sponsored) - seekingalpha.com - Press Releases
- Benzinga (Sponsored) - benzinga.com - PR Distribution
Paid Crypto & Blockchain
- CoinGape - coingape.com - Crypto News
- CryptoNews - cryptonews.com - Market Updates
- The Crypto Basic - thecryptobasic.com - Basic Guides
- CoinPedia - coinpedia.org - Encyclopedia
- CaptainAltcoin - captainaltcoin.com - Altcoin Focus
- U.Today - u.today - Blockchain News
- CryptoPolitan - cryptopolitan.com - Global Crypt
- Zycrypto (Sponsored) - zycrypto.com - PR Section
- CryptoMode - cryptomode.com - Adoption News
- The Currency Analytics - thecurrencyanalytics.com - Analysis
- CryptoAdventure - cryptoadventure.com - Guides
- Global Crypto Press - globalcryptopress.com - Press Releases
- Blockonomi - blockonomi.com - Education
- 99Bitcoins - 99bitcoins.com - Bitcoin Guides
- CoinCodex - coincodex.com - Market Data
- CoinCheckup - coincheckup.com - Checkups
- Bitcolumnist - bitcolumnist.com - Opinion
- Blockchain.news - blockchain.news - Blockchain
- CryptoNinjas - cryptoninjas.net - Trading Tools
- E Crypto News - e-cryptonews.com - Emerging Tech
- Smartereum - smartereum.com - Ethereum News
- CoinJournal - coinjournal.net - Journal
- Inside Bitcoins - insidebitcoins.com - Industry News
- Ethereum World News - ethereumworldnews.com - ETH Focus
- TronWeekly - tronweekly.com - TRX/Altcoins
The Buyer's Checklist
To make your investment safe and actionable, run every site through this final checklist.
- Traffic Verification: Don't trust the site's claim. Use SimilarWeb (free Chrome extension) to verify they actually get visitors (aim for >50k monthly).
- Link Type: Confirm if the link is DoFollow or Nofollow before paying.
- Indexing: Check if their recent guest posts are indexed in Google (Search site:domain.com "guest post").
- Turnaround Time (TAT): Paid sites usually publish within 24 to 48 hours; free editorial sites may take 2 to 4 weeks.
The Strategic Bottom Line
In the Finance and Crypto sector, a backlink is an endorsement.
Rely on Quantity if you want to gamble with your domain's health. You might see a short spike, followed by a permanent crash when the next algorithm update hits.
Commit to Quality if you are building a brand. Buying fewer, expensive links on sites with real traffic and strict editorial standards is the only way to survive in the YMYL arena.
Audit the site, check the traffic, and never buy a link you wouldn't be proud to show your customers.
Download