Growing your audience in 2022 doesn’t have to be rocket science. TikTok, Facebook, Instagram, and YouTube are household names we all know and love, but there are more platforms to grow an audience. With these platforms, you can use the tools and resources they have in place and implement them on your own accounts.
Best Platforms To Grow an Audience
1. Tik Tok
TikTok is relatively new, but it is leading in terms of audience potential and eyes on your content! The quick, short-form video content present on TikTok is the content everyone is consuming! The platform already has a ton of tools at your disposal to used to grow your audience, such as
- Video Scheduler
- In-app analytics
- Creator Portal
These tools require no additional apps, downloads, or spending your own money on ads. Instead, they give you access to the audience you already have, what their behaviors are on the app, how they interact with your content, and how you can get them to engage.
The video scheduler allows you to schedule your TikTok content to post consistently. This is a scary word for audience growth, but put simply, it just means that you’re getting your content in front of more eyes.
In-app analytics gives you an idea of how your videos are performing, your demographic (male or female), and followers gained from videos. You can use this information to give you an idea of what content is doing great for reach and audience engagement (both extremely important in growing your audience).


The creator portal of TikTok provides you with ways to engage your audience, key tips on trends, and how to cater to them in your business or personal brand. You can use these tips by implementing them on your next video and reaching fresh eyes!
2. Facebook
Facebook is quite an underrated platform for growing your audience. Facebook has 2.91 billion active users, which can mean tons of eyes on your content. For growing your audience on Facebook, we are not talking about those paid ads; while you can use those, they’re not always as effective as growing and maintaining your audience organically.
Facebook now has the same tools as Instagram, like Reels and Stories, besides the features Facebook had before it bought Instagram. Similarly to TikTok, it has an analytic feature that allows you to take a deep dive into who your audience currently is, how they are interacting with your content and what content they enjoy the most.

The greatest part about Facebook is the sheer number of eyes that can view your content. To really engage and grow your audience, you’ll want to take advantage of the reels feature just as you would on Instagram (we’ll touch on that next ;) ) Short-form video content is thriving right now and ensuring that you’re using this service Facebook offers will surely land you a new audience that will stick around for your content!
3. Instagram
Instagram is the third biggest social platform used in 2022, and therefore can grow your audience. The best part is, Instagram and Facebook are linked–that’s 2x the audience growth and reach when you use a significant feature Instagram provides.


You can link your Facebook and Instagram, which means when you post a story or post on Instagram, it can automatically share it with Facebook! That’s a fantastic way to grow your audience by not putting in any extra effort. Facebook does the work for you!
Since TikTok is the biggest platform right now, Instagram is using reels to compete with TikTok; which means you can promote your content and ideas for free by engaging in reels. Instagram is attempting to run TikTok out of business with reels, so by using them to their fullest extent, Instagram can bump your content to people in your niche/audience.
4. YouTube
Honestly speaking, I don’t foresee YouTube dying out soon! This platform is another household name that still allows people to grow their audience. The biggest change recently to YouTube and its tools to help grow your audience is shorts. You guessed it, shorts is YouTube’s version of TikTok; yet another aspect you can implement with your content to grow your audience.
In line with the previous platforms, YouTube is heavy on the video content, except for YouTube only housing video content. That being said, unlike the previous platforms, YouTube gives you an avenue to provide long-form video content to expand on your niche and provide the world with in-depth information on your content.
Especially for small businesses and personal brands, YouTube can give you a platform to provide your audience with:
- An insight into your daily business routine
- How To’s / DIYs for your niche and field
- “TED Talk” type content on a subject you are an expert on
YouTube still provides your audience with long-form content that will help grow your reach and audience.
5. LinkedIn
LinkedIn is not just for networking with fellow business people in your niche. You can use LinkedIn to write short posts/blogs to grow your audience and reach. I know I have used LinkedIn to give people more information about me and what I am about with my business. I also use it to post about topics within my niche to connect with others that do the same thing and form actual connections with people.
LinkedIn is an underrated tool for audience growth, as there are thousands of people you can connect with by posting on the platform. This includes those in your niche and outside of it, which also allows you and your audience to learn from each other.
6. Pinterest
Pinterest is a platform that few think about for growing your audience, but it can be extremely useful! You can use this platform to post your short-form video content, business ideas, and behind the scenes look at what you do within your niche!

Pinterest allows you to post ‘pins’ or ideas on different boards that you can create. I like to think of it like a virtual cork board that I pin ideas on!
By far the best way to grow your audience across Pinterest is creating new short-form video content, or reposting ones’ you’ve posted on other sites like TikTok or Instagram.
7. Snapchat
Most people don’t think of Snapchat to grow your audience, but when you think about it, you can make Snapchat your personal ‘fan club’ for your business. You can showcase what you create and how you create it.
Snapchat isn’t just for your close friends anymore. By using the features they have, like location tagging and adding to the world story, others from around the world can see your content just like other platforms!
Best Strategies To Grow an Audience Fast
1. Collaborating with others to grow quicker
By far the best strategy to growing your audience and growing it quickly is collaborating with others in each platform community! This can go Live with other creators, sharing creators posts and them sharing yours on their stories, feed, or reels.
Collaborating, just like networking, can grow your audience quickly because you are not only showing your audience, but the person you are collaborating with has their own audience that you are now being showcased to!
2. Creating top of funnel content
Your audience on any platform is human! What that means for growing your audience is they want human connection and to relate to others; ensure your posts are not overly sales-y but sell your services, products, or goods through providing solutions to common problems, pain points, stories, or tips/tricks!
This allows your audience to resonate with the content you are providing them! Also, include ‘shareable’ content often! This can be infographics and posts that convey tips/tricks but is something that your audience will probably share with others.
3. Giving more value than others
While the market is far from saturated, that doesn’t mean that you don’t have to add value to your audience's life, and more value than others on the platform. A good way to do this is, before you post on a platform, think about:
- Who is this for?
- What will they learn from this?
- Is this relatable/provides purpose for my audience?
- Will my audience appreciate this type of content?
That doesn’t mean that every post needs to be audience-centric, but a big part of growing your business and growing your audience is catering to what they will gain from your posts!
4. Tell your story
This goes along with your audience being human! They will want to interact with content and with you when they know and can see you are authentic and share your story! This includes:
- What got you into your field/niche?
- How you started your business
- Where you were/what you were doing before your business
This content does not have to be uber personal, you can center it around you and your background before your business! People want to KNOW who they are following, and a great way to give them that is sharing your story!
Best Platforms To Grow an Audience: Frequently Asked Questions
- How do you increase audience growth?
Besides everything we mentioned above that is specific to each platform, you can increase this growth by commenting, liking comments, replying to comments with videos, and engaging with the audience you have!
Interacting and nurturing the audience you already have is a huge part of increasing audience growth and keeping that growth!
- Which social media is best for growing an audience?
Currently, the best platform is TikTok! It is fresh, populated as far as eyes that can see your posts, and you have endless options to grab your audience's attention!
1 billion people are active in TikTok every day! That means that TikTok is booming right now, and using the platform to show what you are about, what you do, how you started, and hacks/tips/tricks you use in your niche will grow your audience rapidly!
- What is the most effective marketing platform?
The most effective marketing platform currently is Facebook or Instagram! Both platforms have short-form video content, text posts, tons of eyes on your content, analytics to track your audiences’ engagement, and many more features to use when marketing yourself and your business!
While you can use any social media platform as a marketing tool, Facebook and Instagram provide the most avenues for you to market. Due to video and text content and a large audience's reach!
- How can I grow my audience online?
You can really grow your audience on these social platforms by:
- Interacting with your audience and other creators’ content
- Posting consistently but with added value
- Collaborating with others on each platform
- Sharing your story
- Creating video and text content online
Best Platforms To Grow an Audience: Final Thoughts
There are a lot of ways to grow your audience using social media platforms! Between TikTok, Facebook, Instagram, YouTube, LinkedIn, and Pinterest, there are many platforms to create eyes for your content!
That being said, posting just to post will not grow your audience. You need to think about what value you are adding and how your audience can relate to it. You also need to understand your demographic and how your current audience interacts with your posts.
You want to be genuine and transparent to show your audience who you are and why they are following your story and your business. Give them a reason to relate to your story and what your business stands for!
When you create a connection and provide your audience with true value, they will share your story with others and you will grow your audience! You will also retain that audience growth as well because they will be staying for your valuable content and to learn more about you and your business!
References
- Lua, A. (n.d.). 21 Top Social Media Sites to Consider for Your Brand -. Buffer. Retrieved
- June 13, 2022, from https://buffer.com/library/social-media-sites/