Today's article is a guest post by Amit Kumar from RankJacker – a global SEO agency that helps businesses and agencies outsource content, links and everything else needed for SEO.
Blogging is a great way of being in touch with one’s audiences and also the most effective way to generate fresh traffic, but yet so many businesses fail to have an active blog, missing out on opportunities that it may bring to a business.
Even more ironic is that most businesses with a live blog fail to attract any worthy traffic, leaving aside the long term prospecting. Here are the most common 11 mistakes to eliminate in order to position your business/website better, more effectively and cheaper.
Business Blog Mistakes: Don’t Do It!
1. Lack Of Uniformity in Content Strategy
The first question to answer is what to write and whom to write it for, and Why? A clear answer to these basic questions will keep you from writing “about everything and nothing”?. A good content manager doesn’t have such problems. It’s ideal to have a content plan in place for the coming months in advance, in line with a well-thought sales and marketing funnel. He knows what comes from and why he is writing about it right now.
2. Clear Understanding of Target Audience
If you don’t know your ideal prospects, you’re bound to have a misplaced content strategy and an ineffective blog resulting in low or zero return on your blogging efforts. Ultimately, the idea is to get people to read your blog, engage with your content and take actions to move up the prospecting ladder. Hence thorough research to identify your most likeable audience would be a stepping stone to success for your blogging journey.
3. Lack Of Objective
Setting up a clear objective of any blog post is the foremost step before conceptualization, for it lets any content writer write with a clear head. Of course, a blog post can have multiple objectives as well, depending upon requirements and the possibility to accommodate the objectives in a content piece, but having a minimal objective count would be ideal in any situation to prompt users to take action.
Find Better Keywords: Keyword Research Methods For Better SEO
4. Lack of Consistency
Content marketing is like having a good training plan. You can’t run a marathon right away, but your results and distances will improve over time if you spend 30 minutes running every day. The SEO works similarly.
One needs to be regular to feed the algorithms with fresh, quality, top of the funnel content if you wish to climb to the top of organic search results on Google. Being consistent with your publishing is the key to achieving your goals. If you add the coherence of your texts, clear content structure, additional materials in the form of infographics or e-books, and extend a given issue, success is at hand.
5. Monotonous Content Theme
Your content can’t win if it’s too monotonous. Users today need to be entertained to cling on to your content. It is good for your company blog to refer to a wide range of interests and needs of potential customers.
Are your services related to SEO ? In that case, explain the basic concepts of Website positioning and show concrete examples of how SEO strategy helps in business and how it can help increase sales or enter new markets. Do you sell garden tools? On your blog, describe how many ways they can be used and what inspirational compositions to create in the garden with a few simple ideas, and tell about how to be eco-friendly and save on electricity when gardening. Broad, interesting, engaging, to the point, exhaustive. That’s what.
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6. No Content Audit Before Publishing
Build a habit of auditing your content yourself or putting somebody in charge of an audit process to make sure your blog posts are received well by your audience and are also actioned upon for its objectives.
It also ensures proofreading and improvement upon any punctuations, comprehension or vocabulary errors which definitely adds to the user interest and is preferred by google algorithms as well.
Related: What Makes Good Content
7. No Value – Only Sales Offers
It’s not about each blog post describing why you should buy something and how great your products are. A company blog is not a merchant directory, and unfortunately, this is often the case. Nobody looks for such content on Google. Content marketing is to “pull” organic traffic from Google to your website and draw the recipient enough to:
- To Project Your Brand
- To increase your business’s trustworthiness
- To qualify cold prospects into hot leads
- To prompt them to engage with your CTA, share their details, subscribe to your blog or download an ebook etc.
- To help them convert into paying clients.
8. Mobile Friendliness & Technical SEO Errors
The content of the blog posts will not matter if your company website is heavy, unreadable and completely unsuitable for mobile devices. The Core Web Vitals ranking indicators implemented by Google mean that websites without SEO and mobile-friendly optimization without a well-designed UX and UI have no chance of high positions in Google, regardless of what content “flesh” they have in their resources .
If you want to improve the visibility of your company’s blog, rush to it and fight them for man-hours for corrections on the website and technical SEO .
9. Lack of SEO Optimization
A good blog entry should stand on two stable foundations: user-friendly (e.g. text that is interesting for the user, engaging, unique, really useful, which meets the needs and fills the hunger for knowledge of your potential client) and SEO-friendly (including . text with an appropriate structure, headers, internal and external links, reasonable optimization for a specific key phrase that meets the expectations of browser robots).
Just somewhere between a column and the so-called background text lies in the golden mean of text optimization for SEO. Keyword stuffing in the text does not help at all, and neither does create a Pulitzer Prize journalistic work that no one will find in the depths of the Internet.
Want to learn the basics? Check out SEO Writing Basics For Beginners
10. Distribution and Communication Gap
It’s not enough to have a blog alone. Distributing your content across different platforms is an absolute must to reach greater audiences and increase your chances among random users.
It helps you identify the most lucrative platforms to be present and active on, as well as have better prospects of meeting your ideal clients.
Communicating with your comments and questions under the posts, so interact and answer your readers’ doubts and questions. Publish premiere and updated texts on company social media or in the newsletter. Promote entries in thematic groups on Facebook or LinkedIn. Give your recipients evergreen content , but also fresh news and interesting facts from the industry.
11. Absence of Content Analysis
I personally rate this exercise to be most crucial in ensuring the long term effectiveness of content and its potential to generate top of the funnel traffic.
I’ve come across very few marketers who use this strategy to constantly identify high potential content and optimize them for great organic reach, clicks and conversions.
Knowing what your users click and don’t click, what’s worth improving and optimizing, and which texts are working at full capacity will certainly help you gain the maximum out of your content strategy. Google Analytics and Search Console are used in conjunction by the content specialist to push additional traffic to your sales funnels.
About Author
Amit Kumar
Marketing Lead
Check out RankJacker SEO
If you’re inspired to take action with your Content SEO to more effectively work toward your goals, you can connect with me on Linkedin.
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