What Website Management Services Should You Look For?

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If you're ready to take your business online, you should be looking for web management services to hire.

Web management companies offer everything you need to help establish an online presence for your business.

Let's say you already have a website for your business; a web management agency will help you scale your marketing and sales efforts online.

This way, you can worry about the more important aspects of your business as the agency will take care of driving traffic to your website and converting them into customers.

In this post, we'll discuss what services to look for in web management agencies. You can then decide which website management company will provide a seamless online transition for your business.

We'll also recommend the best freelancers from Legiit offering the same services below. Pick and choose who you want to hire as part of your website management team.

Let's begin!

Domain and Hosting

If your brand doesn't have a web presence yet, you must set up a website first.

Think of websites as online brochures—they provide all the information visitors need to know to decide whether to reach out to your regarding your products and services.

You want a professional-looking website primed to turn visitors into leads and customers. In this case, you must hire an agency or freelancer who knows how to set up and manage websites properly.

Website creation involves two tasks: registering for a domain and hosting your website.

The former requires the website expert to secure a domain name for your business. They will provide domain name ideas for your online business and pay the domain registrar for your chosen name or website URL.

Your website URL needs to be short and memorable so people can remember and type it on their browsers much easier.

The latter is where the agency or freelancer will save your website on a web server.

Some agencies maintain servers where they'll set your website. But most of them depend on a web hosting provider that enables them to manage your website without possessing actual web servers.

Most agencies that offer this service recommend WordPress as the content management system (CMS) of choice. It is flexible and customizable to your needs, whether you have a budding business or an established online store.

All these things can get complicated for non-technical small business owners. This reason is why hiring an agency for its management service is ideal.  

Recommended domain and hosting freelancers on Legiit:

Web Design

Aside from setting up the website, you must ensure that it functions well and loads properly for all visitors to see.

One of the biggest misconceptions about web design is that it's all about making your website look great.

This particular website management service helps your website become more intuitive and easier to navigate for visitors.

How the information flows on one page and into another using the best web design practices is critical to turning visitors into customers.

This isn't to say that web designers are no longer worried about how websites look.

On the contrary, a great designer can balance appearance and navigation to provide visitors with an unforgettable user experience.

At the same time, web design is all about efficiency.

Gone are the days when websites were still using Javascript and others to load dynamic content.

While they make some websites stand out from the pack, they also slow down their loading time.

And because 33% of visitors leave a page that loads longer than five seconds, the websites aren't getting the most conversions out of the visitors they're getting.

An agency that offers web design as part of its website maintenance services should be wary of them.

Helping site owners design an intuitive and fast-loading website enables businesses to convince visitors enough to become their clients.

Recommended web designers on Legiit:

Digital Marketing

At the heart of basic website maintenance is digital marketing. Promoting your business to your target audience is key to your brand's success.

This aspect of website management services is what makes or breaks your choice for an agency or freelancer.

You may have the best website that details everything your audience needs to know about your business. But that won't matter if nobody knows your site exists!

In this case, an agency should help you develop a marketing strategy and implement it to a tee. Or, if you have a strategy in place, the agency or freelancer should execute it so you don't have to.

Digital marketing is an extensive marketing type with different subtypes. But for the sake of this post, we can break it down into these three popular subcategories:  

Search Engine Optimization

Search engine optimization (SEO) refers to ranking your site pages on top of search engines for your target keywords to generate more traffic on each.

SEO involves two phases: on-page and off-page SEO.

On-page SEO is where you freely make changes on your site to rank your site pages in organic search. This includes (but is not limited to):

  • including NLP keywords in your content to increase topical relevancy
  • interlinking to related pages on your website
  • improving site speed by using a caching plugin, compressing images, etc.

On the other side of the coin is off-page SEO or link building. By acquiring backlinks from authoritative websites related to your niche, you can increase your organic rankings even higher.

Unlike on-page SEO, link building is an uncontrolled variable in your SEO campaign. Just because you secured a link to a website doesn't mean your search position will improve.

Other variables at play could go against your favor if you didn't do your due diligence before securing a link from a website.

Nonetheless, link building is one of the most sought-after website services due to its ability to increase one's search rankings on top and fast.

Recommended SEO specialists on Legiit:

Content Creation

To effectively attract website traffic, you must produce useful content for your target audience and search engines.

Creating content that provides expert information to readers about a topic allows you to position your brand as trustworthy.

If people find immense value in your content, they can even share it on social media. This exposes your brand to more readers.

And to generate even more traffic to your site, your content must observe tried-and-true SEO content practices. This enables more of your target audience to see your website on organic search.

An agency that can do all these for your website will be a godsend to your business. Great content helps elevate your brand, improves online visibility, and positions your business as an authority in your industry.

Recommended content writers on Legiit:

Social Media

Aside from relying on your readers to share your content, you must develop a social media strategy that spreads the word about your business more effectively.

It starts by identifying which channels your target audience frequents to. If most of your audience is 18-24 years of age, you're best promoting your content on TikTok, Instagram, and other newer and up-and-coming platforms.

Next, you must produce and schedule posts to be shared on these platforms. For example, you can share your latest blog posts, repost content from influencers in your niche, or ask questions to your target audience.

These goals are to help you build an audience from these social channels. This way, you can keep in touch with them through the content you produce on these platforms and their reaction.

Having vibrant and active social media accounts is advantageous for your business. It shows your brand's authenticity and willingness to go out of your way and reach out to your audience in meaningful ways.

This adds up to the trust factor people will have towards your brand.

Recommended social media specialists on Legiit:

Web Security and Maintenance

Once all of the foundations for your online business are set up, you must ensure that they stay up all the way through.

This is where website security and maintenance come into play.

Once your site sees success, it will attract the attention of competitors who are willing to take everything down their path by any means necessary. That means looking for vulnerabilities on your site and injecting malicious code to destroy it.

Even if they aren't your competitors, online threats lurk at every corner, ready to hit unsuspecting sites with malware.

Regardless, you must safeguard your website at all costs and prevent hackers from stealing your and your customers' information.

A web security system makes breaking through your website much more difficult. By fortifying your site's defense, you can focus on growing it even more without the looming threats of malware or other threats.

A website management service provider will take care of setting an anti-virus software on your site to monitor any untoward activities against it.

The provider will also create backups of your website regularly. If something wrong happens to your site, the agency or freelancer can pull out the latest backup of your site and restore it as if nothing happens.

This is very important since you can't tell how safe your site is until something wrong happens.

Keeping your website safe is by updating your website to use the latest software, add-ons, and plugins on your site. The agency will take care of this task for you and make sure that the updates don't conflict with one another.

Reporting

Upon hiring a website management service provider, you need to know the progress of its efforts.

It's one thing that they develop and execute all the services mentioned to a tee. It's another to ensure that everything they've done up to this point is generating more leads and customers for your business.

A website report aims to update you on the effectiveness of the campaigns and changes the agency has made on your behalf.

The agency must document everything done to your site, from the social media campaign to growing your followers down to the change in its font size to improve your site's conversion rates.

The report should detail the things that worked and didn't work. Regarding the latter, the agency or freelancer must offer actionable items up for your approval to improve their results in the coming months.

Having this type of report sent to you every month should give you peace of mind that your online business is working the way it's intended to.

Wrapping It Up

At this point, you should know what website management services to expect from your agency.

But before choosing which website management companies to go with, you must do your due diligence on each.

Check customer reviews they receive over the years. The higher the user reviews, the more you should consider them in your shortlist.

From here, reach out to them for questions about their services. How fast they answer indicates the quality of support you'll get once you become their customer.  

Even better, ask for a quote of their services and how they can help serve your business through their services. A well-composed proposal or a quick phone call where they answer all your questions about their agency is a good sign.

Doing all these things should help you land the best website management services your business deserves.

About the Author

LEDigitalMarketing

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We stand out in the lead generation industry with our highly successful, unique tactics that allow us to tap into high converting, targeted organic traffic. We our masters of Google Maps, B2B sales, and social media bots.

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