The Buyer's Guide to eCommerce and Shopping Guest Posts

In the world of SEO, eCommerce is the most competitive battlefield.

Unlike informational niches where users are just browsing, users in this niche are holding credit cards. This makes a backlink from a high-authority shopping site incredibly valuable and incredibly hard to get.

A link from a generic "news" site does little for your store. To rank for "best leather wallet" or "organic dog treats," you need links from sites that Google already trusts with consumer money. These are sites that review products, discuss retail trends, and guide purchase decisions.

However, the "Shopping" category is also flooded with low-quality "coupon" sites and spammy directories. If you buy links there, you risk a manual penalty.

This guide is your vetting manual. It details exactly how to find ecommerce and shopping guest posting sites that build authority, drive high-intent referral traffic, and keep your store safe.

The eCommerce Guest Post Cheat Sheet

Here is the executive summary for store owners and marketers:

• The "Intent" Rule: A link from a "Business" site (B2B) helps your homepage rank. A link from a "Consumer" site (B2C) helps your product pages rank. Know the difference before you buy.
• The Affiliate Conflict: Many top shopping blogs rely on Amazon Affiliate income. They will rarely link to your product page unless you offer an affiliate commission or a compelling "review unit."
• The Seasonality Standard: You must pitch "Holiday Gift Guides" in August. If you wait until November, you are invisible.
• The Pricing: Expect to pay $150 to $500 for high-quality retail blogs. Top-tier news sites (Retail Dive, Shopify Blog) are free but strictly editorial.
  

On This Page

• Step 1: Vetting Metrics (Commercial Intent)
• The Ultimate List: 100+ eCommerce & Shopping Guest Post Sites
• Step 2: The "Case Study Strategy" for Pitching
• The Buyer's Checklist
• eCommerce Guest Post FAQ
• The Strategic Bottom Line
  

Step 1: Vetting Metrics (Commercial Intent)

In eCommerce SEO, "Domain Authority" (DA) is secondary to Commercial Relevance.

The Traffic Source Test Use a tool like SimilarWeb.

• Target: Look for sites where traffic comes from "Commercial" keywords (e.g., "best running shoes," "Shopify vs WooCommerce").
• Warning: Avoid sites that rank only for "free wallpaper" or "celebrity gossip" but sell guest posts. These are link farms.

The "Link Farm" Red Flag If a site covers "Casino," "Crypto," and "Baby Clothes" on the same homepage, do not buy. Legitimate shopping blogs usually stick to specific verticals (Fashion, Tech, Home, or General Retail News).

The Ultimate List: 100+ eCommerce & Shopping Guest Post Sites

Below is a categorized directory of verified sites with clickable links.

Part 1: 50 Free Guest Post Sites (Editorial & Authority)

These sites prioritize high-quality, non-promotional content. You are "paying" with your expertise.

Top Tier eCommerce & Retail Authority

• Shopify Blog – Design/Tech
• BigCommerce – Enterprise Growth
• Oberlo – Dropshipping
• E-Commerce Nation – E-Merchants
• Practical Ecommerce – Retail Advice
• Retail Dive – Industry News
• Internet Retailing – UK/EU Analysis
• Digital Commerce 360 – Retail Data
• Volusion Blog – SMB Tips
• PrestaShop Blog – Tech/Marketing
• Shift4Shop Blog – eCommerce Trends
• Printful Blog – POD Merch
• ReferralCandy – Referral Marketing
• Yotpo – Reviews/Loyalty
• Nosto – Personalization
• SleekNote – CRO Strategies
• OptinMonster – Lead Gen
• Privy – Email Marketing
• Acquire Convert – Growth Marketing
• Bootstrapping Ecommerce – Self-Funded Tips

Marketing & CRO (Accepts eCommerce)

• HubSpot Marketing – eCom Marketin
• Moz – Retail SEO
• Search Engine Journal – PPC/SEO
• WordStream – Ad Tips
• Social Media Examiner – Social Shops
• CoSchedule – Management
• Copyblogger – Copywriting
• Smart Insights – Strategy
• Crazy Egg – UX/Heatmaps
• Unbounce – Landing Pages
• VWO Blog – A/B Testing
• ConversionXL (CXL) – Data Optimization
• MarketingProfs – B2C Education
• GetResponse – Email Automation
• AWeber – Small Biz Email
  

Business & Tech News (eCom Section)

• Forbes – Retail Opinion
• Entrepreneur – Online Biz
• Inc.com – DTC Brands
• Fast Company – Innovation
• VentureBeat – Retail AI
• TechCrunch – Startups
• Mashable – Shopping Trends
• ReadWrite – Fintech
• The Next Web – Future Tech
• G2 Learn Hub – B2B Commerce
  

Dropshipping & Niche

• SaleHoo – Wholesale
• Inventory Source – Inventory Mgmt
• Ecwid Blog – Social Selling
• Jungle Scout – Amazon FBA
• Helium 10 – Seller Tools
  

Part 2: 50 Paid/Sponsored Guest Post Sites

These sites often have "Sponsored Post," "Partner Content," or "Press Release" fees. Useful for guaranteed product placement.

Paid Retail & Business News

• Retail Times – Retail News
• Talking Retail – Grocery/Retail
• Global Banking & Finance – Finance
• International Business Times – Global Biz
• TechTimes – Retail Tech
• London Loves Business – UK Biz
• The European Business Review – EU Biz
• Business 2 Community – Syndicated
• Small Biz Trends – Product Reviews
• CeoWorld Magazine – Executive
• TechBullion – Fintech
• Finance Digest – Finance
• European Financial Review – EU Finance
• The Franchise Magazine – Franchising
• Startups Magazine – Startups
• SME Web – SMB News
• My Customer – CX/Loyalty
• Customer Think – Columns
• Digital Journal – PR
• Benzinga – Sponsored
  

Sponsored Marketing & Tech Blogs

• Daily SEO Blog – SEO
• TechRound – Tech News
• Grit Daily – Startups
• HackerNoon (Brand) – Paid Brand
• Creative Bloq – Design
• TechDee – Tech
• TechEngage – Tech
• Inspiration Feed – Design
• Speckyboy – Web Design
• WebDesignerDepot – Sponsored
• Hongkiat – Advertising
• SitePoint – Partner
• Graphic Design USA – Design
• AdWeek – Sponsored
• The Drum – Member Posts
  

Shopping & Lifestyle (Paid/PR)

• Style Motivation – Style
• The Fashionisto – Men's Fashion
• Men’s Gear – Gear
• Gear Patrol – Reviews
• rend Hunter – Submissions
• Cool Material – Men's Interest
• Uncrate – Sponsored
• Bless This Stuff – Stuff
• HiConsumption – Consumption
• Design Milk – Design Features
• Yanko Design – Design
• Freshness Mag – Fashion
• StupidDope – Lifestyle
• Weekly Sauce – Culture
• Snobette – Sneakers
  

Step 2: The "Case Study Strategy" for Pitching

If you want to get into the "Free/Editorial" sites listed above, you cannot pitch generic advice. You must pitch results.

The Strategy: Don't pitch: "5 Tips for Better SEO." Do pitch: "How We Increased Checkout Conversions by 23% for a Pet Store using [Specific Tactic]."

Why it works: eCommerce editors (like BigCommerce or Shopify) crave data. They need content that proves their platform works. If you have real numbers (even from a small store), your chances of getting a Free/Editorial link triple.

The Buyer's Checklist

Before you spend budget, verify these 4 points:

• Traffic Geo: If you only ship to the US, avoid sites with 90% traffic from India or Southeast Asia. Use SimilarWeb to check.
• Affiliate Overload: Check the site's other articles. If every link is an Amazon Affiliate link, they are unlikely to link to your store for free. You may need to offer an affiliate partnership.
• Link Type: Confirm DoFollow. Many big news sites default to NoFollow. For eCommerce, NoFollow is okay for traffic, but DoFollow is needed for ranking power.
• Indexing: Search site:domain.com "guest post" to ensure Google is actually indexing their sponsored content.
  

eCommerce Guest Post FAQ

Q: Should I pay for "Best of" list placements?

A: Yes. Being listed on a "Best [Product Category]" list on a high-authority site is one of the highest ROI investments you can make. It drives direct, high-intent traffic. Just ensure the link is permanent.

Q: Do I need an affiliate program to get guest posts?

A: It helps immensely. Many shopping blogs monetize via affiliate links. If you have a program (like ShareASale or Impact), mention it in your pitch. It incentivizes the editor to feature you.

Q: How do I compete with Amazon for rankings?

A: You can't beat Amazon on "Head Terms" (e.g., "Running Shoes"). You beat them on "Long Tail" and "Editorial" terms. Guest posts on niche blogs (e.g., "Best Trail Running Shoes for Plantar Fasciitis") help you dominate these specific, high-conversion searches.

The Strategic Bottom Line

In eCommerce SEO, Intent beats Volume.

Rely on Paid PR for product launches and holiday gift guides to drive immediate spikes in traffic. Commit to Editorial placements on niche blogs to build the long-term domain authority needed to outrank Amazon.

Audit the site, check the traffic source, and always pitch early for the holidays.