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Social Media Campaign Ideas 2024


Social media can be the gasoline that sparks up your marketing campaigns and spreads your message like wildfire.

Having a campaign idea helps you to achieve your marketing goals with ease.

Growing your brand means exposing your brand to more individuals and getting the revenue rolling in.

But, what are these unique campaign ideas? How do you craft them up? In this article, you will discover some solid social media campaign ideas for your business or brand.

Create a Daily, Weekly, or Monthly Plan

When you consistently create relevant content among your audience, they would always look forward to seeing content from your brand.

To create a social media campaign plan for your marketing campaign, you have to create daily, weekly and monthly goals.

After you have decided on your goals, set up a social media campaign template to write and store every content you intend to publish on your platforms.

The contents may be educational or entertaining. You may consider taking advantage of trending news, doing some behind-the-scenes videos, conducting polls, setting up a live session, or implementing any other marketing campaign strategy that is relevant to your goal.

You can also use a social media calendar template to set up the dates for each message you are sending out to the platforms. When you have these plans in place, it becomes easy and less stressful to publish content.

If you know you may not be consistent enough to upload the content according to your plan, you can use social media marketing tools such as Buffer, Buzzsumo, or Hubspot to schedule your social media posts in your different social media platforms.

Aside from helping you publish your content across different platforms, these tools provide you with robust features to improve your social media marketing efforts.

Personify your Brand on Social Media

Brands that use a face to represent their products and services often experience successful social media campaigns than impersonal brands.

These days, consumers buy personality whenever they come in contact with a brand. You can also use social media to create a brand personality that your customers can relate to.

Since your online reputation is essential, social media is a great tool people can use to identify your brand.  You can use any of the trending tools on the different social media platforms - Facebook, Instagram, Twitter, or Tiktok - to personify your brand in the mind of your target audience.

For instance, you can create a relevant hashtag on Twitter or a catchphrase on Facebook to enable your audience to identify you with ease. These hashtags can be used by your audience to write about your brand, give testimonials or give reviews about their experience with your brand.

By doing this, you build social proof without not seeming too promotional or wanting to only make sales.  

Run a Giveaway Session or a Contest

People always cherish the idea of something free. Running a giveaway session or a contest is one of the unique campaign ideas that get potential engagements from your followers.

Tailwind revealed that 91% of Instagram posts with about 1000 likes or more often stem from this contest.

Besides, accounts that run such events grow 70% faster than ones that don't run them. To actualize this, you don't need a third-party service to run the show. Here are some tips that can help:

  • Think of a free product or service you can give to the winner at the end of the show. Such prizes must be related to your brand.
  • Cover your brand legally with terms and conditions during the contest.
  • Request for people's email address on the terms and conditions page so they can get in touch with you.
  • Use a creative way to raise brand awareness during the contest.

Create bite-sized videos for your target audience

The video market is one of the great online campaign ideas to raise awareness. It is an integral component of any brand's social media campaign ideas.  

Unfortunately, many brands see video marketing as a complicated idea and do not turn out to invest in it.

But, the truth is that video content often gets more shares than text or images. As a result, brands should think of thoughtful ideas that incorporate videos in their social media campaigns.

To run your own social media campaign on platforms such as Instagram, Tiktok or even Facebook, it is crucial for you to invest in Bite-sized videos. The videos pass across important messages while creating awareness for your brand.


Co-marketing or collaborations result in a win-win situation. Two brands can collaborate to launch and promote a successful campaign such as hosting a webinar, publishing an eBook, or any unique campaign ideas.

With this, the companies expose themselves to each other's audience and foster growth. Doing this on social media platforms is efficient as it syncs up each other's efforts.

All you have to do is to look for a brand that isn't your competitor but shares a similar target audience. This exposes your brand to more visibility and reaches more people.

Put your Customers on Social media

Including your customers as a part of your social media strategy can propel your brand to get more exposure and make it more likable to your audience.

For instance, you can use existing customers and prospective customers as your brand ambassadors.

Share user generated content about your brand. Encourage customers to talk about your products or services and share how it has helped them.

You can also encourage other customers to spread awareness about your brand by sharing selfies with your products and promote them through a dedicated hashtag or branded hashtag. This allows more people to know about your brand's social media presence and enjoy other benefits.  User generated content campaigns would positively impact your content strategy and ultimately, your marketing strategy

Develop tutorial or how-to videos

Blog articles are a great way to educate your audience about your brand and reach a broader audience. But, that isn't the only medium you can use to raise awareness about your brand.

Your social media accounts are a great place to share ideas that can reach your audience and increase your online presence.

You can create short videos and post them on your social platforms. For instance, if your brand deals with food, you can show your audience a how-to video on how to prepare a meal or illustrate various recipes for them.

What matters is that you make your videos short and comprehensive. If it is a tutorial, ensure that the content is less than a minute or two while making it captivating to your audience. 

Include calls-to-action (CTAs)

Calls-to-action enables your target market to take the needed action after engaging with your products and services.

Although engaging or interacting with them is okay, you can use CTAs to draw them closer and eventually convert them. If you want them to sign up for your mobile application, let them know.

If it is to subscribe to your newsletters, inform them as well. If you want them to leave a comment after viewing a post or reading a blog post, create an option for that.

By doing this, you increase your click-through rates (CTRs), and engagement, and boost the overall success of your social media campaign strategy. 

Go behind the scenes

Showcasing some behind-the-scenes videos can lead to increased brand awareness. Also, it makes your brand look authentic to your audience.

Besides, you enjoy some benefits you can't get anywhere else.  For instance, you can keep your customers up to date about what is going on within your brand. You can also show how experienced your team is and brag about them.

Also, your customers can relate to your brand, thereby convincing them of what you do. Behind the scenes is a unique social media campaign strategy that shows your brand's personality and targets more audiences.

Also, as new customers visit your social media page, you can introduce them to your own brand, your company culture, mission, or value system to create inclusion and diversity. 

Go live

Live Streams can gather the engagement you desire.

Videos compel and attract people more than mere words and images.

Going live enables your customers to interact more personally with your brand rather than using pre-recorded videos. Live stream any event on multiple platforms to create buzz, promote awareness, receive more engagement, and show people what your brand truly is.

Whether you are blogging from your car or showing an activity, responding to people enables you to connect more with your followers. During the live session, you can conduct a question and answer session that personifies your brand and connects your audience to you. 

Host an AMA

AMA (ask me anything) is a popular social media campaign strategy on Reddit.

It is a unique online campaign idea to raise awareness about your brand, educate your audience, or engage with your fans.

It is a typical question and answers session that enables your brand to share its experience, insights, knowledge, or tips.

If you have overcome some struggles in your industry, you can host an AMA. Here, you can share your challenges, and success stories, raise awareness about your brand to current and prospective customers without looking pushy about sales and know about the concerns of your audience.

If you Have a large team in your company, you can conduct an AMA session for each employee to give a bigger picture of your brand to the outside world.

Create a Meme

As a brand, you shouldn't be afraid to show off some humor. Although using memes isn't for every brand, social media is a great platform that supports various humorous images.

What limits memes, however, is their shelf-life. Most times, there is usually a time, place, and audience for every meme.

While some audiences love the idea, others can view it as cringe-worthy and lose touch with it. That said, if your brand deals with a younger audience, you could use this strategy to gain some benefits. 

Take Advantages of Trending Topics

Sometimes, the best social media campaign idea comes when you least expect it. Trending content on prominent platforms such as Facebook and Twitter is a great way for a brand to encourage interaction among its audience.

Although you have limited opportunity for such posts to be relevant, it can give you a great result.

This was what Oreo used sometimes ago to gain huge engagement (about 15,000) from its audience during a Superbowl blackout.

Although this idea sounds interesting, you should try to stay away from controversial ideas or political events that can set people on the edge. Nothing is worse than dealing with negativity when you only want to sound clever. 

Conduct Polls

People love to share their opinions about an event or activity. She engages with your audience, you don't have to make your polls sound formal or sales-related.

Let it flow like a conversation and interact with your audience through it. Conduct polls to enable your audience to feel like they matter to you. As you are getting engagements, you also learn about your audience. You can use their feedback to improve certain areas in your brands that may not be making good impacts. 

Utilize storytelling methods

Storytelling is a great way to appeal to your audience in a personal and more relatable way. It elicits emotional responses from your audience and sends compelling messages to them.

Utilizing emotional marketing can appeal to your audience, showcase your products or services, and create memorable messages for them. To do this, you can weave the story around their pain points and get more engagement.

Share your Success Story

Brands should always celebrate their wins with their followers. Did you reach a new sales goal? Or have you upgraded your office setting to a new look? Share those success stories to make them more humane and let your audience know about the growth.

Respond to your Customers

Irrespective of any situation you find yourself in on social media, ensure to always respond to your followers or customers. Be willing to talk to your customers. This shows that you care about them. Whether it is praise, criticism, or a concerned customer is willing to say hello, take your time to respond to them. Social customer care matters and goes a long way in your business.

Run a social Exclusive Deal

Although brands shouldn't be too pushy about their deals, you can run some deals that give you a great financial score.

Facebook ads such as carousel ads help with your ROI and provide insights for you. The beauty of social media ads is that they are easy to track. For instance, Facebook ads can give you details such as who is viewing your ads, the number of clicks, who is clicking, and other relevant data to your digital marketing campaign.

Meanwhile, Twitter and Instagram ads can reveal the percentage of customers that are willing to spend on your brand.

Twitter Campaign

Twitter is a great platform to expose your brand and attend to customer support queries. Although trends rise and fall quickly, the right social media campaign can go viral.

Since the platform is heavy on personalities, you can use it to interact with your audience. You can tweet regularly, respond to your comments, create moments, or run a poll. 

TikTok UGC

User-generated contents (UGC) are contents that are created by users of a brand and not the brand itself.

Since customers trust user-generated content more than that of the brand, it is a great way to sell to your audience, build social proof, and enhance the credibility of your brand.

Unlike other marketing strategies, TikTok UGC can have a direct impact on your sales growth through organic engagement.

Collecting user generated content could be a great way for your brand to launch a viral campaign. To do this, search for credible content creators with a reasonable amount of followers and ask them to promote your brand. Although this is not usually free, it is worth it.

Create Hype about your Products

When you are about to launch a product or service, you can create a product launch campaign about it on Social media.

You can hold a contest for your customers to figure out what your products are all about. Create posts, teaser videos, or take preorders to get people talking about your brand. Build anticipation and intrigue them about what is upcoming to encourage future sales.

Join a Community

Community marketing helps to expose your brand to more individuals and reach your audience. You can join a community with similar interests or activities and use their platform to leverage your business.

For instance, you can join a Facebook group; your brand can post ads on a local Facebook page or sponsor an event to reach a larger audience.

Social media campaign ideas: Frequently Asked Questions

What are some good marketing campaign ideas?

Social media campaign ideas stem from different sources. You can generate good ideas based on what you intend to do. Figure out the strategy before you start anything. Some strategies you can make use of include educational campaigns, referral programs, giveaway sessions or contests, user-generated content, use of an influencer to create brand awareness, or more.

What are examples of social media campaigns?

Various examples of social media campaigns exist. What matters is identifying the strategy you want to use to achieve your goals. For instance, Airbnb's " We are Here" campaign shows their potential customers what they can do in different cities across the globe.

Various videos show viewers an in-depth tour about the experiences they could have in different cities. Another example is McDonald's I'm lovin it Super Bowl Campaign stood out from other ads after they tweeted about their competitors and became more exposed to their audience.

How do you present a social media campaign idea?

Presenting a social media campaign idea happens in various ways. First, you have to set up social media campaign goals, create buyer personas, select the social media channels - Facebook, Twitter, TikTok, Instagram, or LinkedIn, craft up a social media calendar to set up a social media campaign template, and research the right tools to boost productivity.

You can utilize some tools such as Canva, Curata, and Cyfe to help with content creation, content curation, and social media analytics respectively. Afterward, you can carry out a comprehensive analysis and track your performance to know whether it was a success or a failure.

How do I find campaign ideas?

Social media campaign ideas stem from various sources. Different events can inspire you to create content. For instance, you can rely on some marketing news to discover new ideas, check what your competitors are doing, pay attention to what inspires you, understand the concern of your target audience, and more. 

Final Thoughts

Still, stuck with social media campaign ideas? Try out these tips to achieve your marketing goals and have an amazing experience. Hopefully, you would be able to create campaigns that would increase your brand awareness.

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Oluwaseun Ayodele Kolade is a voracious reader, blogger and SEO content specialist with over 5 years experience in Digital Marketing.

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