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In order to survive in a competitive market, you need to be aware of new trends in your industry. According to research, 72% of companies use social media branding to get more people into their sales funnel by giving them a reason to be trusted. Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network.
Social Media Branding Tips: Fast Facts
In this article, we will be reviewing the tips on social media branding.
Social media branding is a
used to engage with your target audience on any social media platform.
The main purpose of social branding is to achieve brand awareness.
Social media marketing requires both
and creativity. Without that, most people won't know what your company does. Understanding these core values will help you turn your prospects into customers — no matter if you are a startup company or a well - established brand.
Without wasting further time or more time.
Let's dive into those tips
On a common day to day basis photos, videos and reels are trending right now on social media. As more people, teams, and enterprises increasingly rely on social media branding awareness and engagement increase, the trend towards using multimedia to achieve these objectives is clearly on the rise. A recent social intelligence report by Adobe for 2014 Q1, showed increased engagement with videos posts of up to 25% year - over - year. The highest engagement rate was found among posts with images which accounts for 98% of all engagement on Facebook. What Types of Visuals To Focus On while Social Media Branding?
Visualizations like charts and graphs are excellent learning tools to explain complex relationships, reveal hidden patterns and trends, and associate seemingly unrelated concepts and ideas. Common examples of data visualizations are line charts, area charts, pie charts, bar charts, histograms, heatmaps, and graphs.
Brands can use memes created by other people for their marketing campaigns, but it is advisable to create your own memes if you plan to use them for marketing purposes. Marketers have to work a little harder to jump onto cultural trends. The hard part is thinking up a witty caption. This example from BarkBox is a handy reference.
A logo can and should be more than a symbol of identification. If designed well, it also tells a company's story, by conveying your brand message in a way that helps to establish an emotional connection with your target audience. By keeping your logo clear and visible, your users can easily distinguish between your company's post and the post of other marketers. Keep in mind that it also counts as a brand promotion strategy as you can increase your brand recognition through this.
After visuals, captions, and related copy are the next pieces of branding your social media posts. Sticking to an idea representing your brand is essential. Create moral guidelines and portray your ideas to your followers. Try to make known your ideas in a sarcastic or snarky way but it's informative. The most effective type of branding is doing it through people. People like to hear stories because it creates a shared emotion between the speaker and the audience. When the character of the story is sad, happy or scared, those emotions resonate with the person telling the story or in most cases the audience.
Video marketing isn't easy, but when done well there's no better way to convert viewers into customers. Over 70% of marketers claim that videos produce more conversions than any other content. It's because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over written text. Benefits of using video content:
Creating new, frequent, and insightful content is a healthy and necessary practice of business in any industry. Many companies choose not to allocate the time towards content creation, and in doing so they often fall short of their marketing goals. This means the content including what is shared on social media should be acceptable (language appropriate) , accessible (Anyone should be able to understand what you're saying) and inclusive (Consider all points of view to avoid offending a customer group).
Consistency brings value through establishing trust, which in turn leads to better customer service, greater customer satisfaction, and more confidence in attaining stability. It starts with you as an entrepreneur. Consistency is how you plan not what you plan, when people are consistent in certain things. It becomes a habit and it creates a strong connection between what is happening and how it's planned. When you build a consistent relationship with your employees, customers, partners, and other people in your business, this habit becomes a solid foundation for the long term success and growth of their business.
A lot of social media marketers are focused on getting their content to go viral on social media and get as many votes or likes as possible. Their aim? Get super popular overnight. They want more and more people to know their brand, in little time. Which is a mistake. Now. it’s simply not possible in real life to get hundreds of thousands of genuine followers in a few weeks on your Instagram account. That is regardless of how you see social media branding. Nor can you get an unrealistic number of likes or shares in a few days on your Facebook page. Of course, the attention they gain is almost always short-lived yet the potential damage they cause their brand may be permanent. Try and build a real relationship with your target audience by using social media as a tool. Don’t think about getting quick results. Rather, know and understand what makes your brand tick. Taking the slow and steady or the more patient approach will make your brand look more trustworthy in the long run.
While maintaining consistency, it is important to post good content on a daily basis. How often people interact with your brand on social media has an impact on how much they connect to it. Creating an account on the right social media platform and making it look perfect it’s just the first part of the equation. As a business, when you’re starting out, you should aim to make the best first impression on your social media followers. Because that’s the first step in building a strong, long-term relationship with your target audience. It’s easy to lose your presence in the middle of the chaos on social media platforms. But by posting regular, informative updates, you manage to stay in front of the mind of your social media audience. You should at least post these many times on each social network you’re active on:
Every social media account is unique, so testing and analyzing your results is absolutely key. And in order to make sure they are running together smoothly, you have to ensure that you’re publishing engaging content frequently. There has to be a ratio that doesn’t make you look like a social media spammer. Or else you may end up having people unfollow you.
If your company is large or has different sectors of products or services, it's best to have multiple accounts. The advantage of having these different accounts include being able to mainly - focus your branding, focus on a specific audience and serve up relevant content. The most practical way to do this is to create an organized content calendar. This way, you won’t lose track of your social media postings and will be able to make them a top priority. As you can see in the picture above. Microsoft maintains several accounts that address different areas of the company's endeavors. With their main account, they highlight corporate responsibility and general announcements. With the Microsoft business account, the voice is from the mascot and photos always include it. The Microsoft Education account is solely focused on empowering students and educators. Keep in mind that it is important to maintain a healthy balance between value-oriented content and promotional posts.
Of course, as a business, you should be implementing Social media SEO. Your social media profile shouldn't look like an average user. Your social media profiles hold a lot more importance since they help you put your business’s message across to your audience. They give you an opportunity to pitch to social media users who are interested in learning more. If you want your social media branding efforts to pay off, don’t ignore the bio section of your profiles. Don’t leave your visitors clueless about who you are and what you do. Your business may be offering the best service or products, but what’s with being on social media if your profiles don’t reflect your values? A lot of brands make the mistake of adding irrelevant information to their profiles. Information that gives zero clarity about their business. So instead of adding random motivational quotes in your bio, use them to describe the purpose of your business in a few words. You can also choose to showcase the benefits or advantages of your company offerings in your profile description area. Make sure to optimize the content of your profile with relevant keywords along with a contact button to help people find you and get in touch.