From the horse's mouth:

“Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page.”

Arguably, Internal links are one of the most neglected  link-building  tactics among SEO Experts.  

For those who are new to Internal Linking, It is a process of linking one page of a website to another. All authority and link juice remain within the website.

Search engines understand and rank your website better when you have Internal links. By providing Google with a silo structure and internal links, you can show Google which pages of your site are important.

Benefits of Internal Linking:

• Improve website ranking
• Improves the indexing of your site
• Enhances navigation and user experience
• Prevents keywords cannibalization
• Boosts your organic traffic
• Improves your click-through rate
• Decrease the bounce rate
• Keep the visitors engage
• Help Google bots better understand your website structure

The process I will follow to create the masterpiece strategy suited to your business:

1) Internal link Audit to Identify any current linking issues (Broken Links, too many links, permanent redirects etc.)

2) Identify your site's Key pages with Authority

3) Create Topic Clusters using the Internal Links  

4) Finding the optimal Anchor text

5) Aiming Internal links to Target Pages to improve rankings  

6) Optimising Fresh Content using Internal links if directly connected

This then combines into a perfect Internal Linking Strategy that can be implemented to your website.

Growing your Google Ranking may have been missing just this one last piece. Try it today.