A few years back, you probably wouldn’t consider emphasizing a photo-sharing app in a networking event. But it’s 2022, and marketing has evolved.
What started as a social photo-sharing site has caught on as the world’s most powerful marketing tool. Instagram? Well, now it has become synonymous with a digital business card.
The aesthetic-centric app has rapidly become a favorite social media tool for influencers, bloggers, creators, artists, business owners, and brands- just to name a few.
Having billion-plus active users and the highest engagement rate after Facebook, Instagram is something that can’t and shouldn’t be ignored by businesses.
Statistically speaking, brands that don’t include “Insta” in their social media marketing strategy miss out on an incredible opportunity to interact and build trust with their customers.
Does this mean Instagram is the new rising star on the horizon of E-commerce? Absolutely! So, what should be the best Instagram marketing strategy in 2022?
Read on because today is all about the 6 small brands on Instagram that are killing it with their winning strategies. But first,
Instagram- A new Dawn for Social E-Commerce
From sparking new trends to diversifying standards, Instagram is the real BOSS. With the aesthetics of Pinterest, professional connections of LinkedIn, tons of traffic like Facebook, and hashtag performance of Twitter, Instagram has it all.
Additionally, this full-fledged social media channel has got everything that a business needs. The unique elements like IGTV, stories, reels, and artistic filters have taken marketing to the next level.
With the launch of new shopping features, Instagram has established itself as a highly profitable DIGITAL MALL. It’s more like opening a storefront in the Mall of America without having to spend a single dollar. Moreover, the best thing is that the audience can purchase their favorite products directly from the posts.
By devising creative offers and following the most successful marketing mantras, anyone can make a killing on Instagram. In fact, consider it your best chance to interact and engage more and more with your audience. So, it can be rightly said that the platform is the new dawn for E-Commerce and small brands on instagram.
Top 6 Small Brands On Instagram And Their Best Marketing Strategies
Entering in 2022, brands now need to reconsider their strategies to stand out on this platform. So, here are the top 6 small brands on Instagram that have come a long way with their visionary ideas.
So, let’s cut straight to the chase and see how you can maximize your Instagram engagement using the same tactics.
@Privacypls
@Privacypls tops our list for the “Most popular small brands on Instagram”. With more than 109k followers, Privacy Please is a luxury fashion brand portraying minimalism perfectly. Based in Los Angeles, the vintage-inspired fashion brand got off a flying start in 2015. Ever since its launch, the brand has never failed to inspire and attract its customers and top bloggers. Looking at their Instagram feed, all we can say is “Well-curated and vintage.”
The brand features its top-tier ensembles using a warm, polaroid-esque filter throughout the feed. Additionally, what we like the most about this brand is that they curate all their posts following the same color scheme and palette. It strictly doesn’t mean that the brand only deals in whites and pinks. In fact, it means that the team cares about brand image. You might notice how beautifully they have portrayed their blues, browns, teals, lilac, and all the other hues in the same vintage frame.
Try it yourself
You’ll notice that every post has a warm hue that enhances the model’s tan and the glow of the scene. Now, it’s your turn to try this effect. If you are a beauty or fashion brand and the vintage aesthetics go well with your brand image, let’s give it a shot.
You can use Canva to change the filter and manually adjust the temperature using advanced settings. Remember, curated posts with the same theme perform 100 times better than jumbled boards of disconnected images. Design it yourself or hire a professional at Legiit here!
@Bulletproof
With more than 353k followers and crazy post engagement, Bulletproof is truly an inspiring brand. Rejecting the traditional promotional posts, the brand believes in interacting with its customers at the individual level. The overall look and feel of their Instagram page are so natural and give fresh vibes, and are pleasant on the eyes.
Additionally, this coffee and nutritional supplement brand uses a clean and striking color scheme. Simple but effective images and solid quote tiles in the feed are raising the bar for the competing brands.
The best thing is the brand also includes relatable memes, infographics, and educational content, which maximizes engagement. You might also notice that all the posts have some hues of greens, browns, and oranges – again, which strengthens the point of focusing on the feed theme.
Try it yourself
Inspired by @Bulletproof's theme? It's your turn to try. You can easily replicate their attractive quote tiles using Sans serif font on a vibrant, theme-colored background. In this case, the brand uses Gotham font on a solid-colored background.
Another thing you might notice is that the color they use for their quotes is vivid and vibrant. This trick makes the quotes stand out from the other posts and adds to the diversity factor in the feed. @Cocacola and many other famous brands also post quotes and memes to increase post engagement.
Have a look at our favorite Service for Designing Instagram Posts and Videos on Legiit!
@Rocksbox
You might have already heard about “The Sephora of Jewelry- Rocks Box”. This San-Francisco-based jewelry brand has earned its reputation as one of the bestselling E-Commerce boutiques and top-selling small brands on instagram. Known for its gleaming, dainty jewelry, the brand promises quality and consciousness in all its posts.
The company shines brightest on Instagram and takes pride in its 220k loyal followers. Once you scroll down their official page, you come to know the true meanings of luxury, class, and lifestyle.
Additionally, the company uses a very creative strategy to monetize its Insta-feed and maximize engagement. Rather than spending top dollars on promotions, they collaborate with the most popular influencers, which in turn increases their outreach. The influencers flaunt their high-end products, and the tagging brings more exposure to their Instagram page.
Try it yourself
So, you are a crystal jewelry brand and want to make an impact like @Rocksbox? Let’s make it simple! Focus on creativity, aesthetics, and delivering value in each post. But if you are just starting your business, it may not be wise to collaborate with big names or hire top models.
Well, your strategy should be to create a brand image by showcasing your products. You can hire a Freelance model for this purpose. Furthermore, you can simply use a good camera and do the product photography yourself.
Once you get some good photos, edit them on Canva – which is absolutely free. Remove the background and replace it with professional ones available on Canva. Now add some catchy lines about the product, and the beautiful photo is all set to post.
So, you wish to do it all by yourself but are confused about how to use Canva professionally? Learn to create killer posters on Canva from a professional for only $6. Check out their course on Legiit!
@Ospreypacks
Next on our most popular small brands on instagram list is @Ospreypacks. With more than 570k followers, the official page is all about travel enthusiasm. We must say all the posts are so candid and so addictive that the visitor has no other choice but to follow and enjoy them.
Once you open their official page, you will see enticing posts featuring travelers and hikers enjoying their adventures flaunting their sturdy backpacks. Furthermore, the posts strongly excite the explorer inside you and incite your passion for adventure and wanderlust. The exciting posts make you want to take a break from your hyperconnected life, pack your Osprey bag, and go.
You might have noticed that the feed spotlights randomly captured outdoor moments and is very clean and natural. Besides, they use quote tiles to break up their feed. Aside from adding diversity, most of these feeds are a call to action promotions, sale banners, or giveaway announcements. Note that all the posts feature true-to-life visuals and a rustic color scheme, which is again another big inspiration.
Try it yourself!
So, you want to be a prominent name in the best small businesses on Instagram? Here’s how! You might have seen your competing backpack and hiking equipment companies using the same old promotional methods. Honestly, nobody wants to see those boring product pictures scattered oddly on Instagram.
Just starting? Do yourself a favor and learn from established brands like Osprey Packs. You can use Canva for the gradient effect that most of these brands use on their posts. Take a vivid photo spotlighting your product most candidly, use Canva to edit, and BOOM.
Additionally, if you are new in the industry, make sure you offer some discounts on your top-selling products. Announcing a giveaway and collaborating with a niche influencer is always a great idea.
@Studiodiy
Studio DIY is another great addition to our “Most popular small brands on instagram” list. Not just some ordinary brand, it’s an inspiring story of struggle, creativity, and success. With more than 417k followers, Studio DIY truly justifies its brand slogan, “Making life a party.”
The moment you open their official Instagram page, a pop of enticing colors grabs all your attention. All the posts emphasize creativity at its best. Not just the creativity and lifestyle inspirations, the feed beautifully displays some precious moments of the creator’s life. From crazy travel experiences to family fun-time, parenting moments, to bossy lady vibes, the Studio DIY’s aesthetics say it all.
Additionally, all the posts are carefully curated, exhibiting a stunning spectrum of colors. Another thing you might notice is all the captions have a clear call to action. 60% of the captions ask questions, so the follower feels totally involved. This strategy leaves a maximum impact while making her “Insta Fam” feel special.
The whole page has lively, bubbly vibes and the perfect blend of colors. The aesthetics are so professionally maintained that no two images look alike on the whole page. The color palette is so captivating, vibrant, and fresh that it outshines similar pages. Moreover, all the post features the two primary brand colors with the other pastel shades just balancing it out.
Try it yourself
The influence market doesn’t demand some rocket science or a degree from Harvard. A creative mind and a burning desire for a crazy fan base are all you need to be successful. Studio DIY is a one-woman brand that beautifully portrays the power of influence marketing and small brands on instagram.
Kelly says that she created Studio DIY to share her love for colors and celebration. Little did she know that this small effort would become a trendsetter, making her a beloved public figure and an inspiration for many.
If you think you have the passion and talent that can inspire the world, take out your camera and get into the game. You can edit your pictures on Canva or Hire professionals from Legiit.
@halotopau
With a dazzling play of colors and splendor, Halo Top Australia is the perfect addition to our “Most popular small brands on instagram” list. The stunning post designs, aesthetics, and drool-worthy flavors are an absolute feast for your eyes. Every time you open the brand’s official page, this supreme frozen delicacy makes you want to have one.
Additionally, the designs are so impactful that they add value to the brand image. Praise to the company’s design team; the theme is nothing less than the BEST. The colors, contrast, texture, photography, theme, filters, and shape – everything deserves immense praise.
Even though the entire feed features the golden-gilded Halo Ice Tub, every post varies widely from the other. Furthermore, you can be more creative about the elements in the background when the key branded element is the main focus. Also, when each post is branded, it ultimately develops a huge level of trust in the brand image.
Try it yourself
So, if you are planning to create an Instagram page for a home-based organic product, Halo Top is the perfect inspiration for you. Some of the best small businesses on Instagram offer home-cooked meals, organic products, small DIY ornamental pieces, etc.
Replicating the Halo Top theme is super easy. You can easily create your brand-specific templates using shapes, elements, and diagonal lines in Canva. For a more professional touch, you can always hire an expert on Legiit!
Best-Performing Small brands on Instagram- Key Takeaway
And that ends our list of the “Most popular small brands on instagram that are killing it.” The perfect business plan may seem hard to come by, but you can make it happen with proper planning, some market research, and a hint of creativity. Selecting a niche to work on is and should be a personal decision. Financial stability is IMPORTANT, your passion is MORE IMPORTANT, but peace of mind is MOST IMPORTANT. Don’t be afraid of the process – just start and be your own BOSS. We really hope that this guide about the top-performing small brands on Instagram will be super helpful in upgrading your Instagram marketing strategy.
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