The idea of targeting hundreds of millions of leads via a social media network for FREE sounds enticing, right?
With over 326 million active users a month, it's easy to infer why the biggest brands are using Twitter after all of this time.
Popular for its straight-on point approach and a limited number of allowed characters, Twitter is an incredible opportunity for brands that want to build a sleek reputation online and achieve buzz offline. Excited to learn more about marketing with this fast-paced network?
So, let's dive in to learn how you can create an impactful Twitter marketing strategy that gets results for sure!
Twitter – A Brilliant Approach to Marketing with Zero Investment!
Twitter is an efficient marketing tool to increase brand awareness, build a professional network, boost website traffic and get leads that are super excited about your product. The best part is it costs absolutely NOTHING to promote your brand organically on Twitter.
You can share content with your target market, provide customer support and even launch new services to grow your brand. To top it all off, marketing with Twitter gives you the freedom to expand your reach and get first-hand information about industry trends.
How to maximize your Business Growth Potential with Twitter Marketing Strategy
For starters, it seems like the only way to benefit from Twitter is just to show up and start Tweeting. Well, it's true, but to a certain extent! While you do want to add plenty of content to your account, it should follow a strategy. Today's most successful businesses use some market tactics to stand out on the platform and benefit their business. For this, you should know:- Ways to attract more followers?
- Create attention-grabbing content for maximum Twitter engagement?
- How to use Twitter analytics to grow your account?
10 Winning Twitter Marketing Tips and Tactics that actually work!
Here are some of the top-scoring Twitter marketing tips you can use as a brand and make the most out of Twitter.Audit your Twitter account
If you already have an account on Twitter, that's great. Now, it's time to run a detailed Twitter audit. For this, Twitter analytics is a fantastic tool that helps you to: Twitter analytics tools help by allowing you to:- Analyze hashtag performance
- Evaluate individual Tweet performance
- Analyze your Twitter audience
Make sure your header image looks professional and is up to date. It's funny how someone forgets to update their header image designed for the Christmas Campaign, and now – whoops – it's Independence Day, and they are still advertising the promotion several months out of date! The Twitter Analytics Dashboard provides information about which Tweets are performing the best.
Hence, the audit gives you a better idea of what type of content brings maximum engagement.
Embrace a Brand Voice
The audience on Twitter prefers following brands that Tweet authentically staying true to their brand. Of course, it's wise to follow the latest trends to attract the masses on Twitter. But doing it at the expense of losing your brand voice is not worth it! For instance: Two of our all-time favorite brands set the best Twitter marketing examples as the leader in the Industry. These are:- McDonald's won the best brand presence on Twitter for the year 2021. It's because they pushed the boundaries by evolving their persona. Besides, their celebrity meal campaigns with BTS and Saweetie were also a major hit.
- Wendy's is never afraid to have fun with the latest trends glazed with their flavorful brand voice.
Optimize your Bio to showcase your brand's personality
Your 160-characters Twitter Bio is your very first impression, so it has to be a killer one. Here are some important points that would definitely help you craft an impressive bio:
- Keep it authentic and tell people exactly what your brand vision is.
- Don't be afraid to add a fun factor or a hint of humor while saying something about your brand.
- There is nothing wrong in bragging a bit; after all, marketing is all about leaving a strong impression.
- Spice up your Bio in a way that compels your target audience to click.
- Besides, adding hashtags is a great way that helps people find your account when they search for those keywords.
Make sure you use Twitter hashtags and trends.
Interestingly, Tweets following hashtags get 2X more engagement than those without any hashtag. Furthermore, using hashtags gives your tweet a better opportunity to be seen by potential users interested in what you have to say about your brand. A successful Twitter marketing strategy is to create specific hashtags for a particular campaign. Label the specific tweets with the hashtag and encourage your followers to Tweet with the hashtag.(Maybe a Giveaway or winning price can do the work for you!)
For instance: CeraVe showed their gratitude for health workers and nurses with a Twitter takeover trend, #ThankYouNurses, and #HeroesBehindTheMasks. The hashtags received an overwhelming appreciation from the community, and the world saw a flood of heartfelt Tweets. Keep an eye on trending hashtags and hot topics in your Industry every time you schedule Tweets. Also, keeping up with your industry influencers is always a great idea for success on Twitter.
Benefit From Twitter ads – Little investment for more Sales!
New Businesses shouldn't hesitate to avail the Paid Ads opportunity on Twitter. "Twitter Ads" is the best way to broaden your network in no time. Waiting for organic engagement can be depressing at times.That's exactly where the promoted tweets come in. Using Ads is an excellent Twitter marketing strategy that introduces your profile and tweets to new people even if they don't follow your brand. Your promoted tweets pop up on people's timelines who follow or show interest in your competitor's accounts. For instance: Progressive uses Twitter Ads to promote their competitive pricing packages. That's how big names in business develop authority in the market using simple tactics.
Tweet during Peak hours
Twitter is so busy and so fast that something you tweeted 25 minutes ago may very well be not visible to your followers.So, the only way to be successful on Twitter is to be consistent and find the perfect time to tweet. Once you identify those peak hours and days, you will have the highest impressions, tons of clicks, and superb engagement.
Experts suggest that Friday, Saturday, and Sunday are the golden days, and your tweets get the highest CTR. Moreover, tweets posted between 12-3 pm on Monday through Friday perform really well. Once you've figured out the best hours, you can always schedule your tweets ahead of time using tools like Buffer or Hootsuite, etc.
Schedule Tweets ahead of time
A great Twitter marketing strategy is to schedule a consistent flow of your tweets ahead of time. A careful insight analysis suggests that you should tweet at least once a day.
Again, the trends vary from Industry to Industry.
But you should always plan your content strategy to let your followers usually know when you publish new content. The best tool you can employ to stay ahead of your designed content calendar is the Twitter scheduling tool
However, scheduling is just one step; engaging with your network, replying to tweets, retweeting relevant content, and participating in trending conversations are equally important. So, the key takeaway is that you should always be CONSISTENT and RELEVANT to stay on top.
Go all out to engage with your followers!
Twitter is all about engaging with your followers, understanding their struggles, and proposing the best solutions for their problems.The best tip is to teach them how to benefit from your brand and reach their goal line. But make sure that you engage with your audience at the individual level. In addition, your priority should be answering people's questions, concerns, and praise. Think of your Twitter account as a 24/7 active customer support center and see your Digital marketing business grow. Best ways to increase engagement: Here are two great Twitter marketing examples that tell you how to maximize engagement on your tweets:
- Into the Gloss is highly popular as they post a Twitter survey, post, or poll to learn more about their follower's skincare. Of course, it's strategic as it builds trust, communication, and engagement between the brand and its potential users.
- Asana keenly checks their Twitter mentions and responds quickly to every comment or mention.
Set measurable Twitter goals
The best Twitter marketing strategy is to set goals for a month or 3 and give it your 110%. Once you have set attainable goals, go the extra mile to reach them. When you achieve them, ultimately, your success will boost confidence in your brand voice and meet its marketing goals. Some ideal business goals for Twitter may be:- First off, build an eager community to increase brand awareness.
- Secondly, direct your Twitter traffic to an e-mail subscription or landing page to generate potential leads.
- Boosting traffic to your blog by means of posting links via tweets
- Moreover, developing brand loyalty with outstanding customer support on Twitter.
- Finally, creating a supportive network with industry leaders and influencers to build more connections.
Include Twitter in your business's social media content strategy
A winning social media content strategy gives equal importance to all media platforms regardless of how many followers you have.The most successful businesses specifically hire experts to manage their social networks. So, the coordination between the team plays a crucial role in attaining your desired goals. Your social media strategy should line up with your Twitter marketing strategy. Every brand has a different story, and so will be its marketing strategy.
Your Twitter marketing strategy should be unique and well-adapted to the Industry you are serving. Following these winning Twitter marketing tips, you can build a strong business foundation on this fantastic platform and achieve your goals for the year.
Key Takeaway
Twitter is one of the best social media platforms to raise brand awareness and generate potential leads. But things move so quickly compared to other platforms that you need to adapt expert strategies to meet the pace. That's why your Twitter marketing strategies should be unique to help your brand stand out from the crowd.No matter if you are a big business or small, there is no doubt you can succeed on Twitter by understanding digital marketing strategies and expertise. So, get ready to experience the next level of growth with these expert tips and tactics. Do it Yourself or Hire a Twitter Marketing expert at Legiit!
A Quick FAQ
Well, we're mindful of the fact that one blog can't sufficiently answer all the questions in your mind, but we have tried our best to discuss every aspect. Here are some important questions that are often asked:Q. How is Twitter used for marketing?
- You can make the most of this platform by advertising your product, driving traffic to your blogpost, promoting your brand, and more.
Q. How much does marketing on Twitter cost?
- Promoted tweets cost around $05 to $2 per action, whereas Like, Follow, like a retweet, and finally, promoted accounts will cost $2 to $4 per follower.
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