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World leaders get ghostwriters to draft their speeches all the time, so why shouldn’t you do the same for blog content? When you outsource blog writing for your business to a talented freelancer (or two or three or twenty!), it’s going to pay off.
The content will be better, it will be published more consistently, and it will cost you less.
So why is it so hard to decide if outsourcing blog content is the right thing to do? Let’s take a look…
There’s no doubt about it, hiring someone else to blog for you isn’t always easy. There are multiple hurdles you’ve got to overcome:
And that’s just a few of the biggest concerns.
To sum up the challenge of outsourcing your blog: most business owners worry that the content won’t meet their standards, so the entire process will be a waste of time and money.
The mere thought of all the obstacles might make you just want to handle everything in-house. But that presents its own set of troubles…
If you are going to keep the blogging in-house, that means you are either going to be doing it yourself or you are passing the duty on to one of your internal employees.
Obviously, if you are doing the writing yourself, that means countless hours every week that you aren’t spending on more meaningful tasks. Even if your business is content-centric, like building out affiliate websites, you can’t scale if you are personally handling all of the grunt work.
That’s like a restaurant owner insisting on flipping every single burger.
If you decide to pass the blog work onto a full-time employee, it likely won’t be worth the opportunity cost. Because it is so easy to find quality freelance writers, you are better off keeping that full-time employee busy with the actual work they are specialized in.
Time is the one thing you can’t buy more of. However, when you outsource your blog content, you are freeing up your own time to be spent more productively.
And time is money.
Let’s say that your time is worth $100 an hour, and it would take you 3 hours to write a blog post. That’s effectively $300 you aren’t earning.
Even if it costs $200 to pay a freelancer to write for you instead, you are still coming out on top.
And don’t think of that $200 as money flushed down the drain. Content marketing should pay for itself in the long run.
According to Lauro Media, businesses are 13 times more likely to get a return on investment when they employ a blogging strategy. Furthermore, 72% of marketing professionals report increased audience engagement as a result of their content marketing.
Finally, because regular blog content helps you rank for more keywords on Google, it is an integral part of any long term SEO campaign.
Outsourcing to freelance writers is going to give you, on average, better quality content. As long as you vet your hires and provide them regular feedback, they are likely going to do a better job than you could do yourself.
Simply put, you are going to burn out. You’ve got a business to run, after all.
But for your writers, content creation is their business. So instead of trying to do it all yourself, hire a few writers who can consistently deliver the quality you need without burning out.
Furthermore, outsourcing blog content to external writers is a great way to get a new point of view on your business.
While you want writers who can work within your brand guidelines, you also want to remain open to new perspectives. Nothing labels a company as out-of-touch like stale blog content.
So invite your writers to think outside the box and put their own spin on topics whenever appropriate.
Finally, you should be outsourcing your blog to freelancers because your future self will thank you for it.
Imagine if you outsourced 4 blog posts a month for the next 5 years.
By the end of those 5 years…
Of course, you can’t get to 5 years of consistent blogging without starting at some point.
So why not start today?
If you hop on over to Legiit, you can begin browsing freelance writers who are ready, willing, and able to create top-notch content for you today. Test a few out, build yourself a little team, and let the success snowball over time.
Or, if you need more advice on what’s involved in the content outsourcing process, don’t miss our Definitive Guide On How To Hire Bloggers.