PPC Advertising Guide: Everything You Need To Know


Whether selling a product or a service, many business owners struggle with how to best advertise their businesses in 2021 to get the most return on investment. Let’s face it, if you cannot get your name out to the public, your business may not make it. Competition is fierce. If done correctly, your pay-per-click advertising campaign, or PPC, can make a massive difference in the amount of services or products you can sell. This article will discuss what pay-per-click ads are, what makes them so valuable, and how to ensure they are executed properly to get you results!

Some business owners choose to avoid pay-per-click advertising. They may fear the cost per click or be intimidated by the technicality of setting up such a campaign. If you are new to PPC advertising or simply don’t have the time to learn such an intensive skill, you can outsource your PPC campaigns on Legiit and find Google Ads Specialists ready and able to get your campaign off and running. 


  • What Are Pay Per Click (PPC) Ads?
  • Why Are Google Ads So Valuable If Done Correctly?
  • What Makes PPC Ad Campaigns Profitable?
  • How to Identify a Google Ads Specialist
  • Why Outsource All Your PPC Ad Campaigns on Legiit

What Are Pay Per Click (PPC) Ads?

PPC Advertising Guide

Pay-per-click ads are exactly what they sound like they would be. You create an advertisement using specific keywords, with the goal being to get a potential customer to click your ad. Although the idea is simple enough, executing a successful and effective PPC campaign takes a complete understanding of how a PPC campaign works while targeting your desired audience. Otherwise, you can spend a lot of unnecessary money and fly through your overall budget very quickly. 

All PPC campaigns use the same language when setting up the account.
  • Keywords - focus words, targeting a specific product or service
  • Bid and CPC (Cost per Click) - the maximum amount you will pay per click
  • Conversion - the number of people who click the ad and complete the task wanted them to complete, such as purchasing a product or service
  • Quality Score - a score from 1-10 evaluating your ad and comparing it to other advertisements of the same type
  • Ad rank - where your ads appear in comparison to other ads; this is typically improved when you hire a PPC marketer

There is a lot to launching a successful ad campaign. If you don’t have the time, energy, or desire to learn the ins and outs of PPC advertising, you can find a PPC marketer with Google Ads certification on Legiit!

Related: Social Media Advertising Guide

Why Are Google Ads So Valuable If Done Correctly?

According to Statista, “As of January 2021 there were 4.66 billion active internet users worldwide – 59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices.” This means your next client is most likely online looking for your services. Not only are they online, but “online” travels with them everywhere they go via mobile devices. If you are not using online advertising campaigns, such as Google Ads PPC or Microsoft advertising, you are missing the mark. 

Legiit offers services designed to help you create, manage, and adjust Google Ad and Microsoft advertising campaigns, so you show up in the search engine results and dominate your desired market! Don’t waste time, money, and resources training an in-house specialist. It’s unnecessary. For roughly the same cost, you use professional support services with all of the needed programs and skills to run your campaign as it needs to be run! Such services are utilized by marketing experts you can find in Legiit. 

Related: How To Outsource an Entire Ecommerce Store on Legiit

What Makes PPC Ad Campaigns Profitable?

PPC ad campaigns can be highly profitable, but only when done correctly. Legiit has highly qualified individuals ready to help! If you want to try it yourself, there are certain things you must understand. You need to set some parameters around your ad. The first thing you must do is make sure your keywords are focused on what your customers may be searching. 

You want to make sure you are organizing your keywords to have some of the following settings. This ensures you are getting precisely the target group you want. 

  • Broad match modifier - you add + signs; the search must include BOTH of the keywords to populate your ad
  • Phrase match - putting your keywords in quotation marks looks specifically for those words, but other words may also be included.
  • Exact match - The ad you create will only show if that exact term or phrase is searched in that specific order
  • Setting your location - your location should always be set to the areas in which you are seeking clients. It makes no sense, for example, to pay to market an ad in Kansas when your company is located in Florida. This type of mistake will drain your budget quickly without the ROI you expect. 
  • Identifying negative keywords - By setting it up negative keywords, you can exclude words such as “cheap.” For example, if someone searches for “cheap outdoor furniture” and you are a luxury outdoor furniture dealer, they probably would not convert to a sale even if they click your ad. Your prices would be higher than they are looking to spend. Adding the negative keyword “cheap” would stop your ad from showing up in their google search results. 

How to Identify a Google Ads Specialist

Legiit has many Google Ad specialists within our group. A Google ad specialist will have been through a specific Google training. These individuals will hold a Google Ads certification and be able to set up a quality campaign with a given ad group, getting your business into the search engine results page more effectively. They would be able to follow your advertising model and use relevant keywords to target users in a specific location. Any agency you hire should also be part of the Google Partners program. Having these qualifications ensures that the individual you hire is well-versed in Google Ad language and how to set up a Microsoft advertising campaign properly. You should always ask an individual you are about to hire if they have such certifications and experience with setting up a paid search campaign, like Google. Ask for an example of relevant work they’ve done in the past.   

Why Outsource All Your PPC Ad Campaigns on Legiit 

Legiit is a professional community of service providers looking to help your business grow while promoting their specific services. Outsourcing your campaigns on Legiit saves you time, builds brand awareness, and frees you up to work on your business goals. Using professionals to set up your google ads quickly allows you to catch up with the competition. Hiring one of Legiit’s many professional service providers will get you into the game without wasting money on unexpected and unnecessary overspending.

Legiit is the best place for outsourcing your Pay Per Click campaigns. We are a professional group of individuals succeeding together!

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This account was created on 6/10/2018 by Chris M. Walker CEO of Legiit. This is ...

This account was created on 6/10/2018 by Chris M. Walker CEO of Legiit. This is 100% real and if you get a message from it you are to take it seriously. It will only be used to communicate violations of Legiit policy and enforce rules.

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