Social Media Advertising Guide: Everything You Need To Know In 2021


The world of social media marketing is vast and comprehensive! Most business owners have heard of the many different social media platforms available for all types of media marketing but don’t know where to begin when it comes to creating social media ads. How do you know which social media platform is right for your needs? How do you get the best return on investment? What is the best social media marketing strategy? How are Google Paid ads different from social media ads? Which social media strategy of advertising is best for your business?

The options when running ads are endless across the many social media channels. An owner can either learn the ins and outs of all of the many different platforms and study how to promote their services effectively or outsource social media ads. Most business owners realize they need support so they can increase brand awareness without overspending. 

Legiit is a professional community of business leaders ready to work with interested business owners for various needed services. Many choose to outsource social media ads on Legiit because our service providers are the best in their fields! When marketing social media target groups, the right tools and resources must be used. 


  • What are Social Media Pay Per Click Ads?
  • Google Pay Per Click Ads vs. Social Media Pay Per Click Ads
  • What makes Facebook, Instagram, & Youtube Ads so profitable?
  • On what other Social Media platforms can you run ads?
  • How to identify a Social Media Ads specialist
  • Why outsource Facebook, YouTube, & Instagram ads on Legiit?

What Are Social Media Pay Per Click Ads?

There are many different social media platforms to consider when trying to promote your business services and products. Using social media pay-per-click ads is a great way to target a specific demographic or age group while promoting your brand on social media and building brand awareness. Top social network platforms can drive traffic to your business, giving you a great return on investment (ROI), selling your products and services effectively. 

Social media ads are advertisements that run across multiple different social media platforms. All advertising should be geared toward awareness, consideration, and conversion for your business. When discussing social media pay per click ads, the top providers are:

  • Facebook
  • Instagram
  • YouTube
  • TikTok 
  • Linkedin 
  • Twitter
  • Pinterest

Options for the type of ad and how each ad will run seem endless. Additionally, each of these different social media monsters has its own unique process for setting up and launching a pay-per-click campaign to generate leads. 

Business owners are leaders in their industry, and- let’s face it- many do not have the time, energy, or desire to submerge themselves into each of these platforms. Even choosing the best social media account for your ad to run can be difficult. If you target the wrong location, demographic, or age group, you could be wasting time, money, and effort! 

Legiit is a community of top business support professionals focused on creating and enhancing advertising campaigns. If you are looking to use social media but need to outsource your social media ads, you can outsource your advertising campaigns on Legiit. Simply visit our site and see how we can help your business grow!   

Bonus tip: Did you know? You don’t have to talk in your ads – you can outsource it! Check out this tutorial.

Google Pay Per Click Ads vs. Social Media Pay Per Click Ads

There are many differences between Google Pay per Click ads and Social Media Ads. For one, Google ads are designed to appear when someone is looking for a specific service or product. They enter a specific keyword, and if the ad was created correctly and ranked high enough, it will come up. Typically, Google ads are particular and targeted toward a buyer wishing to make a specific purchase. There is a captive audience because they are searching online for a specific item or service.  

Social Media Ads are designed for a different potential clientele. Many businesses choose social media marketing when their product or service may be needed, but not something directly searched for in a search engine. People typically don’t go on social media with the intent to purchase something; however, with directed ads targeting something of interest to the individual, sales are frequently made. 

Both have their benefits, and both can provide significant returns on investment, but only if done correctly, having the best, most directed strategy in place. Otherwise, your daily budget can be spent very quickly with little to show for it. Legiit is a top location to find the support you need for your Google Pay Per Click Ads and social media ads. 

What Makes Facebook, YouTube, & Instagram Ads So Profitable?

Facebook, YouTube, and Instagram have a total of millions of people who visit each day. There is a vast demographic exposure in each of these social media sites, with almost any target audience you can desire. Even though Facebook and Instagram are primarily social networking sites, they have a strong social media marketing effectiveness. 

Because these three sites have such a massive number of daily visitors, your ad has the potential to reach thousands of potential customers, rather than the Google pay-per-click ads that only show up if specific criteria are met in a search. That’s a powerful thought! 

By adjusting your social media content to meet the needs of a given group of users, your products and services can get the attention of a considerable audience found on social media websites. 

You May Also Like: How To Increase Brand Awareness 

On What Other Social Media Platforms Can You Run Ads?

The top three platforms to run ads are Facebook, YouTube, and Instagram; however, Twitter, LinkedIn, TikTok, and Pinterest all have areas where ads may be created and run. Social media marketing is a huge undertaking. Identifying your target audience will allow you to choose a site that best fits your needs.  

TikTok, for example, would not be as effective if your target age group was anyone above 50, according to Pew Research. In fact, any age group above 29 would be better targeted elsewhere. Were you looking to create content geared toward women? Pinterest and YouTube may be your best bet, especially if avoiding big dogs like Facebook. Are you feeling overwhelmed with all of this information? Finding your target audience can be supported with the help of Legiit and its professional network of marketers. 

Related: Effective Social Media Marketing For Small Business

How to Identify a Social Media Ads Specialist

Even when going to sites such as Legiit, how do you identify a great social media ads specialist? With their vast array of services and backgrounds, choosing the correct one for you comes with knowing your business goals and being specific about what you are trying to accomplish. 

A great social media marketing specialist will be able to create social media content to promote your brand on different social media accounts effectively. Although some owners focus on a specific site, many work on multiple platforms like Facebook, YouTube, and Instagram, Twitter, and LinkedIn. Marketers will want to focus on your campaign objectives while they create your social media marketing plan. 

There is more to running a successful social media ad than simply creating a post and hoping to get customers. Social media ads must be monitored and evaluated for effectiveness.  Effective social media campaigns are targeted to specific locations with a targeted audience.  A great social media marketing strategy involves advanced keyword research and conversion tracking while strictly monitoring the social media analytics of your ads. This will help to keep the cost per view as low as possible. 

There is a lot to learn, and it takes time to be great at creating social media ads. If you are looking to outsource your social media ads, using Legiit allows you to find various professionals all in one location, giving you options of who to choose to best meet your business needs.

Top Rated Facebook Ads Campaign Manager on Legiit: Swanny’s Facebook Ad Management

Why Outsource Facebook, Youtube, & Instagram Ads on Legiit?

Your marketing strategies need to be directed to a target audience and have a specific goal. High-level social media management strategies paired with monitoring social media analytics of the advertisement will get you the best ROI. Social networks are great for advertising purposes, whether you are a very large or small business. Your ads, however, must be evaluated and adjusted to keep you ahead of competitors and within your daily ad spend. 

When you outsource your Instagram, Facebook, YouTube, or other social media ads on Legiit, you have the ability to properly generate leads directed to your website. This increases engagement and targets your specific audience, driving them to your company over competitors. Using social media to promote your business is a marketing technique that works! Outsourcing the work on Legiit can increase your brand awareness and enhance your social media marketing results. This allows you, as the business owner, to focus on your business and leave the tough content to the pros!

Want to outsource your social media multimedia needs? Check out this article. 

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This account was created on 6/10/2018 by Chris M. Walker CEO of Legiit. This is ...

This account was created on 6/10/2018 by Chris M. Walker CEO of Legiit. This is 100% real and if you get a message from it you are to take it seriously. It will only be used to communicate violations of Legiit policy and enforce rules.

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