Parasite SEO is slowly becoming every online marketer's best friend. Its huge potential for generating backlinks from high-authority sites is something they can't ignore.
If you're tired of traditional search engine optimization tactics, parasite SEO is worth checking out.
But what is parasite SEO? And who is it for? How can it get pages to rank in search results? You'll find the answers to those questions in this post. There's even a section that tells you a couple of publications that accept parasite SEO posts.
With that said, why don't we jump right into the topic?
Here are some of the things you have to know about parasite SEO.
What is Parasite SEO?
Parasite SEO is a strategy that involves "buying" backlinks from high-authority websites like news publications. This is mostly done through sponsored content and advertising.
The Benefits of Parasite SEO
There are a couple of benefits to using parasite SEO.
For starters, you improve your chances of ranking higher on search engines. That's because you're working with sites that have a higher domain authority compared to small blog sites.
You also get to skip the time-consuming process of building and maintaining your own website. Remember that you're using other sites to host your content. They deal with all the headaches that come with running a news site.
Here's another advantage:
Sites with high domain authority are mature and established. That means so long as they optimize their content properly, their web pages will surely rise to the top of the search results. That beats building a site from scratch and working your way from the ground up.
You're just paying for the opportunity to have your posts live on their platform. Once your sponsored post goes live, you can just walk away and head on to the next publisher.
Parasite SEO marketers get to control the quality of their backlinks too. Online marketers know all too well just how powerful backlinks from news sites can be. And parasite SEO almost guarantees that they will get them.
Best of all, parasite SEO is scalable and repeatable. You can continue generating backlinks for highly competitive keywords by finding the best parasite SEO platforms.
The Disadvantages of Parasite SEO
Parasite SEO isn't for everyone. As for who it's for, you can read more about it in a later section.
But for now, let's talk about some of the disadvantages that could make parasite SEO a non-viable option for you.
Let's start with resources. You'll be paying news outlets for sponsored posts. So if you or your client aren't willing to pay for high-quality backlinks, then this strategy isn't for you.
However:
You can argue that parasite SEO is more cost-efficient than building links the old-fashioned way. You don't have to pay for web hosting and development if you don't want to. And you save money by cutting back the hours spent working on link building tactics that may or may not work.
With parasite SEO, you only deal with authority sites. And some have no problem spending money on that.
And then there are those that might find this tactic morally problematic. While this tactic doesn't necessarily fall under black hat SEO techniques, it's not exactly white hat either.
You are paying for sponsored posts. This practice is quite common in the industry. To some, it's no different from those that buy high PR links.
But some marketers might not see it that way. If you're that person, maybe you should try other SEO tactics.
Does Parasite SEO Work?
Short answer: Yes.
There's a reason why parasite SEO is more popular than ever. There are even agencies that specialize in parasite SEO. All they do is build backlinks on high-authority sites.
And you can find several parasite SEO pages at work. All it takes is a quick Google search to find them. Below are just a handful of examples.
A Google search for "best CBD pills" brings up a couple of entries. Some of them are from sites that you'd expect like Healthline and Medical News Today.
But scroll down the first page and you'll find entries from news outlets like Dallas News and Chicago Magazine.
When a news publication appears in the search results for terms they aren't normally associated with, there's a good chance that they use parasite SEO.
To confirm, you only need to open these pages and look for sponsored content disclaimers.
Below is the disclaimer from Dallas News.
And here's the disclaimer from Chicago Magazine.
As mentioned, both articles ranked on the first page for the term "best CBD pills". And because the source of the content comes from news sites, users are more likely to click on these web pages. Readers are more likely to trust the brands featured in these lists too.
That gives SEO marketers and their clients a huge advantage over their competitors.
You'll find similar results when you search for the phrase "best gambling apps".
The results come from two known parasite SEO sites β Outlook India and Miami Herald.
If your client is in the two niches mentioned above, then you should convince them to give parasite SEO a shot. Brands that marketers promote through parasite SEO strategies tend to perform well on the SERPs.
In addition:
A successful parasite SEO campaign could mean big money for affiliate marketers. If your client wants to make money through affiliate links, they can't go wrong with this tactic.
All it takes is getting their links on an external authority site. This would be enough to generate sales through commissions. You might even want to try it yourself to earn extra money on the side.
The bottom line:
Parasite SEO works for marketers that want to get backlinks from high domain authority websites.
When Should You Use Parasite SEO
There's no question that parasite SEO works. But should you use it?
Marketers in Competitive Niches
You'll want to use parasite SEO if you're in a competitive niche. Certain niches respond well to parasite SEO. Think of categories like CBD, adult content, and gambling.
These highly competitive categories are difficult to rank for if you're using regular SEO tactics. And given the nature of these products, Google might not rank them very highly.
But if news publications post about them, they're more likely to rank for relevant search terms.
If you're only trying to rank low- to medium-competition keywords, you can still get away with traditional SEO. It wouldn't make much sense to pay for sponsored content if you can publish them yourself and see similar results.
Marketers That Want to Offer More Services
Online marketing freelancers and agencies that wish to add more services to their SEO packages should include parasite SEO.Β
It's a great add-on because you can easily sell clients on the idea of paying for quality backlinks. This is especially true for those looking for quick and easy ways to rank higher for their target keywords.
If your client has a website that's not getting any organic traffic, parasite SEO can help with that.
And if your clients want to expand their audience and credibility, they can do that through sponsored content. They don't have to rely solely on social media platforms anymore to accomplish that goal.
Diversifying backlink placement is always a good idea. And you can do that withβyou guessed itβparasite SEO. If something goes wrong and Google decides to penalize your client for whatever reason, the backlinks they placed on authoritative websites can be their saving grace.
Marketers Exploring Affiliate Marketing
Marketers that want to dabble in affiliate marketing will have an easier time if they use parasite SEO.
Affiliate marketing is hard enough as it is. There are just too many players right now. But you could level the playing field by posting links on an authoritative site.
Even if you pay for quality backlinks, you can make up for the cost after you earn your commission. That's why affiliate marketers like parasite SEO.
High-Authority Websites that Accept Parasite Content
It's not that hard to find sites that implement parasite SEO β AKA those that allow sponsored posts.
These publications will have sections on their website where users can find out more about their sponsored content offerings as well as contact information you can use to send inquiries.
To help you get started, here are three publications you could use to build links.
The Las Vegas Review-Journal has a monthly organic traffic of 996,000 and a domain rating of 84. If your client operates in the Las Vegas area or sells gambling-related products, this is the site for them.
NDTV is an online news publication based in India. However, you can use the site to post parasite SEO articles. Most of their sponsored posts are about phones and tablets.
It has a monthly organic traffic of 11.3 million and a domain rating of 90.
The Jerusalem Post is a great option if your clients are in the health and beauty space. Its monthly organic is 1.4 million with a domain rating of 87.
Parasite SEO Strategy: Step-by-Step Process
Implementing a parasite SEO strategy isn't that difficult. This step-by-step process will show you how you can get started.
Find Parasite SEO Platforms
First, you find the best platforms for your campaign. It is possible to do this manually. You can enter your target keyword and see which news publications rank for the term. List them down and see which ones offer sponsored posts.
However, another way of finding platforms is to find parasite SEO agencies and see which publications link to them. It makes sense, right? These agencies will use parasite SEO to get backlinks to promote themselves.
This could be a good starting point.
Research Topics and Keywords
Go through your target parasite website to see if they have published posts about your topic. If it does, you'll need to come up with a different angle. Even if you're paying for the post, the publication might reject your offer if your post would compete with their other post.
Once you have a topic that works, that's when you do your keyword research.
Contact the Publication
When you have a proposal ready, contact the publication. Make sure you're clear on the terms. Go over the editorial guidelines and follow them. Clarify if they accept backlinks β and if so, what type? You should only do sponsored content if the site gives you do-follow links.
Write, Edit, and Submit Your Content
When everything is in order, that's when you start writing your content. Make sure you follow the publication's requirements including word count, images, and other elements.
Optimize your post for search engines. And when you're done, go through it to make sure there are no typos present.
Submit your content and wait for it to go live. You can monitor the progress of the post from there.
Conclusion
Parasite pages can help you become a better marketer. That's why you should add it to your arsenal.
It's best that you learn about it now. There's a good chance that other marketers will catch on to it soon. Make sure you're ahead of them.
Start using parasite SEO to get high-quality backlinks today.
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