Best On-Page SEO Tools (Reviewed)

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If your on-page SEO isn’t up to the mark, no number of backlinks can help you.

But, the right on-page SEO techniques and tools can help you jump-start your rankings.

The issue is there are tons of tools out there; which is why picking the right one can be daunting.

In this blog post, we’ve reviewed the best ones so that you don’t have to jump from one review to another in confusion.

Pick the one that makes the most sense for your business website!

Let’s dive in.

Best On-Page SEO Tools For Higher Rankings

Audiit


Audiit is a one-stop-shop for all your on-page and technical SEO needs.

It makes site auditing easy and fun.

After using Audiit, technical on-page SEO won’t be boring for you anymore.

The tool only gives you the SEO information you need to push your site’s rankings upwards.

These include content length, keyword density, and just 8 more!

The best thing is it comes with a lifetime deal.

So, you don’t have to worry about paying a subscription anymore.

However, probably the only tiny drawback is that you can’t upload your own logo for now.

But, the feature is likely in the pipeline.

Pros

  • Super simple and effective
  • Very cost-effective
  • Lifetime deal
  • Powerful competitor analysis
  • Private Facebook Community

Cons

  • US, UK, and AU search results (for now)

SurferSEO


SurferSEO is one of the best on-page SEO tools for beginners.

Here’s how it works:

  • You input a keyword or topic
  • It gives you suggestions in real-time
  • You make the edits

Basically, it helps you improve your on-page SEO by analyzing the first-page results for your target query.

The tool analyzes these pages for:

  • The average wordcount
  • The number of images
  • Paragraphs
  • Headings

To make the process easier for you, it gives your content a score out of 100.

The closer it is to 100, the better.

What’s more, its dashboard is user-friendly and easy on the eyes.

You can use SurferSEO to optimize your published content and boost your rankings or create blog posts from scratch.

However, not all keyword suggestions are relevant.

You have to select and deselect manually to optimize the keyword cluster.

Pros

  • Super easy to use
  • Smart SERP analysis
  • Highly effective
  • Content audits

Cons

  • Keyword suggestions aren't always on point
  • The price is a bit steep

Ahrefs


Ahrefs is one of the most comprehensive SEO tools out there.

Its Site Audit tool tells you everything you need to know to fix your on-page SEO issues, including:

  • Performance: Site speed
  • Content quality: Duplicate pages, low word count
  • Problems with images, CSS, and JavaScript
  • Issues with HTML tags
  • And more!

What’s more, you can track your content’s search engine performance by using its Rank Tracker feature.


This gives you an opportunity to identify what’s working and move in the right direction.

However, although it’s an incredibly powerful on-page SEO tool, you can’t give it a try for free.

There’s no free trial, so you’d have to invest in it right off the bat.

And, it’s not known as the most budget-friendly tool in the SEO community either.

Pros

  • Powerful on-page SEO features
  • Very user-friendly
  • Reliable data
  • A huge online community

Cons

  • No free trial
  • A bit expensive

SEMrush


SEMrush is right up there with Ahrefs as far as popularity is concerned.

It equips you with every SEO feature you need to take your blog or website to the next level.

Its on-page SEO features include:

  • On-page SEO checker
  • SEO audit
  • Log file analyzer
  • Content optimizer
  • Rank tracking
  • And, more

Its SEO audit tool gives you actionable tips on how to improve your site’s technical on-page issues.

Whereas the on-page SEO checker tells you how to improve your content to win higher Google SERP rankings.

Moreover, the rank tracker lets you track your organic rankings and focus on the keywords that are working.

However, the SEO toolkit might be a little pricey.

But, if you have the budget, it’d be worth your buck.

All in all, if you’re after an effective technical and on-page SEO tool, SEMrush won’t disappoint you.

Pros

  • Comprehensive on-page SEO analysis
  • Phone, email, and chat support
  • Fairly easy interface
  • Offer reliable data

Cons

  • One of the more pricey ones on the market
  • Plans come with a single user account; additional seats cost extra

Frase


Frase is an AI-based software that has been helping content marketers with:

  • AI content generation
  • SEO optimization

As soon as you input your topic, it generates a detailed content brief for you.

Plus, its content score helps writers produce content that Google loves.

The “Content brief” feature of the tool really stands out for two reasons:

  • It saves your time
  • You get actionable tips for on-page optimization

It includes:

  • Overview
  • People Also Ask section
  • Topic clusters
  • Questions
  • Headers
  • External links
  • Statistics
  • SERP

Amazing, right?

The nice thing is you’ll have a lot of tutorials on how to effectively use this on-page SEO tool.

What’s more, Frase offers an easy-to-use interface.

And, you get unlimited documents on the team plan. A perk you won’t find in most of its competitors.

That being said, there are a few minor drawbacks as it’s relatively new.

For instance, the AI assistant isn’t the best, and the auto-save feature is a little flaky.

Plus, although there’s no shortage of tutorials, you might find it a little tough to use initially.

Pros

  • Super efficient
  • Research-based content briefs
  • Generate AI content
  • Unlimited documents (Except for the basic plan)
  • Comprehensive tutorials

Cons

  • Imperfect auto-save feature

ClearScope


ClearScope is a content optimization tool featuring:

  • Topic research
  • Content briefs
  • Content optimization

Essentially, it helps you optimize your web content or blog posts for better organic rankings.

What’s more, the SEO tool also generates AI content for you.

You can use it to generate blog copy, emails, web content, and more.

A stand-out feature of ClearScope is that it gives you secondary keywords for your main title.

This helps you rank your content for multiple keywords and drive more traffic to your website.

But, that’s not it. It also tells you:

  • The ideal length of your blog post
  • The readability score
  • How many times should you include target keywords

And, there’s something incredible:

If you don’t know how to use a particular keyword in your content, you can click on it and the tool will show you how your competitor has used it.

Plus, its user interface is simple and easy to use.

What’s more, the folks behind ClearScope have been great at improving the tool.

So, even if you see something lacking, chances are it’ll get that feature soon.

However, the cost can be a little too high for some, especially if you’re a solopreneur.

But, all in all, it provides great value and can help you produce high-quality, SEO-friendly content

Pros

  • Topic research
  • Easy to use and simple User interface
  • Powerful on-page optimization features

Cons

  • Pricey

Yoast SEO


If you have a WordPress blog or website, you probably have heard about YOAST SEO.

It’s a WordPress plugin that helps you optimize your web pages for search engines.

Not only that, but its real-time suggestions let you optimize your content for readers as well.

Here are the YOAST SEO features you need to know:

  • Internal and external linking suggestions
  • Readability analysis
  • Keyword density analysis
  • Meta description
  • Prior keyword usage (You don’t want to compete with yourself)
  • And more!

YOAST SEO is one of the best on-page SEO WordPress plugins, if not the best one.

The good thing is the free version is more than enough for on-page optimization.

You can always upgrade to a paid plan depending on your need and budget.

It’s also pretty user-friendly, so you’ll be able to use it effectively almost instantly.

However, YOAST SEO’s readability score isn’t always helpful.

For instance, it’d tell you to add more transition words to your content, even if they don't sound natural, which can be annoying sometimes.

But, that’s understandable as it gives suggestions based on AI.

All in all, YOAST SEO is a terrific on-page SEO tool that saves your time and helps you rank your content higher.

Pros

  • Easy to use
  • On-page content optimization for users and search engines
  • The basic free version is sufficient
  • Keyword analysis
  • Content score

Cons

  • Needs updating constantly
  • Might not be compatible with all plugins

Rank Math SEO


Rank Math is probably the biggest rival of YOAST SEO.

It’s a go-to on-page SEO tool for a lot of pro SEOs around the world, and for good reasons.

The WordPress plugin packs tons of powerful SEO features, including:

  • Simple and clean user-interface
  • Content AI
  • Advanced SEO analytics
  • Google indexing status
  • Rank tracker
  • Position tracking
  • Schema generator
  • And much more

Similar to YOAST SEO, Rank Math gives you real-time suggestions on how you can improve your content for SEO.

The nice thing is its free version is more than enough for on-page optimization.

However, probably the only drawback of Rank Math is that it’s a relatively more advanced tool.

This makes it ideal for more experienced SEOs and webmasters.

Pros

  • Simple, user-friendly interface
  • The free version is enough
  • Real-time content suggestions
  • The content score makes optimization easier
  • Content AI

Cons

  • Steep learning curve

Best On-Page SEO Tools: Frequently Asked Questions

What is the simplest on-page SEO tool?

YOAST SEO is probably the simplest on-page SEO tool for basic needs. All you need to do is install the free WordPress plugin and act on the suggestions it provides. The good thing is it has a free version that’s sufficient for your on-page SEO needs.

Why is on-page SEO important?

On-page SEO is important because it helps you rank for your target keywords. On-page and off-page work hand-in-hand.

You can have a lot of high-quality backlinks pointing to your site, but if your on-page SEO isn’t up to the mark, you can say goodbye to your SEO rankings.

What is the most accurate on-page SEO tool?

Based on the popularity and what SEO pros have observed, the most accurate and comprehensive on-page SEO tool is Ahrefs.

But, of course, no on-page SEO tool can be perfect, and the data you get is almost always based on estimations.

Which on-page SEO tool offers a free trial?

Most on-page SEO tools offer a free trial so that you can test the waters before jumping in.

SEMrush, for instance, lets you take the tool for a spin for a few days for free.

But, you do need to input your payment details to get your hands on it.

Best On-Page SEO Tools: Final Thoughts

While there’s no denying that backlinks are important, they can’t replace on-page SEO.

If your on-page SEO isn’t on point, no number of backlinks can help your organic rankings.

The right way to go about on-page SEO is to pick the right tools.

We’ve talked about the best on-page SEO tools (free and paid).

We hope the review helped you pick the right one for your needs.

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About the Author

Zainawan

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I'm an SEO copywriter with more than 3 years of experience helping blog owners a...

I'm an SEO copywriter with more than 3 years of experience helping blog owners attract, engage, and convert their target audience. My goal is to work with you long-term, which is why you'll get my best work every single time. If you have a blog that needs high-quality, unique, and search-engine-friendly content, I'm your guy! I have extensive knowledge of digital marketing, online business, and freelancing, but I am open to writing on virtually any topic. Let's Connect! Drop me a message if you want to grow your business with content marketing.

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