Best On-Page SEO Tools (Reviewed)

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If your on-page SEO isn’t up to the mark, no number of backlinks can help you.

But, the right on-page SEO techniques and tools can help you jump-start your rankings.

The issue is there are tons of tools out there; which is why picking the right one can be daunting.

In this blog post, we’ve reviewed the best ones so that you don’t have to jump from one review to another in confusion.

Pick the one that makes the most sense for your business website!

Let’s dive in.

Best On-Page SEO Tools For Higher Rankings

Audiit

Audiit is a one-stop-shop for all your on-page and technical SEO needs.

It makes site auditing easy and fun.

After using Audiit, technical on-page SEO won’t be boring for you anymore.

The tool only gives you the SEO information you need to push your site’s rankings upwards.

These include content length, keyword density, and just 8 more!

The best thing is it comes with a lifetime deal.

So, you don’t have to worry about paying a subscription anymore.

However, probably the only tiny drawback is that you can’t upload your own logo for now.

But, the feature is likely in the pipeline.

Pros

Super simple and effective
Very cost-effective
Lifetime deal
Powerful competitor analysis
Private Facebook Community

Cons

US, UK, and AU search results (for now)

SurferSEO

SurferSEO is one of the best on-page SEO tools for beginners.

Here’s how it works:

You input a keyword or topic
It gives you suggestions in real-time
You make the edits

Basically, it helps you improve your on-page SEO by analyzing the first-page results for your target query.

The tool analyzes these pages for:

The average wordcount
The number of images
Paragraphs
Headings

To make the process easier for you, it gives your content a score out of 100.

The closer it is to 100, the better.

What’s more, its dashboard is user-friendly and easy on the eyes.

You can use SurferSEO to optimize your published content and boost your rankings or create blog posts from scratch.

However, not all keyword suggestions are relevant.

You have to select and deselect manually to optimize the keyword cluster.

Pros

Super easy to use
Smart SERP analysis
Highly effective
Content audits

Cons

Keyword suggestions aren't always on point
The price is a bit steep

Ahrefs

Ahrefs is one of the most comprehensive SEO tools out there.

Its Site Audit tool tells you everything you need to know to fix your on-page SEO issues, including:

Performance: Site speed
Content quality: Duplicate pages, low word count
Problems with images, CSS, and JavaScript
Issues with HTML tags
And more!

What’s more, you can track your content’s search engine performance by using its Rank Tracker feature.

This gives you an opportunity to identify what’s working and move in the right direction.

However, although it’s an incredibly powerful on-page SEO tool, you can’t give it a try for free.

There’s no free trial, so you’d have to invest in it right off the bat.

And, it’s not known as the most budget-friendly tool in the SEO community either.

Pros

Powerful on-page SEO features
Very user-friendly
Reliable data
A huge online community

Cons

No free trial
A bit expensive

SEMrush

SEMrush is right up there with Ahrefs as far as popularity is concerned.

It equips you with every SEO feature you need to take your blog or website to the next level.

Its on-page SEO features include:

On-page SEO checker
SEO audit
Log file analyzer
Content optimizer
Rank tracking
And, more

Its SEO audit tool gives you actionable tips on how to improve your site’s technical on-page issues.

Whereas the on-page SEO checker tells you how to improve your content to win higher Google SERP rankings.

Moreover, the rank tracker lets you track your organic rankings and focus on the keywords that are working.

However, the SEO toolkit might be a little pricey.

But, if you have the budget, it’d be worth your buck.

All in all, if you’re after an effective technical and on-page SEO tool, SEMrush won’t disappoint you.

Pros

Comprehensive on-page SEO analysis
Phone, email, and chat support
Fairly easy interface
Offer reliable data

Cons

One of the more pricey ones on the market
Plans come with a single user account; additional seats cost extra

Frase

Frase is an AI-based software that has been helping content marketers with:

AI content generation
SEO optimization

As soon as you input your topic, it generates a detailed content brief for you.

Plus, its content score helps writers produce content that Google loves.

The “Content brief” feature of the tool really stands out for two reasons:

It saves your time
You get actionable tips for on-page optimization

It includes:

Overview
People Also Ask section
Topic clusters
Questions
Headers
External links
Statistics
SERP

Amazing, right?

The nice thing is you’ll have a lot of tutorials on how to effectively use this on-page SEO tool.

What’s more, Frase offers an easy-to-use interface.

And, you get unlimited documents on the team plan. A perk you won’t find in most of its competitors.

That being said, there are a few minor drawbacks as it’s relatively new.

For instance, the AI assistant isn’t the best, and the auto-save feature is a little flaky.

Plus, although there’s no shortage of tutorials, you might find it a little tough to use initially.

Pros

Super efficient
Research-based content briefs
Generate AI content
Unlimited documents (Except for the basic plan)
Comprehensive tutorials

Cons

Imperfect auto-save feature

ClearScope

ClearScope is a content optimization tool featuring:

Topic research
Content briefs
Content optimization

Essentially, it helps you optimize your web content or blog posts for better organic rankings.

What’s more, the SEO tool also generates AI content for you.

You can use it to generate blog copy, emails, web content, and more.

A stand-out feature of ClearScope is that it gives you secondary keywords for your main title.

This helps you rank your content for multiple keywords and drive more traffic to your website.

But, that’s not it. It also tells you:

The ideal length of your blog post
The readability score
How many times should you include target keywords

And, there’s something incredible:

If you don’t know how to use a particular keyword in your content, you can click on it and the tool will show you how your competitor has used it.

Plus, its user interface is simple and easy to use.

What’s more, the folks behind ClearScope have been great at improving the tool.

So, even if you see something lacking, chances are it’ll get that feature soon.

However, the cost can be a little too high for some, especially if you’re a solopreneur.

But, all in all, it provides great value and can help you produce high-quality, SEO-friendly content

Pros

Topic research
Easy to use and simple User interface
Powerful on-page optimization features

Cons

Pricey

Yoast SEO

If you have a WordPress blog or website, you probably have heard about YOAST SEO.

It’s a WordPress plugin that helps you optimize your web pages for search engines.

Not only that, but its real-time suggestions let you optimize your content for readers as well.

Here are the YOAST SEO features you need to know:

Internal and external linking suggestions
Readability analysis
Keyword density analysis
Meta description
Prior keyword usage (You don’t want to compete with yourself)
And more!

YOAST SEO is one of the best on-page SEO WordPress plugins, if not the best one.

The good thing is the free version is more than enough for on-page optimization.

You can always upgrade to a paid plan depending on your need and budget.

It’s also pretty user-friendly, so you’ll be able to use it effectively almost instantly.

However, YOAST SEO’s readability score isn’t always helpful.

For instance, it’d tell you to add more transition words to your content, even if they don't sound natural, which can be annoying sometimes.

But, that’s understandable as it gives suggestions based on AI.

All in all, YOAST SEO is a terrific on-page SEO tool that saves your time and helps you rank your content higher.

Pros

Easy to use
On-page content optimization for users and search engines
The basic free version is sufficient
Keyword analysis
Content score

Cons

Needs updating constantly
Might not be compatible with all plugins

Rank Math SEO

Rank Math is probably the biggest rival of YOAST SEO.

It’s a go-to on-page SEO tool for a lot of pro SEOs around the world, and for good reasons.

The WordPress plugin packs tons of powerful SEO features, including:

Simple and clean user-interface
Content AI
Advanced SEO analytics
Google indexing status
Rank tracker
Position tracking
Schema generator
And much more

Similar to YOAST SEO, Rank Math gives you real-time suggestions on how you can improve your content for SEO.

The nice thing is its free version is more than enough for on-page optimization.

However, probably the only drawback of Rank Math is that it’s a relatively more advanced tool.

This makes it ideal for more experienced SEOs and webmasters.

Pros

Simple, user-friendly interface
The free version is enough
Real-time content suggestions
The content score makes optimization easier
Content AI

Cons

Steep learning curve

Best On-Page SEO Tools: Frequently Asked Questions

What is the simplest on-page SEO tool?

YOAST SEO is probably the simplest on-page SEO tool for basic needs. All you need to do is install the free WordPress plugin and act on the suggestions it provides. The good thing is it has a free version that’s sufficient for your on-page SEO needs.

Why is on-page SEO important?

On-page SEO is important because it helps you rank for your target keywords. On-page and off-page work hand-in-hand.

You can have a lot of high-quality backlinks pointing to your site, but if your on-page SEO isn’t up to the mark, you can say goodbye to your SEO rankings.