7 Powerful On-Page SEO Tips For Small Teams In 2024

product-image

We know the SEO world can be confusing—especially for small teams just starting.

SEO is constantly changing. Google and other search engines keep adding diversity to their algorithms and updating every SEO element.

This can make it hard to figure out what areas of SEO your business needs to focus on, which can sometimes make SEO strategies seem like just a bunch of trash.

One of those areas that business owners have not come to terms with is On-Page SEO, owing to Google’s December 2022 Helpful Content Update—yet these are factors you can control on your own website.

On-page SEO factors such as:
- Keywords
- Content
- Headlines and headers
- Image optimization
- Structured data
- Meta description
- Alt text
- URL structure

They’re all super easy to control and manage, but since there is a lot of disinformation online, it may seem difficult at first.

In this article, we’ve put together 8 powerful and expert-driven tips and an On-Page SEO tool to get you ahead of the curve and give you a leg up on the competition and other Google updates.

Put it this way, we want to help you grow traffic to your website—if you ever wanted to. Ready to learn? Let’s get started!

On-Page SEO Tips for 2024

Getting to the top of search engine results can be a difficult venture, but you don’t have to fret because the following tips are geared directly toward boosting your rankings. Let’s begin with the first one.

1. Create content that automatically generates backlink opportunities.

Content is king—we’re not going to dispute that.

Creating high-quality, helpful, engaging, and informative blog content is one of the most effective and least expensive ways to boost your SEO.

Comprehensive content, or content that covers an entire topic on a single page, performs best on Google.

Google also favors this type of content in the search results.

They like serving content that is relevant, meets expectations, and addresses the endless needs of the people.

Additionally, when your content is of high quality, it is likely to naturally attract backlinks, another Google ranking factor.

See it this way, if you publish high-quality content that is helpful, Google will show your content at the top of the search results. 

When that happens, bloggers and journalists who are actively searching for sources of information will read your content and link back to your site.

Google sees backlinks as votes of confidence from other sites that your site has helpful content and is worth ranking.

At the end of the day?

You have made two wins from two ranking factors used by Google.

Ultimately, you’re going to cement your place on the SERPs and as an authority in the industry.

However, this can't happen if you don’t do the following:

- Keyword research and defining search intent.
- Cover relevant topics with which you have experience or expertise.
- Create unique or original content.
- Create content that is well-written and free of grammatical and spelling errors.
- Publish content that is up-to-date and contains accurate information.
- Include multimedia (e.g., images and videos).
- Create content that is not better than your SERP competitors.
- Content that is readable—structured to make it easy for people to understand the information you’re sharing (including - paragraph length, use of bolding/italics, ordered/unordered lists, reading level, etc.).
- Optimize title tags.
- Optimize the meta description.
- Include header tags (H1-H6).
- Add image alt text.
- Add open graph and Twitter Cards metadata.

Now that you know what you need to do or not, it’s time to move on to the next tip.

2. Invest in videos and images for competitive keywords.

Today, online videos and other multimedia formats are one of the most popular formats of content online.

That’s why recent studies suggest that 7 out of 10 marketing experts are optimizing videos for SEO and web traffic.

Why?

Blog posts and homepages with videos have a 53% chance of showing up on the first page of Google.

So, while you’re creating blog posts, articles, or any other form of written content, it is best that you also use the same keywords to create videos and images.

When you look at the SERPs, Google has provided an option to specifically search for videos and images on the search bar.

If you build videos and images around competitive keywords and optimize them, people are likely to find them. They can either watch the videos and look at the images, or use them in their own content and build links pointing back to your site.

Is it a good SEO signal? Yes, we talked about that in the previous section.

Ultimately, you’re going to attract some traffic to your site and maybe, just maybe, close some key leads in the process.

To optimize your videos with competitive keywords, use YouTube, the second-largest search engine. That might be a good place to start.

Once you have published your videos, you can embed them on your web pages or directly within the content.

For images, it's a simple recommendation: add images to every article you publish to make them more appealing.

We’ll not dwell on image optimization for long because it’s the next thing we’re going to look at. Let’s jump right into it!

3. Implement image SEO best practices.

Humans process information visually, so why not communicate with them through imagery?

Images are a cornerstone of content marketing, and they add branded design elements to your company’s image and assets. They make dry and boring information exciting.

For instance, on social media, infographics are shared three times more than other content types.

Why is it so?

They’revisual tools that will help;

- Make the content more engaging
- Attract new segments of the audience
- Communicate more effectively
- Are easy to remember, and circulate
- live streams, video content, and presentations

However, using images in your content without adding elements of SEO to it is nothing. Ultimately, you want Google to show them when people search for a related keyword.

Let’s look at what Google says are the best image SEO practices.

By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images, for example by using alt attributes for images or structured data markup.

- Provide good context by making sure that your visual content is relevant to the topic of the page.
- Always place images near relevant text.
- Avoid embedding text in images
- Create informative and high-quality sites with page content that can generate a rich text snippet for the image.
- Create device-friendly sites—especially for mobile—so that the images can be seen on searches.
- Create a good URL structure for your images

All set? Let’s move to the next section.

4. Choose images that are unique to your brand.

Before you start designing or using any form of image in your content or website, you need to ask yourself, "What vibe does my brand give off to my audience?”

Images convey the personality your customers will connect with. That’s why it is important to use the right images that blend well with your branding at the right time.

Think about how big brands like Coca-Cola, Google, and Netflix have maintained their brand image in everything that they do—and apply the best practices.

For example, the images should be closely tied to and consistent with your primary color, logo, vision, and so on.

It’s all about brand recognition and nothing else.

Let’s see what else you can do in the next section.

5. Jump on Emerging Search Trends

When we started this article, we said that the world of SEO is constantly changing. The same is true for any business environment—change is inevitable.

If you’re going to run a successful business in 2024 and beyond, you need to live with and withstand emerging trends.

Why?

Trends tend to come with traffic—a good metric for business performance in SEO—and they cause the fall and rise of many.

According to Rupert Murdoch, "The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow."

Tom Peters cements that by saying, "Test fast, fail fast, and adjust fast."

So, how exactly can you do that?

Martin Reeves, in his book, Your Strategy Needs a Strategy, says the following;

“To succeed in this environment, you need two teams. The team that runs the core business should keep doing what they are doing efficiently: worrying about the cost per pound to the decimal, as though their lives depended on it.

The other team should not be motivated by the current model and [should] focus totally on disrupting [it].”

To identify trends in your industry or market, here is what you can do

- Keep track of industry influencers and publications.
- Absorb up-to-date industry research and trend reports.
- Make the most of digital tools and analytics to assess industry behavior.
- Listen to your customers.
- Competitor observation.

Ready to jump into it? Let’s see what’s next.

6. Add Short-Form video SEO to your strategy.

Short-form videos are becoming more and more popular. Today, consumers worldwide consider short-form videos to be 2.5 times more engaging than long-form videos.

Key statistics in a recent report show that in 2022, short-form videos were engaged at 66%, up from 50% in 2020.

So, if you have not invested in short-form videos, it’s time to do so in 2024.

Here are the top 3 short-form video platforms:

- YouTube Shorts
- Instagram Reels
- Tiktok

Ready to start creating your own attention-grabbing short-form videos? Keep these best practices in mind as you create them. 

1. Pay attention to popular trends, as discussed in the previous section.
2. Start with a hook.
3. Create relevant content.
4. Repurpose long-form content.
5. Keep it for less than 60 seconds.
6. Share consistently.
7. Promote them across different platforms.
8. Record the videos vertically.
9. Use the captions strategically.

So, how effective are short videos in any marketing strategy for 2024?

Short-form videos have a higher retention rate, and they perform better in terms of SEO and engagement.

Sounds good? Let’s proceed to the next section.

7. Improve ROMI with flexible SEO and content creation tools

A positive return on marketing investment (ROMI) is a key feature that will tell you if your marketing campaigns have been successful.

It tells you how much revenue marketing efforts generate compared to the marketing spend.

One area that has been troubling SEOs, freelancers, agencies, and start-ups is managing expenditures on SEO and content creation tools.

Holy crap, they’re pretty expensive—it’s as if they don’t care if you can’t afford them! Leave alone the tons of time spent doing analysis and what have you, hopping from one tool to another.

We all understand that everyone in the world comes from a different economy and class, and what you give out as a tip can be a game changer for another one.

That’s why, if you want to improve your ROMI, you need to find and leverage an all-in-one SEO tool that can save on cost and time spent managing campaigns.

But we have good news for you—the Legiit GMSD dashboard is a game changer in the SEO and marketing industries.

More in the next section—our bonus tip.

Bonus Tip: Use the Legiit GMSD Dashboard Free On Page SEO Tool To Boost Your SEO

The Legiit dashboard can help you keep control of your business, know what’s going on, and take it wherever you want to take it for free.

It leverages cutting-edge AI technology through a complex series of variables to generate the Legiit score and provide you with a high-level snapshot of your business’s digital marketing performance.

Here are some of the areas you can use it for.

- Easily integrate with Google Analytics 4 to view analytics and manage SEO from a common, convenient dashboard.
- Measure and improve page speed by checking daily site speed, and when required, provide solutions to the problem or refer vendors that can fix it.
- Real-time uptime monitoring of your websites, and will send an instant notification if any issues ensue and the website goes down.
- Analyze what works for your On-Page SEO and replicate it on other sites with little effort.
- Keep track of keyword ranking from within the dashboard without the need for expensive rank-tracking tools.
- Analyze your site’s backlink history.
- Project management.
- AI-based recommendations to improve SEO for rank boosting.

This tool is super important at this time when you need to build muscles for your business and do so in the right way.

This is the only chance to get ahead of the curve and live in the future.

To start using the Legiit Dashboard for free, sign up on our Legiit website. You can also join our Legiit Official Facebook Group and the SuperstarSEO Facebook Group for networking, support, and building relationships with peers.

Here are more resources that can help you get started.

- GMSD Dashboard on Legiit.com
- Setting Up Your 1st Campaign on GMSD Dashboard
- Connecting Google Analytics to the Legiit.com Dashboard
- Using Audiit On-Page SEO in the GMSD Dashboard

Signing Out

That’s a wrap. SEO is a game that is in constant motion. If you slide, you’ll be stuck, and that’s bad for your business.

Now that you know what to do, it’s time to take your On-Page SEO game a notch higher.

If you’re new to the industry or want a holistic approach to SEO, then we highly recommend that you learn more about the Top 10 Essential Website Optimization Strategies for 2024.

Do not forget to use the Legiit GMSD dashboard to boost your SEO campaigns and grow your business.

All the best in your business.

Ciao! Ciao!

About the Author

Content_Catch24

Reviews   (90)

Hail Thee.

I'm a creative strategist with a marketing twist. Whether you're looking to grow your brand, or need help with your existing website content, I can get the job done.

Providing the most powerful and relevant content marketing strategies to create more visibility on the internet.

Our approach is all about telling your unique story through creative and strategic marketing techniques. We believe in crafting authentic messages that speak directly to your target audience to drive real results.

+ See more
×