Whether you are an entrepreneur, a freelancer, an artist, or a blogger, you are using the Internet to get noticed and make some sales. But as you probably already realized, the competition is tough and it can be quite complicated to gain a place on the Internet. The good news is that if you are motivated and follow the right strategy with great willpower and perseverance, you’ll get there faster than you think.
Here are some tips on how to sell yourself on the Internet regardless of your budget.
The secrets of building a powerful online presence
You have to be a good marketer to close a load of deals, to exceed sales targets, to prospect effectively, and to achieve the best sales figures, all of which you do with flying colors and systematically!
Of course, you’ll have to deliver on your promises afterwards, but that’s another story. Here we are talking about selling yourself on the Internet. And if you are not a born marketer, here is a series of tips that will help you become one.
Focus on one key skill
In the online world, the most sought-after people are usually very good at the one thing that they got famous for. That’s what makes them real pros, as opposed to those trying to be perfect at everything.
Find a field you are passionate about or a particular skill you’re very good at. The work, energy, and investment you put into that activity will give you a story worth sharing.
Once you find your skill, ask yourself:
- What are the characteristics of my product or service?
- How can I translate them into advantages for the customer?
- How are these advantages relevant to the current needs that I have detected in my audience?
Keep your presentation short and catchy
Before even trying to sell your product/service to a client, sell yourself! Knowing how to present yourself well in the shortest amount of time is essential to engaging your audience and capturing their attention.
Once you know your capabilities and experience, it’s time to share them with your audience. Keep it short. Remember that less is more, and more is less. No one will bother reading overly detailed and unattractive presentations.
In online and generally professional settings, remember to simplify your sales pitch to people who only have a few minutes to spare. You need to find a point to your story or your services that appeals to your target audience. Especially if no one knows you yet.
You can later develop your ideas in a podcast if you wish, but for now, don’t get lost in stories that are not directly related to your business.
Be a problem-solver, not a problem-maker
On the Internet as in real life, adopt a problem-solver attitude, not a problem-maker one. If you are not able to solve your customer’s problem, he will not waste his time with you and will go to your competitor instead. The online market is very competitive, and your customers’ patience is getting shorter by the day.
Moreover, a positive attitude will make you more pleasant to work with and build up a trust-based relationship. Your client will entrust you with more and more tasks, or decide to use your services exclusively rather than those of your competitors.
Practice active listening
Have you ever had to deal with that sales representative who automatically recites his or her arguments without hearing your remarks? Not the most effective way to close a sale!
Forget the standardized speech. If you spout a pitch without taking into account the real needs of your customers just to sell yourself at any cost, you are guaranteed to fail.
Instead, practice active listening:
- Let your customer/prospect talk.
- Ask them good questions to identify their motives, their possible obstacles, and their real needs.
- Facilitate interactions between you and your interlocutor to create a bond.
- Tailor your answer or solution precisely.
This exchange is far from being an unproductive sales monologue. It allows you to propose an offer that is adapted to the context, the sector, the customer, and his problems.
Be an honest seller
Some salespeople are tempted to embellish reality to win leads. But this is a beginner’s mistake! If you lie to a customer, he won’t come back to you. Worse, he may give you a very bad reputation in the community.
Don’t commit to deadlines if you can’t meet them, nor to the technical performance of your services if they don’t reflect reality. Also, don’t sell a solution that doesn’t match your customer’s real needs just to make money off him.
To keep your customers loyal, you must respect your commitments. Maintaining a relationship of trust with a client is the key to working with them over the long term and attracting others through word of mouth.
Get your priorities straight
When everything seems to be a priority, it can be very paralyzing and counter-productive. If you spend a lot of time figuring out where to start, you probably noticed that you’re wasting valuable time and energy just trying to sort through all those seemingly urgent tasks.
What you need to do is to outline your tasks, and then determine what needs to be handled immediately, what can be outsourced to other Legiit sellers, and what should be put on hold. Classify things as:
- Important and urgent: these items should be at the top of your to-do list.
- Non-important and urgent: these items should be the second line on your list or delegated on Legiit.
- Important and non-urgent: schedule these items in your calendar to be handled at a time when you’re less overloaded.
- Not important and not urgent: these items should not be of concern to you at this stage.
Have the mindset of a winner
The right mindset is the key to success. Your willpower will be your driving force. And this is how true willpower looks like:
- Convince yourself that you are the best so your clients believe it too.
- Question yourself if certain methods do not work.
- Learn from your mistakes.
- Don’t wait for miracles to happen, work for them.
- Educate yourself regularly to keep up with the latest sales techniques that work.
Join the Legiit Marketplace
The advantage of selling your services on a marketplace like Legiit is that you don’t have to promote your store or website, since you benefit from Legiit’s traffic. You don’t need to think about collecting your payment, it is done automatically on this 100% secure platform.
The challenge is that you are not the only one who wants to take advantage of these features. You have to be the top seller to be able to get the most exposure on the platform. Here are some tips to promote yourself on Legiit.
Promote yourself on the Legiit Official Facebook Group
The Legiit Official Facebook Group is a great place to sell yourself and your services. Every Monday, all users can post on the group and brag about the quality of their offerings to direct new buyers to their Legiit profile. You can occasionally offer discounts in the form of coupon codes, or share some positive reviews thanks to the integrated feature under your service page. There’s no perfect formula here, you just have to be creative and test different approaches for yourself.
Focus on customer satisfaction and value all feedback
A client will be willing to pay any price if he is confident that his investment will be profitable. He can even become your recurring client. You can get him to trust you with:
- Your expert advice on any given problem he faces.
- The competitive advantage of your service that perfectly meets their needs.
Legiit Premium offers sellers the feature of recurring services. You have to deliver them every month, and they’re billed automatically. So once again, it is super important to identify your customer’s buying motives. Don’t miss out on his or her feelings and satisfaction! Demonstrate to your customer that the benefits of your offer and your expertise are worth their investment.
Collect 5-star reviews
All clients have objections, it is very normal and even beneficial. Why? Because it’s a sign that the customer is interested in your service. In the face of any objections, be super reactive and remember to be a problem-solver. Even if the client had doubts about the delivered service, he will greatly appreciate the support you gave him and could even reward you with a 5-star review.
The happier you’re going to make your clients, the more they will advertise your services for you. Their positive reviews left publicly under your profile, will be the best ad you can ever have. And the more reviews you collect, the more visibility you’ll gain on the marketplace. Every client can be your ambassador if you deliver well and communicate even better.
It’s time to build your online presence!
Now, all you have to do is put these tips into practice. It’s up to you whether you want to be invisible on the Internet or become one of the elite salespeople. Live up to your ambitions: with the above commandments, they are perfectly attainable!
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