Are you a coach looking for how to promote your courses on social media? Do you think your course is not attracting the maximum attention it deserves? Then this article is for you.
The drudgery of learning and studying on social media is something that doesn’t appeal to many people. In fact, when most people come online, they aren’t looking for some tedious information.
They want to relax and derive pleasure from scrolling through their social media.
So how do you grab your target audience's attention and how do you make them develop an interest in your course? After all, you do know stuff, and you’d love to share it with others. But just how do you make people see your great courses?
There’s no better place to make this appeal to the heart of people who might be interested in your course than through social media. Therefore, if you want to know how to attract students for online classes, then stick to the end of this article.
How to promote online courses on social media
Choose a suitable social media network where your target audience hangout
You don’t want your course to stay on your social media page, just gathering dust, crickets creaking over its inability to earn engagements.
This may happen if you don’t first determine the best social network to promote your course on.
One of the factors that will determine which network to use is how much leads you can generate from that particular network. Facebook is one network that allows for a much more diversified public engagement. Instagram is less so because most people are on it to show off their grand lifestyle.
Many folks on Instagram aren’t likely to feel a need to buy a study course. Besides, Instagram is not as news focused as Twitter and Facebook. You might also know that Instagram does not allow you to put links in the body of your posts.
Thoroughly optimize your social media profile
When a potential student visits your page, they expect to find more information about your course. It is going to be disastrous if you are not able to control their journey as soon as they land on your page.
They should be able to find basic information about your course, answers to questions that they may have about the topic and various ways to contact you if they are having issues with buying your course. You should think about your social media profile as a landing page with a life of its own.
So you have to be consistent with your course title, your brand name across platforms and always position yourself as an authority in that niche in all your posts. Your social media profile can be a huge source of lead gen for your course if you properly utilize it.
Create and share promotional videos of your course
Here you are not just making videos to show off how great your course is.
Of course, you need a cam with great resolutions.
Your aim is to capture the experience you want to promote, the same one you want new students to enjoy when they enroll for your course. Video presentations, moments from your class, interviews of present students—if you have any—and use them as sneak peeks of your courses.
Make these videos into a beautiful, appealing collage, a collection of all the benefits of enrolling for your course.
Post these videos on your Facebook page. Yes, Facebook. Why? Because Facebook has the best video integrations among all the social networks around. Mark made sure of that. Now you make it count by using the opportunity it presents to the full. In your next event or class, it would make a great deal of sense for promotional purposes to make live videos.
Set your Facebook Live accordingly so that prospects can engage with you. If you doubt the gold mine that this suggestion is, go under live videos and see tons of comments from interested folks. Who says you can’t enjoy this success as well? No one. Since 2016 when Facebook Live debuted, it has attracted 2 billion viewers, and the statistics keep climbing every year.
Set yourself up with Facebook Live to get prospects for your course.
Share free resources from your course
Show prospects that your course is valuable by giving out parts from your courses for free.
Wait, you may feel a sentimental attachment to your work but you are giving away a whole course for free.
If your course includes tests, quizzes or reading materials, you can give this out to your followers on your social media.
Some promote their courses by posting a quiz from their class and then announcing then offering the winner of the quiz a free resource material. This act of generous giving serves to show prospects that you have the stuff as advertised and that you will be supportive of their education when they enroll for your course.
Use Facebook stories
A group of Facebook users were asked about their activities on the app and they confessed to spending more time on Facebook stories than reading posts on their timeline. You can promote your course by creating engaging and interactive stories that feature quizzes from your courses, tests that help prospects look forward to joining your school.
Facebook stories are great tools to promote your course as they help you build a community from even the remotest part of the world.
Social media ads
You really can’t rely alone on the organic exposure that your videos, live sessions and stories will get you.
You also need to explore ads.
Most social media platforms provide the ad feature to help you generate more buzz, expose your course before more prospects and increase leads.
For instance, Ads like those offered by Facebook offer invaluable benefits for you.
Targeted ads take your course and place it before the exact audience that you need to see and enroll for your course. But you need a professional social media Ad manager to help you set up and optimize your campaign effectively in order for you to achieve your target objective which is to get more students to sign-up for your course.
Use promotional content
Content is king. This is the new strategy in marketing products in this internet age.
Promoting your course and your brand alone will not cut it, you can generate leads for your course by focusing on helping people with gated content.
Gated contents are articles, e-books, or videos that feature a particular topic that exists in your course.
For example, you could write an article on the benefits of CRMs for business startups and let your followers read for free.
This article features just a little of what is contained in your lectures about CRMs in general which in turn is a small part of your course on Business Startups. Articles such as this generates interest in your course, increases loyalty for your brand and can help prospects make the decision to enroll for your course. If you still want to give your audience an entirely unique perspective to your content, you can hire a content writer to write a lead gen ebook for you.
Constant and consistent posting
If it is your first time to promote a course, your followers on social media will need to keep seeing reminders that you now offer courses.
The best way to get an idea to stick to people’s mind and stay there is by constantly talking about it.
For one thing, there are probably many other people offering the same type of course that you are now promoting. In order for your voice not to get drowned in the myriads of other promotions, your voice must be loud and consistent.
Focus on posting regularly on different social media platforms that you use. Twitter is about the best network for trends.
Jump on hashtags about learning and use them in your posts to make your course appear when people search for that tag. Twitter also has features where you can promote your posts. If you have the budget for it, promote posts about your course so it can reach a wider audience.
Promote other people’s courses that complement yours.
There has got to be top course owners in the ether of the internet that is similar to yours. Do your research.
When you find any course that complements the course you promote, contact the course creator to request a collaboration.
First try their course, then be sure to be sincere and promote it in your advertisement. It is most likely that you already have a little reputation among a few of your followers as someone who has a course too. Learning that you are in support of a top course creator bolsters loyalty in your followers too.
Post about these other top creators courses often on your Facebook profile, tweet about them on your Twitter page too.
Your videos feature stuff from the course of these top creators, display excerpts from their books, and their own videos to draw attention to them. This is you leveraging the power of influencer marketing.
And it works both ways because if people trust your choice of other people’s courses, they’re going to trust the one that belongs to you too.
If you help other top creators promote their own, they will reciprocate this goodwill. You’d be surprised to find them speaking about your own course as well and here is where you hit it big with their millions of fans.
Invite other creators into your course
One of the grandest ways to promote your course on social media is having top creators join in your class. This gives needed credibility to your course and school.
Prospects on social media often feel hesitant about a new course creator because they are not sure of what the new creator can deliver. Prospects are used to stuff from other top creators and will compare you who is upcoming to these top creators who’ve been in the game before you.
You can get prospects to trust your own process by having other well known course creators jump on your classes. Create a section on your class and video presentations that allows them to display their own area of expertise.
Expect those creators to repay the beautiful favor by giving a shout-out to your course in their own tweets, Facebook posts too.
That is a free, priceless promotion for you. Grow your audience exponentially by collaborating with as many top creators as much as you can. Many other people in other fields do this. Comedians, especially on social media, often come together to collaborate on shows.
Free introduction course
Another amazing method of promoting your course is by giving out a free introductory course.
Here’s where having a website is important for your campaign. If you don’t have one then you can hire a professional website designer to create an SEO optimized website for you. But let’s assume you do have a well built website up and running. Break one of your best courses into several parts—it could be a 3 part, 4 part or even 5 part course.
Make the free beginner class so loaded that when followers opt in on your website and finish it, they are itching to complete the whole course.
Word of caution though: put everything you have in your soul into making the best impression with the free course.
Now go on and tell everybody about the free course on your social networks. Spend every minute of your time literally talking about your course.
Remember, the more you talk and post about your course the more people know about it. Have prospects sign up on your website, on your Facebook page and ads post.
Share registration links on Twitter and promote such posts. Put promotional messages on repeat but beware not to spam your prospects or you’ll lose the miles you’ve covered. Constantly put before yourself the goal: to get as many fans as possible who will be loyal to your brand.
Promise bonuses
Promote your course by attaching a reward, or a bonus for early birds, those who take a certain number of courses.
Research what other creators have done to draw fans to their course.
If no other creator has given a bonus of one-on-one sessions after prospects have bought the course, offer such a bonus.
You will find that online course creators seldom offer one-on-one sessions as a bonus. Do it and see how fans will converge on your course like ants on sugar.
Can you offer a free lesson even before they sign up?
Another powerful way of promoting your course on social media is by offering free lessons on your social media pages.
Many creators do this on their Twitter pages. They’ll invite readers to follow them after each lesson.
They do this a couple of times before introducing their course. YouTube is one place you can promote your course this way as well.
Do a short video of a lesson, ask fans who have enjoyed what they heard to use the link in your bio to check out your course.
In this post, we have explored different strategies you can use to attract students to your online courses. Promote your course on social media using these tricks and see it work like magic. If you need help, check out our new category on Legiit that literally takes off the stress of promoting your courses on social media.
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