How To Grow An Instagram Account


Looking for effective tips for how to grow an Instagram account? Maybe you want to increase your brand’s following? Or perhaps you just want to do more with your IG account but aren’t sure how?

This Insta growth guide will give you nine tips for expanding your account’s following, reach, and engagement with a little help from Legiit.

9 Steps To Organic Growth On Instagram

Growing and retaining followers on Instagram takes focus, fantastic content, and a whole lotta consistency. Follow these tips to boost your following and build an IG tribe that’s loyal and interested in you and your content.

Develop an Instagram Brand

Instagram branding is the bedrock of any good Instagram account. None of the below tips on how to grow an Instagram account can succeed if you don’t have your branding on fleek.

Social media is all about personality!

Who are you? What are you about? What are your interests, feelings, vibes, etc?

Even businesses have to develop a brand personality for their audiences to connect with.

Your brand personality guides you on the kind of content you share, your tone of voice and language, style, and more. It also inspires account characteristics like font, colors, graphics, feed aesthetics, and your profile info.

If you’re just starting out, enlist the help of a graphic designer on Legiit to help you figure out a good color palette and create some awesome graphic content for you to use.

Optimize Your Profile and Insta Bio

Profile Credit: Jim Sabellico, Co-founder of Legiit

Your Instagram profile basically works as your social media homepage.

When potential followers are still considering whether to follow you, this is the first place they will check out. They’ll want to see what you’re about, what the feel of your account is, and what you have to offer.

Your profile should answer all of this.

Optimize your profile by:

  • Including a call to action with IG contact features or action buttons
  • Making the most of your bio
  • Curating a fabulous feed
  • Adding links to other platforms
  • Making your personality shine in your bio
  • Including a branded or trending hashtag

Experiment with Different Content

Instagram has evolved from a simple photo-sharing platform to a massive space for different visual media forms. From Reels to IGTV and Stories to carousel posts, there is so much potential for content creation on The Gram.


You can work with awesome video content creators on Legiit to help you capitalize on features like IGTV. Or, get some cool infographics made as these are always super shareable. The sky’s the limit!

You can’t figure out what your followers enjoy without trying different kinds of content. So, a sure-fire way to grow your Instagram followers organically is to test things out until you find content that gets you great engagement.

Stick to a Posting Schedule

Once you’ve discovered the right content for your followers, you need to figure out the best times to post your stuff.

When are your followers most active and engaged?

How often should you post new content?

Creating consistency is an essential part of growing your Instagram account. Share regular content to build loyalty and increase brand awareness.

The key to this is to find the best posting times, create a content calendar with a posting schedule and then stick to it.

Work with the Instagram Algorithm

Instagram’s algorithm takes note of factors like consistency and post engagement when deciding which accounts to place at the top of a user’s feed.

Other factors include:

  • The recency of the post
  • Which accounts the user engages with regularly
  • How frequently the person uses Instagram
  • How long the person uses Instagram
  • User interests based on past activity
  • The posts from accounts the user follows

A major part of mastering how to grow an Instagram account is learning how the algorithm works and using it to your advantage.

Use the Right Hashtags

How to find the right hashtags on Legiit

Let’s talk about hashtags. These social media superheroes are multi-purpose lifesavers!

Include them in your captions and bios, as funky profile pictures, in your Instagram Stories and GIFS, and much more.

Hashtags make your content more discoverable on Instagram via the Explore Page and other searches. They make it easier for new audiences to find your posts and discover your account.

Keep an eye out for trending hashtags and be sure to include them in your content as well.

Cross-Link to Your Instagram

It’s important to make your Instagram account more visible online. Make it easier for people to check out your Instagram by having clear links to it on: 

  • Other social media platforms (ie: in your bios)
  • Your website (homepage and footer/or side menus)
  • Email signatures or footers
  • All social media posts (tags)
  • All digital platforms

Engage & Collaborate with Other Instagrammers

Social media is all about being, well, social!

Engage with other users by commenting on and liking their posts.

To really grow your account, you’ll also need to share other users’ content. Share user-generated content (UGC) or other accounts’ posts on your Stories.

Tag users in your posts. Or start a conversation with your audience by using Instagram features like the Stories questions or poll stickers.

Another way to increase audience interaction is through collaboration.

Working with influencers or other users gives you access to their followers. This increases your account’s reach and visibility, boosting awareness and interest in your brand. Influencer marketing is a fantastic way to grow your Instagram account.

Track Your Performance

Reflection is important for growth. There’s no point trying all the above tips if you don’t analyze whether your efforts are working out.

For every change you make to your Instagram growth strategy, you should have a corresponding KPI and/or metric/s to help you see if you’re succeeding.

Tracking engagement data will help you identify, for example, which content types audiences enjoy more. You can use this information to create content your audience likes and grow Instagram followers organically.

Ready to Grow?

Following these Instagram growth tips is the best way to grow your account from 0. Just nine easy steps and you’re ready to take your IG influence to the next level!


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