How Many Guest Posts Per Month Does Your Site Need to Grow Its Organic Traffic?
Online marketers will agree that guest posting services remain one of the best ways of getting valuable backlinks. But how many blog posts do you need to write before you start seeing results?
This article will attempt to answer that very question.
You see, the answer isn't as clear-cut as you might think. There are a lot of factors that'll shape the success of your guest blogging campaign.
In this post, we're telling you all you need to know about the effects that writing guest posts have on organic traffic and the factors that influence them.
How Many Guest Blogs Do You Need to Publish?
Here's the short and honest answer:
There's no exact number!
There are also no guest blogging statistics that speak of a precise figure for volume of guest posts your site needs.
However, you want to ideally publish as many high-quality guest blog posts as you can on reputable sites every month. That's it.
The real question is: How many guest blogs can you publish monthly to maximize blog traffic?
Submitting guest posts isn't as easy as some might think.
And even if you find a ton of opportunities and get backlinks from each site you submit a guest post to, there's no guarantee that it'll affect your organic traffic.
Let's talk about some of the reasons why that is the case.
Quality vs. Quantity: Which Approach Is Better?
First, you should know that guest posting is all about quality, not quantity.
You'd think that you need to churn out as many guest posts as possible since internet users read blogs even today.
But here's the thing:
It doesn't matter how many guest blog posts you write if they're getting published on low-quality sites.
This won't generate the kind of organic traffic you're looking for.
You want to get backlinks from high-authority sites. This will help you rank higher on search engines and boost your site traffic significantly.
If you're new to SEO, look into the metrics used to gauge site quality, like Domain Authority. These metrics grade sites to show users how trustworthy they are.
The higher the score, the more valuable their backlinks become.
In short:
You don't need to write as many guest posts as you might think. It's more important to get published on reputable domains. That will have more impact on your organic traffic.
Keep in mind, however, that good guest posts cost a lot. So, be sure to have a solid budget on your hands before you choose and place orders from trusted service providers.
Dofollow vs. Nofollow Links
Before submitting guest posts to site owners, know first if the links in published guest articles on their site are "dofollow" or "nofollow."
These HTML link attributes tell search engines how to treat a backlink on a page.
When a link has a dofollow attribute, Google will crawl that page to determine its relevancy and authority. Nofollow links don't get the same treatment.
Dofollow links are ideal for your site because Google will recognize your page. Nofollow links are bad because any backlink with this attribute won't serve its purpose.
How does this affect your guest post strategy?
Even if a hundred sites start publishing guest posts from you, they won't have an impact on your organic traffic if all of them use the nofollow attribute.
So it's better to find websites that are willing to publish backlinks with a dofollow attribute. You can do so by checking the HTML code of a page or through a third-party link checker tool.
Finding Guest Posting Opportunities
You also must consider how many sites are open to guest post ideas. Remember: You're not publishing content on your blog. You have no control over how many site owners respond to your request, much less how many guest posts get accepted.
So even if you target 10 guest posts per month, there's no guarantee that you'll be able to hit your goal. You're completely at the mercy of others.
There are several reasons why a site owner might refuse to work with you:
* Lack of credibility β Owners might not think you can produce content that's up to their standard.
* Personal preference β It's possible they're just not open to working with outside writers.
* Lack of understanding β Maybe the owner doesn't understand the benefits of working with guest bloggers.
* Bad experience β Some might have had a bad experience working with guest bloggers β something they vow never to repeat again.
* Unrelated topics β You may have pitched topics that aren't resonating with site owners.
It could even boil down to bad luck. Maybe your email just didn't get into their inbox.
Whatever the case, you shouldn't even think about how many guest blogs to post before securing your spots.
Do You Have the Resources?
While you might have a great guest posting strategy, it won't do you any good if you lack the resources to pull them off. That means you should first figure out how much time and manpower you can spare to get an estimate on how many blogs you can write in a month.
If you're planning on doing the work all by yourself, then your should manage your expectations. You won't be able to find guest post opportunities as efficiently. That means you'll have fewer chances of writing a guest blog post.
But if you have a dedicated content marketing team for guest blogging, you can reach out to more website owners for guest blogging opportunities. The better your guest blogging efforts go, the better your chances of getting quality backlinks.
An alternative would be hiring freelance writers to help you reach your target.
How Much Guest Blog Can You Publish?
It will be different from person to person. But to give you an idea, Savvy SEO is offering ten guest posts on DR 93-40 for $110 as one of his services.
If you have the budget for this service, you might as well get as many as you can (as long as you do your due diligence)!
Guys like Savvy SEO most likely have access to online publications as editors. Their personal relationship with site owners allows the latter to accept guest posts much easier.
Conclusion
Because there are so many factors that can affect the success of a guest post campaign, it's hard to tell how many posts it would take to start ranking organically.
You want to focus on getting as many backlinks as you can from reputable websites every month. If high-quality domains start accepting guest posts from you, it will only be a matter of time before you organically rank higher on Google.