When youβre working with the right white label SEO agency, you donβt have to say βNoβ to an SEO client.
Plus, it never hurts to have an extra source of income, especially when you are not the one handling the technical side of things.
But, investing in the wrong resource can hurt your reputation, so there is risk involved.
Therefore, you might not be confident enough to outsource your SEO tasks just yet, which is normal.
In this post, weβll tell you:
- How to choose the right white label SEO agency/service
- The best white label SEO services available on the market
Letβs talk.
What is White Label SEO Services?
White label SEO partnerships are pretty common in the digital world. Itβs when a digital marketing agency outsources its SEO tasks to another service provider.
A white label SEO agency provides services to other digital marketing agencies.
These digital marketing agencies can then resell those services to their clients under their own brand name.
White label SEO services are pretty popular as they create a win-win condition for all parties.
Letβs talk about why you should be using a white label SEO agency.
What Businesses Should Use a White Label SEO Agency?
The most natural match for white label SEO services is a digital marketing agency that wants to outsource its clientsβ SEO tasks.
Apart from that, businesses of all kinds and sizes can benefit from white label SEO. Many tech giants like Google, Slack, and Alibaba use white label services as well.
What are the Benefits of Using White Label SEO Services?
Whether you are a new SEO agency or have been out there for a while, there are a lot of reasons to invest in white label SEO.
Letβs talk about the amazing benefits a white label SEO agency typically offers.
New Source of Revenue

Most digital marketing agencies start with a single service and expand into others over time.
All the digital marketing services are connected in some way. For instance, someone ordering a website design from you is eventually going to need SEO services, too.
So, why limit yourself when the opportunity to take bigger and better clients repeatedly knocks on your door?
White label SEO services let you outsource your SEO tasks with confidence and build an extra stream of income.
Convenience
By working with a company that specializes in white label SEO, you can avoid the need to learn and implement complex search engine optimization techniques on your own.
Grow Your Agency
Letβs face it. There is a limit to how many SEO projects you can handle effectively.
When you donβt grow your team or expand your resources, itβs not possible to increase your client base.
With a white label SEO agency having your back, you can always take on bigger projects.
Plus, you are better able to concentrate on other aspects of your agency, like client acquisition and branding.
Cost-Effective
If youβve managed an in-house team, youβd know how expensive that can be.
Even if your agency is new, you can easily estimate the costs required to manage an in-house team.
Not to mention the tools youβll have to invest in.
And, letβs not forget that youβll most likely have to train your full-time hires, too.
Plus, starting an agency is one thing; growing it at the right pace is another; it takes time, a lot of it.
Letβs say you hire a white label agency or service.
You wonβt have to pay your full-time employees a fixed salary month after month.
Plus, there are no operational costs with a white label SEO agency, unlike an in-house team.
Eventually, youβll be able to keep things much more cost-effective.
How Do I Choose a White Label SEO Agency?
There are several questions you need to ask before hiring a white label agency.
The first one should be, do they offer the SEO services your clients need?
Others include:
- Are they reliable?
- Can they satisfy your clients?
- Whatβs their experience?
- And, maybe more!
Only when you have satisfactory answers to these questions can you hire the right resource.
Letβs see how you can do that.
Great Reviews

Customer reviews are a blessing for businesses as well as clients.
From a business perspective, you get to convert new prospects.
Whereas consumers can find the right products/services for their needs.
The point is: You can know a lot about a white label SEO agency by reading their online reviews.
After all, thereβs no one better to tell you about service than someone who actually used it.
Ideally, you want to work with a service provider who has a lot of positive customer reviews.
For instance, you can go to Legiit.com and find several white label SEO services with multiple 5-star reviews.
Plus, sellers on Legiit would never want to jeopardize their reputation by providing unsatisfactory service.
So, platforms like Legiit are the best way to outsource your SEO tasks.
A Professional Website
For agencies, having a professional website that showcases all of the relevant information is a must.
It tells you almost everything about a business, including:
- Experience
- Qualifications
- Case studies
- Work samples
A professional website tends to add to the credibility of a white label SEO agency.
But, of course, a white label SEO service provider on freelance platforms like Legiit doesnβt need a separate website.
Legiit allows them to showcase everything you need to know to make a confident decision, including:
- Customer ratings and reviews
- A detailed sales page
- Pricing breakdown
- Work samples
If thatβs not enough, you can directly message any seller and communicate before buying their service.
SEO Knowledge and Experience
Remember, one of the reasons you want to work with a white label SEO agency is convenience.
But, your clients expect you to continue delivering quality work. Anything below par and youβll risk jeopardizing the relationship.
Now, a typical in-house SEO team requires training.
But, it would be a headache if you have to train your white label service provider, too.
You want them to match up with your SEO knowledge and expertise.
The good thing is you can easily gauge their knowledge by asking a few questions.
Or, you can look at their portfolio and customer reviews.
Communication and Reporting
Quick and effective communication is a must in every online business partnership.
Thatβs especially true when you are outsourcing your clientsβ SEO work.
So, make sure the service provider youβre going to work with is responsive and communicative.
Moreover, when youβre working with a white label SEO service, you want to make sure that they can plan, execute, and deliver the desired results in time.
And, of course, you canβt ignore reporting in a white label partnership.
Ideally, you want a report that you can send to your client without having to edit it.
White Label SEO Pricing Packages
White label pricing packages can vary across different agencies and service providers.
Therefore, itβs a good idea to make sure youβre getting into a profitable white label partnership beforehand.
Where to Find White Label SEO Agency/Service?
One way is to Google the phrase and select one of the top-ranking agencies, but that wouldnβt be a wise move.
You canβt always trust Google, and even the sites ranking on the first page.
You need to read real reviews and see actual results before deciding to invest in a white label SEO service.
This is where the Legiit freelance marketplace can come in handy.
Legiit hosts all kinds of freelance services. One of the prominent ones is white label SEO.
The best thing is you donβt have to worry about the credibility of the service providers here.
Legiit makes sure that only the cream of the industry comes to the top of its freelancing pool.
Plus, every seller here can create a detailed sales page. This allows them to list everything their potential clients need to know about their services.
Moreover, the review/feedback system of Legiit lets you know what customers think about a particular service.
Now, you could just visit the website and find a white label SEO service yourself.
But, letβs make choosing the right service provider much easier for you.
Who are the Best White Label SEO Providers?
SuperstarSEO White Label SEO Service (Monthly)

So, why should you trust Chris with your clientsβ SEO tasks?
Chris knows what you are going through because heβs been there himself.
He knows scaling an SEO agency on your own can be overwhelming.
Today, Chris has a team of professionals and a proven system to help other agency owners scale their businesses.
Letβs briefly look at his white label SEO services.
Advanced Link Building
Link-building can be risky; you need to avoid the type of backlinks that can hurt your siteβs rankings.
SuperstarSEO white label SEO comes with high-quality link-building strategies that work irrespective of Google algorithm changes.
Theyβre designed to improve your siteβs organic rankings the right way, so you wonβt have to worry about Google penalties either.
Diversity
The links you get on this service are extremely diverse, which strengthens your link profile and helps you rank higher.
Extensive Reporting
Reporting is a crucial element of a white label SEO service.
SuperstarSEO managed SEO service comes with extensive reports, which isnβt something you get with most agencies.
You donβt even have to edit these reports; just pass them to your clients after labeling them as your own.
SuperstarSEO managed white label SEO comes with:
- Personal SERP tracker
- Anchor text analysis
- Onsite optimization
- Domain Authority Stack (DAS) profiles
- Authority niche edits
- Guest posting
- And, even more
On top of that, youβll love how cost-effective this service can prove to be.
Check out the different packages here.
But, if you are a little tight on budget, we have another great white label SEO service that might even seem too good to be true.
White Label Audits MyCanonicalRomance

This white label SEO service provides incredibly detailed SEO audits at ridiculously low costs.
For instance, you get a crawl map of your site, which displays a detailed layout of its content.
And, thanks to the express delivery option, you can get the audit report in no time.
Even if you arenβt fully confident, it wouldnβt be unreasonable to invest $5 to check the quality of the service.
On the basic $5 package, you get 1 website audit, excel data, and a crawl map.
The software they use is one of the most trust-worthy audit tools out there.
If you have any questions, you can always get in touch with the seller here.
White Label Web 2.0 Backlinks By RocketSEO

This white label SEO service is a little specific; you get to outsource high-quality web 2.0 profile backlinks.
Of course, this is only for agencies that want to outsource this particular aspect of their clientsβ SEO.
The best thing about this service is that you get 50 web 2.0 backlinks with high DA & PA scores.
They donβt use any automated software either. All links are created manually.
However, the service doesnβt cover some niches, so you want to take a look at that list before ordering.
If youβre looking for a white label local SEO service, you might like this one.
Final Thoughts
Hiring a white label SEO agency is the right thing to do when youβre looking to expand your resources or grow your agency.
It gives you the freedom to work on other aspects of your business, like attracting bigger and better clients.
But, finding the right resource is tricky these days. You need to look at several things before getting into a partnership.
Thankfully, you can outsource all your clientsβ SEO tasks cost-effectively on Legiit.
Youβll find every information you need about a seller on their sales page, including reviews, white label SEO pricing, portfolio, and more.
Plus, you can always communicate with a potential seller directly before purchasing their service.