What Is Explainer Video Outsourcing and Why Your Business Needs It

The world is currently evolving at an unprecedented rate. Thanks to technology, change is faster than ever, and the business world has been keen to change too.  

Finding the latest successful marketing trend has now become the largest competitive advantage that any business can find. As of now, the latest and most profitable trend is explainer video outsourcing. This article will help you get a deeper understanding of explainer video outsourcing and why you need it in your business. With that said, you may ask yourself…

What is explainer video outsourcing?

Explainer video outsourcing is the process of contracting a freelancer, an expert, or a firm to create explainer videos for you. Many business owners have tried it out and it has proven to be the best digital marketing strategy to ever use in business. Currently, it is estimated that more than 80% of the content generated daily on the internet is video content.  

Therefore, if your business is not currently using video content for digital marketing, you are missing out on a great opportunity big time! With explainer videos, you are able to introduce your company to your audience and explain the services or products you offer.

How To Outsource Explainer Videos

To get the utmost quality explainer videos, it is very important that you find professional help. There are two main ways to get started:

Hiring Freelancer Explainer Video Experts

One of the best cost-effective ways to outsource explainer videos is by hiring a freelancer who specializes in creating or producing explainer videos. Such freelancers are so many out there, especially on platforms like Legiit.com . To hire one, all you need to do is visit our platform , sign up as a buyer and search for the service you need. Once the results are displayed, you can then choose a service of your choice, and that's it! That way, the freelancer owner of the service will work on your order and deliver it back to you in good time.

Hiring An Explainer Video Producing Company

The second option is to find a video-producing company and hire them to create your explainer videos. To do this, you will need to search for the best video-producing companies, then create a list of the most prominent ones. Afterward, find all the reviews you can get on each of those companies from all online platforms. Once you have determined the best-rated video producing company, request their services and schedule a meeting with them. During the meetings, present your desired outcome and any other relevant information. Based on the options you get presented with, choose the one you feel is best placed to produce the exact results you need and then proceed to hire their services.

The 7 Types of Explainer Videos

Explainer videos come in quite a wide variety . Some of the most common types include:

Live-Action Explainer Video

If you want to engage with your audience more intimately, a live-action explainer video is an excellent choice. It allows you to demonstrate what is going on in the background through one-on-one engagement with your brand. Furthermore, with this type of video, you are able to engage with your audience by establishing an emotional connection, which helps build trust. This kind of explainer video is also good for testimonials since it shows that genuine individuals have utilized your products or services.

2D Animation Explainer Videos

2D animation is one of the best explainer video types. It is widely used to create:

• Marketing videos
• Adverts
• Animated movies
• Teaching materials
• Games
• Cartoons

The pictures and characters in these videos have two dimensions: height and breadth. The good thing about these videos is that they are both effective and appealing to visitors. In addition to that, they also assist businesses to increase their return on investment.

3D Animated Explainer Videos

Another type of video that is often used by businesses and brands is 3D animation. As a rule of thumb, always go for these types of videos if you want to create explainer videos. Through their exceptional quality and cutting-edge flair, they have given a lot of brands a noticeable presence among their competitors.

Furthermore, such videos allow your viewers to tilt and zoom into every aspect of the film and gain a deeper understanding of the linked brand.  

However, if you are working on a limited budget, 3D animations may not be the best option for you because they tend to be quite expensive.

Whiteboard Explainer Videos

Majorly, whiteboard explainer videos are voiceovers followed by a sequence of words and visuals that appear to be scribbled on a whiteboard.  

By incorporating speech and text, you enable your viewers to understand your content and products better. Whiteboard-style videos have gained popularity in recent years, notably in the internet marketing and startup industries. A good example of a company that offers whiteboard video creation softwares is the Filmora pro animation company .

Infographic Explainer Videos

Infographics are graphical representations of products, services, and other information through video. If you already have a lot of information and figures to present to your target audience, an infographic explainer video works best.  

Furthermore, it also allows you to show pictures, graphs, and flowcharts in an easy-to-understand manner.

Kinetic Typography Animation Explainer Videos

The primary concept of these animation videos is to deliver a message using words.

There are a plethora of instances of this style of videos online. Through this type of film, you can persuade your viewers’ thoughts and call them to action, showing your worry and thoughts in a way that touches their sentiments.

Commercial Explainer Videos

This type of video is a brief, dynamic, and educational film that piques the interest of viewers to efficiently raise awareness of your products or services.  

The film is also regarded as a branding video since it assists in describing what you do coupled with the way you do it. With that said, if you want to convey messages in a fun and educational way, commercial explainer videos are the best option for you.

What Are The Advantages Of Explainer Video Outsourcing?

Explainer videos are currently the latest gold mine, and there is a particularly good reason why every business is incorporating them into their digital marketing strategy. Once you get to outsource them, you stand to benefit in many ways. For instance:

You stand to save time

Condensing the fundamentals of your company into a three-minute video helps save time for both the customer and your sales department, thereby creating a win-win scenario for everyone engaged in the sales pipeline. Also, instead of having to read dozens of pages on your website, customers may watch a single video then decide if they want to continue investigating your company or walk on.

However, this does not mean that you should stop publishing short-form and long-form articles. Finally, it’s a terrific self-qualification instrument for consumers who understand precisely what they want, whether it’s a product or for corporate fit.

Explainer videos are simple to distribute across several platforms

Like many other marketing materials, explainer videos are intended to persuade your intended audience to select your company over a competitor.  

However, making sure people notice your material in a crowded digital world is part of the equation. With that said, your explainer video does not have to and should never be confined to a single location. Considering the numerous advantages of both the internet and social media, it should be presented to viewers across all available social platforms.

Explainer videos create brand awareness

Explainer videos are a terrific way to develop brand familiarity, whether via the brand’s colors, your messaging tone, or by including your company’s CEO as your on-camera talent.  

According to research, 70% of people like to buy from recognizable companies , and one method for customers to get to recognize you is via the marketing material you supply. For that reason, explainer videos are normally individualized to represent who you are as an organization. Additionally, these videos help highlight your brand’s distinct features which assist to attract your targeted consumer base.

What are the disadvantages of explainer video outsourcing

Even with the advantages highlighted above, explainer video outsourcing also has some drawbacks. However, with the right strategy, you can overcome these drawbacks and lead your business to financial success. Some of the most common disadvantages of explainer video outsourcing include:

Lack of direct connection with the contracted video creator

A lack of the ability to have a direct connection with the video creator has proven to be the greatest challenge that most business owners face. This mainly affects them in that it becomes difficult for them to establish the legitimacy of the contracted video creator, which in turn makes it hard to build trust. To overcome this, you are encouraged to only work with freelancers, companies, and brands that have a proven track record of delivering top-notch videos to their clients. Another disadvantage that most business owners face is the…

Lack of reliability

Say you need to urgently hire certain services and your freelancer of choice is off on holiday. This greatly slows down your company’s productivity and in the worst-case scenario, it may increase costs as you may be forced to work with other freelancers or companies which may end up charging you more.

Why should you go for explainer video outsourcing in 2022?

There are many reasons why you should go for explainer video outsourcing . However, some of the best most practical reasons include:

Explainer videos increase conversion rates

Once you find the best-suited expert to produce excellent explainer videos for you, you can rest assured that these videos will compel your viewers to take action. This is mainly because they allow you to raise your viewer’s understanding of your products or services by displaying their features and advantages. They also allow you to demonstrate how your service or product could solve their particular problems. According to one study, 73% of buyers are more inclined to buy a product after seeing a video about it. Therefore, it is worth it that you know that the better individuals are able to understand your service or product, the more inclined to purchase it they will be.

Explainer videos can be used for unlimited purposes

Many companies believe that their explainer videos are only intended for usage on their websites.

While they may be displayed on their sites, their brilliance is that they can be utilized almost anywhere. A business explainer video can easily be put on various social media channels.

For instance, if your business has a Facebook, LinkedIn, or Twitter page, it is wise to pin the video at the top of your business profile to provide prospective visitors with an introduction to your firm and what it has to offer. Alternatively, you can post a video that summarizes your company to achieve the same results. Furthermore, you may distribute the explainer video to potential customers by including a link to it in your emails, invitations, and other forms of promotion.

Conclusion

Explainer video outsourcing is rapidly gaining popularity and is expected to rise even further, given the growth in internet usage, particularly video content viewership and distribution.  Therefore, all businesses should consider explainer video outsourcing for higher sales and conversion rates.