Did you know 80% of your eCommerce site traffic leaves instantly if they are not welcomed with an irresistible
HOOK!
In retrospect, the average conversion rate of eCommerce stores is shockingly low, i.e.,
2.42%,
as of November 2021.
Globally, more than 12-24 Million eCommerce businesses are competing for visibility, potential customers, opt-ins, and sales.
But 90% of the businesses miss the golden chance to boost their online conversions by ignoring simple tricks. It means optimizing your store to industry standards can help you be in the Top 10% of high performers. That's exactly where our Top 22 eCommerce conversion hacks come in. Implementing these hacks will help you fist-pump your conversion rate and ultimately sales in no time. So, let's dive in!
Top 22 eCommerce Conversion Hacks you must try!
The only things that can sky-rocket your eCommerce conversions are dedication, passion, and some expert hacks. So, let's dive in to learn more about the top 5 eCommerce conversion hacks in 2024.Add Social Proof Notification
Adding a "Recent Sales" popup on your website is the best way to win the trust of your potential customer. The notifications pop-ups and show that another person purchased a product from you.
These notifications keep emerging on the web page to leverage fake urgency and fear of missing out (FOMO). It's a brilliant marketing idea that lets your visitors feel that the product is highly desirable, and they might miss out on the offers if they don't act right away. The easiest way to add social proof notification is using tools like TrustPulse.
The best thing is it's 100% FREE, and anyone can seamlessly integrate and start using it.
Add a Bold and Attention-grabbing CTA
One of the best eCommerce conversion hacks is adding clear and bold Calls to Action (CTAs).
Interestingly, "Above the fold, CTAs" have up to 42% conversion rate on average. Moreover, powerful CTAs add value to your offer and direct your visitor to take action. An ideal CTA can be anything from a button to an infographic, hyperlink, or video. The best CTAs for eCommerce stores are Buy Now, Submit, Order Now, Add to Cart, etc.
To your surprise, CTAs within a video get 380% more clicks than the dull CTAs at the bottom of the page. Reputable businesses and popular brands raise the bar by adding incentives in their copy. Even tweaking a few words can work wonders for your business. Here is an example of a mind-blowing CTA that Brian Dean uses for his world-famous blog Backlinko.
Use a Sales Countdown Timer and Discount Plugins
Another great tip to double your conversions is creating urgency. You can do this by displaying countdown timers, limited-time offers or promo codes and deals, etc.
These countdown timers evoke a sense of value and scarcity in a prospective buyer to close the sale. Here are some excellent examples of sales timers for eCommerce sites.
- Limited Time Offer / Flash Sales
- Limited Stocks or Size scarcity, i.e., Only 2 more left in stock
- Time-bound shipping, i.e., Free Shipping for Today
- Today Only Deals, i.e., Free Drink with every meal on Monday
Thanks to WordPress plugins, drag and drop builders, and templates, you can instantly start an outstanding countdown timer campaign. However, if you find it a bit techy, you can always Hire an Expert at Legiit to do it for you.
Provide Social Proof (Reviews and Ratings)
You might be surprised to know that product ratings or reviews boost your conversion rates by 270%. Study your analytics; if you think people love your products, let the world know about them.
Customers love to buy products admired and recommended by other users.
Interestingly, 90% of online buyers read reviews before finally buying a product. The best way to add product reviews to your eCommerce store is by installing the plugin "WP Product Review”. The plugin allows you to add images, star ratings, and pro and con tables to any web page. Another great option is to display customer reviews or ratings in a sidebar widget.
Invest in Traffic That Converts
You might have heard about the famous Pareto Principle or the 80/20 rule, and we can't agree more. 80% of your results are based on 20% of your efforts.
It means, while trying the best eCommerce conversion hacks, your main focus should be on traffic that actually converts. To run an audit on your top conversion sources, we recommend installing the MonsterInsights eCommerce addon. With this plugin, you can get complete information about the sites that are sending you most of the traffic.
Ultimately, it will help you plan the next strategy to attract more customers from those sources. Investing in guest posting, advertising, social media promotions, and paid partnerships can ideally boost your online conversions to 10X. Hire the best Social Media SEO Expert on Legiit and see your traffic grow!
Convert Engaged Visitors into Customers with Incentives
Crafting an ideal elevator pitch is one of the best eCommerce conversion hacks to generate leads. 65% of your visitors are highly interested in buying the products but can't reach a decision and ultimately leave.
The best tip is to go the extra mile by offering attractive discounts as incentives. It will give them a reason to buy that product from you, and in this way, you can convert the visitors into your loyal customers. Here is a proven tactic from a successful eCommerce strategist:
| "Don't offer exclusive discounts to first-time visitors; instead, offer discounts to returning visitors or the ones who have viewed a decided number of products or pages in your store. It's the best tactic that makes them feel valued and observed, and they are sure to buy from you". |
|---|
Add Gamified Spin-The-Wheel Popups
Adding a wheel popup on your webpage is one of the most popular eCommerce conversion hacks.
These are the least ignored popup types, and the majority of the visitors actively engage with them. In fact, these wheel popups are smart opt-in forms that also offer a chance to win. Another reason why this tactic is so popular is that it follows the tempting principle of gamification.
The moment a spinning wheel shows up, the visitor feels a rush of dopamine and an urge to spin. eCommerce businesses usually offer exclusive deals, percent discounts, free shipping, etc., to their customers. The customers only need to enter their email to play and win; on the other hand, the business owner successfully generates leads. So, it's a win/win situation for both parties, which every eCommerce business must try.
Display Popular Products with Full Screen Welcome Mats
Of the many other tested eCommerce conversion hacks, featuring the best-seller product as the welcome mat is a popular tactic.
Many authoritative eCommerce stores take pride in a specific product and don't hesitate to show it on the full screen.
The product appears in the form of popups that slide over to cover the whole screen. Furthermore, the advertisement hides the store's other products until the visitor opts-in or scrolls down the page. The biggest advantage of these full-screen mats is that they add to the look and feel of your web page and grab the visitor's attention.
Another benefit is you narrow down the choice of the product, so indirectly, you are tempting the customer to buy that specific product. Furthermore, it's a great way to make your featured product stand out from other products and double the conversion rates. Here is an excellent example:
Go Visual
Adding high-quality product images is one of the best eCommerce conversion hacks of all time. In addition, a store with an impressive visual impact gets higher credibility and conversion rates. Furthermore, short videos featuring the product have crazy conversion rates in eCommerce. Online purchases are all about trust and authenticity, which professional product shots can best define.
So, going visual is an excellent way to develop confidence in your customers. If you are confident about your product, we recommend installing the WooCommerce Photo reviews plugin. It will allow your loyal customers to share their user experience and post pictures or videos along with the review. Product videos are sure to boost engagements and conversions, so every business must give it a try.
Create Compelling Product Descriptions
A recent study reveals that 50% of your potential customers will never buy from you if your sales copy is irrelevant, boring, or simply dull. No sane company would want to take the risk.
So, do your store a favor and write persuasive product descriptions using the Hook, Story, and Offer strategy. Buyers get to know what they are buying and why they should consider your product.
The more you focus on product description, the better it will convert visitors into potential buyers.
Besides, you should always consider adding basic product details like available sizes, color, weight and more. Don’t forget to emphasize your brand story and make it highly relevant to relate to your customers. You can never go wrong with adding “Before” and “After” pictures on your product page. Your business will thank you for this! Read our “7 Steps to a Perfect Product Description” or Hire a Legiit expert to do it for you.
Use Exit-intent Popups
70% of your visitors never convert due to complicated checkout processes, account creation, and many other reasons.
How about you hook them with an offer that they can’t resist right before they leave? Exit-intent popups are among the best eCommerce Conversion hacks to try in 2024.
Offer irresistible discounts, free shipping, or discount vouchers to the visitors leaving without making their purchase. Furthermore, you can also add these pop ups to your checkout page to convert abandoning visitors.
The exit-intent could be the best tactic, especially if the customer has items in the cart but are about to leave without checking out.
Improve your customer support using Live Chat
One of the best eCommerce conversion hacks is introducing a live chat feature to simplify the shopping process. In addition, it’s a better approach to handle your customer’s queries, provide information, and guide them through the shopping process. Setting up a Live chat is easier than you think. With so many great options out there, you can choose the one you find the most suitable.
However, we suggest the free WordPress plugin LiveChat as it’s a highly user-friendly and easy to install option by far. Need help to get started? Hire an expert at Legiit!
Adding Push Notifications to maximize conversions
One of our all-time favorite eCommerce conversion hacks is sending push notifications as CTA. You can use this tactic to interact with visitors who abandoned their carts and are about to leave. It should not be a surprise that push notifications have 4-10 times higher conversion rates than Email.
Furthermore, you can send these notifications as a reminder to complete the shopping process or guide them about the next step. In fact, big names in eCommerce use push notifications to add incentives, i.e., a Discount etc. For the best Push Notification tool, we highly recommend using PushEngage. The best thing is that the plugin works seamlessly with different website platforms and offers a Free plan. So, start now and see the online conversions for yourself.
Run Retargeting Ads
One of the best eCommerce conversion hacks that we highly recommend is Facebook retargeting ads.
Not only do they reduce cart abandonment, but they also provide the opportunity to upsell and cross-sell. Furthermore, these retargeting ads never fail to attract those in-the-fence visitors and ideally generate a ton of revenue. The eCommerce stores run retargeting ads to market the desirable products to anyone who had previously shown interest in buying but left for some reason.
You show those potential buyers only the products they previously explored or added to carts. Hire a professional Facebook Ads Manager on Legiit to get it done professionally and hassle-free.
Create Campaigns/ Run a Flash Sale
What could convert better than a flash sale, event, or special holiday campaign? Experts highly support running a Flash Sale on your website and promoting it via email to multiply your eCommerce conversions. Email marketing is an influential channel to create hype about your product or, let’s say, Sale.
Get ready to make some top dollars with your holiday campaigns and events like Cyber Monday, Black Friday, etc. Legiit takes pride in celebrating Legiit Mondays every week, where you will see a flood of job opportunities, exciting discounts, and remarkable job contracts.
Read more about Legiit Mondays here! Again, email campaigns are the best medium to inform your audience about promotional deals and limited-time offers. We suggest using Constant Contact – the best email marketing service to send bulk Emails, manage contacts, and create automated plans.
Optimize Your eCommerce site for Transactional Keywords
One of the most effective eCommerce Conversion hacks is to optimize around transactional keywords for the SEO game.
Now you might be curious about what these transactional keywords or phrases are? These are the keywords used when your shoppers are ready to purchase.
Your potential customer might be looking for these keywords or CTAs when they want to finalize their purchase. In addition, the transactional keywords may be Buy Now, Order Now, Purchase, or even brand names, etc. Want to learn exclusive tips from the most successful eCommerce Store owners? Read our Blog to learn the eCommerce success secrets no one tells you!
Split Testing for maximum eCommerce conversions
You might have heard about A/B tests or Split Testing if you have been in the eCommerce business for a while.
It's one of the truly tried and tested eCommerce conversion hacks that help determine which product page is working better. That said, A/B Test results help increase your online conversions by selecting the perfect page layout, right copy, targeting images, and the best CTA. Google Optimize is the best way to test your product page's efficiency.
Add Google Optimize to your eCommerce website and carefully study the analytics to perform better. Here are some simple tactics to help your product page perform better:
- First off, move the CTA button to somewhere it's more visible.
- Secondly, change the button's color (Red performs 40X better in Add to Cart or Buy Now Buttons)
- Furthermore, resize the product images or shuffle
- Finally, Offer free shipping or catchy offers.
Feature Customer Showcase on Your Store
One of the best eCommerce conversion hacks is adding customer showcases to show the popularity of your products.
A great way is to feature the "The Client Diaries" section, as many globally famous brands do.
The best way to benefit from this hack is to start social media campaigns using Hashtags. Moreover, customers always love this idea and actively participate in these contests. That said, the best plugin that we recommend for making a customer showcase is Smash Balloon. You can create unique hashtags campaigns catered to your brand voice and encourage people to participate.
Simplify the checkout process
Checkout is the final step of closing an eCommerce sale, but seeing your potential customers leave can be discouraging.
Your customers are more likely to leave if the checkout form is too complicated or lengthy. So, try to keep it as simple and direct as possible. In retrospect, 1/3 of customers who leave at checkout don't want to create an account. Another important factor is they are so busy that they don't have time to deal with the complicated checkout process.
Well, the ultimate solution to all these problems is to reduce the number of sections on the checkout form. When it's possible to generate maximum sales with minimum input, why choose the opposite.
Add Guest Checkout Option
A golden tip to boost your online conversions to 10X is, adding Guest Checkout Option. With that said, the majority of people hate to create an account; chances are you might lose your sales. Besides, most people use smartphones to shop online, so they must fill out the form manually.
Sometimes, registering an account is not even in the buyer's best interest because all they want is a pair of socks. So, the Guest Checkout option totally makes sense. We highly suggest adding the guest checkout option using WooCommerce. Once you enable the option, go to the Account and Privacy option and manually set it. Now, your customers can place orders without having to bear the annoying account creation.
Add Multiple Payment Gateways
Not having enough payment methods results in the least conversions and ultimately fewer sales.
When your customers don't find their desired payment option, they are more likely to leave. A good eCommerce store should have multiple payment gateways as it helps generate maximum sales. Nonetheless, the best way to do this is using WooCommerce to add different gateways. Using this platform allows you to work with multiple payment methods like
- Stripe
- PayPal
- Debit card
- Credit Card
- Payoneer
- G. Pay and more.
Optimize Your eCommerce Store for Mobile
Last but the most important of all the eCommerce conversion hacks is the mobile optimization of your e-store.
Once your eCommerce site is mobile-friendly, you are sure to have a highly stable customer base. More than 5.13 billion people across the globe use mobile devices, and more than 65% like to shop online. With 100% mobile optimization and the fastest loading speed, your buyers enjoy their shopping experience and become your loyal customers.
The important question is, “how would you determine the mobile eCommerce conversion rate?”
The answer is simple; carefully study your analytics, and you’ll get the answer. A recent study shows that almost 78% of cyber sales are completed via smartphones. So, it proves the importance of mobile optimization of your store. So, how would you determine the mobile eCommerce conversion rate of your store and improve it? Here are some simple tips that you will find helpful while optimizing your eCommerce store:
- Attractive yet highly informative product description
- Add coupons for mobile devices
- Incorporate review section to develop trust
- Make sure your store has the perfect loading time
- Allow people to pay the easiest way
And that’s it! Now you know the best eCommerce conversion hacks used by avid marketers.
Implementing the hacks or tactics will boost your online conversions and generate sales. It’s time to skyrocket your sales and enjoy the perks of running a successful eCommerce store. Don’t forget to join Legiit Official Facebook Group to get Hot Offers, Quality Services, and Daily Updates about the Industry Trends!
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