What Is EAT SEO Strategy?


Hello, SEOers!

Are you looking for a quick and easy way to improve your blog's ranking? If so, then you're in luck because I'm going to show you how to E A T like an SEO pro!

In this blog post, I'll outline the basics of E A T and give you a checklist of the things you need to do in order to optimize your website.

Furthermore, I'll tell you about YMYL SEO, which is an innovative way of improving your website's ranking.

Lastly, I'll discuss the latest Google algorithm update and its impact on YMYL SEO.

So if all of that sounds interesting to you, keep reading!

What is Google E A T?

E A T has been a talking point for the SEO industry, as not having the right requirements could sabotage your SEO results.

Google's E A T is a set of best practices for optimizing your website to ensure it meets Google’s quality standards.

The acronym “E A T” stands for “Expertise, Authoritativeness, and Trustworthiness” – three key factors that Google looks at when assessing the quality of a website. 

If you want your web page to rank well in SERPS, it’s important to make sure it meets Google’s E A T criteria.

This includes having high-quality content written by experts, establishing yourself as an authoritative source in your industry, and building trust with your audience. 

Following EAT SEO best practices can help you improve the visibility of your web pages and avoid being penalized by Google’s updates.

Google's E A T Algorithm Update

Google's E A T algorithm update has been a hot topic in the SEO world since it was first announced.

E A T is a ranking factor that Google looks at when determining how to rank authoritative websites.

The update caused many businesses to rethink their SEO strategies, as it placed a greater emphasis on content quality.

This meant that businesses needed to create content that was not only keyword-rich, but also well-written and informative.

In addition to content quality, Google also looks at factors such as website design, user experience, structured data and customer reviews when determining where to rank a website.

This means that businesses need to focus on creating a well-rounded online presence if they want to rank higher in Google's SERPs.

The EAT algorithm update is just one of many updates that Google has made to its ranking algorithms over the years.

While it can be difficult to keep up with all of the changes, businesses need to make sure they are always doing everything they can to improve their SEO strategy.

Is E A T a Ranking Factor?

Are you familiar with the term E A T? No, we’re not talking about food. E A T is an acronym that stands for “Expertise, Authoritativeness, and Trustworthiness”.

This term was coined by Google back in 2014 as part of their Quality Raters Guidelines.

Why Is E A T Important For SEO

Well, many people believe that E A T is a major ranking factor in Google’s algorithm.

In other words, they believe that if your website has strong E A T signals, then you’re more likely to rank higher.

But is this really true? Let’s take a look at the evidence.

The first piece of evidence comes from a 2016 study conducted by Moz.

They looked at 1 million searches and found a strong correlation between high-quality websites with high rankings and high quality content.

In particular, they found that websites with strong E A T signals were more likely to rank in the top 3 positions than websites with weak E A T signals.

This suggests that E A T is indeed an important ranking factor.

However, it’s worth noting that correlation does not equal causation. Just because two things are correlated does not mean that one caused the other.

The second piece of evidence comes from Google itself.

In 2018, Google released an update to their Search Quality Evaluator Guidelines (which are used by humans who rate websites for quality).

And in these updated guidelines, they placed even more emphasis on Google E A T:

“High levels of expertise, authoritativeness, and trustworthiness (E-A-T) are important when evaluating webpages on which we place ads… Because ads may appear on pages with little or no organic content (e.g., image searches), it’s important for advertisers to understand how our systems evaluate whether content on these pages provides sufficient value so that we can continue showing ads there." - Google Search Quality Evaluator Guidelines (2018)

So there you have it: both studies and Google itself suggest that E A T is a major ranking factor in the search engine algorithms.

The Quality Raters’ Guidelines (QRG)

The Quality Raters’ Guidelines are a set of instructions and standards that Google uses to evaluate the quality of websites.

They are designed to help Google identify low-quality websites so that they can be pushed down in the SERPs.

Based on patents and statements from Google employees, these guidelines focus on three main areas: content quality, user experience, and website design. 

Content quality is likely evaluated based on factors such as spelling, grammar, originality, and relevance.

User experience is probably assessed based on factors such as ease of use, navigation, and overall satisfaction.

Website design may be judged on factors like aesthetics, layout, and code quality.

They are just one part of Google’s algorithm – they are not the only thing that determines your ranking.

 However, they are an important factor to consider if you want your website to rank well in Google searches.

What do QRG Say About EAT?

SEOs need to be aware of these The Search Quality Rater Guidelines, as they can impact both the visibility of their website in Google and the ranking of their pages.

The Quality Raters' Guidelines were first published in 2015, and they have been updated several times since then.

The most recent update was in July 2018. In general, the guidelines are designed to help Google identify high-quality websites and low-quality websites.

This is important for two reasons: first, because it helps Google show users the best possible results when they search for something; and second, because it helps Google rank websites appropriately.

One way that SEOs can improve their website's chances of being graded highly by Google's quality rater is by following Google's own Webmaster Guidelines. 

These guidelines cover a broad range of topics related to website design, development, and management.

Following these guidelines will not guarantee that your website will be given a high rating by raters, but it will help ensure that your site meetsGoogle's basic standards for quality.

In addition to following Google's Webmaster Guidelines, there are a few other things that SEOs can do to improve their website's chances of being rated highly by raters:

  • Create high-quality content: This is perhaps the most important factor in determining whether or not your website will be given a high rating by raters. Your content must be well-written, accurate, informative, and relevant to your audience. It should also be free of spelling and grammatical errors.
  • Make sure your site is easy to use: raters will take into account how easy it is to navigate your site and find information. Your site should be well-organized and easy to use; if it isn't, it may receive a lower rating from quality raters.
  • Pay attention to design: The design of your site should be professional and user-friendly . Aesthetics aren't everything , but if your site looks sloppy or unprofessional , it may reflect poorly on its overall quality.
  • Avoid deceptive practices: Finally , avoid any practices that could potentially mislead or deceive users . This includes things like cloaking (showing different content to users than what you're showing to search engines)and doorway pages (pages designed solely for ranking well in SERPs).

How can you use them to improve your website?

The Search Quality Rater Guidelines are a set of standards that Google uses to evaluate the quality of websites.

They were first introduced in 2012, and they're constantly being updated to reflect changes in Google's algorithms and user expectations.

As a webmaster, you can use the Quality Raters' Guidelines to improve your website in two ways:

  1. Use them to understand what the algorithm is looking for when it comes to quality, so you can make sure your site meets those standards.
  2. Use them to identify areas where your site could be improved, so you can make changes that will help your site rank higher.

The Quality Raters' Guidelines cover a wide range of topics, including website design, content quality, user experience, everyday expertise, positive reviews and more.

By understanding what Google is looking for in each of these areas, you can make sure your website is providing the best possible experience for users and earning the highest possible ranking.

The Quality Raters’ Guidelines – What are some common mistakes to avoid?

Don't stuff your keywords

Keyword stuffing is a black hat SEO tactic that refers to the act of filling a webpage with so many keywords that it becomes difficult to read.

This practice was once used to fool search engines into thinking a page was more relevant than it actually was, but today keyword stuffing will result in a penalty from Google.

If you're using too many keywords on your page, try to disperse them throughout the content in a way that sounds natural.

Don't copy other websites

If you're copying content from another website, chances are you're not adding anything new or interesting to the conversation.

Not only is this bad for users, who are looking for fresh and original content, but it's also bad for search engines.

Google wants to rank original content higher than copied content, so make sure whatever you're writing is unique.

Don't engage in link buying or selling

Link buying and selling is another black hat SEO tactic that can get you penalized by Google.

Link buying refers to the act of paying someone for links back to your website, while link selling is when someone pays you for links back to their website.

Both of these practices go against Google's guidelines, and can get your site booted off of the first page of results entirely.

If you're caught buying or selling links, cut ties with whoever you were working with immediately and clean up any paid-for links on your own site.

Don't use deceptive practices

Deceptive practices are any techniques that are designed to mislead users or search engines about the nature of your website or its content.

This could include things like cloaking (showing different content to users and search engines), doorways pages (pages designed solely for ranking in search results), and sneaky redirects (redirecting users from one URL to another without their knowledge).

Any time you try to trick either users or search engines, you risk getting penalized by Google—so it's not worth it!

What is YMYL SEO?

The term “Your Money or Your Life” (YMYL) is used by Google to describe websites that could have a negative impact on users’ happiness, financial stability, or safety.

In other words, these are the types of sites where a bad experience could really cost someone money or put their life at risk.

That’s why Google takes extra care to make sure that the results for YMYL queries are as accurate and trustworthy as possible.

To do this, they use what’s called the E-A-T algorithm.

Google looks at all of these factors when determining whether or not a website should be ranked highly for YMYL queries.

So if you own a website that could be considered YMYL, it’s important to make sure that you’re doing everything you can to show Google that your site is an expert source of information that can be trusted.

Here is a checklist of things you can do to improve your site’s E-A-T:

  • Make sure your content is written by experts with relevant expertise
  • Ensure that your content is accurate and up-to-date -Make sure your website has a good reputation
  • Ensure that your site is easy to use and navigate
  • Build trust by being transparent about who you are and what you do

Improving the ranking of YMYL websites has been a focus of Google's updates over the past few years.

In 2018, an update called the "Medic" was released, which specifically targeted sites in the health and wellness space.

The goal of this update was to improve Google search results for queries related to medical conditions, treatments, and procedures.

While there is no guarantee that following the YMYL SEO checklist will result in higher rankings, it is clear that these are factors that Google considers when determining which websites should be displayed in response to users' queries.

Why is E A T Important For SEO?

The reason why expertise, authoritativeness, and trustworthiness are important for SEO is because they are all major ranking factors.

Google wants to provide its users with the best possible experience, which means giving them results that are relevant and from reliable sources.

If a website is considered to be an expert on a certain topic, it is more likely to rank higher in SERPs for related queries. The same goes for sites that are considered trustworthy and authoritative.

How To Build And Improve E A T (The E A T SEO Checklist)

If you want your website to rank high on Google, you need to make sure it meets the Google's "E A T" criteria.

  1. In order to demonstrate expertise, your authoritative site needs to have SEO articles written by experts on the topic. This means that you need to have well-researched factually accurate content.
  2. You should also avoid making any claims that could not be backed up by relevant life experience.
  3. To show authoritativeness, your site should be published by a credible organization. This could be an official company website or a well-known blog with proven track record.
  4. Your content should also be cited by other sources as being trustworthy by other websites.
  5. Finally, Google wants to see that your website is trustworthy in Google's eyes.

This means that it should have a good reputation and no history of spamming visitors with unwanted advertising.

As an SEO professional you should build trust by having a privacy policy and terms of service page that are easy to find and understand.

Google recognizes all these factors and by following these guidelines, you can improve your website's E A T which will greatly increases your chances of ranking high on Google pages.

Why is it important to have all three factors (expertise, authoritativeness, trustworthiness) in SEO?

If you want to rank high in search engine results, it's important to have all three factors working for you.

Expertise means having the right keywords and phrases in your content.

Authoritativeness means having good, original content that is well-written and informative.

Trustworthiness comes from having a good reputation online and providing quality information that people can trust.

How Does Google Actually Measure E A T?

Google's search algorithm is a constantly evolving beast, with over 500 different ranking factors taking part in the decision-making process of whether or not a piece of content should be displayed on the first page of SERPs.

One major factor that Google takes into consideration when determining which pieces of content to rank highly is the "expertise, authoritativeness, and trustworthiness" (E A T) of the author. But how does Google actually measure these things? Let's take a look:


In order to measure an author's expertise on a particular topic, Google looks at various signals such as the author's educational background, their professional experience, and any other relevant information that could indicate whether or not they are an expert on the topic.


To gauge an author's authoritativeness, Google looks at things like how often their work is cited by other authors, if they are considered an expert source by news outlets or other websites, and whether or not they have written any definitive books or articles on the subject.


When trying to determine if an author is trustworthy, Google looks for signs that the author has been involved in any shady business practices, if they have been convicted of any crimes, and if there are any negative reviews or complaints about them online.

Additionally, Google also takes into account things like whether or not the website where the author's work is hosted is itself a reliable and trusted source.

So there you have it!

These are just some of the ways that Google measures expertise when determining which pieces of content to rank high.

As you can see, it places a lot of importance on making sure that only quality information from credible sources is being served up to its users.

Legiit Services That Can Help You Build E A T

There are a number of ways that Legiit.com can help you with E A T.

First, we can help you create high-quality content that will show Google that your website is an expert source of information on your chosen topic.

Second, we can help you build links from other authoritative websites, which will also show Google that your site is trustworthy and reliable.

Finally, we can provide you with social media signals and other forms of engagement that will demonstrate to Google that your site is popular and engaging.


Volarex is one of our top rated freelance link builders specializing in high quality expired domains with backlinks from high authority websites such as Wikipedia pages.

The secret lies in the fact that Volarex understands how to use expired domains used by big authoritative websites like no one else.

He can help you build your website's E A T and even boost your YMYL pages by building the right links from wikipedia articles.


SpinePR is our tried and tested source for world-class press releases.

SEO alone is not enough to build up your name online. You will need a high quality press release that is acknowledged by authoritative sites.

A press release is a perfect method of improving E A T. It's a great way of expanding your online presence and nurturing customer service.


Lorna is an MBA qualified marketing professional and a killer copywriter.

She excels at writing academic papers so you can be sure the write up on your About page will be top quality.

Don't make your visitors come and bounce from your website right away. Make your visitors engaged in your brand's story with an exceptionally written About page.

Final Thoughts

When it comes to SEO, Expertise, Authoritativeness, and Trustworthiness are key. As an expert in the field, I can attest to the importance of these qualities.

If you want your website to rank high in search engine results pages (SERPs), you need to make sure that you have all three of these factors working for you. 

Expertise refers to your knowledge and experience in a particular subject or field. When it comes to SEO, this means having a deep understanding of how search engines work and what ranking factors they consider when determining where to place websites in SERPs.

The more expertise you have, the better equipped you'll be to optimize your site for higher rankings.

Authoritativeness is another important factor in SEO. This refers to how much authority your website has on a particular topic.

Search engines take into account things like the age of your domain, the quality of your content, and whether or not you have indvustry-leading experts contributing to your site. The more authoritative your site is considered to be, the higher it will rank in SERPS.

Finally, trustworthiness is also key when it comes to SEO. This quality measures how likely people are to believe the information they find on your website.

Things like accuracy, spelling and grammar mistakes, and broken links can all contribute to a lack of trustworthiness. And if people don't trust your site, they're less likely than ever going convert or take any sort of action that you want them too - which isn't good for business!

All three of these factors - expertise, authoritativeness, and trustworthiness - are important when it comes optimizing your website for better SEO results . Make sure that you're paying attention to all three if you want see real success!

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Hi! My name is Bart Magera. I am an SEO, copywriter and author at Niche Purs...

Hi! My name is Bart Magera. I am an SEO, copywriter and author at Niche Pursuits. Here are some of my SEO services: 1. Surfer SEO-optimized content articles 2. Copywriting 3. Link building and detox 4. SEO audits I live in Phuket, Thailand. I am very active in my spare time and I'm always up for a game of frisbee. If you are visiting Phuket, be sure to hit me up!

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