Creativity is now very important in marketing, and it is becoming increasingly common across a variety of industries. For any brand, creating a unique and memorable online presence is essential for success. A creative digital content marketing can help make that happen.
What and Why is creativity in marketing important? And, is it the key to gaining a competitive edge over competitors?
In this article, we will look at the definition and importance of creativity in marketing, and on how to apply it…
Stay tuned!
What is creativity in marketing anyways?
Creativity in marketing involves coming up with innovative ideas that communicate a message in a genuine way.
It involves the use of tools such as music, sound effects, symbols, and images in order to make consumers interested in buying a product.
Creativity can be a powerful tool in marketing, allowing you to create experiences that appeal to your audience.
This can involve engaging them, surprising them, or incorporating them into the marketing mix.
There are also different ways to the many types of creative marketing, these include:
- Branding
- Customer Experience
- Advertising and promotion
- Services and products
Creative marketing strategies can help your brand to be more well-known and understood. Having a marketing strategy that aligns with the company's overarching business goals can help your marketing team achieve its goals more effectively.
Creativity In Marketing And Why It Matters
Creative marketing is an important part of the modern marketing industry. It can help companies reach new customers and promote their products in a more effective way.
Businesses today rely heavily on technology to carry out their marketing properly. In fact, technology is so important to their success that it can be considered at the heart of their operations.
Creative marketing is important for any company because it can change people’s perceptions and connect them with potential customers in a new way.
Creativity has long been seen as an important tool in marketing, and its importance has only grown in recent years.
With the growth of social media, consumers are constantly bombarded with messages about products and services.
To be successful in marketing, businesses must be creative and innovative in their campaigns.
This will help them capture the attention and interest of potential buyers.
Why is creativity in marketing important?
Creativity is an important part of marketing for a variety of reasons, including to create a unique selling point (USP), to appeal to customers' emotions, and to stay ahead of the competition.
Strategic marketing methods are often used, but it's also helpful to come up with creative marketing approaches.
By creating new and innovative ways to market their products and services, companies can increase their market share.
Some key reasons why creativity in marketing is important includes:
1. It Improves Your Return On Investment (ROI)
Marketing ROI can be further enhanced by using more creative techniques. When setting goals, it can be helpful to use key performance indicators (KPIs).
KPIs are measurable goals that can help track the success of marketing efforts.
They can be especially helpful when it comes to tracking creative marketing victories.
The benefits of measuring ROI in a digital marketing landscape are twofold: managing expectations internally, and meeting client needs.
When KPIs are set and achieved, they can help a marketer to prove that their work is having positive results. During the pandemic, key performance indicators (KPIs) have become increasingly important.
Many brands have been able to benefit from the re-purposing of creative materials in the digital marketing landscape, and this has led to increased ROI.
Having a clear understanding of key performance indicators (KPIs) can be very helpful for your business.
Make sure not to include metrics that aren't relevant to your business. If you can't change it or have any positive impact on it, don't set it as a goal!
Here are some measurable KPIs you can add to ROI:
- Conversions
- Site visits
- Organic search
- Social media reach
- Shares
- Revenue
By creating a marketing ROI template that works for your business and industry can help you track your success and predict future budget needs.
2. It Helps You Reach And Engage With Your Target Market
Using creative marketing methods can help you better understand and engage with your audience.
By taking a creative approach, you may be more successful in capturing the emotions of your audience.
Collaborating with the audience can help you get a sense of their opinions, feelings, and needs.
Learning more about what the audience thinks can help your team discover and solve challenges in your strategy.
3. It Builds Brand Awareness
Creativity in marketing can help you build your brand more effectively. For example, introducing a new campaign creatively that incorporates your brand name, can have a greater impact on your audience.
Building a strong brand can help you stand out from your competition in your industry. Doing so using creative methods and strategies may increase the audience's ability to recognize your brand among others.
Ideas For Creative Marketing
One way for a company to generate many ideas is to encourage everyone in the organization to be involved in idea creation process.
Many companies rely on their creative department for new ideas. However, employees from other departments may have unique insights that can generate creative ideas.
There are a few different strategies you might choose to implement to begin executing creative marketing ideas. Some of these areas include:
1. Think Like A Startup
In the past, effective marketing managers had to set clear and ambitious goals well in advance and then work within allocated budgets to achieve them. Today, creative marketers must act like entrepreneurs and continuously adjust to maintain “product-market fit.”
Startup Checkr represents a trend that is more prevalent, especially in the Bay Area. Marketers are following the business practices of entrepreneurs such as lean startup and agile development.
Checkr wasn’t getting the results it wanted from traditional sales and marketing tactics as it expanded into new market segments.
They realized that they had to think beyond traditional marketing methods in order to promote their existing product.
By adopting an agile customer testing and rapid iteration process, the team was able to work with engineering to rethink the product and bring a "minimum viable product" to market for these new buyers.
The company's integrated, agile approach helped it hit some early 2017 revenue targets with conversion rates four times what is typically seen in the industry.
The changes happening in consumer behavior, technology, and media are redefining the way creativity is used in marketing.
The measure of marketing success is not the input, be it the quality of a content or a campaign, but the value of the output, be it sales, loyalty or advocacy.
Marketers of the past thought like artists, managers, and promoters in the sense that they were all interested in creating and marketing products and services in a creative and innovative way.
Today’s marketers need to be more like innovators and entrepreneurs — creating enterprise value by engaging the whole organization, looking out for the entire customer experience, using data to make decisions, and measuring effectiveness based on business results.
2. Turn Everyone Into An Advocate
In today's media landscape, where fragmented audiences and social networks exist, marketers need to be using a variety of tactics to reach their goals, including paid media and PR.
People are the new way to communicate. The best way to have an impact is to inspire creativity in others. Always treat everyone as an extension of your marketing team.
Employees, partners, and even customers should be seen as part of your overall strategy.
Plum Organics provides employees with business cards with coupons attached.
While shopping, it is important for employees to watch consumers shopping the baby category. When it comes to buying baby food, they ask a few questions about the shoppers’ preferences, and then they give them business cards with coupons for free products as a gesture of appreciation.
For Equinix, surveys revealed that a third of employees were not confident explaining its company story. The company introduced an internal ambassador program for its more than 6,000 employees. This program gives employees across all disciplines and levels tools to educate them on the company, its culture, products and services, and how they solve its customer’s needs.
3. Bring Creativity To Measurement
Digital engagement is now measurable, so we can see what works and what doesn’t work. This opens up new opportunities for marketing to measure and manage itself in ways that were not possible before. In the past, marketing success was often based on sticking to budgets and winning creative awards.
Today's technology allows marketing to prove its value to businesses in ways that were not possible in the past. This ability to measure data and adjust strategies in real-time allows marketers to provide valuable services that can improve business performance.
Cisco has created an online, real-time dashboard where your entire marketing organization can look at performance. The leadership team conducts weekly evaluations to assess whether what they're doing is working.
This analysis can be done across different digital initiatives, geographies, channels, or even individual pieces of content. The ability to quickly adjust and re-allocate resources is a result of the skill set.
4. Social Media Marketing Ideas
When using social media, be aware of your audience and keep up with social trends. Have you thought about how to use story formats creatively? Maybe your followers will enter the competition? Think about hashtags, national or international days, and what you can do to bring attention to your work.
Use data and tools to personalize targeted ads for your customers. Tools can help free up your team to brainstorm and work creatively. Remember that the advertising space is competitive. Will it be memorable for your brand? Do you stand out from the crowd? Put all these questions to mind when trying to create an effective social media marketing strategy.
5. Content Marketing Ideas
Your content needs to be interesting and engaging to your audience. Is it attention-grabbing or is it best-in-class expert content? Is it visual or can it be visualized? Think beyond what is written on paper – this means exploring video, podcasts, games, quizzes and more.
Give your audience something to read and learn about.
Creative Marketing Examples
Here the two examples of creativity in marketing:
1. Guerilla Marketing
Guerrilla marketing is a form of marketing creativity that uses the element of surprise to actively disrupt audience expectations.
These marketing stunts typically take place in public. Guerrilla marketing campaigns are likely to be original, relevant to the brand's message, and engaging for the audience
2. Social Media Trends
Creativity In Marketing can be used to market a product by adapting a trend on social media. This method may be effective for reaching your audience that participates on social media.
The small business owner may want to increase engagement on social media by doing things like posting interesting content, engaging with followers, and using hashtags. They might choose to produce content that uses a popular trend as the foundation for communicating their message.
This type of marketing can be tailored to appeal to a specific audience and may lead to an increase in online engagement with your brand.
You Wanna learn more?
Don't worry, we got you covered!
Final Thoughts
Creativity is an important part of marketing. Today, you need to be mindful of how all of your content, advertising, social output, and products work together.
To stand out from the competition, creative marketing is the key. In order to be creative, it's not as easy as it might seem. This guide has been designed to help you get started in your industry.
There are many ways to approach creativity in marketing, each with its own benefits.
Whether you choose to do it all in-house, embark on a digital transformation journey, or focus on one element at a time, the path to creativity is always exciting. The use of technology and tools can help your marketing team deliver more creative content.
Download