Twitter’s newsfeed is a real-time stream of user-posted content. It’s not the best place to share static, once-per-week content.
But there are also a lot of untapped opportunities for businesses that want to leverage Twitter as a marketing channel.
With the right approach, you can use Twitter to drive users back to your website with helpful, interesting, and engaging content.
One of the most effective ways is with Twitter newsletters—a way for users to get bite-sized chunks of your content in their inbox on a regular schedule.
So how can you create Twitter newsletters and what are some ideas for effective content?
This article will help you understand the benefits of creating Twitter newsletters and explore different ways to make that happen.
Let’s take a look...
What is a Twitter newsletter?
A Twitter newsletter (or Twitter digest) is a periodic newsletter that contains information on a particular topic or theme. They are a great way to share content with your followers on a regular basis, as well as drive new traffic to your website.
Many social media management tools offer easy ways to create Twitter newsletters—but you can also create them from scratch, without the help of any software.
Why use Twitter newsletters?
If you’re not using Twitter newsletters as part of your marketing strategy, you’re missing out on a great opportunity to engage with your followers on a regular basis and build your brand.
When done right, Twitter newsletters can be a really effective way to keep your name in front of your audience.
They are also a great way for people who don’t have time to regularly check your Twitter feed—like your customers or prospects—to still stay in the loop.
Twitter newsletters have a few key advantages over a regular tweet: i.e. email is delivered at a time of your choosing, it can include a little bit more content than a single tweet and your email newsletter has your full branding behind it.
You can also repurpose your existing content, which is a great way to get more mileage out of it and distribute it to your Twitter followers on a regular basis as lead magnets.
In the next section, you’ll find details of how to set up your twitter newsletters and start earning off–your efforts!
How to Create Twitter Newsletters
Twitter makes it easy to set up a newsletter. First, log into your Twitter account and click on the “Creators” tab in your account settings.
From there, select “Email newsletters” as the type of content you want to post.
Here, you can select the days and times you want to send your newsletter.
You can also write a short introduction to your newsletter and add your name and a photo.
Once you click “Create,” you can choose from a list of pre-built templates to create your first newsletter.
And Twitter will send you a confirmation email to let you know your newsletter has gone out.
Here are a few features to get started with:
# Compose and schedule newsletters
# Embed Tweets
# Import email lists
# Analyze engagement
# Earn money from paid subscribers
In the next section, you will find bedrock and exclusive ideas to get you started immediately (some people say like crazy)!
10 Ideas for Effective Twitter Newsletters Content
When creating content for Twitter, you want to make sure it’s interesting, engaging, and most importantly, relevant to your followers—remember to inform, persuade and sell if that’s your goal.
Here are some ideas for effective content that you can use in your Twitter newsletters:
1. Top takeaways from your latest blog posts: Share the most important takeaways from your latest blog posts and link to the blog posts you’re referring to. You can link to the blog post URL or you can use a blog post URL shortener.
2. Tips and tricks related to your industry or niche: Share tips and tricks related to your industry or niche and explain how they can help your followers. For instance, the new google update
3. Related news stories: Share news stories that are relevant to your followers and drive engagement.
4. Polls: Ask questions and conduct polls that drive engagement and get your followers involved in the conversation.
5. Curated content: Share curated content from other blogs that you think are relevant to your followers. For instance, you can convert evergreen content into an exclusive video or slides and share them with your followers.
6. Behind-the-scenes photos and videos: Share behind-the-scenes photos and videos from behind your computer screen. This can be anything from setting up a certain tool to creating your next blog post or recording your podcast episodes.
7. Industry insights: Share your observations and thoughts on what’s happening in your industry. This can help you stand out from your followers as well as inspire others to share their thoughts (in other words become a thought leader).
8. List posts: Create “top 10” or “top 30” list posts that highlight facts, statistics, or quick tips. These are easy to create and are shareable.
9. Case studies: Create a few short case studies that highlight how your customers achieved results with your product or service.
10. Quick-win opportunities: What are some quick-win opportunities for your audience to take advantage of? They can be giveaways, affiliate programs, or any other opportunity that you may think of.
Bonus Tip: Earn From Your Twitter Newsletters
You know the world’s fate is everyone's business, you don’t have to be told that you need to leverage the next available opportunity and expand your source of income.
As noted earlier, you can use Twitter Newsletters as a source of income. What that means is, you can encourage your followers to subscribe for them to access your content.
And if that is rightfully done, you can begin to have a stream of extra bucks.
One thing about that is, if you are not sure how to go about it, you’ll miss the first steps and screw up the entire opportunity—and that’s not what you are looking for!
It is therefore imperative for you to get an expert who can get stuff done a lot easier at Legiit.
And if you have more questions about the topic or any other niche your business operates in, the Legiit Facebook Group or SuperstarSEO group might be the right place for you to engage in.
There are literally thousands of experienced folks who can answer all your questions (btw, if you don’t get it right, remember to contact the legiit support team for further guidance)
Your Turn!
Twitter newsletters are a great way to deliver bite-sized content to your audience. Plus, they’re easy to set up and publish, and they let you keep your followers engaged even if they don’t have time to check your feed.
With the right approach, you can use Twitter to drive users back to your website with helpful, interesting, and engaging content.
Now that you understand what a Twitter newsletter is and why you should create one, it’s time to make that happen.
Hopefully, these tips will help you create effective newsletters that your followers will love.
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