9 Content Analysis SEO Tools for Growing Your Traffic

Many website owners believe publishing content is the key to your digital marketing strategy.

While this is partly true, there are other factors to consider when driving organic traffic to your site.

For instance, you don’t need to write new content if you’ve already published hundreds of blog posts.

The best you can do at this point is to ensure that all your content is well-optimized for SEO.

In this article, we’ll drill down into several SEO content analysis tools to help you analyze your content performance and what to do with your existing blog posts. This way, you can develop the best content strategy to increase your organic search visibility.

CognitiveSEO

CognitiveSEO is a comprehensive SEO software that helps users track possible technical SEO issues and recommends ways to fix them.

To find problems regarding increasing your website traffic, you’ll find its features significantly useful:

• Site Explorer - This feature allows you to discover link building opportunities to drive traffic back to your website and analyzes your site’s ranking and how it compares with your competitors.
• Keyword Tool - This helpful tool provides keyword suggestions to improve your SERP positions.
• Google Algorithm Changes - With this feature, you can spot significant fluctuations and work on them to enhance your blogs’ Google rankings.

With its advantageous features, such as keyword research and rank tracking, in-depth backlinks analysis, and content optimization, it makes perfect sense to consider this tool for your website.

Founder of Zazzle Media, Simon Penson, commends this content analysis tool as it allows their team to make the right decisions for their clients by presenting link data intuitively.

Frase

Frase is an all-in-one SEO content workflow that helps writers create optimized content fast with the help of artificial intelligence (AI).

Frase comes with a clean, user-friendly, and easy-to-navigate dashboard with excellent features, such as the following:

• Research - The tool analyzes what your top competitors are writing about, allowing you to save time on heavy research.
• Outline - This feature shows you what headers your competitors use on a particular topic so that you can create outlines much quicker.
• AI Write - You can say goodbye to writer’s block. You create unique long-form content with just a click of a button.
• Optimize - Update your already-published content and give it a fresh take with this feature to improve its Google ranking.

Frase is chock full of fantastic features that content writers will love.

From creating outlines fast, giving insights into what your competitors are writing about, and generating content with AI in minutes, it’s worth giving it a shot.

Brendan Hufford, the Content Marketer of Active Campaign, says this tool allows him to make the most of what he writes as it “feels like you’re using content marketing cheat codes.”

Google Analytics

Google Analytics comes with free tools that help you analyze your marketing and content efforts based on key metrics.

In particular, you can specifically use these features to understand your content performance:

• Pageview - With this feature, you can track how often site visitors view your content. This includes repeated views for a single page.
• Unique Pageview - This counts the pageviews per content, excluding the duplicates, allowing you to understand how many unique visitors viewed your blog.
• Bounce Rate - A bounced session is counted when no interaction was made with the web page. For example, if a user views your content for several minutes and exits the page without clicking any links, it will be counted as a bounce.
• Conversion - This feature allows you to set a specific goal, such as “Submit Form.” If you add this CTA to your content and a user submits a form, it will be considered a conversion.

You can directly go to Behavior - Site Content - All Pages to analyze your published blog posts using these metrics.

Google Analytics also measures other metrics related to your websites, such as users, sessions, and traffic sources, giving you a holistic view of your site’s performance.

It also leverages its machine-learning capabilities to give insights into your data, allowing you to make the most out of it.

Google Search Console

Google Search Console also boasts several valuable tools, allowing you to analyze your content performance to optimize your existing posts.

Some of the features you can take advantage of include the following:

• Search Analytics - You can discover which queries or keywords direct users to your website using this feature. It helps you examine your site’s clicks, impressions, and Google Search position.
• Sitemaps - Ensure that Google has your latest site view by submitting your sitemaps and URLs for crawling.
• Alerts - Google can send you email alerts once it finds problems on your site and informs you which URLs are affected. This way, you can fix the problems before they get worse and alert Google once they have been fixed to improve your ranking.
• URL Inspection Tool - Gain more information about your pages straight from the Google Index, which can provide you with a detailed crawl.

Google Search Console is highly recommended for extracting data that helps you analyze which topics drive the most website traffic.

You can look for your site’s published posts with the most impressions and craft more similar content.

Additionally, you can discover keywords your site ranks for and questions you have yet to write content about.

SEMRush SEO Writing Assistant

SEMRush SEO Writing Assistant lets you optimize your site content anytime, anywhere.

It provides you with valuable data, including content readability, originality, and tone of voice -- whether they’ve already been published or not. Some of its useful features are:

• Search Optimization - SEMRush can provide actionable SEO recommendations to address the needs of your target audience and stay highly visible online.  
• Readability - This feature leverages the Flesch reading-ease score formula to ensure your content is easy to understand, engaging, and motivates action.
• Brand Tonality - With this tool, you can ensure your content complies with your brand voice and fix what sticks out.
• Originality - Google values authentic and unique content pieces, so using this tool's Plagiarism Checker will prove useful.
• Simplified Content - Speaking of originality, SEMRush also has an AI-powered paraphrasing tool to keep your content original. You can also repurpose your original text to make it adaptable to other channels.

SEMRUSH SEO Writing Assistant is an effective tool for generating optimized content that ranks on Google.

You can maximize all its incredible features to improve traffic for your content, such as the Topic Research tool.

In the search bar, enter your chosen topic. The tool will reveal top articles about it, related subtopics, and ideas you can build your content around.

Surfer SEO

Surfer SEO offers different products that address specific pain points. If you’re particularly after improving your existing content, you can opt to utilize its Audit tool.  

You’ll find this tool valuable as it comes with features that make content optimization much easier:

• Error Discovery - Using its Content Audit feature, see what works and what doesn’t in your content based on its target keyword through a list of action items. By following its suggestions, you can improve its SERP rankings and grow its search traffic.
• Insights - Gain more data about your content, including its length, natural language processing (NLP) entities coverage, page speed, keyword density, missing backlinks, and referring domains to improve its performance.
• Pointers - Receive continuous updates on how you can further enhance your blog. This feature identifies content issues and suggests ways to fix them even after you’ve hit ‘Publish’ to boost your rankings on search engine results.

Surfer SEO also helps you keep tabs on your competition and recommend internal links automatically, allowing you to save time and effort and focus on other important tasks.

MarketMuse

MarketMuse is another content analysis tool that helps optimize content both for readers and search engines, with amazing features, such as:

• Content Scores - Measure your content quantitatively and whether it’s aligned with user intent. With this practical tool, you’ll be more confident that your content isn’t only valuable to your readers but high quality as well to rank on search.
• Competitor Comparison - Compare your content with any of your top competitors to determine gaps in their blogs and create a better and more unique version on any topic.
• Topic List - With this tool, you can gain valuable insights into the most relevant and related topics to your content to make it more comprehensive. This enables you to research less and write more.
• Optimization - With the help of AI technology, MarketMuse analyzes thousands of other pages and builds a topic model based on related topics.

MarketMuse is also well-regarded as a content analysis tool that turns basic or average-performing content into a highly converting piece.

Its Optimization tool is particularly advantageous if you want to produce content that ranks and converts.

It can give you real-time feedback on your published pieces based on how well they match the topic model and watch your Content Score improve as you write or make adjustments.

This way, you can be sure that what you put out there is better than anything else.

Topic

Topic is a content analysis tool that also leverages AI to generate highly optimized content for search.

It helps writers reach a content’s full potential by filling in the content gaps, building topical authority, and generating relevant pieces for specific audiences. Topic follows a three-step approach:

• Upgrading Outlines - Its Content Briefs feature will show you the topics to cover with the keyword you entered, giving you a headstart.
• Enhancing Drafts - Topic also has a Content Grader, which quickly reveals what else your draft is missing. Its feedback loop feature also helps ensure all your content pieces are suitable for your audience’s queries.
• Analyzing Results - After optimizing your content, you can see and analyze whether it has improved from its previous performance.

Content marketers all over the world recommend Topic for optimizing content, particularly to those who set search rank as their main goal.

Jose Gallegos of Quizlet applauds this content analysis tool, which he claims is particularly helpful for creating blog outlines, saving him many hours of manual work by automating keyword research and content.

Yoast SEO Real-time Content Analysis

Yoast is a real-time content analysis tool that gives you instant insight into how well your content performs in terms of SEO.

It breaks down metrics you must meet to rank well on Google search. Its practical features include:

• Paragraph Structure - Yoast SEO will help you create better content by analyzing your paragraph’s structure. It will ensure your paragraphs are appropriate in length, sentences are short and clear, and transition words are present to help average visitors comprehend your content.
• Keyword Usage - The tool also analyzes how you utilize your keywords, including their density, appearance in headings, and prior usage, to rank your content better on search.
• Flesch-Kinkaid Reading Ease - Apart from paragraphs, Yoast SEO will also analyze your sentence structure to ensure you’re crafting easy-to-read pieces for increased retention rates, frequent site visits, and better engagement.
• Meta Description - Descriptions still have an important role as they give readers an idea about your blog post and help increase the click-through rate. Yoast will show a green line to let you know that your meta is good to go and optimized for SEO.

Yoast SEO’s real-time content analysis comes in handy, especially if you want to make sure your content is well-optimized before you hit ‘Publish.’

If you’re using WordPress, you can use this plugin to re-optimize your existing content. Yoast will be in green if your SEO score is great.

Legiit Freelancers Who Can Analyze Content for You

These content analysis tools prove useful if you want hands-on experience in content optimization.

But if you want to focus on other essential responsibilities, you can hire freelancers to do the job for you.

Thankfully, some freelance writers are proven to produce exceptional content pieces that rank and convert, and you can find them on platforms like Legiit.

Below is a short list of freelance writers who you can depend on with your SEO content creation process:

• Elizabeth Winfrey - As an experienced writer, Elizabeth can deliver valuable content, including blog and social media posts, landing pages, website content, video scripts, email campaigns, and press releases. With an impressive 4.9 rating on Legiit, Elizabeth pitches her writing skills that “attract and send visitors down the sales funnel.”
• Chris Deboxe is also a top-rated writer on Legiit with an excellent 5.0 rating. Chris writes SEO-optimized, unique, factual, and up-to-date content that generates traffic and motivates conversions. He is open to short-term and long-term projects. Clients commend Chris for his top-quality work, professionalism, and reliability.  
• Nihar Rathore - As a Google Certified Professional and Surfer SEO Writing Masterclass completer, Nihar is a 5.0-star-rated writer who creates optimized content to fill the gaps driven by the ever-evolving Google algorithm. Clients are impressed by her detailed work, excellent communication skills, responsiveness, and great turnaround times.

Conclusion

The best content analysis tools above should cover your business's SEO content needs. Creating content optimized for your audience and search engines allow you to rank higher on search engines and generate more website traffic.

Now, let's say you don't have the skills to make these tools work in your favor. That's okay because there are freelancers who can help figure things out for you. With them spearheading your content initiatives, you can focus on Regardless of which method you use, your goal should remains the same – to optimize your fresh and existing content to make it rank and grow your website traffic.