As a freelancer, you know how critical it is to market your business regularly. However, one can occasionally run out of ideas for how to grow our businesses. This is an important area where many people become stuck. They fail to think beyond the basic tools and opportunities they have on hand.
As a freelancer, you understand your industry better than anyone else. As a result, you can direct your marketing in the direction you know will reach your target audience. But how can you do that effectively when time management and understanding all of the social channels are important factors?
The good news is that we've put together a comprehensive list of social media platforms for freelancers. Whether you like or dislike social media, as a freelancer you must use it to promote your services. Let’s get started.
Our Top Social Media Platforms For Freelancers
Whether you like it or not, Facebook is the dominant social media platform and the largest by nearly every metric. According to a recent report, the platform has 2.91 billion monthly active users. That’s a whopping 36.8% of the world's population using Facebook every month.
Needless to say, Facebook groups can be a great place to look for work if you know where to look. Luckily, they're easy to find. Copywriters can join groups such as Copywriting Jobs, while SEOs can join SEO Jobs, and so on.
Make genuine connections to set yourself up for success. In other words, get involved in the community and introduce yourself. If you spam people with your website and/or service links, you'll be lumped in with hundreds of other "meh" freelancers on the marketplace.
Legiit
Legiit was always intended to be more than just an SEO marketplace for freelancers and businesses of all sizes. They stayed committed to their vision, and their platform was recently upgraded to Legiit 3.0.
The Legiit platform now has a built-in social feed. This allows users to post their social feed once a day for their followers to see. If you're a freelancer or a customer in need of something, you can post "I'm looking for x," and they'll be able to see it. You have the option of sharing an image, a link, or a video.
As previously stated, Facebook encourages users to be active members of their various groups. In reality, it's overrun with spammers posting gig links and websites. It’s a real drain on the user experience.
With Legiit’s social feed, however, users who post useful content will attract more followers. This leads to better content and a much better user experience.
Legiit has big plans in store for their social feeds feature, including sponsored posts and lots more. So be sure to check in frequently, you don’t want to miss out on the action. You can network with new people, share useful content, advertise job openings, and market your services
With the growth of its Services Marketplace, LinkedIn hopes to provide additional options for freelancers. This is effectively an extension of its 'Services' listings for profiles, which were created to make it easier for businesses and freelancers to connect.
LinkedIn has also streamlined its freelancer connection process by allowing users to send a request for services immediately after discovering your service page. This eliminates the need for them to connect with or follow you.
This big improvement will allow it to reach a much larger audience with its freelance listings. It will also help facilitate more connections via the tool.
LinkedIn has also introduced a new dashboard for service providers. This feature will assist them in keeping track of their various inquiries and requests. The new dashboard also has a 'Reviews status' section. Users can manage the client reviews that appear on their services page.
Twitter is a fantastic platform for networking with other freelancers and potential clients because you can connect with anyone who has a Twitter profile. In other words, you don't have to ask them to be your friend or connect before you can contact them!
It can be difficult to find open roles and new opportunities, but on Twitter, new opportunities tend to fall into your lap. Whether you have a niche or not, you'll find a role that fits your needs.
Of course, finding the right accounts to follow will require some effort at first. However, once you have done so, you may never have to look for another job again.
Twitter is also an excellent resource for meeting other freelancers. In many cases, believe it or not, this benefit may be more important than finding new jobs.
Developing a network of freelancing friends might propel your career to unexpected places. Experienced freelancers are often approached with more work than they can handle, so if they have trusted friends to whom they can refer the work, they will usually do so.
The most essential thing to remember while using Twitter to get clients is to be consistent, position yourself as an authority in your sector, and network with people in your industry.
TikTok
Unless you've been living under a rock this year, you know that TikTok is pretty much everywhere these days. If you're looking to pave the way for your freelance business success, sign up for TikTok Pro. This is simply an expanded version of TikTok, but don't worry, it's completely free. This upgrade is useful for growing your TikTok business's following.
With a TikTok Pro account, you can track the performance of your videos on a weekly or monthly basis. This includes information about other TikTok users' gender, location, and interests. You can also see when and where their videos are most viewed or engaged with.
On TikTok, it's all about the influencers. Search engine tools like Influence Grid can help you locate influencers in your niche with whom to collaborate. You can filter results by industry, amount of influencers following, location, and other factors.
Showing what you have to offer is one of the best ways to promote your freelance business on TikTok. Are you a content writer on the side? Share your thoughts on how to be successful as a freelancer. Do you create handcrafted jewelry? Display your work process as well as the result.
Instagram has quickly become one of the most popular social networking sites for a variety of reasons. According to studies, Instagram content generates 58 times more engagement per follower than Facebook content.
When compared to Twitter, the figure jumps to 120 times more engagement. The best part is that it's all completely free advertising.
No matter how you look at it, the human brain will always read images faster than a 140-character tweet. There was a time when a picture used to be worth a thousand words. For freelancers trying to grow their business on Instagram, pictures are now worth a lot more.
Instagram works great for freelancers because it allows them to build credibility and give their brand a personality. The fact is that most freelancers are the face of their brand. Therefore, use Instagram to connect with your followers and add a personal touch to your page to increase user engagement.
Use Instagram to share photographs that show off your freelance life on a more personal and relaxed level. It's a well-known fact that behind-the-scenes photos of freelance businesses tend to get more likes.
Also, use branded relevant hashtags to increase the number of likes on your photographs and attract your target audience.
Medium
Medium is a blogging and publishing platform that is quite similar to well-known sites such as Blogger and WordPress. Here you'll find a diverse range of stories, ideas, and points of view. Anyone can contribute content to Medium.
The platform is heavy in content, but it is by no means exclusive to content writers. You can use Medium to provide content on any business under the sun while also promoting your own.
With Medium's growing popularity, it's not surprising to see business owners sign up as users and write blogs about their industry, business, data, and other topics. Many businesses also host their blogs on Medium.
You can engage with businesses in your niche by providing genuine feedback on their most recent posts. You want to demonstrate your knowledge of their industry, and even better, how you can add value to their business.
Reaching out to various business owners to see if they could use a freelancer is a great way to find new work. Again, don't ask them directly. Make sure to read their blogs, leave comments on their posts, and, if necessary, buy their products. Be genuine. They will support you if you support them.
It's a well-known fact that many freelancers and businesses just don't get Pinterest. In most cases, they have preconceived notions about their image-heavy format. But for those businesses and freelancers that are successful, they’re certainly not at a loss for words.
The truth is that Pinterest has over 250 million users worldwide. There are over 179 billion stored ideas, also known as pins. 77 percent of users discovered a brand or product on the platform, and 82 percent purchased something from them.
As you’ve probably noticed elsewhere on this post, images have a way of persuading people into taking action. High-converting imagery can include anything that gives your audience a look at the business behind the brand.
You can get creative by pinning images of support for social projects, employees at work, or even business-related infographics. The possibilities are endless and can help you get a leg up on your competition.
Best Social Media Platforms For Freelancers: Frequently Asked Questions
Why is Social Media Important For Freelancers?
Freelancers who want to be successful in the long run must be present, available, and communicative. Using social media is by far the most effective way to achieve these objectives.
These platforms also make it simple to keep long-term customers and find new ones. They also provide freelancers with an opportunity to demonstrate the quality and longevity of their products and services.
What type of content should freelancers post?
If you want to advance as a freelancer, you must promote your skills on social media. Following are some content ideas to help generate leads:
- Quotes: Quote graphics are easy to make and a terrific way to connect with others.
- Tips for videos: Film video tips for your potential customers and post them on IG. Keep them short, sweet, and to the point.
- Client recommendations: Testimonials are an excellent approach to boost your brand's visibility and trustworthiness.
- GIFs: Use GIFs to catch people's attention while they're mindlessly scrolling through their newsfeed.
How can freelancers build a following fast?
It will take time and work to build your social profiles, so be prepared to put in the effort. The payoff, however, will blow your mind.
To achieve success in the shortest amount of time possible, you’ll need to be constantly:
- Making genuine and meaningful connections.
- Warming up your potential customers.
- Curating your online presence.
- Building a large following.
Which platform is the best for freelancers?
Legiit, unlike most other freelancing platforms on the market, provides you with the tools you need to stand out. They've nailed it in terms of striking a balance between supporting both buyers and sellers. Their support team? Flawless and lightning-fast! And, on top of that, they only charge a 15% fee on each order. That is substantially less than the fees charged by other popular platforms, and there are NO hidden charges. Nada! If you're serious about breaking into the big leagues, the Legiit Premium membership is only $27 per month.
Best Social Media Platforms For Freelancers: Final Thoughts
When effectively implemented, social media can be a powerful tool for growing your freelance business. Your portfolio website's social media accounts are a natural extension of it. Therefore, they should be kept up to date as part of your marketing strategy. Now that you have a strategy, background, and tools in place, you're ready to take on the social media world. Let us know what's working in your business!
Related posts:
Download